News Writing And Reporting A Strategic Approach To Storytelling
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News Writing And Reporting A Strategic Approach To Storytelling
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Author : Chris R. Vaccaro
language : en
Publisher: SAGE Publications
Release Date : 2024-08-22
News Writing And Reporting A Strategic Approach To Storytelling written by Chris R. Vaccaro and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-22 with Language Arts & Disciplines categories.
With a focus on how the modern newsroom runs and operates, News Writing and Reporting: A Strategic Approach to Storytelling prepares students to become successful journalists in today′s competitive news industry. Author Chris Vaccaro applies an audience-centered and business-minded approach, discusses emerging media trends, and guides students through strategic thought in multiplatform reporting and storytelling. The book offers practical career tips, interviews with reporters, and full career and product development guides, while each chapter concludes with strategies and writing exercises to equip students with tactics for planning, structuring, and editing content across various platforms.
Newswriting And Reporting
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Author : Christopher Scanlan
language : en
Publisher: Oxford University Press, USA
Release Date : 2014
Newswriting And Reporting written by Christopher Scanlan and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Journalism categories.
The Basics Of Media Writing
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Author : Scott A. Kuehn
language : en
Publisher: CQ Press
Release Date : 2016-12-08
The Basics Of Media Writing written by Scott A. Kuehn and has been published by CQ Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-08 with Language Arts & Disciplines categories.
The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising, and other forms of strategic communication. Authors Scott A. Kuehn and Andrew Lingwall have created two comprehensive writing models to help students overcome their problems in finding and developing story topics by giving them "starting points" to begin writing. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation, and the message before starting a news story or persuasive piece and the FAJA four-point model asks students a series of questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task, no matter the format.
Global Writing For Public Relations
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Author : Arhlene A. Flowers
language : en
Publisher: Routledge
Release Date : 2015-12-07
Global Writing For Public Relations written by Arhlene A. Flowers and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-07 with Language Arts & Disciplines categories.
Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide provides multiple resources to help students and public relations practitioners learn best practices for writing in English to communicate and connect with a global marketplace. Author Arhlene Flowers has created a new approach on writing for public relations by combining intercultural communication, international public relations, and effective public relations writing techniques. Global Writing for Public Relations offers the following features: Insight into the evolution of English-language communication in business and public relations, as well as theoretical and political debates on global English and globalization; An understanding of both a global thematic and customized local approach in creating public relations campaigns and written materials; Strategic questions to help writers develop critical thinking skills and understand how to create meaningful communications materials for specific audiences; Storytelling skills that help writers craft compelling content; Real-world global examples from diverse industries that illustrate creative solutions; Step-by-step guidance on writing public relations materials with easy-to-follow templates to reach traditional and online media, consumers, and businesses; Self-evaluation and creative thinking exercises to improve cultural literacy, grammar, punctuation, and editing skills for enhanced clarity; and Supplemental online resources for educators and students. English is the go-to business language across the world, and this book combines the author’s experience training students and seasoned professionals in crafting public relations materials that resonate with global English-language audiences. It will help public relations students and practitioners become proficient and sophisticated writers with the ability to connect with diverse audiences worldwide.
The Sage Encyclopedia Of Journalism
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Author : Gregory A. Borchard
language : en
Publisher: SAGE Publications
Release Date : 2022-02-22
The Sage Encyclopedia Of Journalism written by Gregory A. Borchard and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-22 with Language Arts & Disciplines categories.
Journalism permeates our lives and shapes our thoughts in ways that we have long taken for granted. Whether it is National Public Radio in the morning or the lead story on the Today show, the morning newspaper headlines, up-to-the-minute Internet news, grocery store tabloids, Time magazine in our mailbox, or the nightly news on television, journalism pervades our lives. The Encyclopedia of Journalism covers all significant dimensions of journalism, such as print, broadcast, and Internet journalism; U.S. and international perspectives; and history, technology, legal issues and court cases, ownership, and economics. The encyclopedia will consist of approximately 500 signed entries from scholars, experts, and journalists, under the direction of lead editor Gregory Borchard of University of Nevada, Las Vegas.
Rewriting The Newspaper
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Author : Thomas R. Schmidt
language : en
Publisher: University of Missouri Press
Release Date : 2019-06-19
Rewriting The Newspaper written by Thomas R. Schmidt and has been published by University of Missouri Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-19 with Language Arts & Disciplines categories.
Between the 1970s and the 1990s American journalists began telling the news by telling stories. They borrowed narrative techniques, transforming sources into characters, events into plots, and their own work from stenography to anthropology. This was more than a change in style. It was a change in substance, a paradigmatic shift in terms of what constituted news and how it was being told. It was a turn toward narrative journalism and a new culture of news, propelled by the storytelling movement. Thomas Schmidt analyzes the expansion of narrative journalism and the corresponding institutional changes in the American newspaper industry in the last quarter of the twentieth century. In doing so, he offers the first institutionally situated history of narrative journalism’s evolution from the New Journalism of the 1960s to long-form literary journalism in the 1990s. Based on the analysis of primary sources, industry publications, and oral history interviews, this study traces how narrative techniques developed and spread through newsrooms, advanced by institutional initiatives and a growing network of practitioners, proponents, and writing coaches who mainstreamed the use of storytelling. Challenging the popular belief that it was only a few talented New York reporters (Tome Wolfe, Jimmy Breslin, Gay Talese, Joan Didion, and others) who revolutionized journalism by deciding to employ storytelling techniques in their writing, Schmidt shows that the evolution of narrative in late twentieth century American Journalism was more nuanced, more purposeful, and more institutionally based than the New Journalism myth suggests.
Cross Cultural Journalism And Strategic Communication
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Author : Maria E Len-Rios
language : en
Publisher: Routledge
Release Date : 2019-11-01
Cross Cultural Journalism And Strategic Communication written by Maria E Len-Rios and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-01 with Language Arts & Disciplines categories.
Built using the hands-on and pioneering Missouri Method, this textbook prepares readers to write about and communicate with people of different backgrounds, offering real-world examples of how to practice excellent journalism and strategic communication that takes culture into account. No matter the communication purpose, this book will help readers engage with difference and the concept of fault lines, and to identify and mitigate bias. It provides guidance on communicating the complexity inherent in issues such as crime, immigration, and sports, and understanding census data gathering methods and terms to craft stories or strategic campaigns. Above all, the book encourages readers to reconsider assumptions about race, class, gender, identity, sexual orientation, immigration status, religion, disability, and age, and recognize communicators’ responsibilities in shaping national discussions. This new edition addresses the ever-changing political and social climate, differentiates excellent journalism from punditry, and shows the business value of understanding diverse perspectives. A fantastic introduction to this complex but important field, this book is perfect for students, teachers, and early career communicators. The combintion of a hands-on approach and pull-out boxes with the diverse voices curated by editors María Len-Ríos and Earnest Perry make this an ideal text for the classroom and beyond.
Editing Across Media
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Author : Ross F. Collins
language : en
Publisher: McFarland
Release Date : 2013-02-18
Editing Across Media written by Ross F. Collins and has been published by McFarland this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-18 with Literary Criticism categories.
Requirements for professional media editing have undergone enormous technological change. Editors still edit copy. But today they do much more. Mass media editors must demonstrate skills from computerized pagination to social media monitoring, from image manipulation to Search Engine Optimization. The need for editing skills is reaching far beyond traditional journalism and into all areas of mass media, from newspapers to strategic communication. Public relations practitioners are expected to edit. Even advertising creative professionals must edit. And journalists taking on new roles as social media editors need to understand editing at the speed of digital media. This textbook aims to prepare university-level students for these expanded editing roles in an age of convergence. Thirteen authors representing many years of collective media experience examine both traditional editing roles and new editing needs. While many mass media students will not become professional editors, this textbook assumes nearly all will need competent editing knowledge to produce products of professional quality. Editing, the authors believe, remains a bedrock skill for all students who hope to be successful in the mass media. Instructors considering this book for use in a course may request an examination copy here.
News Writing And Reporting A Strategic Approach To Storytelling
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Author : Chris R Vaccaro
language : en
Publisher:
Release Date : 2024-10
News Writing And Reporting A Strategic Approach To Storytelling written by Chris R Vaccaro and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10 with Language Arts & Disciplines categories.
Storytelling Organizations
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Author : David M Boje
language : en
Publisher: SAGE
Release Date : 2008-10-07
Storytelling Organizations written by David M Boje and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-10-07 with Business & Economics categories.
"Boje does not reflect trends, he is among those who set them" - Hervé Corvellec, Department of Service Management, Lund University "How can I know what I think until I see what David Boje says? What he says about storytelling will forever change what we thought we knew about stories. With remarkable control over a complex argument, Boje recovers, re-punctuates, and re-animates a world of narrative and sensemaking that we have previously taken for granted!" - Karl E. Weick, Rensis Likert Distinguished University Professor of Organizational Behavior and Psychology,Stephen M. Ross School of Business at the University of Michigan "Few people understand stories and storytelling as well as David Boje. It is a measure of Boje′s success as a theorist that the word story can never reclaim the innocence and simplicity it once enjoyed. Nor, with the benefit of his work, can organizations be viewed as spaces which occasionally or incidentally spawn stories. Boje′s eagerly awaited book forces us to question many of our assumptions about storytelling; it also demands that we revise several of our assumptions about what organizations are" - Yiannis Gabriel, The School of Management, Royal Holloway University of London "Our company is made up of lots of stories. We′ve found that ′stories′ get told and retold and become the fabric of an organization. ′Policies′ lay unread in the company handbook or training manual. David Boje taught me the value of stories in an organization. Stories are the ′oil′ that makes the gears work. How do you get your message heard in an organization with thousands of people? David Boje taught me the value of telling stories at Stew Leonard′s!" - Stew Leonard Jr., Stew Leonard Organization "David Boje is one of the world′s leading authorities on storytelling. His work has influenced a generation of organizational theorists and students. He not only provides new ways of understanding organizations but also provides fresh insights into the way in which stories function to provide meanings" - Heather Höpfl, University of Essex The idea of organizations using `storytelling′ to make sense of themselves and their environment has generated a lot of excitement. Written by the leading scholar in this field, David Boje explores how narrative and storytelling is an important part of an organization′s strategy, development and learning processes. With excellent examples from Nike, McDonald′s and Disney, readers are shown how the theory that underpins organizational storytelling connects with storytelling in everyday organizational life. David Boje′s theories and ideas in relation to the study of storytelling in organizations are highly influential and this book will be a `must have′ for any student or scholar interested in the area.