Thriving In The Healthcare Market
DOWNLOAD
AUDIOBOOK
READ ONLINE
Download Thriving In The Healthcare Market PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Thriving In The Healthcare Market book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Thriving In The Healthcare Market
DOWNLOAD
AUDIOBOOK
READ ONLINE
Author : Glenn E. Pearson
language : en
Publisher: CRC Press
Release Date : 2019-09-04
Thriving In The Healthcare Market written by Glenn E. Pearson and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-04 with Business & Economics categories.
Interesting, engaging and informative with good examples. As Chief Medical Officer of a biotech startup that has to sell into the C-suite, I will be buying copies for our entire sales team. Bob Lubitz, MD, MPH, FACHE, MACP Chief Medical Officer, 3Oe Scientific, Inc. At 18% of GDP, healthcare represents a hugely attractive market for suppliers and vendors. Any sector this enormous requires support from dozens of entities: legal services organizations, design and construction companies, pharmaceutical suppliers, utilities companies, information technology vendors, food services suppliers, consulting firms, medical equipment manufacturers, and many others. Although many of the standard business dynamics apply to healthcare, numerous quirks make this field unlike any other. Every company offering products to hospitals, physicians or any other healthcare organization will greatly benefit from understanding the industry’s "psychological climate." Just having a great product or service does not guarantee market success. The seller must know how to position its products and demonstrate genuine value. Industry outsiders selling to healthcare often get sidelined if they don’t know the sector’s unique communication protocols, clinical requirements, financial dynamics, and operating procedures. Even seasoned veterans sometimes stumble over an unexpected speedbump. This book identifies 84 pitfalls vendors often encounter and provides nearly 200 specific, immediate, and actionable recommendations for minimizing them or even avoiding them altogether. Although this advice will help anyone selling to healthcare organizations, it is especially relevant for companies introducing emerging, disruptive, and transformational technologies.
Moneyball Medicine
DOWNLOAD
AUDIOBOOK
READ ONLINE
Author : Harry Glorikian
language : en
Publisher: Taylor & Francis
Release Date : 2017-11-20
Moneyball Medicine written by Harry Glorikian and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-20 with Business & Economics categories.
How can a smartwatch help patients with diabetes manage their disease? Why can’t patients find out prices for surgeries and other procedures before they happen? How can researchers speed up the decade-long process of drug development? How will "Precision Medicine" impact patient care outside of cancer? What can doctors, hospitals, and health systems do to ensure they are maximizing high-value care? How can healthcare entrepreneurs find success in this data-driven market? A revolution is transforming the $10 trillion healthcare landscape, promising greater transparency, improved efficiency, and new ways of delivering care. This new landscape presents tremendous opportunity for those who are ready to embrace the data-driven reality. Having the right data and knowing how to use it will be the key to success in the healthcare market in the future. We are already starting to see the impacts in drug development, precision medicine, and how patients with rare diseases are diagnosed and treated. Startups are launched every week to fill an unmet need and address the current problems in the healthcare system. Digital devices and artificial intelligence are helping doctors do their jobs faster and with more accuracy. MoneyBall Medicine: Thriving in the New Data-Driven Healthcare Market, which includes interviews with dozens of healthcare leaders, describes the business challenges and opportunities arising for those working in one of the most vibrant sectors of the world’s economy. Doctors, hospital administrators, health information technology directors, and entrepreneurs need to adapt to the changes effecting healthcare today in order to succeed in the new, cost-conscious and value-based environment of the future. The authors map out many of the changes taking place, describe how they are impacting everyone from patients to researchers to insurers, and outline some predictions for the healthcare industry in the years to come.
Healthcare Marketing
DOWNLOAD
AUDIOBOOK
READ ONLINE
Author : Ines Dunnagan
language : en
Publisher: Independently Published
Release Date : 2021-06-29
Healthcare Marketing written by Ines Dunnagan and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-29 with categories.
This book describes the "10,000 little things that comprise a successful orthopedic practice," to help orthopedic surgeons achieve their financial and professional goals and enjoy a high quality of life. In this book, both new and established orthopedic surgeons will discover how to: - Implement and maintain clinic efficiency to see more patients and generate higher profits - while getting home sooner every day - Hire and train a staff that shares their vision for their practice - Develop other lucrative, pseudo-passive streams of income - Optimize modern technology to make it easier for their patients and the patients of referring doctors to schedule appointments and publish online reviews about them - Discover their "why" and free up time in their schedule to pursue their passions and spend time with loved ones outside of the clinic and operating room
Little Book Of Healthcare Marketing
DOWNLOAD
AUDIOBOOK
READ ONLINE
Author : Drew Stevens
language : en
Publisher: Momentum Press
Release Date : 2016-08-26
Little Book Of Healthcare Marketing written by Drew Stevens and has been published by Momentum Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-26 with Medical categories.
Medical marketing is something not thought of by physicians. Yet, it is the most important business aspect of the practice. If there is no marketing then there are no patients. When there is an empty waiting room due to poor marketing; the practice struggles. This book is designed to help physicians understand the importance of effective, targeted marketing in order to build relationships and attract new clients. The ideology today is that you are all in the relationship business. The more relationships that you develop allows these new individuals to your “marketing” world. Today’s doctors must create a community—a strong one. If you want to build or maintain a thriving practice, then this book will provide you the tools and techniques to become a brand, manifest a community, and instantly attract others to you.
Affordable Excellence
DOWNLOAD
AUDIOBOOK
READ ONLINE
Author : William A. Haseltine
language : en
Publisher: Brookings Institution Press
Release Date : 2013
Affordable Excellence written by William A. Haseltine and has been published by Brookings Institution Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.
"Today Singapore ranks sixth in the world in healthcare outcomes well ahead of many developed countries, including the United States. The results are all the more significant as Singapore spends less on healthcare than any other high-income country, both as measured by fraction of the Gross Domestic Product spent on health and by costs per person. Singapore achieves these results at less than one-fourth the cost of healthcare in the United States and about half that of Western European countries. Government leaders, presidents and prime ministers, finance ministers and ministers of health, policymakers in congress and parliament, public health officials responsible for healthcare systems planning, finance and operations, as well as those working on healthcare issues in universities and think-tanks should know how this system works to achieve affordable excellence."--Publisher's website.
Choice Matters
DOWNLOAD
AUDIOBOOK
READ ONLINE
Author : Gordon Moore
language : en
Publisher: Oxford University Press
Release Date : 2018-06-19
Choice Matters written by Gordon Moore and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-19 with Medical categories.
The direct-to-consumer business model has transformed how people seek out goods and services from music to mortgages. So what happens now that the revolution has come for healthcare? While consumers have begun to insist on healthcare that is as convenient and personalized as nearly every other good or service they purchase, most healthcare provider organizations, physicians, and insurance companies remain woefully unprepared to meet this demand. Choice Matters is the healthcare sector's guide to understanding and delivering the brand of consumer-centered care that is an imperative for the Zocdoc age. Drawing on the authors' diverse backgrounds in medicine, business, and public policy, this practically-oriented resource offers an on-the-ground introduction for clinicians and managers to better understand: · The differences between healthcare and other consumer-driven markets · What factors are most important for consumers in seeking care providers · How consumers make decisions about healthcare · The system-wide effects of increased consumer choice in healthcare · The important distinction between patients and consumers By celebrating the possibilities inherent to consumer-centered healthcare, Choice Matters offers a refreshing, empirically informed take on how healthcare in the United States can flourish, not wither, in the new economy.
Thriving In Healthcare
DOWNLOAD
AUDIOBOOK
READ ONLINE
Author : Gary Simonds
language : en
Publisher:
Release Date : 2019-07-09
Thriving In Healthcare written by Gary Simonds and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-09 with categories.
A happy, long-lasting career in healthcare requires more than just mental fortitude.Far too often, you hear of colleagues leaving healthcare; they're burnt out, their work stress has crept into their home life, and they just need some respite. Meanwhile, their responsibilities are dispersed amongst the remaining team, and the cycle is perpetuated by the added work, lack of resources, and feelings of inadequacy. In Thriving in Healthcare, Drs. Simonds and Sotile provide a "survival guide for the psyche," packed with insights and strategies to help you develop the resilience needed to succeed and grow-both personally and professionally-in the modern healthcare industry. Based on their decades of experience coaching healthcare professionals, and building upon their findings from a five-year resilience development program at Virginia Tech Carilion School of Medicine, Simonds and Sotile bring solutions to the top barriers healthcare professionals face, including:¿Debunking the myth of work-life balance and, rather, finding the blend that works for you¿Hardwiring healthy coping mechanisms for dealing with on-the-job stressors ¿Fostering a collaborative and joyful workplace culture that encourages teamworkHealthcare is one of the hardest-and most rewarding-professions. However, you can't help others if you don't take care of yourself. It's time to take charge of your path and own your future career, happiness, and results.
Brand Plan Rx
DOWNLOAD
AUDIOBOOK
READ ONLINE
Author : Markus Saba
language : en
Publisher: Page Two Press
Release Date : 2021-03-17
Brand Plan Rx written by Markus Saba and has been published by Page Two Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-17 with categories.
Healthcare and pharmaceutical marketing executives, professor Markus Saba and marketer Hilary Gentile, provide a step-by-step formula to uncover the unique needs that drive brand choice in the health and wellness industry.
Who Killed Healthcare America S 2 Trillion Medical Problem And The Consumer Driven Cure
DOWNLOAD
AUDIOBOOK
READ ONLINE
Author : Regina Herzlinger
language : en
Publisher: McGraw Hill Professional
Release Date : 2007-04-17
Who Killed Healthcare America S 2 Trillion Medical Problem And The Consumer Driven Cure written by Regina Herzlinger and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-04-17 with Business & Economics categories.
A renowned authority from Harvard Business School confronts America's health care crisis-and how consumer control can fix it PRAISE FOR WHO KILLED HEALTHCARE? “A brilliant analysis... A must-read.” – Bill George, Professor, Harvard Business School and Former CEO of Medtronic “As it becomes more and more obvious to everyone that our current health care system is unsustainable, this is the book that had to be written.” – Daniel H. Johnson, Jr. MD, former president of the American Medical Association “Regina Herzlinger’s ideas to tackle the crisis of the U.S. health care system are based on keen knowledge of the system’s existing difficulties along with insights that introduce the reader to new streamlined choices that have the potential of getting both quantity and cost under control.” – Joseph Kennedy, founder, chairman, and president, Citizens Energy Corporation, CEO, Citizens Health Care, former representative (D-Mass) “Regina Herzlinger... offers a vision of the way things can be, should be, and will be sooner or later. The only question is: how long do we have to wait?” – Greg Scandlen, founder, Consumers for Health Choices“Regi Herzlinger has brilliantly articulated a better way – embracing the principles of competition and innovation that cause every other sector of our economy to thrive. Discharging American health care from the ICU can only happen by putting individual Americans – not politicians and bureaucrats – back in charge of their health care decisioins.” – U.S. Senator Tom Coburn (R-Okla), M.D. “Following on the heels of her landmark Market-Driven Health Care, Herzlinger lays it on the line with her expose of what many who work in the health care industry have felt in their gut. Now it is articulated in an entertaining and must-read portrayal, with you and me as the only way out.” – Dennis White, executive vice president for strategic development, National Business Coalition on Health“A wonderful Orwellian romp through issues which carry a deadly irony. The killers of health care are, of course, the third parties, each of which has an itchy palm and a commitment to profit or power which exceeds the commitment to service, with each engaging the others within a politically shaped box. Rarely has the case for the public been made with so much force, foresight, and wit, and a better way forward shown so clearly.” – James F. Fries, MD, Professor of Medicine, Stanford University School of Medicine “You can practically hear the war chants as Professor Herzlinger sets out her view of what’s wrong with the health care system and how to fix it. You’d best read it so you can decide which side you will be on when the battle is joined.” – Paul Levy, CEO, Beth Israel Hospital, Boston, MA “Regina Herzlinger, the nation’s leading expert on consumer-driven health care, has given us a brilliant analysis of the flaws in our health care system and what it will take to get it back on track. Her latest book is a must-read.” – Bill George, Professor of Management Practice, Harvard Business School, Former CEO, Medtronic, and author of Authentic Leadership“You don’t have to agree with her diagnosis and prescription for the U.S. health care system, but you do have to read her book. Once again, Professor Herzlinger has put together a well researched, well written, and very provocative blueprint for the future of health care.” Peter L. Slavin, MD, President, Massachusetts General Hospital
Code Red
DOWNLOAD
AUDIOBOOK
READ ONLINE
Author : David Dranove
language : en
Publisher: Princeton University Press
Release Date : 2009-04-11
Code Red written by David Dranove and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-04-11 with Business & Economics categories.
The U.S. healthcare system is in critical condition--but this should come as a surprise to no one. Yet until now the solutions proposed have been unworkable, pie-in-the-sky plans that have had little chance of becoming law and even less of succeeding. In Code Red, David Dranove, one of the nation's leading experts on the economics of healthcare, proposes a set of feasible solutions that address access, efficiency, and quality. Dranove offers pragmatic remedies, some of them controversial, all of them crucially needed to restore the system to vitality. He pays special attention to the plight of the uninsured, and proposes a new direction that promises to make premier healthcare for all Americans a national reality. Setting his story against the backdrop of healthcare in the United States from the early twentieth century to the present day, he reveals why a century of private and public sector efforts to reform the ailing system have largely failed. He draws on insights from economics to diagnose the root causes of rising costs and diminishing access to quality care, such as inadequate information, perverse incentives, and malfunctioning insurance markets. Dranove describes the ongoing efforts to revive the system--including the rise of consumerism, the quality movement, and initiatives to expand access--and argues that these efforts are doomed to fail without more fundamental, systemic, market-based reforms. Code Red lays the foundation for a thriving healthcare system and is indispensable for anyone trying to make sense of the thorny issues of healthcare reform.