Thumbonomics
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Thumbonomics
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Author : Heather Lutze
language : en
Publisher:
Release Date : 2011-11-18
Thumbonomics written by Heather Lutze and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11-18 with Internet marketing categories.
Shows you why your website is no longer enough. It takes you step-by-step through the development and implementation of your social media marketing program.
Multi Platform Advertising Strategies In The Global Marketplace
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Author : Yang, Kenneth C. C.
language : en
Publisher: IGI Global
Release Date : 2017-12-01
Multi Platform Advertising Strategies In The Global Marketplace written by Yang, Kenneth C. C. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-01 with Business & Economics categories.
In today’s multi-platform ecosystem, marketers rely on advertisements that can be accessed across multiple digital platforms to enhance audience engagement and outreach. Advertisers are exploring the global impacts of social and mobile media as part of this integrated approach. Multi-Platform Advertising Strategies in the Global Marketplace examines the international diffusion of multi-platform advertising communication practices in an increasingly globalized economy. Featuring coverage on relevant areas including cross-media, digital marketing, and consumer behavior, this extensive publication is suitable for researchers, marketers, advertisers, and business professionals interested in the global impacts of multi-platform media on the advertising industry.
Brand Culture And Identity Concepts Methodologies Tools And Applications
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2018-10-05
Brand Culture And Identity Concepts Methodologies Tools And Applications written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-05 with Business & Economics categories.
The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audiences. The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative for success in a competitive marketplace. Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding, this multi-volume book is ideally designed for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.
Multigenerational Online Behavior And Media Use Concepts Methodologies Tools And Applications
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2019-02-01
Multigenerational Online Behavior And Media Use Concepts Methodologies Tools And Applications written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-01 with Social Science categories.
The rapid evolution of technology continuously changes the way people interact, work, and learn. By examining these advances from a sociological perspective, researchers can further understand the impact of cyberspace on human behavior, interaction, and cognition. Multigenerational Online Behavior and Media Use: Concepts, Methodologies, Tools, and Applications is a vital reference source covering the impact of social networking platforms on a variety of relationships, including those between individuals, governments, citizens, businesses, and consumers. The publication also highlights the negative behavioral, physical, and mental effects of increased online usage and screen time such as mental health issues, internet addiction, and body image. Showcasing a range of topics including online dating, smartphone dependency, and cyberbullying, this multi-volume book is ideally designed for sociologists, psychologists, computer scientists, engineers, communication specialists, academicians, researchers, and graduate-level students seeking current research on media usage and its behavioral effects.
The Findability Formula
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Author : Heather F. Lutze
language : en
Publisher: John Wiley & Sons
Release Date : 2009-03-16
The Findability Formula written by Heather F. Lutze and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-16 with Business & Economics categories.
To be successful in business you must be able to attract the right clients and persuade them to buy. However, on the internet, people only see what the search engines direct them to and the competition for those top spots is fierce. So how do you ensure that your business is front-and-center when prospects are searching for solutions? The answer is The Findability Formula. The Findability Formula is for anyone who wants to improve results from Internet marketing. The book is specifically written for business owners who are frustrated with a website that is not showing up in search results and not generating business. The Findability Formula will help readers understand how prospects and customers search for products and services on the Internet, and will show them, step-by-step, how to optimize their findability. The book will be a non-technical guide to effectively building and implementing, from the ground up, an Internet search marketing program that gets results. The reader will learn how paid search works, and how paid and organic search can work together to create optimum web visibility and reduce paid search costs over time. The basic message of the book is that there is a formula for findability and for converting prospects to purchasers. Readers' Benefits from The Findability Formula: * A complete step-by-step approach to search engine marketing applicable to any product or service, The Findability Formula will include easy-to-follow instruction from chapter to chapter as well as launch checklists in the appendix. * The most up-to-date search research and statistics available, including uncommon ways to connect with your online buyer. * Shows the reader how to avoid common search marketing mistakes that cost big money. How to not be bullied and take control of in-house e-commerce department strategies and SEM agencies. * A small company can compete successfully in search with larger, well-established competitors. How to work smarter to get even better search engine "findability". * Maximizes the reader's investment. The reader won't waste money by needlessly paying for "clicks" from customers who have no intention of buying. The investment in this book will be repaid thousands of times over. * Saves time, money and energy in creating in-house search marketing programs and properly tracking results by keyword. Negates the need to hire outside SEM agencies
Medienkommunikation In Bewegung
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Author : Jeffrey Wimmer
language : de
Publisher: Springer-Verlag
Release Date : 2013-09-24
Medienkommunikation In Bewegung written by Jeffrey Wimmer and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-24 with Social Science categories.
In heutigen Gesellschaften stehen soziale, informationelle und räumliche Mobilität und digitale Kommunikationsmedien in einem engen Zusammenhang. Medien werden dabei nicht nur immer mobiler, sondern die Menschen verwenden sie auch zunehmend zum Zwecke kommunikativer Mobilität. Die vielfältigen Dimensionen individueller wie gesellschaftlicher Mobilitäts- und Mobilisierungsprozesse werden aus einer kommunikations- und mediensoziologischen Perspektive sowohl theoretisch als auch empirisch verortet. Dabei werden die Erträge bisheriger Forschungsansätze kritisch reflektiert und ein Blick auf zukünftige Forschungsherausforderungen geworfen und damit neue Impulse für die Diskussion geliefert.
Zeke Meeks
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Author : D L Green
language : en
Publisher:
Release Date : 2012-01-01
Zeke Meeks written by D L Green and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-01 with Juvenile Fiction categories.
Like any third-grade boy, Zeke Meeks has his share of problems. His little sister sings embarrassing princess songs around his friends. He has a deep, dark secret that no one can find out about. (Psst...he's terrified of bugs!) And his biggest enemy is a tiny, evil girl with razor-sharp fingernails. It's Zeke Meeks versus the world!
Kingdom Hearts Final Mix Vol 1
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Author :
language : en
Publisher: Yen Press LLC
Release Date : 2016-12-06
Kingdom Hearts Final Mix Vol 1 written by and has been published by Yen Press LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-06 with Juvenile Fiction categories.
After a terrible storm shatters the peace of his tropical island home, a young boy named Sora is set adrift from his world and his friends, Riku and Kairi. Meanwhile, Disney Castle is in an uproar when it is discovered that King Mickey has gone missing, leaving it up to Court Wizard Donald and Captain Goofy to find him! When Sora, in search of his friends, and Donald and Goofy, in search of their king, cross paths, their fateful encounter will change the destiny of the universe forever!
Mr Lemoncello S Very First Game
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Author : Chris Grabenstein
language : en
Publisher: Yearling
Release Date : 2023-04-25
Mr Lemoncello S Very First Game written by Chris Grabenstein and has been published by Yearling this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-25 with categories.
Luigi has a knack for games and puzzles. But sometimes it feels like the cards are stacked against him. UNTIL a carnival arrives in town and Luigi gets the CHANCE OF A LIFETIME-the opportunity to work for the world famous Professor Marvelmous-a dazz
The Compassionate Geek
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Author : Don R. Crawley
language : en
Publisher: Soundtraining Net
Release Date : 2011-05-05
The Compassionate Geek written by Don R. Crawley and has been published by Soundtraining Net this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-05 with Computer industry categories.
Note: There is a newer version of this book available. Please look up ISBN 978-0983660736. A real-world, plain-language how-to guide for delivering amazing customer service to end-users. Now in its second edition, The Compassionate Geek was written by tech people for tech people. There are no frills, just best practices and ideas that actually work! Filled with practical tips, best practices, and real-world techniques, The Compassionate Geek is a quick read with equally fast results. Here's what you'll find: Best practices for communicating with email, including examples The four intrinsic qualities of great service providers Best practices for communicating using chat and texting Ten tips for being a good listener Two practical ways to keep your emotions in check A flow chart for handling user calls What to do when the user is wrong How to work with the different generations in the workplace All of the information is presented in a straightforward style that you can understand and use right away. There's nothing "foo-foo," just down-to-earth tips and best practices learned from years of working with IT pros and end-users.