Tidetod
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The Catalyst
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Author : Jonah Berger
language : en
Publisher: Simon and Schuster
Release Date : 2022-02
The Catalyst written by Jonah Berger and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02 with Business & Economics categories.
"From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone's mind"--
Mass Communication
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Author : Ralph E. Hanson
language : en
Publisher: SAGE Publications
Release Date : 2018-11-15
Mass Communication written by Ralph E. Hanson and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-15 with Language Arts & Disciplines categories.
"An entertaining, informative and thoughtful mass media text that keeps students engaged." —Charles W. Little Jr., Santa Ana College Transform your students into smart, savvy media consumers. A book that students find fun to read and instructors consider educationally valuable, Mass Communication: Living in a Media World provides the media literacy principles and critical thinking skills that students need to become self-aware media consumers. Known for his storytelling approach, bestselling author Ralph E. Hanson uses examples drawn from everyday life to explain the many dimensions of mass media that operate in our society. This newly revised Seventh Edition is packed with contemporary examples and compelling stories that illustrate the latest developments and recent events that are changing the face of media today. A Complete Teaching & Learning Package SAGE Premium Video Included in the interactive eBook! SAGE Premium Video tools and resources boost comprehension and bolster analysis. Preview a video now. Interactive eBook Includes access to SAGE Premium Video, multimedia tools, and much more! Save when you bundle the interactive eBook with the new edition. Order using bundle ISBN: 978-1-5443-5323-4. Learn more. SAGE coursepacks FREE! Easily import our quality instructor and student resource content into your school’s learning management system (LMS) and save time. Learn more. SAGE edge FREE online resources for students that make learning easier. See how your students benefit. SAGE lecture spark Spark lively classroom discussion around current events. Learn more about free lecture launchers. Author blog Get the latest industry news, tips for teaching the Mass Communication course, sample exercises, and more. Learn more at www.ralphehanson.com Check out the VIP site now!
When Content Goes Viral
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Author : Brian White
language : en
Publisher: Enslow Publishing, LLC
Release Date : 2018-12-15
When Content Goes Viral written by Brian White and has been published by Enslow Publishing, LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-15 with Young Adult Nonfiction categories.
Going viral. It's a phrase that you hear thrown around whenever something is blowing up on the Internet, but what does it really mean? How does something or someone go from a random post on social media to a household name? What does it mean for the person who posted it? There's the dark side, too: hoaxes, illegal content, and Russian trolls. Readers take a deep dive into the world where fame isn't measured in minutes, but in clicks. This book gives readers the tools to sort the real from the fake, as well as resources to explore.
Strategic Crisis Communication
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Author : James S O'Rourke
language : en
Publisher: Taylor & Francis
Release Date : 2023-06-23
Strategic Crisis Communication written by James S O'Rourke and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-23 with Business & Economics categories.
Addressing 21st-century issues, threats, and opportunities with time-tested principles, this book empowers corporate communications professionals to protect, inspire, and energize organizations in the face of a crisis. Whether due to an external incident or an internal misstep, every major company or institution will find itself scrutinized, its normal operations disrupted, and its reputation and business continuity threatened at some point—and how it prepares for, and reacts to, a crisis can make a critical difference in the ultimate outcome of events. This book focuses on strategic crisis communication as a function of three elements: 1. crisis preparation—establishing a robust and nimble infrastructure and plans, in advance of any crisis 2. crisis management—rapidly gathering information, activating and adjusting plans, making decisions, and relentlessly monitoring outcomes 3. crisis communication—reaching multiple audiences, on multiple platforms, with clear, consistent, and purposeful messages that tell the truth and defend the organization. Bringing together best practices gleaned from hundreds of recent case studies, this book is an unmatched resource enabling corporate communications and PR professionals, and the organizations that employ them, to understand how to weather any reputational storm that may threaten their enterprise.
Strategic Social Media
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Author : L. Meghan Mahoney
language : en
Publisher: John Wiley & Sons
Release Date : 2024-04-16
Strategic Social Media written by L. Meghan Mahoney and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-16 with Business & Economics categories.
Learn to utilize social media strategies that inspire behavior change in any landscape Strategic Social Media: From Marketing to Social Change, Second Edition combines best social media marketing practices with the application of traditional communication, behavior change, and marketing theories. More than a basic "how-to" guide, this innovative resource balances social media theory and real-world practice in a variety of areas, including advocacy, public health, entertainment, and education. With a clear and readable style, the authors explain the power and possibilities of social media to influence personal relationships and social change. The media environment of today is more mobile, visual, and personalized than ever before. In the second edition of Strategic Social Media, the authors incorporate advances in the field such as enhanced visual communication, digital experience sharing, omnichannel marketing, IoT, artificial intelligence, mass personalization, and social e-commerce. An entirely new chapter on utilizing social media for personal branding efforts is accompanied by new and updated examples, action plans, business models, and international case studies throughout. Covers all key aspects of strategic social media: landscape, messages, marketing and business models, social change, and the future Highlights opportunities to break down barriers with institutions of power, achieve greater transparency, and mobilize users through social media Contains social media strategies readers can apply to any past, present, or future social media platform Helps practitioners make better decisions about brand objectives and evaluate and monitor social media marketing efforts Provides clear guidance on crafting social media messages that reach intended audiences and ignite dialogue and behavior change Offering comprehensive coverage of both the theory and practice of facilitating behavior change in social media audiences, Strategic Social Media: From Marketing to Social Change, Second Edition, is essential reading for undergraduate and graduate students in digital and social media marketing courses, social media practitioners, entrepreneurs, digital content creators, journalists, activists, and marketing and public relations professionals.
Wayfinding
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Author : Linda Varsell Smith
language : en
Publisher: Lulu.com
Release Date : 2018
Wayfinding written by Linda Varsell Smith and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with categories.
Morbidity And Mortality Weekly Report
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Author :
language : en
Publisher:
Release Date : 2012
Morbidity And Mortality Weekly Report written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Diseases categories.
Beyond The Algorithm
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Author : Deepa Das Acevedo
language : en
Publisher: Cambridge University Press
Release Date : 2020-11-05
Beyond The Algorithm written by Deepa Das Acevedo and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-05 with Business & Economics categories.
Qualitative empirical research reveals that the narratives and real-life experiences defining gig work have concrete implications for law.
Sustainable Marketing
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Author : Robert Dahlstrom
language : en
Publisher: SAGE Publications
Release Date : 2024-01-22
Sustainable Marketing written by Robert Dahlstrom and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-22 with Business & Economics categories.
Formerly published by Chicago Business Press, now published by Sage Sustainable Marketing, Third Edition presents a sustainable marketing perspective that addresses financial and social performance as well as ecological performance, in consideration of the impact upon the environment in which markets operate. Authors Robert Dahlstrom and Jody L. Crosno incorporate state-of-the-art examples of business practice while delivering on a theoretically-based and managerially-relevant approach to sustainable marketing.
Technology And Adolescent Health
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Author : Megan Moreno
language : en
Publisher: Academic Press
Release Date : 2020-03-20
Technology And Adolescent Health written by Megan Moreno and has been published by Academic Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-20 with Education categories.
Technology and Adolescent Health: In Schools and Beyond discusses how today's adolescents are digital natives, using technology at home and in school to access information, for entertainment, to socialize and do schoolwork. This book summarizes research on how technology use impacts adolescent mental health, sleep, physical activity and eating habits. In addition, it identifies monitoring and screening technology-based tools for use with adolescents. Summarizes the effects of digital technology use on adolescent mental health Advises on best practices for adolescent technology use in home and schools Identifies digital tools to monitor adolescent health Includes effects on sleep, addiction, socialization, eating and exercise habits Provides both the positive and negative consequences of technology use