Tourism Strategy Papers
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Tourism Strategy Papers
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Author :
language : en
Publisher:
Release Date : 1986
Tourism Strategy Papers written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Tourism categories.
Tourism Strategy Comprehensive Report
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Author : National Centre for Studies in Travel and Tourism (Australia).
language : en
Publisher:
Release Date : 1992
Tourism Strategy Comprehensive Report written by National Centre for Studies in Travel and Tourism (Australia). and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992 with Rain forests categories.
Tourism Strategy Stakeholder Consultations
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Author : Ontario. Ministry of Tourism and Recreation
language : en
Publisher:
Release Date : 2002
Tourism Strategy Stakeholder Consultations written by Ontario. Ministry of Tourism and Recreation and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Tourism categories.
Critical Assessment Of The Theory And Practice Of Strategic Planning For Tourism And Leisure Analysed On The Basis Of Disneyland Paris
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Author : Nicole Burkardt
language : en
Publisher: GRIN Verlag
Release Date : 2007-01-10
Critical Assessment Of The Theory And Practice Of Strategic Planning For Tourism And Leisure Analysed On The Basis Of Disneyland Paris written by Nicole Burkardt and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-01-10 with Travel categories.
Essay from the year 2005 in the subject Tourism - Miscellaneous, grade: 74%, University of Sunderland, language: English, abstract: Tourism is said to be the largest industry in the world. More and more people have the possibility to travel around the globe thanks to cheaper flights and increased leisure time. More than 760 million international tourist arrivals worldwide were counted in 2004 WTO, 2005). According to the WTO, international tourism revenue reached a new record high of US $ 622 billion in 2004. 52% of it was earned by Europe, 21% by the Americans, 20% by Asia and the Pacific, Africa and the Middle East contributed with 3% each (South African Tourism, 2005). Moreover, the tourism and travel industry supports directly and indirectly approximately 200 million jobs worldwide, this is 8% of the total employment at present, which is expected to grow to 260 million jobs in 2011 (Hall and Page, 2002). These figures give us a short impression of the importance of this sector. However, the tourism industry is very volatile. Political changes, the opening of former communism countries like China or Cuba, permanent economic fluctuation as well as social, environmental and technological changes influence the tourism industry. Nowadays tourists prefer high quality standards, safety environments and interesting locations and are more concerned of environmental impacts (Gunn and Var, 2002). All the above mentioned facts show the necessity of effective and sustainable tourism planning. This assignment will assess the theories of strategic planning and will investigate its application in practice on the basis of two case studies. One case, The ‘White Paper Plan’ South Africa, is an example for good practice and the other, Disneyland Paris, is an example for bad practice.
Tourism White Paper
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Author :
language : en
Publisher:
Release Date : 2003
Tourism White Paper written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Tourism categories.
"Proposes a suite of measures, underpinned by structural reform, to position Australia as a world leader in the provision of tourism goods and services and as a 'Platinum Plus' destination." - page ix.
Strategic Marketing In Tourism Services
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Author : Rodoula H. Tsiotsou
language : en
Publisher: Emerald Group Publishing
Release Date : 2012-05-10
Strategic Marketing In Tourism Services written by Rodoula H. Tsiotsou and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-10 with Business & Economics categories.
Focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. This title presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism.
South West Regional Tourism Strategy
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Author :
language : en
Publisher:
Release Date : 1995
South West Regional Tourism Strategy written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with categories.
Towards A National Tourism Strategy
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Author : David Gerard Simmons
language : en
Publisher:
Release Date : 1991
Towards A National Tourism Strategy written by David Gerard Simmons and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Tourism categories.
Sustainable Destination Branding And Marketing
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Author : Anukrati Sharma
language : en
Publisher: CABI
Release Date : 2019-12-21
Sustainable Destination Branding And Marketing written by Anukrati Sharma and has been published by CABI this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-21 with Business & Economics categories.
Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding. Addressing opportunities and challenges across the field, it also reviews how different types of tourism such as community based, accessible, film, agricultural and cultural-heritage tourism entail unique issues for development.
Tourism Strategic Marketing Group Draft Strategy Paper For Discussion Purposes Only
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Author : New Zealand. Tourism Strategic Marketing Group
language : en
Publisher:
Release Date : 1990
Tourism Strategic Marketing Group Draft Strategy Paper For Discussion Purposes Only written by New Zealand. Tourism Strategic Marketing Group and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Tourism categories.