Transgenerational Media Industries
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Transgenerational Media Industries
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Author : Derek Johnson
language : en
Publisher: University of Michigan Press
Release Date : 2019-11-12
Transgenerational Media Industries written by Derek Johnson and has been published by University of Michigan Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-12 with Social Science categories.
Within corporate media industries, adults produce children’s entertainment. Yet children, presumed to exist outside the professional adult world, make their own contributions to it—creating and posting unboxing videos, for example, that provide content for toy marketers. Many adults, meanwhile, avidly consume entertainment products nominally meant for children. Media industries reincorporate this market-disrupting participation into their strategies, even turning to adult consumers to pass fandom to the next generation. Derek Johnson presents an innovative perspective that looks beyond the simple category of “kids’ media” to consider how entertainment industry strategies invite producers and consumers alike to cross boundaries between adulthood and childhood, professional and amateur, new media and old. Revealing the social norms, reproductive ideals, and labor hierarchies on which such transformations depend, he identifies the lines of authority and power around which legacy media institutions like television, comics, and toys imagine their futures in a digital age. Johnson proposes that it is not strategies of media production, but of media reproduction, that are most essential in this context. To understand these critical intersections, he investigates transgenerational industry practice in television co-viewing, recruitment of adult comic readers as youth outreach ambassadors, media professionals’ identification with childhood, the branded management of adult fans of LEGO, and the labor of child YouTube video creators. These dynamic relationships may appear to disrupt generational and industry boundaries alike. However, by considering who media industries empower when generating the future in these reproductive terms and who they leave out, Johnson ultimately demonstrates how their strategies reinforce existing power structures. This book makes vital contributions to media studies in its fresh approach to the intersections of adulthood and childhood, its attention to the relationship between legacy and digital media industries, and its advancement of dialogue between media production and consumption researchers. It will interest scholars in media industry studies and across media studies more broadly, with particular appeal to those concerned about the current and future reach of media industries into our lives.
Fandom The Next Generation
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Author : Bridget Kies
language : en
Publisher: University of Iowa Press
Release Date : 2022-08-17
Fandom The Next Generation written by Bridget Kies and has been published by University of Iowa Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-17 with Social Science categories.
This collection is the first to offer a close study of fan generations, which are defined not only by fans’ ages, but by their entry point into a canon or their personal politics. The contributors further the conversation about how generational fandom is influenced by and, in turn, influences technologies, industry practices, and social and political changes. As reboot culture continues, as franchises continue expanding over time, and as new technologies enable easier access to older media, Fandom, the Next Generation offers a necessary investigation into transgenerational fandoms and intergenerational fan relationships. Contributors: Maria Alberto, University of Utah Mélanie Bourdaa, University of Bordeaux Montaigne Meredith Dabek, Maynooth University Simone Driessen, Erasmus University Rotterdam Yektanurşin Duyan, Mardin Artuklu University Dan Golding, Swinburne University of Technology Bethan Jones, Aberdale, Wales (UK) Siobhan Lyons, Sydney, New South Wales (Australia) L. N. Rosales, University of Nebraska, Lincoln Andrew Scahill, University of Colorado, Denver Janelle Vermaak, Nelson Mandela University Cynthia W. Walker, St. Peter’s University Dawn Walls-Thumma, independent scholar Neta Yodovich, University of Haifa
From Networks To Netflix
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Author : Derek Johnson
language : en
Publisher: Taylor & Francis
Release Date : 2022-07-26
From Networks To Netflix written by Derek Johnson and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-26 with Social Science categories.
Now in a second edition, this textbook surveys the channels, platforms, and programming through which television distribution operates, with a diverse selection of contributors providing thorough explorations of global media industries in flux. Even as legacy media industries experience significant disruption in the face of streaming and online delivery, the power of the television channel persists. Far from disappearing, television channels have multiplied and adapted to meet the needs of old and new industry players alike. Television viewers now navigate complex choices among broadcast, cable, and streaming services across a host of different devices. From Networks to Netflix guides students, instructors, and scholars through that complex and transformed channel landscape to reveal how these industry changes unfold and why they matter. This second edition features new players like Disney+, HBO Max, Crunchyroll, Hotstar, and more, increasing attention to TV services across the world. An ideal resource for students and scholars of media criticism, media theory, and media industries, this book continues to offer a concrete, tangible way to grasp the foundations of television—and television studies—even as they continue to be rewritten.
Writing About Screen Media
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Author : Lisa Patti
language : en
Publisher: Routledge
Release Date : 2019-07-30
Writing About Screen Media written by Lisa Patti and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-30 with Social Science categories.
Writing About Screen Media presents strategies for writing about a broad range of media objects – including film, television, social media, advertising, video games, mobile media, music videos, and digital media – in an equally broad range of formats. The book’s case studies showcase media studies’ geographical and industrial breadth, with essays covering topics as varied as: Brazilian telenovelas, K-pop music videos, Bombay cinema credit sequences, global streaming services, film festivals, archives, and more. With the expertise of over forty esteemed media scholars, the collection combines personal reflections about writing with practical advice. Writing About Screen Media reflects the diversity of screen media criticism and encourages both beginning and established writers to experiment with content and form. Through its unprecedented scope, this volume will engage not only those who may be writing about film and other screen media for the first time but also accomplished writers who are interested in exploring new screen media objects, new approaches to writing about media, and new formats for critical expression.
Film Reboots
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Author : Daniel Herbert
language : en
Publisher: Edinburgh University Press
Release Date : 2020-08-18
Film Reboots written by Daniel Herbert and has been published by Edinburgh University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-18 with Electronic books categories.
Through a set of vibrant case studies, this collection investigates rebooting as a practice that seeks to remake an entire film series or franchise, with ambitions that are at once respectful and revisionary.
Digital Media Distribution
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Author : Paul McDonald
language : en
Publisher: NYU Press
Release Date : 2021-09-07
Digital Media Distribution written by Paul McDonald and has been published by NYU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-07 with Business & Economics categories.
"This book examines the current state of global media distribution today, including legacy and born-digital media industries, and the social, cultural, and economic impact of the digital distribution ecosystem"--
Reimagining Communication Action
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Author : Michael Filimowicz
language : en
Publisher: Routledge
Release Date : 2020-08-04
Reimagining Communication Action written by Michael Filimowicz and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-04 with Computers categories.
As a part of an extensive exploration, Reimagining Communication: Action investigates the practical implications of communication as a cultural industry, media ecology, and a complex social activity integral to all domains of life. The Reimagining Communication series develops a new information architecture for the field of communications studies, grounded in its interdisciplinary origins and looking ahead to emerging trends as researchers take into account new media technologies and their impacts on society and culture. The diverse and comprehensive body of contributions in this unique interdisciplinary resource explore communication as a form of action within a mix of social, cultural, political, and economic contexts. They emphasize the continuously expanding horizons of the field by engaging with the latest trends in practical inquiry within communication studies. Reflecting on the truly diverse implications of communicative processes and representations, Reimagining Communication: Action covers key practical developments of concern to the field. It integrates diverse theoretical and practice-based perspectives to emphasize the purpose and significance of communication to human experience at individual and social levels in a uniquely accessible and engaging way. This is an essential introductory text for advanced undergraduate and graduate students, along with scholars of communication, broadcast media, and interactive technologies, with an interdisciplinary focus and an emphasis on the integration of new technologies.
Ii
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Author : 李天鐸、林立敏 編著
language : zh-CN
Publisher: 遠流出版
Release Date : 2022-06-01
Ii written by 李天鐸、林立敏 編著 and has been published by 遠流出版 this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-01 with Business & Economics categories.
文化創意產業是那些涉及有形或無形藝術性與創意性產品創製的產業， 它們有一個共通點，即是運用創意力、文化知識、智慧版權去生產具有社會文化意義的產品與服務。這個議題在高等教育體系裡應該是一個具備高知識門檻的學科。 本書援引社會學、經濟學、商管學、美學、哲學等論著，來論證當代文化與人文藝術是如何地被轉化為一種具備美感素質的象徵財貨，並探究作 為一種可交易的財貨，其「所值」（worth）為何？其價值驗定（valuation）的邏輯又是如何？還有，它在產業營運的過程中，與眾多的相關產業（如 製造業、科技業、服務業等）比較，應有何不同的思維。 探討的議題有： ▶ 創意管理與象徵經濟的辯證思維 ▶ 作為奇點財貨的文化商品 ▶ 文化商品的評斷機制 ▶ 商品意義與市場 ▶ 特許經營的社會性結構與文化產品關係 ▶ 文學作為一種文化產業 ▶ 從蘇格蘭格紋飾到韓國流行風潮的解讀 ▶ 審美、感知與設計 ▶ 亞里斯多德與廣告人 ▶ 表演藝術產業從創意生產到消費遲滯 ▶ 房產物業與表演藝術交融的百老匯劇院 ▶ 文化創意產業的策略與基模
Transgenerational Marketing
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Author : Rajagopal
language : en
Publisher: Springer Nature
Release Date : 2019-11-20
Transgenerational Marketing written by Rajagopal and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-20 with Business & Economics categories.
This book critically examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look to gain competitive advantage in the marketplace by driving tactical moves, inculcating small cost-effective changes in marketing approaches. Often, strategic choices of companies lean towards developing competitive differentiations that enable consumers to realize the value of money, causing loyalty shifts in the competitive marketplace. The book focuses on the consumer as the pivot of marketing and argues that the consumer serves as a bidirectional channel during pre-and post-purchase period. It explains how consumer affections sentimentally and emotionally help in growing the brands and companies over generations. This book significantly contributes to the existing literature and serves as a learning post and a think tank for students, researchers, and business managers.
Media Franchising
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Author : Derek Johnson
language : en
Publisher: NYU Press
Release Date : 2013-03-22
Media Franchising written by Derek Johnson and has been published by NYU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-22 with Social Science categories.
"Johnson astutely reveals that franchises are not Borg-like assimilation machines, but, rather, complicated ecosystems within which creative workers strive to create compelling 'shared worlds.' This finely researched, breakthrough book is a must-read for anyone seeking a sophisticated understanding of the contemporary media industry." —Heather Hendershot, author of What's Fair on the Air?: Cold War Right-Wing Broadcasting and the Public Interest While immediately recognizable throughout the U.S. and many other countries, media mainstays like X-Men, Star Trek, and Transformers achieved such familiarity through constant reincarnation. In each case, the initial success of a single product led to a long-term embrace of media franchising—a dynamic process in which media workers from different industrial positions shared in and reproduced familiar cultureacross television, film, comics, games, and merchandising. In Media Franchising, Derek Johnson examines the corporate culture behind these production practices, as well as the collaborative and creative efforts involved in conceiving, sustaining, and sharing intellectual properties in media work worlds. Challenging connotations of homogeneity, Johnson shows how the cultural and industrial logic of franchising has encouraged media industries to reimagine creativity as an opportunity for exchange among producers, licensees, and evenconsumers. Drawing on case studies and interviews with media producers, he reveals the meaningful identities, cultural hierarchies, and struggles for distinction that accompany collaboration within these production networks. Media Franchising provides a nuanced portrait of the collaborative cultural production embedded in both the media industries and our own daily lives.