Trois Si Cles De Publicit En France
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Trois Si Cles De Publicit En France
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Author : Marc Martin
language : fr
Publisher: Odile Jacob
Release Date :
Trois Si Cles De Publicit En France written by Marc Martin and has been published by Odile Jacob this book supported file pdf, txt, epub, kindle and other format this book has been release on with Advertising categories.
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Author :
language : en
Publisher: Odile Jacob
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written by and has been published by Odile Jacob this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Press Revolution And Social Identities In France 1830 1835
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Author : Jeremy D. Popkin
language : en
Publisher: Penn State Press
Release Date : 2010-11-01
Press Revolution And Social Identities In France 1830 1835 written by Jeremy D. Popkin and has been published by Penn State Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-01 with History categories.
In this innovative study of the press during the French Revolutionary crisis of the early 1830s, Jeremy Popkin shows that newspapers played a crucial role in defining a new repertoire of identities--for workers, women, and members of the middle classes--that redefined Europe's public sphere. Nowhere was this process more visible than in Lyon, the great manufacturing center where the aftershocks of the July Revolution of 1830 were strongest. In July 1830 Lyon's population had rallied around its liberal newspaper and opposed the conservative Restoration government. In less than two years, however, Lyon's press and its public opinion, like those of the country as a whole, had become irrevocably fragmented. Popkin shows how the structure of the "journalistic field" in liberal society multiplied political conflicts and produced new tensions between the domains of politics and culture. New periodicals appeared claiming to speak for workers, for women, and for the local interests of Lyon. The public was becoming inherently plural with the emergence of new "imagined communities" that would dominate French public life well into the twentieth century. Jeremy Popkin is well known for his earlier studies of journalism during the eighteenth century and the French Revolution. In Press, Revolution, and Social Identities in France, he not only moves forward in time but also offers a new model for a cultural history of journalism and its relationship to literature.
Cultural Revolutions
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Author : Leora Auslander
language : en
Publisher: Univ of California Press
Release Date : 2009
Cultural Revolutions written by Leora Auslander and has been published by Univ of California Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with History categories.
"Auslander's emphasis on the power of 'things' as a motor of historical change permits her to present a refreshingly new set of arguments about well known historical events."--Denise Z. Davidson, author of France After Revolution: Urban Life, Gender, and the New Social Order "This lucidly written book brilliantly merges material culture firmly into political history, and enriches both. Leora Auslander's original interpretation of changing gender relations in the age of the democratic revolutions offers fresh ways to understand the emotional and political work that has shaped national identity and persists into our own time. A remarkable accomplishment."--Linda K. Kerber, author of No Constitutional Right to Be Ladies: Women and the Obligations of Citizenship
Social Computing And Social Media Participation User Experience Consumer Experience And Applications Of Social Computing
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Author : Gabriele Meiselwitz
language : en
Publisher: Springer Nature
Release Date : 2020-07-10
Social Computing And Social Media Participation User Experience Consumer Experience And Applications Of Social Computing written by Gabriele Meiselwitz and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-10 with Computers categories.
This two-volume set LNCS 12194 and 12195 constitutes the refereed proceedings of the 12th International Conference on Social Computing and Social Media, SCSM 2020, held as part of the 22nd International Conference, HCI International 2020, which was planned to be held in Copenhagen, Denmark, in July 2020. The conference was held virtually due to the COVID-19 pandemic. The total of 1439 papers and 238 posters have been accepted for publication in the HCII 2020 proceedings from a total of 6326 submissions. SCSM 2020 includes a total of 93 papers which are organized in topical sections named: Design Issues in Social Computing, Ethics and Misinformation in Social Media, User Behavior and Social Network Analysis, Participation and Collaboration in Online Communities, Social Computing and User Experience, Social Media Marketing and Consumer Experience, Social Computing for Well-Being, Learning, and Entertainment.
Charles De Gaulle And The Media
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Author : Riccardo Brizzi
language : en
Publisher: Springer
Release Date : 2017-11-22
Charles De Gaulle And The Media written by Riccardo Brizzi and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-22 with Political Science categories.
This book explores Charles De Gaulle's use and strict control of television between 1958 and 1969, highlighting the association between charismatic power and television with regards to legitimizing the Gaullist leadership and determining an evolution towards presidentialism during the Fifth Republic. A protagonist of European political history of the twentieth century, Charles de Gaulle was a pioneer in the use of mass media: in the Second World War he had earned the nickname of Général-micro due to his reliance on radio communication; in 1958 he then started an substantive and fruitful use of television, which some of his opponents labelled as ‘telecracy’. From difficult beginnings, where he followed the advice of publicity and communication experts, through his masterful TV appearances during the dramatic moments of the Algerian War, to the presidential campaign of 1965 and the crisis of May 1968, the author paints a compelling fresco of de Gaulle as the first TV leader in contemporary European history. The book will appeal to students and scholars interested in the fields of French politics, political communication and political leadership.
Marketing Michelin
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Author : Stephen L. Harp
language : en
Publisher: JHU Press
Release Date : 2001-12-14
Marketing Michelin written by Stephen L. Harp and has been published by JHU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-12-14 with Business & Economics categories.
Harp uses the familiar figure of Bibendum and the promotional campaigns designed around him to analyze the cultural assumptions of "belle-epoque" France, including representations of gender, race and class. He also considers Michelin's efforts to promote automobile tourism in France and Europe through its famous "Red Guide" (first introduced in 1900), noting that, in the aftermath of World War I, the company sold tour guides to the battlefields of the Western Front and favourably positioned France's participation in the war as purely defensive and unavoidable. Throughout this period, the company successfully identified the name of Michelin with many aspects of French society, from cuisine and local culture to nationalism and colonialism.
Champagne In Britain 1800 1914
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Author : Graham Harding
language : en
Publisher: Bloomsbury Publishing
Release Date : 2021-10-07
Champagne In Britain 1800 1914 written by Graham Harding and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-07 with History categories.
From its introduction to British society in the mid-17th century champagne has been a wine of elite celebration and hedonism. Champagne in Britain, 1800-1914 is the first book for over a century to study this iconic drink in Britain. Following the British wine market from 1800 to 1914, Harding shows how champagne was consumed by, branded for and marketed to British society. Not only did the champagne market form the foundations of the luxury market we know today, this book shows how it was integral to a number of 19th century social concerns such as the 'temperate turn', anxieties over adulteration and the increasingly prosperous British middle class. Using archival sources from major French producers such as Moët & Chandon, Veuve Clicquot and Pommery & Greno alongside records from British distributors, newspapers, magazines and wine literature, Champagne in Britain shows how champagne became embedded in the habits of Victorian society. Illustrating the social and marketing dynamics that centered on champagne's luxury status, it reveals the importance of fashion as a driver of choice, the power of the label and the illusion of scarcity. It shows how, through the reach of imperial Britain, the British taste for Champagne spread across the globe and became a marker for status and celebration.
The Advertising Age Encyclopedia Of Advertising
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Author : John McDonough
language : en
Publisher: Routledge
Release Date : 2015-06-18
The Advertising Age Encyclopedia Of Advertising written by John McDonough and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-18 with Business & Economics categories.
For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
The Poster
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Author : Ruth E. Iskin
language : en
Publisher: Dartmouth College Press
Release Date : 2014-10-07
The Poster written by Ruth E. Iskin and has been published by Dartmouth College Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-07 with Art categories.
The Poster: Art, Advertising, Design, and Collecting, 1860sÐ1900s is a cultural history that situates the poster at the crossroads of art, design, advertising, and collecting. Though international in scope, the book focuses especially on France and England. Ruth E. Iskin argues that the avant-garde poster and the original art print played an important role in the development of a modernist language of art in the 1890s, as well as in the adaptation of art to an era of mass media. She moreover contends that this new form of visual communication fundamentally redefined relations between word and image: poster designers embedded words within the graphic, rather than using images to illustrate a text. Posters had to function as effective advertising in the hectic environment of the urban street. Even though initially commissioned as advertisements, they were soon coveted by collectors. Iskin introduces readers to the late nineteenth-century ÒiconophileÓÑa new type of collector/curator/archivist who discovered in poster collecting an ephemeral archaeology of modernity. Bridging the separation between the fields of art, design, advertising, and collecting, IskinÕs insightful study proposes that the poster played a constitutive role in the modern culture of spectacle. This stunningly illustrated book will appeal to art historians and students of visual culture, as well as social and cultural history, media, design, and advertising.