Turismo Gastron Mico Estrategias De Marketing Y Experiencias De Xito
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Turismo Gastron Mico Estrategias De Marketing Y Experiencias De Xito
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Author : Carlos Flavián Blanco
language : es
Publisher: Universidad de Zaragoza
Release Date : 2011-06-20
Turismo Gastron Mico Estrategias De Marketing Y Experiencias De Xito written by Carlos Flavián Blanco and has been published by Universidad de Zaragoza this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06-20 with Business & Economics categories.
El turismo gastronómico se enfrenta hoy en día a dos retos fundamentales: conseguir que la gastronomía y los alimentos de la zona sean el granito de arena que haga inclinarse la balanza por el destino turístico y atraer a ese nuevo perfil de turista gastronómico que busca alimentos de calidad y está dispuesto a pagar por ellos. En este libro catorce expertos en marketing y turismo de diversas universidades españolas han plasmado sus conocimientos de forma práctica y aplicada. En el libro se relatan experiencias, se describen casos de éxito de turismo gastronómico en diferentes ámbitos y se realizan recomendaciones para la consolidación de esta alternativa turística de éxito creciente.
Special Interest Tourism
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Author : Betty Weiler
language : en
Publisher: *Belhaven Press
Release Date : 1992-03-09
Special Interest Tourism written by Betty Weiler and has been published by *Belhaven Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-03-09 with Business & Economics categories.
Provides a broad analysis of the nature and growth, business opportunities and the management problems they present, the range and types of activities available as well as the current importance and future status of this rapidly evolving industry. Global in scope, it features in-depth case studies written by renowned experts along with extensive statistical and graphic material.
River Tourism
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Author : Bruce Prideaux
language : en
Publisher: CABI
Release Date : 2009-01-01
River Tourism written by Bruce Prideaux and has been published by CABI this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-01 with Nature categories.
This book explores river tourism from a range of perspectives including river uses, heritage, management, environmental concerns, and marketing. The book has 15 chapters and an index. The intended readership includes researchers and students of leisure and tourism.
Estudio De La Imagen De Destino Tur Stico Y El Proceso Global De Satisfacci N
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Author : Héctor San Martín Gutiérrez
language : es
Publisher:
Release Date : 2004
Estudio De La Imagen De Destino Tur Stico Y El Proceso Global De Satisfacci N written by Héctor San Martín Gutiérrez and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with categories.
Storyscaping
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Author : Gaston Legorburu
language : en
Publisher: John Wiley & Sons
Release Date : 2014-01-14
Storyscaping written by Gaston Legorburu and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-14 with Business & Economics categories.
How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes a powerful new approach to advertising and marketing for the digital age that involves using stories to design emotional and transactional experiences for customers, both online and offline. Each connection inspires engagement with another, so the brand becomes part of the customer's story. Authors Gaston Legorburu and Darren McColl explain how marketers can identify and define the core target audience segment, define your brand's purpose, understand the emotional desires of your consumers, and more. Shows how to map how the consumer engages with the category and product/service Explains how to develop an organizing idea and creative plan for an immersive storyscape experience Defines the role of marketing channels around the organizing idea Establishes how technology can be applied to the experience Learn how to measure, optimize, and evolve the customer experience through the use of strong narratives that compel consumers to buy into your brand. www.storyscaping.com
Development And Management Of Visitor Attractions
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Author : John Swarbrooke
language : en
Publisher: Routledge
Release Date : 2012-05-23
Development And Management Of Visitor Attractions written by John Swarbrooke and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-23 with Business & Economics categories.
Now in its second edition, the successful 'Development and Management of Visitor Attractions' has been fully revised and updated to cover the latest issues in this ever-changing area of tourism. New features/topics include: * The Millennium Dome * National Lottery funded projects * International case studies * Updated statistics and examples The author examines the factors that contribute to the success of visitor attractions. 'The Development and Management of Visitor Attractions' 2nd Edition, covers every aspect of the process of developing and managing different kinds of attractions. Theories explored throughout the text are illustrated through a range of examples and case studies drawn from a number of countries.
Marketing For Hospitality And Tourism
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Author : Philip Kotler
language : en
Publisher:
Release Date : 2017
Marketing For Hospitality And Tourism written by Philip Kotler and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Business & Economics categories.
Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities. New to the Seventh Edition: Shows readers the importance of social media. Provides a contemporary overview of destination marketing. Reflects current industry trends. Uses interesting industry examples to entertain and engage students. Provides hands-on application assignments. Supports teaching with comprehensive instructor supplements.
Hosts And Guests Revisited
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Author : Valene L. Smith
language : en
Publisher:
Release Date : 2001
Hosts And Guests Revisited written by Valene L. Smith and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Sustainable tourism categories.
Uniform System Of Accounts Usoa
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Author :
language : en
Publisher:
Release Date : 1995
Uniform System Of Accounts Usoa written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Local transit categories.
Microtrends
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Author : Mark Penn
language : en
Publisher: Twelve
Release Date : 2007-09-05
Microtrends written by Mark Penn and has been published by Twelve this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-09-05 with Business & Economics categories.
"The ideas in his book will help you see the world in a new way." -Bill Clinton "Mark Penn has a keen mind and a fascinating sense of what makes America tick, and you see it on every page of Microtrends." -Bill Gates In 1982, readers discovered Megatrends. In 2000, The Tipping Point entered the lexicon. Now, in Microtrends, one of the most respected and sought-after analysts in the world articulates a new way of understanding how we live. Mark Penn, the man who identified "Soccer Moms" as a crucial constituency in President Clinton's 1996 reelection campaign, is known for his ability to detect relatively small patterns of behavior in our culture-microtrends that are wielding great influence on business, politics, and our personal lives. Only one percent of the public, or three million people, is enough to launch a business or social movement. Relying on some of the best data available, Penn identifies more than 70 microtrends in religion, leisure, politics, and family life that are changing the way we live. Among them: People are retiring but continuing to work. Teens are turning to knitting. Geeks are becoming the most sociable people around. Women are driving technology. Dads are older than ever and spending more time with their kids than in the past. You have to look at and interpret data to know what's going on, and that conventional wisdom is almost always wrong and outdated. The nation is no longer a melting pot. We are a collection of communities with many individual tastes and lifestyles. Those who recognize these emerging groups will prosper. Penn shows readers how to identify the microtrends that can transform a business enterprise, tip an election, spark a movement, or change your life. In today's world, small groups can have the biggest impact.