Twenty Million New Customers
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Twenty Million New Customers
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Author : Steven M Kates
language : en
Publisher: Routledge
Release Date : 2013-12-19
Twenty Million New Customers written by Steven M Kates and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-19 with Business & Economics categories.
Most of the world’s population is in the dark when it comes to the consumer patterns of gay men. But in Twenty Million New Customers!: Understanding Gay Men’s Consumer Behavior, you’ll leave all the dark, homophobic myths behind where they belong--in the closet--and come out into the light. In its colorful and informative chapters, you’ll see why gay men are a vital consumer lifeline to today’s clothing industries as you tap into revealing psychological characteristics that will benefit any business manager. A scholarly yet personal, poignant study, Twenty Million New Customers! is a mixed shopping bag, taking you on a day-in-the-life tour of the buying patterns of 44 gay men. As an up-to-date catalog of scholarly data, it helps you see how “mainstream” businesses can tailor their marketing methods to this rapidly expanding demand in a competent, professional, and ethical manner. As a commentary on lifestyle, it transports you to unexplored consumer behavior territory that most people still consider “deviant.” Specifically, you’ll read about: in-depth, personal interviews from gay consumers real-life problems and market needs of gay men consumer behavior as political protest self-concept, identity, community, and culture the creation and maintenance of gay consumer subculture research methods and managerial implications of the study A recent survey estimates that over six percent of U.S. consumers openly acknowledges themselves as gay--clearly a priceless niche. So if you’re a gay man trying to get the skinny on the latest bodysuit trends, a marketing scholar involved in quantitative methods research, or a manager interested in retiring your old, outdated business savvy to the closet and exchanging it for a flashy, new, informed sense of marketing pizzazz, read Twenty Million New Customers! It’ll shut the closet on the harmful myths surrounding gay consumerism and open the door to success.
No Nonsense Attract New Customers
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Author : Jerry R. Wilson
language : en
Publisher: Red Wheel/Weiser
Release Date : 2020-12-12
No Nonsense Attract New Customers written by Jerry R. Wilson and has been published by Red Wheel/Weiser this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-12 with Business & Economics categories.
Your customer-centric guide to everything from dealing with that unhappy customer to why not to give up on lost customers. "This must-read book provides you with the mindset, tools, and techniques you need to successfully prospect for new customers." —Roger Looyenga, chairman/CEO (ret.), Auto-Owners Insurance For most businesses, attracting new customers is a never-ending effort anchored in uncertainty, frustration, and knee-jerk reactions. No Nonsense: Attract New Customers takes the mystery out of creating an ongoing plan with proven tactics to keep the phone ringing and the door swinging. The basic concept: Attract an endless flood of new customers at little or no cost! No Nonsense: Attract New Customers demonstrates that you don't have to use expensive and never-ending sales events, coupled with expensive advertising and energy-zapping promotions, to turn on a constant, never-ending flow of new prospects. And you don't have to invent any new approaches, concepts, or buzzwords to do it. Just follow some of the 100+ proven ideas and discover amazing results—fast. Wilson spent more than twenty-five years researching what his clients—small and medium-sized businesses—need to do to be successful in today's marketplace. These powerful ideas work! Each is presented in a bite-sized package that encourages instant execution. No long chapters with endless justifications, pontifications, philosophy, and personal stories. Just 151 great, practical ideas any business manager and owner can use to make business increase. How much could just one good idea be worth to you? It could be worth a fortune! How much has McDonald's made by selling millions of Happy Meals? Don't overlook the one good idea that could make your business a success!
The Power Of Foursquare 7 Innovative Ways To Get Your Customers To Check In Wherever They Are
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Author : Carmine Gallo
language : en
Publisher: McGraw Hill Professional
Release Date : 2011-10-14
The Power Of Foursquare 7 Innovative Ways To Get Your Customers To Check In Wherever They Are written by Carmine Gallo and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-14 with Business & Economics categories.
Connect with Your Customers. Anytime. Anywhere. One million new users per month. Twenty-three check-ins per second. Millions of people—in every city, in every country, on every continent, and even from the Space Station—are vying to become mayors of their favorite shopping locations. What is foursquare and why has it become the hottest customer magnet ever conceived? Foursquare is a social, mobile networking app that empowers customers to check in at businesses and share their locations with friends through smartphones and PDAs. A pioneer in location-based services (LBS), foursquare invites your customers to experiment, to compete, to share, and to have deeper, more meaningful interactions with your products and services. Internationally bestselling author Carmine Gallo not only has had unprecedented first-hand access to foursquare’s founders, he also has interviewed dozens of business owners and marketers who have revolutionized their businesses through The Power of foursquare. You’ll discover the ice-cream chain that heated up sales dramatically, the nonprofit organization that raised $50,000, and the matchmaker who owes her entire business to foursquare. You’ll learn from fascinating case studies of major companies with active foursquare partnerships, including: The American Red Cross Jimmy Choo, London Chili’s Grill & Bar Bravo NASA RadioShack Your customers are out there, constantly searching for places to go, games to play, and things to buy. Leverage The Power of foursquare and your customers will be in constant competition with each other over who loves your products and services the most. Praise for The Power of foursquare “The power to reach buyers at the exact time and the exact place they’re looking for what you offer has massive implications for all kinds of businesses worldwide. Carmine Gallo expertly shows you how to tap into the foursquare revolution, and he does it with a practical approach you can put to work in your business right now. There’s an epic swarm and it’s time for you to check in!” —DAVID MEERMAN SCOTT, bestselling author of Real-Time Marketing & PR “In real estate, it’s always been about ‘location, location, location.’ This book will show you why now it’s important for everyone.” —MATTHEW SHADBOLT, Director of Interactive Product & Marketing, The Corcoran Group “Gallo gets it. By using case studies from around the world, he captures the fun and the opportunity of using foursquare. I greatly enjoy Gallo’s stories of the amazing people and businesses that I know are doing it right!” —NATHAN BONILLA-WARFORD, Tampa eye doctor, founder, Foursquare Day
How To Find New Customers And Increase Sales
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Author : American Business Information, Inc
language : en
Publisher:
Release Date : 1997-02
How To Find New Customers And Increase Sales written by American Business Information, Inc and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-02 with Business & Economics categories.
The New Yorker
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Author :
language : en
Publisher:
Release Date : 2000
The New Yorker written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with American wit and humor, Pictorial categories.
Market Based Management
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Author : Roger J. Best
language : en
Publisher:
Release Date : 1997
Market Based Management written by Roger J. Best and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.
Using an applied approach that focuses on market orientation, marketing strategy and market-based management, Best details the connections between a market-driven strategy and profitable growth.
How To Acquire Your First Million Customers
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Author : Chris Newton
language : en
Publisher:
Release Date : 2017-04-18
How To Acquire Your First Million Customers written by Chris Newton and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-18 with categories.
How to Acquire Your First Million Customers is a book for anyone looking to gain a better understanding of growing an online business. In the book, Ken and Chris discuss several marketing strategies that have proven successful for them over the past 20+ years ... and do it in a way that anyone can understand. If you are interested in growing an online business through increased customer acquisition and improved marketing efficiency, then this book is for you. It doesn't matter where you are in your career. Beginners and seasoned vets alike will gain knowledge and actionable tips to implement immediately. This book is applicable to all kinds of online businesses, including B2C, B2B, SaaS, Ecommerce, and ad driven businesses, to name a few. "We wrote this book because we've seen a lot of success in growing online businesses to 10 million users or more, and people kept asking us how to do it," state the authors. The book begins by explaining (in layman's terms) how to set yourself up for success, and how to define and measure growth. It then explores a variety of tactics and channels used for driving customer growth: marketing strategy, digital marketing, social media marketing, SEO, PPC, online partnerships, video and content strategies, influencer marketing, AB testing, offline marketing, and more. The back half of the book explains how to retain new customers, and how to scale a business for growth. Readers are taken on a journey from marketing inception to implementation to completion, and are guided by an entertaining and practical narrative, courtesy of the authors. Along the way, dozens of visual graphics and diagrams, as well as sidebar sections that take deeper dives into various topics, help explain and demonstrate the concepts discussed throughout the book. How to Acquire Your First Million Customers also references several common tools that many businesses will find helpful, including Facebook, Google Analytics, YouTube, Hootsuite, Moz, Crazy Egg, MouseStats, Optimizely, Buzzsumo, Mattermark, Alexa, Radian 6, Commission Junction, Share a Sale, AWIN, and others.
Sharing Best Practices In Sport Marketing
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Author : Brenda G. Pitts
language : en
Publisher:
Release Date : 2004
Sharing Best Practices In Sport Marketing written by Brenda G. Pitts and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
It is with tremendous pleasure that I share the enclosed contents drawn from more than eighty research presentations delivered at the Inaugural Sport Marketing Association Conference hosted by the University of Florida on 13 to 15 November 2003. Scholarly papers were presented on such subjects as corporate sponsorship, sport consumer behaviour, sport product branding, and technology's role in the promotion and sales process, all subjects of critical importance to those in pursuit of the best sport marketing practices.' -- From Richard Irwin's preface 'A Word From the President'.
Official Proceedings
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Author : Western Railway Club
language : en
Publisher:
Release Date : 1958
Official Proceedings written by Western Railway Club and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1958 with Railroads categories.
Marketing And Consumer Identity In Multicultural America
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Author : Marye C. Tharp
language : en
Publisher: SAGE Publications, Incorporated
Release Date : 2001-02-06
Marketing And Consumer Identity In Multicultural America written by Marye C. Tharp and has been published by SAGE Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-02-06 with Business & Economics categories.
Massive demographic upheavals are changing the societal identities of American consumers and disrupting the effectiveness of traditional marketing techniques. The so-called mass market is dissolving into smaller groups of consumers who express distinctive ethnic, age-related, or lifestyle values by what they buy and how they buy it. Consumers in different subcultures speak different languages, read different magazines, watch different networks on TV, and buy in different places. The lesson for marketers is clear -- a single marketing campaign may no longer effectively reach a broad spectrum of consumers. Marketers and advertisers hoping to attract large numbers of American consumers must build relationships by mirroring the values and multiple identities of various groups. Marketers need tools to link their efforts to consumers within several subculture communities. Marketing and Consumer Identity in Multicultural America presents strategies and tools for marketers seeking to reach these emerging subcultures. Chapter 1 introduces the phenomenon of multiculturalism in America and its impact on marketing. Chapter 2 introduces the seven key shifts from traditional thinking that marketers must make to thrive in a multicultural world (e.g., from "market segmentation" to "market identification"). Chapters 3 through 7 profile five key subculture groups -- the elderly, Latinos, African Americans, gays and lesbians, and Asian Americans. Chapter 8 profiles several emerging groups, and chapter 9 is a comprehensive summary of marketing attitudes and techniques that are critical to success in this new multicultural environment.