Twenty Two Tips On Typography
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Twenty Two Tips On Typography
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Author : Enric Jardí
language : en
Publisher: Actarbirkhauser
Release Date : 2007
Twenty Two Tips On Typography written by Enric Jardí and has been published by Actarbirkhauser this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Design categories.
A "recipe book" of tips for creating typography includes 22 recommendations for designing workable, legible typography while simultaneously identifying 22 common mistakes to avoid, in a guide that also reveals professional designer secrets.
Basics Typography 02 Using Type
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Author : Michael Harkins
language : en
Publisher: A&C Black
Release Date : 2011-09-01
Basics Typography 02 Using Type written by Michael Harkins and has been published by A&C Black this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-01 with Design categories.
Using Type outlines the principles of typography and shows examples of historically important work as well as that of contemporary practice.
Typography Referenced
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Author : Jason Tselentis
language : en
Publisher: Rockport Publishers
Release Date : 2012-02-01
Typography Referenced written by Jason Tselentis and has been published by Rockport Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-01 with Design categories.
Typography, Referenced is the single most comprehensive volume covering every aspect of typography that any design student, professional designer, or design aficionado needs to know today. In these pages, you'll find: —Thousands of illustrated examples of contemporary usage in design —Historical developments from Greek lapidary letters to the movie Helvetica —Landmark designs turning single letters into typefaces —Definitions of essential type-specific language, terms, ideas, principles, and processes —Ways technology has influenced and advanced type —The future of type on the web, mobile devices, tablets, and beyond In short, Typography, Referenced is the ultimate source of typographic information and inspiration, documenting and chronicling the full scope of essential typographic knowledge and design from the beginnings of moveable type to the present "golden age" of typography.
Ad Critique
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Author : Nancy R. Tag
language : en
Publisher: SAGE
Release Date : 2012
Ad Critique written by Nancy R. Tag and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
This volume teaches advertising, marketing and management students how to effectively judge and critique creativity in advertising.
Thinking With Type
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Author : Ellen Lupton
language : en
Publisher: Chronicle Books
Release Date : 2014-04-15
Thinking With Type written by Ellen Lupton and has been published by Chronicle Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-15 with Design categories.
"Thinking with Type is to typography what Stephen Hawking's A Brief History of Time is to physics."—I Love Typography The best-selling Thinking with Type in a revised and expanded second edition: Thinking with Type is the definitive guide to using typography in visual communication. Ellen Lupton provides clear and focused guidance on how letters, words, and paragraphs should be aligned, spaced, ordered, and shaped. The book covers all typography essentials, from typefaces and type families, to kerning and tracking, to using a grid. Visual examples show how to be inventive within systems of typographic form, including what the rules are, and how to break them. This revised edition includes forty-eight pages of new content with the latest information on: • style sheets for print and the web • the use of ornaments and captions • lining and non-lining numerals • the use of small caps and enlarged capitals • mixing typefaces • font formats and font licensing Plus, new eye-opening demonstrations of basic typography design with letters, helpful exercises, and dozens of additional illustrations. Thinking with Type is the typography book for everyone: designers, writers, editors, students, and anyone else who works with words. If you love font and lettering books, Ellen Lupton's guide reveals the way typefaces are constructed and how to use them most effectively. Fans of Thinking with Type will love Ellen Lupton's new book Extra Bold: A Feminist, Inclusive, Anti-racist, Nonbinary Field Guide for Graphic Designers.
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Author : 艾琳．路佩登(Ellen Lupton)
language : zh-CN
Publisher: 商周出版
Release Date : 2016-10-18
written by 艾琳．路佩登(Ellen Lupton) and has been published by 商周出版 this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-18 with Design categories.
暢銷書《圖解設計思考》作家艾琳．路佩登，暢銷十年經典，字型思考不敗守則！ 這不是一本關於字型的書，而是一本關於如何使用字型的書。 假使你就像大多數的平面設計師一樣， 喜歡對小細節斟酌再三、斤斤計較， 那麼翻開這本書你將會發現許多讓你…… 愛不釋手、五體投地、焦慮不已的內容。 國外各大設計學院都在使用，設計人書架上都找得到！ ◎字體編排設計養成工具書 ◎四平八穩、清晰易懂 ◎簡約卻結構紮實 ◎適合隨手翻閱 ◎反映字體編排設計的各種面向：包括書的歷史、理論、與創意 ◎從印刷紙張到發光螢幕、是涵蓋各種視覺設計媒體的書 《圖解字型思考》由三個單元組成：字母（letter）、文本（text）、和網格（grid），從最基本的字母樣式開始，一直談到將文字融入條理一致的內容主體、以及可靈活變動的系統當中。每一單元的開頭都有一篇敘事性的短文，探討在各種媒體上影響字體編排設計的文化性與理論性議題。緊接在短文之後的範例，除了展示字體編排設計「如何」架構之外，同時也說明「為什麼」的理由，以證明設計的慣例有其功能與文化的基礎。在這本書裡，設計實務的範例一一展現出字體編排系統的彈性－－而其中的規則（幾乎）全都是可以打破的。 『《圖解字型思考》在二○○四年首次出版，問世不久便被公認為必備的設計工具書。最新增訂版增加了四十八頁的全新內容與數十張插圖，帶給讀者更多精彩的案例、令人大開眼界的演示、以及增益功力的實作練習。』 【各界讚譽】 「『字型』（type）是印刷與網頁設計的基礎。關於『字型』的設計思考你所需要知道的一切，都可以在本書中找到。本書就前一版的經典內容做了詳細而與時俱進的更新，每位設計師、寫作者、編輯、出版商、業主的書架上都該有一本。」 ——傑佛瑞．澤爾曼（Jeffrey Zeldman） 「這本設計精美的書對字型設計加以探究，填補了一大塊空白。藉由深具啟發性的實例與作者熱切、直白的解釋，讀者得以掌握字體編排設計的基本原則。」 ——寶拉．雪兒（Paula Scher） 「這本書不但是設計科系學生的基本讀物，對於已然極度昏沉的設計老手來說也是絕佳的清醒藥。」 ——約翰．前田（John Maeda） 「這本迷人的著作傳授原理但不流於說教，陳述歷史但不談難解的奧秘。簡言之，這是一本關於精通字體編排設計實務的指南手冊。」 ——安德魯．布羅維特（Andrew Blauvelt） 「艾琳．路佩登是位引領潮流、而且傾囊相授的明師。這本書讓我愛不釋手。」 ——阿勃特．米勒（Abbott Miller） 出版社 商周出版 (城邦)
Typography Essentials
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Author : Ina Saltz
language : en
Publisher:
Release Date : 2011-09
Typography Essentials written by Ina Saltz and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09 with Art categories.
Typography Essentials is a practical, hands-on resource to distill, organize, and compartmentalize--but not to oversimplify--the many complex issues surrounding the effective use of typography.
Thinking With Type
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Author : Ellen Lupton
language : en
Publisher: Chronicle Books
Release Date : 2014-04-15
Thinking With Type written by Ellen Lupton and has been published by Chronicle Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-15 with Crafts & Hobbies categories.
"Thinking with Type is to typography what Stephen Hawking's A Brief History of Time is to physics."—I Love Typography The best-selling Thinking with Type in a revised and expanded second edition: Thinking with Type is the definitive guide to using typography in visual communication. Ellen Lupton provides clear and focused guidance on how letters, words, and paragraphs should be aligned, spaced, ordered, and shaped. The book covers all typography essentials, from typefaces and type families, to kerning and tracking, to using a grid. Visual examples show how to be inventive within systems of typographic form, including what the rules are, and how to break them. This revised edition includes forty-eight pages of new content with the latest information on: • style sheets for print and the web • the use of ornaments and captions • lining and non-lining numerals • the use of small caps and enlarged capitals • mixing typefaces • font formats and font licensing Plus, new eye-opening demonstrations of basic typography design with letters, helpful exercises, and dozens of additional illustrations. Thinking with Type is the typography book for everyone: designers, writers, editors, students, and anyone else who works with words. If you love font and lettering books, Ellen Lupton's guide reveals the way typefaces are constructed and how to use them most effectively. Fans of Thinking with Type will love Ellen Lupton's new book Extra Bold: A Feminist, Inclusive, Anti-racist, Nonbinary Field Guide for Graphic Designers.
Guerrilla Film Marketing
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Author : Robert G. Barnwell
language : en
Publisher: Taylor & Francis
Release Date : 2018-07-11
Guerrilla Film Marketing written by Robert G. Barnwell and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-11 with Performing Arts categories.
Create an irresistible brand image and build an audience of loyal and engaged fans... Guerrilla Film Marketing takes readers through each step of the film branding, marketing and promotional process. Tailored specifically to low-budget independent films and filmmakers, Guerrilla Film Marketing offers practical and immediately implementable advice for marketing considerations across every stage of the film production process. Written by leading film industry professional Robert G. Barnwell, Guerrilla Film Marketing teaches readers how to: Master the fundamentals of guerrilla branding, marketing and promotion; Create an integrated marketing plan and calendar based on realistic budgets and expectations; Develop internet and social media marketing campaigns, including engaging studio and film websites and powerful, marketing-centric IMDb listings; Assemble behind-the-scenes pictures, videos and documentaries; Produce marketing materials such as key art, posters, film teasers, trailers and electronic press kits (aka "EPKs"); and Maximize the marketing impact of events such as test screenings, premiers, film festivals and industry award ceremonies. Guerrilla Film Marketing is filled with dozens of step-by-step instructions, checklists, tools, a glossary, templates and other resources. A downloadable eResource also includes a sample marketing plan and audit, a test screening questionnaire, and more.
Typography For Lawyers
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Author : Matthew Butterick
language : en
Publisher:
Release Date : 2010
Typography For Lawyers written by Matthew Butterick and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Computer fonts categories.
Based on the popular website, Typography for Lawyers is the first guide to the essentials of typography aimed specifically at lawyers. Author Matthew Butterick, a Harvard-trained typographer and practicing attorney, dispels the myth that legal documents are incompatible with excellent typography. Butterick explains how to get professional results with the tools you already have quickly and easily. Topics include special keyboard characters, line length, point size, font choice, headings, and hyphenation. The book also includes tutorials on specific types of documents like ršumš, research memos, and motions.