Typographics
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Typographics
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Author : Michael Hutchins
language : en
Publisher:
Release Date : 1969
Typographics written by Michael Hutchins and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1969 with Design categories.
Typographic Design
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Author : Rob Carter
language : en
Publisher: John Wiley & Sons
Release Date : 2018-02-13
Typographic Design written by Rob Carter and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-13 with Architecture categories.
The bestselling introduction to designing the written word Typographic Design: Form & Communication is the definitive reference for graphic designers, providing a comprehensive introduction to the visual word. Done well, typopgraphy can communicate so much more than the words themselves. Typographic design determines how you feel about a message, the associations you make, and ultimately, the overall success of the communication. Typographic design extends from the page to the screen, and is a critical element of almost any graphic design project. This book provides essential guidance on everything related to type: from letterforms and negative space, to messaging, processes, and history, aspiring designers will find great utility in mastering these critical concepts. This new seventh edition has been fully updated with new coverage of contemporary typography processes, updated case studies, and new examples from branding, print, web, motion, and more. On-screen typographic design concepts are discussed in greater detail, and the online supplemental materials include new flashcards, terminology and quizzes. Understand design factors as they relate to type Explore communication and typographic messaging Learn how typography has evolved, and where it is headed Adopt established approaches to designing with type The irony of typographic design is that, when done well, it often goes unnoticed—but its impact on a project’s overall success is undeniable. Typography can make or break a page, can enhance or overpower an image, and can obscure a message or bring it into sharp focus. It is one of the most powerful tools in the graphic designer’s arsenal, and Typographic Design is the complete, practical introduction.
Typographics 1
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Author : Roger Walton
language : en
Publisher: Collins Design
Release Date : 1995
Typographics 1 written by Roger Walton and has been published by Collins Design this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Advertising layout and typography categories.
A daring international collection of work from professional and student typographers. More than 270 4-color illustrations show the explosion of type innovations and experimentation happening in colleges and design firms around the world. Designs are divided into 8 categories: personal work, posters, installations and signage, packaging, publications, corporate identity, typeface design and unpublished work.
Typographics 2
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Author : Roger Walton
language : en
Publisher: Collins Design
Release Date : 1998-03-01
Typographics 2 written by Roger Walton and has been published by Collins Design this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-03-01 with Design categories.
Outstanding and innovative magazine design from around the globe focuses on the cutting-edge typography known as cybertype. More than 260 full-color examples are featured.
The Typographic Medium
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Author : Kate Brideau
language : en
Publisher: MIT Press
Release Date : 2021-10-19
The Typographic Medium written by Kate Brideau and has been published by MIT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-19 with Design categories.
An innovative examination of typography as a medium of communication rather than part of print or digital media. Typography is everywhere and yet widely unnoticed. When we read type, we fail to see type. In this book, Kate Brideau considers typography not as part of "print media" or "digital media" but as a medium of communication itself, able to transcend the life and death of particular technologies. Examining the contradiction between typographic form (often overlooked) and function (often overpowering), Brideau argues that typography is made up not of letters but of shapes, and that shape is existentially and technologically central to the typographic medium. After considering what constitutes typographic form, Brideau turns to typographic function and how it relates to form. Examining typography's role in both the neurological and psychological aspects of reading, she argues that typography's functions exceed reading; typographic forms communicate, but that communication is not limited to the content they carry. To understand to what extent the design and operations of the typographic medium affect the way we perceive information, Brideau warns, we must understand the medium's own operational logic, embodied in the full diversity of typographic forms. Brideau discusses a range of topics--from intellectual property protection for typefaces to Renaissance and Enlightenment ideal letterforms--and draws on a wide variety of theoretical work, including phenomenological ideas about comprehension, German media archaeology, and the media and communication theories of Vilém Flusser and others. Hand-drawn illustrations of typographic forms accompany the text.
Typographic Specimens
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Author : Philip B. Meggs
language : en
Publisher: John Wiley & Sons
Release Date : 1993-12-16
Typographic Specimens written by Philip B. Meggs and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993-12-16 with Design categories.
Specimens of 38 of the finest type families in the world are brought together in Typographic Specimens: The Great Typefaces, making it an invaluable reference tool for graphic designers, editors, art directors, production managers, desktop publishers, and students. Each type family is shown in display and text specimens with complete fonts including italic and bold variations; extended families such as Futura and Univers include additional type weights and widths. Each type family's section opens with a full-page experimental design, created by an outstanding graphic designer to demonstrate its potential. The specimens are accompanied by a concise discussion of each type family's origins, charactertistics, and usage. Typographic specimens provide an opportunity to study typefaces, to select and plan typography, and to increase one's knowledge of letterforms. Drawing and tracing specimens remain excellent ways to understand type and create logos and other typographic designs. Study of specimens aids in the selection of fonts to be purchased for the font library. Typographic specimens introduce unfamiliar typefaces in printed form and aid in the development of connoisseurship. Comparative analysis of similar faces in printed form becomes possible. Over one hundred prominent designers and design educators were sent a ballot listing all major typefaces and were asked to vote for the type families that best fulfilled their personal criteria for typographic excellence. The typefaces contained in this book represent the results of this poll, providing a compendium of excellent typefaces that have stood the test of time. Typographic Specimens: The Great Typefaces will provide information, inspiration, and a keener knowledge of typography. Akzidenz-Grotesk American Typewriter Baskerville Bembo Bodoni Bookman Caledonia Caslon Centaur Century Schoolbook Cheltenham Clarendon Didot Folio Franklin Gothic Frutiger Futura Galliard Gill Sans Garamond Goudy Old Style Helvetica Janson Kabel News Gothic Optima Palatino Perpetua Plantin Sabon Serifa Stone Sans Stone Serif Stymie Times New Roman Trump Mediaeval Univers Zapf Book
Typographics 4
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Author : Hearst Books International
language : en
Publisher: Harper Design
Release Date : 2001-10-16
Typographics 4 written by Hearst Books International and has been published by Harper Design this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-10-16 with Commcial art categories.
The Typographics series of books has established itself as a benchmark collection of avant-garde and innovative design. Typographics 4 continues this highly acclaimed series and presents a unique cross-section of the most original and provocative graphic design from around the world. For the first time in this series, Typographics 4 brings together both print and screen design work within the same volume. As use of the internet increases daily, so does the influence of screen design on printed design, and the distinctions between the two disciplines have begun to merge. This collection showcases work that celebrates the differences, but also recognises the similarities, in ideas, analysis, and approaches between the two areas of design. Typographics 4 brings you the best of the world's screen and printed design in a compelling and dynamic collection of work, which no designer, or design student, should be without.
A Typographic Workbook
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Author : Kate Clair
language : en
Publisher: John Wiley & Sons
Release Date : 2012-06-20
A Typographic Workbook written by Kate Clair and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-20 with Design categories.
Lavishly illustrated with more than 450 images, A Typographic Workbook, Second Edition explains the process successful designers use to select, space, and creatively integrate fonts. This essential text demonstrates the use of type as a dynamic and expressive communication tool. This edition provides new and updated coverage of a broad range of topics–from a logical, clear historical overview of the craft to the latest digital technologies. Known for its highly interactive format, this Second Edition continues to include helpful review questions and multiple-choice quizzes, as well as many new projects and skill-building exercises that help readers immediately apply what they have learned. A Typographic Workbook, Second Edition is a valuable professional resource for working designers and an indispensable training tool for graphic design students.
Cybertype
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Author : Roger Walton
language : en
Publisher:
Release Date : 1996
Cybertype written by Roger Walton and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Commercial art categories.
Emotional Digital
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Author : Alexander Branczyk
language : en
Publisher: W. W. Norton
Release Date : 2001-01-01
Emotional Digital written by Alexander Branczyk and has been published by W. W. Norton this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-01-01 with Design categories.
The rise and rise of new media has resulted in an explosion of new creativity in the field of typography and graphics. ''Emotional Digital'' is a wide-ranging, international selection of today’s most beautiful typefaces introduced by the designers and publishers themselves. From the cult status designers of Emigre, San Francisoc to LettError, The Hague Thirsttype, Chicago Typerware in Barcelona, the comic alphabets of Rian Hughes to the character-filled typeface of Alessio Leonardi, this book offers stimuli for typeface design and layout. A wide range of fonts devised by international cutting-edge graphic design companies are stylishly presented in full-colour spreads. Each profile includes information on where and when the company originates, awards and characteristics of their work.