Typography 36
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Typography 36
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Author :
language : en
Publisher:
Release Date : 2015-09
Typography 36 written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09 with categories.
36 Days Of Type
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Author : Kareen Cox
language : en
Publisher:
Release Date : 2016-05-26
36 Days Of Type written by Kareen Cox and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-26 with categories.
I've always been interested in typography. The 36 days of type movement has inspired many designers to put their creative hats on and come up with some highly original designs. The characters within this book are my introduction to the wonderful world of type.
Basic Typography
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Author : James Craig
language : en
Publisher:
Release Date : 1990
Basic Typography written by James Craig and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Art categories.
For designers, non-designers, and desktop publishers. Fine typography is timeless; typesetting technology may change, but there is only so much a good computer program can do. Using type creatively has more to do with aesthetics and common sense than it does with how the type is set, who sets it, or how much it costs. For guidance we can no longer look to the professional typographer for help; we are now the typographers. Basic Typography explains clearly and simply how type works, so the designer and non-designer alike will be able to take full advantage of type's enormous potential. To help the reader find the necessary information quickly, the book is presented in a series of self-contained units that are grouped under three headings: Terminology, Design, and Copyfitting.
Typographic Specimens
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Author : Philip B. Meggs
language : en
Publisher: John Wiley & Sons
Release Date : 1993-12-16
Typographic Specimens written by Philip B. Meggs and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993-12-16 with Design categories.
Specimens of 38 of the finest type families in the world are brought together in Typographic Specimens: The Great Typefaces, making it an invaluable reference tool for graphic designers, editors, art directors, production managers, desktop publishers, and students. Each type family is shown in display and text specimens with complete fonts including italic and bold variations; extended families such as Futura and Univers include additional type weights and widths. Each type family's section opens with a full-page experimental design, created by an outstanding graphic designer to demonstrate its potential. The specimens are accompanied by a concise discussion of each type family's origins, charactertistics, and usage. Typographic specimens provide an opportunity to study typefaces, to select and plan typography, and to increase one's knowledge of letterforms. Drawing and tracing specimens remain excellent ways to understand type and create logos and other typographic designs. Study of specimens aids in the selection of fonts to be purchased for the font library. Typographic specimens introduce unfamiliar typefaces in printed form and aid in the development of connoisseurship. Comparative analysis of similar faces in printed form becomes possible. Over one hundred prominent designers and design educators were sent a ballot listing all major typefaces and were asked to vote for the type families that best fulfilled their personal criteria for typographic excellence. The typefaces contained in this book represent the results of this poll, providing a compendium of excellent typefaces that have stood the test of time. Typographic Specimens: The Great Typefaces will provide information, inspiration, and a keener knowledge of typography. Akzidenz-Grotesk American Typewriter Baskerville Bembo Bodoni Bookman Caledonia Caslon Centaur Century Schoolbook Cheltenham Clarendon Didot Folio Franklin Gothic Frutiger Futura Galliard Gill Sans Garamond Goudy Old Style Helvetica Janson Kabel News Gothic Optima Palatino Perpetua Plantin Sabon Serifa Stone Sans Stone Serif Stymie Times New Roman Trump Mediaeval Univers Zapf Book
Type Rules
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Author : Ilene Strizver
language : en
Publisher: John Wiley & Sons
Release Date : 2009-03-09
Type Rules written by Ilene Strizver and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-09 with Design categories.
"I've purchased and read just about every book on typography written over the last twenty-five years. Ilene Strizver's Type Rules! is one of the best. It's a book that will prove its value time and again." —Allan Haley, Director of Words and Letters, International Typeface Corporation "Type Rules! is a 'must-have' book for students and professionals alike. I highly recommend it." —Prof. Ed Benguiat, World-renowned type designer and educator, School of Visual Arts, NYC Type Rules!, Second Edition is an up-to-date, thorough introduction to the principles and practices of typography. From the fundamentals to cutting-edge applications, this Second Edition has everything today's serious designer needs. Dozens of exercises reinforce authoritative coverage on such topics as how to select the appropriate type for the job, how to set type like a pro, how to avoid common mistakes, and how to design a typeface, as well as how to fully harness the power of major design packages like Adobe InDesign and QuarkXPress. This new Second Edition also includes three new features: Tech Tips—Instructional sidebars that succinctly explain how to achieve the covered typographic principles and techniques Type Tips—Expert tips and helpful hints that offer insightful details on covered topics Educational Supplements—Exercises and assignments that reinforce material and show how to apply techniques in the real world
A Type Primer
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Author : John Kane
language : en
Publisher: Laurence King Publishing
Release Date : 2002
A Type Primer written by John Kane and has been published by Laurence King Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Design categories.
A guide full of practical hints to help build the confidence of graphics and typography students. Its aim is to bring the reader to the point where they understand the basic principles of typography and to strengthen the designer's 'eye' through informed, direct observation.
Type And Typography
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Author : Ben Rosen
language : en
Publisher: New York ; Toronto : Van Nostrand Reinhold Company
Release Date : 1976
Type And Typography written by Ben Rosen and has been published by New York ; Toronto : Van Nostrand Reinhold Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with Architecture categories.
"A practical workbook ... It contains complete alphabets of nearly all of the best metal types ... More than 1500 showings have been ... selected from existing fonts here and abroad ... Each face is shown in capital and lower case characters, figures and basic punctuation marks ... in display sizes ranging from 72 to 18 or 16 point, and in text sizes ranging from 14 to 6 point"--Cover.
Theory Of Type Design
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Author : Gerard Anthony Unger
language : en
Publisher:
Release Date : 2018
Theory Of Type Design written by Gerard Anthony Unger and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with categories.
Theory of Type Design by internationally renowned type designer Gerard Unger is the first comprehensive theory of typeface design. This volume consists of 24 concise chapters, each clearly describing a different aspect of type design, from the influence of language to today's digital developments, from how our eyes and brain process letterforms to their power of expression. This splendid book includes more than 200 illustrations and practical examples that illuminate the theoretical material. The terminology is succinctly explained in the volume's extensive glossary. The theory is internationally orientated and relevant for typography courses, professionals and those with a general interest in text and reading all over the world. Bron: Flaptekst, uitgeversinformatie.
A Practical Guide To Event Promotion
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Author : Nigel Jackson
language : en
Publisher: Taylor & Francis
Release Date : 2017-07-14
A Practical Guide To Event Promotion written by Nigel Jackson and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-14 with Business & Economics categories.
This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets. It includes invaluable advice on how to identify the type of communication tools most applicable to the type of event that is being promoted and its target market; how to effectively use and implement these; useful tips on things to avoid; as well as suggested time frames to use before, during and after the event. Examples of best practice and insights from events marketers are integrated throughout. Although full of practical information, a strong theoretical base underpins the advice included on how event managers can apply communication and persuasion theory to key audiences. This book will be a useful resource for Events Management students putting on an event as part of their course and for assessments, and those wanting to convert general theory into practical skills they will use in the workplace.
Typographic Style Handbook
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Author : Michael Mitchell
language : en
Publisher: Hachette UK
Release Date : 2017-09-21
Typographic Style Handbook written by Michael Mitchell and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-21 with Design categories.
An elegant handbook in typography, for the professional and amateur text designer. Typographic Style Handbook is an indispensable new manual for anyone working with text - books, journals, company reports, websites or marketing material - who wishes to develop an understanding of how to produce clean, clear and consistent typography. The handbook is divided into three sections: General typesetting covers the basic rules of setting text Books and journals explains the typographic styles used within the publishing industry Corporate style describes how the treatment of text can be integrated into an organisation's branding guidelines. Typographic rules and styles are copiously illustrated with examples and diagrams Alternative styles are listed and explained to enable users to develop their own 'house style' Includes a glossary and appendices to aid students and self-publishers Typographic Style Handbook is destined to become a classic manual alongside Judith Butcher's Copy-editing, Hart's Rules, The Economist Style Guide and the Oxford Dictionary for Writers and Editors.