Understanding Bollywood


Understanding Bollywood
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Understanding Bollywood


Understanding Bollywood
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Author : Ulka Anjaria
language : en
Publisher: Routledge
Release Date : 2021-03-04

Understanding Bollywood written by Ulka Anjaria and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-04 with Performing Arts categories.


This book offers an introduction to popular Hindi cinema, a genre that has a massive fan base but is often misunderstood by critics, and provides insight on topics of political and social significance. Arguing that Bollywood films are not realist representations of society or expressions of conservative ideology but mediated texts that need to be read for their formulaic and melodramatic qualities and for their pleasurable features like bright costumes, catchy music, and sophisticated choreography, the book interprets Bollywood films as complex considerations on the state of the nation that push the boundaries of normative gender and sexuality. The book provides a careful account of Bollywood’s constitutive components: its moral structure, its different forms of love, its use of song and dance, its visual style, and its embrace of cinephilia. Arguing that these five elements form the core of Bollywood cinema, the book investigates a range of films from 1947 to the present in order to show how films use and innovate formulaic structures to tell a wide range of stories that reflect changing times. The book ends with some considerations on recent changes in Bollywood cinema, suggesting that despite globalization the future of Bollywood remains promising. By presenting Bollywood cinema through an interdisciplinary lens, the book reaches beyond film studies departments and will be useful for those teaching and studying Bollywood in English, sociology, anthropology, Asian studies, and cultural studies classes.



Understanding Bollywood


Understanding Bollywood
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Author : Asma Ayob
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2022

Understanding Bollywood written by Asma Ayob and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with Motion pictures categories.


Research and popular culture illustrate that Bollywood cinema plays an essential role for Indian national and diasporic audiences across the globe, showing that such films shed light on the history and cultural politics of India. Over time, Bollywood filmmakers have played a key role in assisting Indian women with their evolutionary practices. Films that focus on important aspects such as culture, patriarchy, and gender politics within this context are analysed in this text. Karan Johar is internationally recognised as an auteur, especially because of the novel representations of the Indian diaspora in his films. His unique relationship with Shah Rukh Khan, a global icon with a worldwide following of some 3.5 billion fans, is explored here. This bookâ (TM)s study of Bollywood films elucidates how Indian women have transformed over the years, from being subjugated to individuals with human rights. As such, it is a valuable source of information for cinema studies students and instructors, and an important resource for anyone interested in the history of the Bollywood industry and its impact on society as it evolves.



Understanding Bollywood


Understanding Bollywood
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Author : Asma Ayob
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2022-01-10

Understanding Bollywood written by Asma Ayob and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-10 with Performing Arts categories.


Research and popular culture illustrate that Bollywood cinema plays an essential role for Indian national and diasporic audiences across the globe, showing that such films shed light on the history and cultural politics of India. Over time, Bollywood filmmakers have played a key role in assisting Indian women with their evolutionary practices. Films that focus on important aspects such as culture, patriarchy, and gender politics within this context are analysed in this text. Karan Johar is internationally recognised as an auteur, especially because of the novel representations of the Indian diaspora in his films. His unique relationship with Shah Rukh Khan, a global icon with a worldwide following of some 3.5 billion fans, is explored here. This book’s study of Bollywood films elucidates how Indian women have transformed over the years, from being subjugated to individuals with human rights. As such, it is a valuable source of information for cinema studies students and instructors, and an important resource for anyone interested in the history of the Bollywood industry and its impact on society as it evolves.



Global Bollywood


Global Bollywood
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Author : Anandam P. Kavoori
language : en
Publisher: NYU Press
Release Date : 2008-08-01

Global Bollywood written by Anandam P. Kavoori and has been published by NYU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-08-01 with Performing Arts categories.




Bollywood S India


Bollywood S India
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Author : Rachel Dwyer
language : en
Publisher: Reaktion Books
Release Date : 2014-06-15

Bollywood S India written by Rachel Dwyer and has been published by Reaktion Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-15 with Performing Arts categories.


Bollywood movies have long been known for their colorful song-and-dance numbers and knack for combining drama, comedy, action-adventure, and music. But these exciting and often amusing films rarely reflect the reality of life on the Indian subcontinent. Exploring the nature of mainstream Hindi cinema, the strikingly illustrated Bollywood’s Indiaexamines its nonrealistic depictions of everyday life in India and what it reveals about Indian society. Showing how escapism and entertainment function in Bollywood cinema, Rachel Dwyer argues that Hindi cinema’s interpretations of India over the last two decades are a reliable guide to understanding the nation’s changing hopes and dreams. She looks at the ways Bollywood has imagined and portrayed the unity and diversity of the country—what it believes and feels, as well as life at home and in public. Using Dwyer’s two decades spent working with filmmakers and discussing movies with critics and moviegoers,Bollywood’s India is an illuminating look at Hindi cinema.



The Bollywood Reader


The Bollywood Reader
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Author : Dudrah, Rajinder
language : en
Publisher: McGraw-Hill Education (UK)
Release Date : 2008-10-01

The Bollywood Reader written by Dudrah, Rajinder and has been published by McGraw-Hill Education (UK) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-10-01 with Performing Arts categories.


Provides a road map of the scholarship on modern Hindi cinema in India, with an emphasis on understanding the interplay between cinema and colonialism, nationalism, and globalization. This book attends to issues of capitalism, nationalism, orientalism, and modernity through understandings of race, gender and sexuality, religion, and politics.



Untimely Bollywood


Untimely Bollywood
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Author : Amit S. Rai
language : en
Publisher: Duke University Press
Release Date : 2009-05-27

Untimely Bollywood written by Amit S. Rai and has been published by Duke University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-27 with Performing Arts categories.


Known for its elaborate spectacle of music, dance, costumes, and fantastical story lines, Bollywood cinema is a genre that foregrounds narrative rupture, indeterminacy, and bodily sensation. In Untimely Bollywood, Amit S. Rai argues that the fast-paced, multivalent qualities of contemporary Bollywood cinema are emblematic of the changing conditions of media consumption in a globalizing India. Through analyses of contemporary media practices, Rai shifts the emphasis from a representational and linear understanding of the effects of audiovisual media to the multiple, contradictory, and evolving aspects of media events. He uses the Deleuzian concept of assemblage as a model for understanding the complex clustering of technological, historical, and physical processes that give rise to contemporary media practices. Exploring the ramifications of globalized media, he sheds light on how cinema and other popular media organize bodies, populations, and spaces in order to manage the risky excesses of power and sensation and to reinforce a liberalized postcolonial economy. Rai recounts his experience of attending the first showing of a Bollywood film in a single-screen theater in Bhopal: the sensory experience of the exhibition space, the sound system, the visual style of the film, the crush of the crowd. From that event, he elicits an understanding of cinema as a historically contingent experience of pleasure, a place where the boundaries of identity and social spaces are dissolved and redrawn. He considers media as a form of contagion, endlessly mutating and spreading, connecting human bodies, organizational structures, and energies, thus creating an inextricable bond between affect and capital. Expanding on the notion of media contagion, Rai traces the emerging correlation between the postcolonial media assemblage and capitalist practices, such as viral marketing and the development of multiplexes and malls in India.



Conjugations


Conjugations
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Author : Sangita Gopal
language : en
Publisher: University of Chicago Press
Release Date : 2012-01-26

Conjugations written by Sangita Gopal and has been published by University of Chicago Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-26 with Performing Arts categories.


Bollywood movies have been long known for their colorful song-and-dance numbers and knack for combining drama, comedy, action-adventure, and music. But when India entered the global marketplace in the early 1990s, its film industry transformed radically. Production and distribution of films became regulated, advertising and marketing created a largely middle-class audience, and films began to fit into genres like science fiction and horror. In this bold study of what she names New Bollywood, Sangita Gopal contends that the key to understanding these changes is to analyze films’ evolving treatment of romantic relationships. Gopalargues that the form of the conjugal duo in movies reflects other social forces in India’s new consumerist and global society. She takes a daring look at recent Hindi films and movie trends—the decline of song-and-dance sequences, the upgraded status of the horror genre, and the rise of the multiplex and multi-plot—to demonstrate how these relationships exemplify different formulas of contemporary living. A provocative account of how cultural artifacts can embody globalization’s effects on intimate life, Conjugations will shake up the study of Hindi film.



Anthropological Approaches To Understanding Consumption Patterns And Consumer Behavior


Anthropological Approaches To Understanding Consumption Patterns And Consumer Behavior
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Author : Chkoniya, Valentina
language : en
Publisher: IGI Global
Release Date : 2020-04-03

Anthropological Approaches To Understanding Consumption Patterns And Consumer Behavior written by Chkoniya, Valentina and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-03 with Business & Economics categories.


Anthropology is a science specialized in the study of the past and present of societies, especially the study of humans and human behavior. The disciplines of anthropology and consumer research have long been separated; however, it is now believed that joining them will lead to a more profound knowledge and understanding of consumer behaviors and will lead to further understanding and predictions for the future. Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior is a cutting-edge research publication that examines an anthropological approach to the study of the consumer and as a key role to the development of societies. The book also provides a range of marketing possibilities that can be developed from this approach such as understanding the evolution of consumer behavior, delivering truly personalized customer experiences, and potentially creating new products, brands, and services. Featuring a wide range of topics such as artificial intelligence, food consumption, and neuromarketing, this book is ideal for marketers, advertisers, brand managers, consumer behavior analysts, managing directors, consumer psychologists, academicians, social anthropologists, entrepreneurs, researchers, and students.



Bollywood


Bollywood
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Author : Rajinder Kumar Dudrah
language : en
Publisher: SAGE
Release Date : 2006-03-29

Bollywood written by Rajinder Kumar Dudrah and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-03-29 with Language Arts & Disciplines categories.


Bollywood: Sociology Goes to the Movies rejuvenates a dormant dialogue within sociology about understanding the possible relationships between cinema, culture, and society. This is done through an interdisciplinary conversation with studies of the cinema drawn from film and media, and cultural studies.