Understanding Consumer Behaviour Insights And Strategies
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Understanding Consumer Behaviour Insights And Strategies
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Author : Dr. S. Varalakshmi
language : en
Publisher: Academic Guru Publishing House
Release Date : 2024-12-12
Understanding Consumer Behaviour Insights And Strategies written by Dr. S. Varalakshmi and has been published by Academic Guru Publishing House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-12 with Study Aids categories.
“Understanding Consumer Behaviour: Insights and Strategies” is an in-depth guide that explores the multifaceted nature of consumer behavior, offering key insights into the decision-making processes that drive purchasing choices. This book takes a systematic approach to unravel how various factors, such as cultural, psychological, social, and emotional influences, shape consumers’ attitudes and behaviors. Drawing on a wide range of academic theories and real world case studies, the book provides a comprehensive framework for analyzing consumer behavior in both traditional and digital environments. It covers fundamental topics such as perception, learning, motivation, personality, and attitudes, alongside modern day influences such as social media, e-commerce, and ethical considerations in marketing. This book also delves into how businesses can leverage consumer behavior insights to design more targeted marketing strategies, optimize product offerings, and build brand loyalty. Whether you are studying consumer behavior for the first time or seeking to expand your knowledge, “Understanding Consumer Behaviour” offers both theoretical depth and practical application, making it an indispensable resource for anyone looking to understand and influence consumer choices in a rapidly changing marketplace.
Consumer Behaviour
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Author : Jean-Eric Pelet
language : en
Publisher: Kogan Page Publishers
Release Date : 2025-03-03
Consumer Behaviour written by Jean-Eric Pelet and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-03 with Business & Economics categories.
With this textbook, students will learn the concepts, theories and processes of consumer behaviour and how to apply them in a digitalized and competitive business landscape. Consumer Behaviour combines theoretical underpinnings with real-world practice to provide comprehensive, up-to-date coverage of the subject. It explores how consumer behaviour has evolved with the impact of technology, personalization and sustainability on perception and decision-making. This textbook is ideal for postgraduate students taking modules on Consumer Behaviour as part of their Marketing degrees. Features include: - Chapters on the psychological and social dynamics of consumer behaviour and the scientific foundations of learning and memory in brand engagement. - Examination of the role of AR/VR and the metaverse in retail experiences, live streaming and voice commerce as well as quantum computing and the importance of good UX design. - Ethical considerations of the digital consumer landscape, including privacy and data concerns. - Learning outcomes, key terms, a glossary and exercise questions international examples throughout, to help develop critical thinking.
Consumer Behavior
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Author : Athulya K
language : en
Publisher: Wordsswiggle publication
Release Date : 2025-03-30
Consumer Behavior written by Athulya K and has been published by Wordsswiggle publication this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-30 with Business & Economics categories.
This book delves into the fundamental concepts and contemporary perspectives on consumer behaviour. It examines the psychological, sociological, and economic aspects that shape purchasing decisions and brand interactions. The chapters cover topics such as consumer perception, motivation, decision-making processes, cultural influences, digital marketing impact, and emerging trends in the marketplace. Designed for students, academicians, and industry professionals, the book provides practical insights and case studies to illustrate real-world applications. Whether you are a marketing strategist, business owner, or researcher, this book offers valuable knowledge to enhance your understanding of consumer behaviour and market dynamics. The book is structured in aa way that allows readers to build a strong foundational understanding before exploring more advanced concepts. Early chapters focus on consumer psychology, perception, learning theories, and attitude formation. The middle sections address the impact of external influences such as social groups, culture, and subcultures. The practical applications discussed throughout this book provide valuable takeaways for professionals looking to refine their marketing strategies and consumer engagement techniques. By integrating theoretical knowledge with real-world scenarios, this book aims to offer a holistic approach to understanding consumer behaviour.
Consumer Behaviour
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Author : Wayne D. Hoyer
language : en
Publisher: Cengage AU
Release Date : 2020-09-24
Consumer Behaviour written by Wayne D. Hoyer and has been published by Cengage AU this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-24 with Business & Economics categories.
Cutting edge and relevant to the local context, this second Australia and New Zealand edition of Hoyer, Consumer Behaviour, covers the latest research from the academic field of consumer behaviour. The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region. The authors recognise the critical links to areas such as marketing, public policy and ethics, as well as covering the importance of online consumer behaviour with significant content on how evolving digital technologies and widespread use of social media are changing the way marketers understand consumers. * Marketing Implications boxes examine how theoretical concepts have been used in practice, and challenge students to think about how marketing decisions impact consumers * Considerations boxes require students to think deeply about social media, research, cultural and international factors, and consumer psychology in relation to the contemporary consumer * Opening vignettes and end-of-chapter cases give students real-world insights into, and opportunities to analyse consumer behaviour, with extensive Australian and international examples providing issues in context Premium online teaching and learning tools are available on the MindTap platform. Learn more about the online tools cengage.com.au/mindtap
The Buyer S Brain Decoding The Consumer Behaviour
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Author : Deepak Saini
language : en
Publisher: Deepak saini
Release Date : 2023-03-20
The Buyer S Brain Decoding The Consumer Behaviour written by Deepak Saini and has been published by Deepak saini this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-20 with Business & Economics categories.
"Discover the secrets of the consumer's mind with 'The Buyer's Brain: Decoding Consumer Behavior'. This comprehensive guide delves into the psychology behind purchasing decisions and offers valuable insights for both readers and businesses. By understanding the thought processes of consumers, you can solve problems and create new strategies for success. This book explores commonly used strategies and provides a roadmap for businesses to achieve success through a deeper understanding of consumer behavior."
Decoding Consumer Behavior Using The Insight Equation And Ai Marketing
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Author : J Nair, Arjun
language : en
Publisher: IGI Global
Release Date : 2025-03-26
Decoding Consumer Behavior Using The Insight Equation And Ai Marketing written by J Nair, Arjun and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-26 with Business & Economics categories.
In an era characterized by data abundance and technological advancements, marketing is undergoing a profound transformation. The integration of AI into marketing strategies and the development of the AI marketing matrix have become crucial tools for understanding and decoding consumer behavior. Insights from marketing, technology, psychology and ethics offer a holistic perspective on the integration of AI in marketing, enabling the implementation of AI-driven strategies for enhanced consumer engagement and data-informed decision-making. Decoding Consumer Behavior Using the Insight Equation and AI Marketing explores the historical context, technology, applications and ethical considerations of AI in marketing. It covers the historical evolution of marketing and consumer behavior, dives into the mechanics of AI and data analytics, explores the psychology behind consumer choices and investigates the practical implementation of AI technologies in marketing strategies. Covering topics such as brand storytelling, music recommendation systems, and green energy, this book is an excellent resource for marketing professionals, digital marketers, data analysts, data scientists, business owners, ethics and privacy professionals, technology enthusiasts, scholars, academicians, and more.
Humanotorial
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Author : Humanology Editorial Board
language : en
Publisher: Humanology Sdn Bhd
Release Date : 2019-01-01
Humanotorial written by Humanology Editorial Board and has been published by Humanology Sdn Bhd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-01 with Business & Economics categories.
HUMANOTORIAL – ISSN 2600-7533 is a free magazine to contribute back to society by sharing knowledge and insights in the area of psychology, economics, behaviour, business, productivity, research and consultancy.
Consumer Behaviour Asia Pacific Edition
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Author : Wayne D. Hoyer
language : en
Publisher: Cengage AU
Release Date : 2017-01-01
Consumer Behaviour Asia Pacific Edition written by Wayne D. Hoyer and has been published by Cengage AU this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-01 with Business & Economics categories.
Cutting edge and relevant to the local context, this first Australia and New Zealand edition of Hoyer, Consumer Behaviour, covers the latest research from the academic field of consumer behaviour. The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region. The authors recognise the critical links to areas such as marketing, public policy and ethics, as well as covering the importance of online consumer behaviour with significant content on how social media and smartphones are changing the way marketers understand consumers. * Students grasp the big picture and see how the chapters and topics relate to each other by reviewing detailed concept maps * Marketing Implications boxes examine how theoretical concepts have been used in practice, and challenge students to think about how marketing decisions impact consumers * Considerations boxes require students to think deeply about technological, research, cultural and international factors to consider in relation to the contemporary consumer * Opening vignettes and end-of-chapter cases give students real-world insights into, and opportunities to analyse consumer behaviour, with extensive Australian and international examples providing issues in context
Nep Consumer Behaviour B Com 4th Sem Mic 4
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Author : Dr. F. C. Sharma
language : en
Publisher: SBPD Publications
Release Date : 2025-02-09
Nep Consumer Behaviour B Com 4th Sem Mic 4 written by Dr. F. C. Sharma and has been published by SBPD Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-09 with Business & Economics categories.
1. Consumer : Meaning and Classification 2. Consumer Behaviour 3. Personal and Psychological Factors Affective Consumer Behaviour 4. Influence of Culture on Consumer Behaviour 5. Social Factors Influence on Consumer Behaviour 6. Consumer Decision Making Process 7. Consumer Decision Making Models 8. Concept of Motivation 9. Involvement of Consumer.
Customer Insights Into Innovation Strategies For Distributed Market Needs
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Author : Robertas Damaševičius
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2025-02-12
Customer Insights Into Innovation Strategies For Distributed Market Needs written by Robertas Damaševičius and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-02-12 with Business & Economics categories.
The present volume offers a comprehensive exploration of customer-driven innovation in today's diverse markets. This research-based guide examines AI applications in healthcare, ICT-based innovation management, and customer-centric approaches to meet distributed market demands. It delves into idea generation techniques and sustainable practices for corporate innovation, providing a multifaceted view of modern business strategies. The book presents in-depth studies on data analytics and AI in marketing, scrutinizing data transformation processes, consumer behavior in the social media age, and AI-driven influencer marketing strategies. It offers valuable insights into predictive analytics for medical tourism and examines the impact of social media influencers on consumer decisions across various sectors, including industrial products. Through a synthesis of cutting-edge research and real-world case studies, this book equips readers with evidence-based strategies for innovation in distributed markets. It addresses emerging trends such as AI awareness in banking and metaverse marketing engagement, making it an essential resource for market analysts, business strategists, and innovation researchers seeking to navigate and leverage the complexities of today's market landscape.