Understanding The Digital Generation
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Understanding The Digital Generation
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Author : Ian Jukes
language : en
Publisher: Corwin Press
Release Date : 2010-02-11
Understanding The Digital Generation written by Ian Jukes and has been published by Corwin Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02-11 with Education categories.
An innovative look at reshaping the educational experiences of 21st-century learners! Inspiring thoughtful discussion that leads to change, this reader-friendly resource examines how the new digital landscape is transforming teaching and learning in an environment of standards, accountability, and high-stakes testing and why informed leadership is so critical. The authors present powerful strategies and compelling viewpoints, underscore the necessity of developing relevant classroom experiences, and discuss: Attributes common among digital learners The concepts of neuroplasticity and the hyperlinked mind An educational approach that supports traditional literacy skills alongside 21st-century fluencies Evaluation methods that encompass how digital generation students process new information
Understanding Digital Marketing
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Author : Damian Ryan
language : en
Publisher: Kogan Page Publishers
Release Date : 2012-03-03
Understanding Digital Marketing written by Damian Ryan and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-03 with Business & Economics categories.
Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.
Understanding Digital Industry
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Author : Siska Noviaristanti
language : en
Publisher: Routledge
Release Date : 2020-02-25
Understanding Digital Industry written by Siska Noviaristanti and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-25 with Business & Economics categories.
These proceedings compile selected papers from presenters at the Conference: Managing Digital Industry, Technology and Entrepreneurship 2019 (CoMDITE 2019) which was held on July 10-11, 2019. There are 122 papers from various universities and higher educational institutions in Indonesia and Malaysia. The main research topics in these proceedings are related to: 1) Strategic Management and Ecosystem Business, 2) Digital Technology for Business, 3) Digital Social Innovation, 4) Digital Innovation and Brand Management, 5) Digital Governance, 6) Financial Technology, 7) Digital and Innovative Education, 8) Digital Marketing. 9) Smart City, 10) Digital Talent Management, and 11) Entrepreneurship. All the papers in the proceedings highlight research results or literature reviews that will both contribute to knowledge development in the field of digital industry.
Understanding Social Media
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Author : Damian Ryan
language : en
Publisher: Kogan Page Publishers
Release Date : 2015-04-03
Understanding Social Media written by Damian Ryan and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-03 with Business & Economics categories.
Understanding Social Media is the essential guide to social media for students and professionals alike. Drawing on the experience, advice and tips from dozens of digital marketers and social media superstars, it is an extensive crowd-sourced guide to social media platforms. Illustrated throughout with case studies from both successful and failed campaigns, Understanding Social Media democratizes knowledge of social media and promotes best practice, answering questions such as 'How do you create a compelling social media campaign?', 'How do you build and engage with an audience?' and 'Where is the line between online PR and social media drawn?' It is the most comprehensive and practical reference guide to social media available.
Understanding Digital Marketing
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Author : Damian Ryan
language : en
Publisher: Kogan Page Publishers
Release Date : 2016-11-03
Understanding Digital Marketing written by Damian Ryan and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-03 with Business & Economics categories.
Understand the fundamentals of digital marketing and enhance your digital marketing practice with the new edition of this essential guide, now one of the bestselling books in the industry and required reading for more than 100 universities and colleges, including Harvard University and the Chartered Institute of Marketing. The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to digital marketing, the rules of new media and understanding the behaviours of the new generation of digital consumers. Thoroughly revised, this fourth edition features more information, fresh examples and case studies, and in-depth insider accounts of the latest developments in the industry from internationally recognized brands and digital marketing campaigns. Clear, informative and entertaining, this book covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies, making it essential reading for both practitioners and students alike. Online resources include bonus chapters, contributor views, and case studies on Kwik Fit, Battersea Dogs Home and Yves Saint Laurent.
The Role Of Criticism In Understanding Problem Solving
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Author : Samuel Fee
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-05-26
The Role Of Criticism In Understanding Problem Solving written by Samuel Fee and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-26 with Education categories.
In 1991, Denis Hlynka and John Belland released Paradigms Regained, a well received reader for graduate students in the field of educational technology. The Role of Criticism in Understanding Problem Solving updates some of those ideas initially proposed in Paradigms Regained, and extends the conversation into the contemporary discourse regarding problem based learning (PBL). Paradigms proposed the idea of criticism as a third method for the conduction of educational research, the first two being qualitative and qualitative. The concept of criticism as a tool for research is not well established in educational technology, although it is well established in other educational research traditions such as Curriculum Studies. Unfortunately, it is not always clear how criticism can be applied. This book views criticism as a way to step back and look at an educational intervention within educational technology through a particular critical lens. Criticism is viewed as a valuable approach to guiding meta analyses and theoretical studies, serving to prevent the proverbial "spinning of the wheels" that often happens in educational research. By indicating new potential research questions and directions, criticism approaches can invigorate educational research. This book revisits the ideals of criticism in order to establish their usefulness for studying educational technology interventions to support problem based learning. First, a few foundational chapters set the stage for the conversations on criticism. Then, the role criticism can play in enhancing analysis and interpretation of the PBL literature is explored. Finally, case studies addressing the central concepts of the text are presented and dissected. This book represents a complete overhaul and rethinking of the use of criticism as a method for understanding and furthering the research area of PBL within the field of Educational technology.
The School Leader S Guide To Social Media
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Author : Ronald Williamson
language : en
Publisher: Routledge
Release Date : 2013-09-13
The School Leader S Guide To Social Media written by Ronald Williamson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-13 with Education categories.
Social media has exploded onto American culture — including our schools — giving educators a unique opportunity to shape this phenomenon into a powerful tool for improving educational leadership practices. With real-world examples and practical tips, this essential guide shows school leaders how to address both the potential benefits and common concerns presented by social media. It is written in a clear, reader-friendly format, and covers important topics, including: Responding to student safety issues, such as cyberbullying and sexting Improving school management, communication, and professional growth Instructional innovation Twenty-first century learning Preparing for future social media trends This is a must-have resource for school leaders who want to stay current and provide the best possible educational environment for learning in the 21st century.
Born Digital
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Author : John Palfrey
language : en
Publisher: ReadHowYouWant.com
Release Date : 2011
Born Digital written by John Palfrey and has been published by ReadHowYouWant.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Social Science categories.
The first generation of Digital Natives children who were born into and raised in the digital world are coming of age, and soon our world will be reshaped in their image. Our economy, our politics, our culture, and even the shape of our family life will be forever transformed. But who are these Digital Natives? And what is the world theyre creating going to look like? In Born Digital, leading Internet and technology experts John Palfrey and Urs Gasser offer a sociological portrait of these young people, who can seem, even to those merely a generation older, both extraordinarily sophisticated and strangely narrow. Exploring a broad range of issues, from the highly philosophical to the purely practical, Born Digital will be essential reading for parents, teachers, and the myriad of confused adults who want to understand the digital present and shape the digital future.
Misunderstanding News Audiences
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Author : Eiri Elvestad
language : en
Publisher: Routledge
Release Date : 2018-04-09
Misunderstanding News Audiences written by Eiri Elvestad and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-09 with Social Science categories.
Misunderstanding News Audiences interrogates the prevailing myths around the impact of the Internet and social media on news consumption and democracy. The book draws on a broad range of comparative research into audience engagement with news, across different geographic regions, to provide insight into the experience of news audiences in the twenty-first century. From its inception, it was imagined that the Internet would benignly transform the nature of news media and its consumers. There were predictions that it would, for example, break up news oligarchies, improve plurality and diversity through news personalisation, create genuine social solidarity online, and increase political awareness and participation among citizens. However, this book finds that, while mainstream news media is still the major source of news, the new media environment appears to lead to greater polarisation between news junkies and news avoiders, and to greater political polarisation. The authors also argue that the dominant role of the USA in the field of news audience research has created myths about a global news audience, which obscures the importance of national context as a major explanation for news exposure differences. Misunderstanding News Audiences presents an important analysis of findings from recent audience studies and, in doing so, encourages readers to re-evaluate popular beliefs about the influence of the Internet on news consumption and democracy in the West.
Quick Hits For Teaching With Technology
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Author : Robin K. Morgan
language : en
Publisher: Indiana University Press
Release Date : 2012-02-29
Quick Hits For Teaching With Technology written by Robin K. Morgan and has been published by Indiana University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-29 with Education categories.
An accompanying interactive website enhances the value of this innovative tool.