Understanding User Web Interactions Via Web Analytics
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Understanding User Web Interactions Via Web Analytics
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Author : Bernard J. Jansen
language : en
Publisher: Springer Nature
Release Date : 2022-06-01
Understanding User Web Interactions Via Web Analytics written by Bernard J. Jansen and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-01 with Computers categories.
This lecture presents an overview of the Web analytics process, with a focus on providing insight and actionable outcomes from collecting and analyzing Internet data. The lecture first provides an overview of Web analytics, providing in essence, a condensed version of the entire lecture. The lecture then outlines the theoretical and methodological foundations of Web analytics in order to make obvious the strengths and shortcomings of Web analytics as an approach. These foundational elements include the psychological basis in behaviorism and methodological underpinning of trace data as an empirical method. These foundational elements are illuminated further through a brief history of Web analytics from the original transaction log studies in the 1960s through the information science investigations of library systems to the focus on Websites, systems, and applications. Following a discussion of on-going interaction data within the clickstream created using log files and page tagging for analytics of Website and search logs, the lecture then presents a Web analytic process to convert these basic data to meaningful key performance indicators in order to measure likely converts that are tailored to the organizational goals or potential opportunities. Supplementary data collection techniques are addressed, including surveys and laboratory studies. The overall goal of this lecture is to provide implementable information and a methodology for understanding Web analytics in order to improve Web systems, increase customer satisfaction, and target revenue through effective analysis of user–Website interactions. Table of Contents: Understanding Web Analytics / The Foundations of Web Analytics: Theory and Methods / The History of Web Analytics / Data Collection for Web Analytics / Web Analytics Fundamentals / Web Analytics Strategy / Web Analytics as Competitive Intelligence / Supplementary Methods for Augmenting Web Analytics / Search Log Analytics / Conclusion / Key Terms / Blogs for Further Reading / References
Understanding Your Users
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Author : Kathy Baxter
language : en
Publisher: Morgan Kaufmann
Release Date : 2015-05-20
Understanding Your Users written by Kathy Baxter and has been published by Morgan Kaufmann this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-20 with Computers categories.
This new and completely updated edition is a comprehensive, easy-to-read, "how-to" guide on user research methods. You'll learn about many distinct user research methods and also pre- and post-method considerations such as recruiting, facilitating activities or moderating, negotiating with product developments teams/customers, and getting your results incorporated into the product. For each method, you'll understand how to prepare for and conduct the activity, as well as analyze and present the data - all in a practical and hands-on way. Each method presented provides different information about the users and their requirements (e.g., functional requirements, information architecture). The techniques can be used together to form a complete picture of the users' needs or they can be used separately throughout the product development lifecycle to address specific product questions. These techniques have helped product teams understand the value of user experience research by providing insight into how users behave and what they need to be successful. You will find brand new case studies from leaders in industry and academia that demonstrate each method in action. This book has something to offer whether you are new to user experience or a seasoned UX professional. After reading this book, you'll be able to choose the right user research method for your research question and conduct a user research study. Then, you will be able to apply your findings to your own products. - Completely new and revised edition includes 30+% new content! - Discover the foundation you need to prepare for any user research activity and ensure that the results are incorporated into your products - Includes all new case studies for each method from leaders in industry and academia
The Sage Encyclopedia Of Educational Technology
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Author : J. Michael Spector
language : en
Publisher: SAGE Publications
Release Date : 2015-01-29
The Sage Encyclopedia Of Educational Technology written by J. Michael Spector and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-29 with Education categories.
The SAGE Encyclopedia of Educational Technology examines information on leveraging the power of technology to support teaching and learning. While using innovative technology to educate individuals is certainly not a new topic, how it is approached, adapted, and used toward the services of achieving real gains in student performance is extremely pertinent. This two-volume encyclopedia explores such issues, focusing on core topics and issues that will retain relevance in the face of perpetually evolving devices, services, and specific techniques. As technology evolves and becomes even more low-cost, easy-to-use, and more accessible, the education sector will evolve alongside it. For instance, issues surrounding reasoning behind how one study has shown students retain information better in traditional print formats are a topic explored within the pages of this new encyclopedia. Features: A collection of 300-350 entries are organized in A-to-Z fashion in 2 volumes available in a choice of print or electronic formats. Entries, authored by key figures in the field, conclude with cross references and further readings. A detailed index, the Reader’s Guide themes, and cross references combine for search-and-browse in the electronic version. This reference encyclopedia is a reliable and precise source on educational technology and a must-have reference for all academic libraries.
Understanding Sponsored Search
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Author : Jim Jansen
language : en
Publisher: Cambridge University Press
Release Date : 2011-07-25
Understanding Sponsored Search written by Jim Jansen and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07-25 with Computers categories.
This book addresses the underlying foundational elements, both theoretical and methodological, of sponsored search. As such, the contents are less affected by the ever-changing implementation aspects of technology. Rather than focusing on the how, this book examines what causes the how. Why do certain keywords work, while others do not? Why does that ad work well, when others that are similar do not? Why does a key phrase cost a given amount? Why do we measure what we do in keyword advertising? This book speaks to that curiosity to understand why we do what we do in sponsored search. The content flows through the major components of any sponsored search effort, regardless of the underlying technology or client or product. The book addresses keywords, ads, consumers, pricing, competitors, analytics, branding, marketing and advertising, integrating these separate components into an incorporated whole. The focus is on the critical elements, with ample illustrations and with enough detail to lead the interested reader to further inquiry.
A Z Of Digital Research Methods
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Author : Catherine Dawson
language : en
Publisher: Routledge
Release Date : 2019-07-10
A Z Of Digital Research Methods written by Catherine Dawson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-10 with Science categories.
This accessible, alphabetical guide provides concise insights into a variety of digital research methods, incorporating introductory knowledge with practical application and further research implications. A-Z of Digital Research Methods provides a pathway through the often-confusing digital research landscape, while also addressing theoretical, ethical and legal issues that may accompany each methodology. Dawson outlines 60 chapters on a wide range of qualitative and quantitative digital research methods, including textual, numerical, geographical and audio-visual methods. This book includes reflection questions, useful resources and key texts to encourage readers to fully engage with the methods and build a competent understanding of the benefits, disadvantages and appropriate usages of each method. A-Z of Digital Research Methods is the perfect introduction for any student or researcher interested in digital research methods for social and computer sciences.
Business Analytics For Professionals
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Author : Alp Ustundag
language : en
Publisher: Springer Nature
Release Date : 2022-05-09
Business Analytics For Professionals written by Alp Ustundag and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-09 with Business & Economics categories.
This book explains concepts and techniques for business analytics and demonstrate them on real life applications for managers and practitioners. It illustrates how machine learning and optimization techniques can be used to implement intelligent business automation systems. The book examines business problems concerning supply chain, marketing & CRM, financial, manufacturing and human resources functions and supplies solutions in Python.
Information Needs Analysis
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Author : Daniel G. Dorner
language : en
Publisher: Facet Publishing
Release Date : 2014-12-31
Information Needs Analysis written by Daniel G. Dorner and has been published by Facet Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-31 with Computers categories.
If you want to provide an information service that truly fulfils your users' needs, this book is essential reading. Analysing and assessing the information needs of clients is key to the provision of effective service and appropriate collections in both face-to-face and virtual library services. The importance of information needs analysis is widely recognized by information professionals, but currently there is little substantive, detailed work in the professional literature devoted to this important topic. This new book is designed to fill that gap, by supporting practitioners in developing an information needs analysis strategy, and offering the necessary professional skills and techniques to do so. It will offer guidance to team leaders and senior managers in all areas of library work, especially those involved in collection management, service provision and web development, and is equally applicable to the needs of academic, public, government, commercial and other more specialized library and information services. The text adopts a hands-on, jargon-free approach, and includes relevant examples, case studies, reader activities and sources of further reading. Key areas covered include: - what is information needs analysis? - how is needs analysis conducted? - what are the varieties of needs analysis? - how are analyses evaluated and reported? Readership: The book will be essential reading for library and information practitioners, team leaders and senior managers. It will also be a core text on course reading lists in departments of library and information studies.
Research Methods In Library And Information Science
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Author : Lynn Silipigni Connaway
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2021-05-24
Research Methods In Library And Information Science written by Lynn Silipigni Connaway and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-24 with Language Arts & Disciplines categories.
The seventh edition of this frequently adopted textbook features new or expanded sections on social justice research, data analysis software, scholarly identity research, social networking, data science, and data visualization, among other topics. It continues to include discipline experts' voices. The revised seventh edition of this popular text provides instruction and guidance for professionals and students in library and information science who want to conduct research and publish findings, as well as for practicing professionals who want a broad overview of the current literature. Providing a broad introduction to research design, the authors include principles, data collection techniques, and analyses of quantitative and qualitative methods, as well as advantages and limitations of each method and updated bibliographies. Chapters cover the scientific method, sampling, validity, reliability, and ethical concerns along with quantitative and qualitative methods. LIS students and professionals will consult this text not only for instruction on conducting research but also for guidance in critically reading and evaluating research publications, proposals, and reports. As in the previous edition, discipline experts provide advice, tips, and strategies for completing research projects, dissertations, and theses; writing grants; overcoming writer's block; collaborating with colleagues; and working with outside consultants. Journal and book editors discuss how to publish and identify best practices and understudied topics, as well as what they look for in submissions.
Solving Large Scale Learning Tasks Challenges And Algorithms
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Author : Stefan Michaelis
language : en
Publisher: Springer
Release Date : 2016-07-02
Solving Large Scale Learning Tasks Challenges And Algorithms written by Stefan Michaelis and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-02 with Computers categories.
In celebration of Prof. Morik's 60th birthday, this Festschrift covers research areas that Prof. Morik worked in and presents various researchers with whom she collaborated. The 23 refereed articles in this Festschrift volume provide challenges and solutions from theoreticians and practitioners on data preprocessing, modeling, learning, and evaluation. Topics include data-mining and machine-learning algorithms, feature selection and feature generation, optimization as well as efficiency of energy and communication.
Data Management Analytics And Innovation
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Author : Neha Sharma
language : en
Publisher: Springer Nature
Release Date : 2020-08-18
Data Management Analytics And Innovation written by Neha Sharma and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-18 with Technology & Engineering categories.
This book presents the latest findings in the areas of data management and smart computing, big data management, artificial intelligence and data analytics, along with advances in network technologies. Gathering peer-reviewed research papers presented at the Fourth International Conference on Data Management, Analytics and Innovation (ICDMAI 2020), held on 17–19 January 2020 at the United Services Institute (USI), New Delhi, India, it addresses cutting-edge topics and discusses challenges and solutions for future development. Featuring original, unpublished contributions by respected experts from around the globe, the book is mainly intended for a professional audience of researchers and practitioners in academia and industry.