Universal Principles Of Typography
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Universal Principles Of Typography
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Author : Elliot Jay Stocks
language : en
Publisher: Rockport Publishers
Release Date : 2024-04-16
Universal Principles Of Typography written by Elliot Jay Stocks and has been published by Rockport Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-16 with Design categories.
Explore 100 key concepts, theories, and guidelines that are critical for choosing and using type. We communicate with text every single day, but what does it mean to really understand type—to use it with clear intent and purpose? The art and science of typography combines subtle tweaks to line lengths with harmonious combinations of weights and styles; considered typeface pairings with a robust set of alternate characters; exciting technological advances with the realities of font licensing. There are so many ways designers can optimize how text is read and influence the way its message is understood—and yet so many designers miscommunicate without even realizing it. Richly illustrated and easy to navigate, Universal Principles of Typographypairs clear explanations of each principle with visual examples of it applied in practice. By considering these concepts and examples, you can learn to make more informed, and ultimately better, typography decisions. Building upon tried-and-tested principles from the world of print through to the very latest advances in browser technology, this book will equip you with everything you need to make the most informed typographic decisions in your design work today. Featured principles are as diverse as: Characters & Glyphs Font v. Typeface Hierarchy Inclusivity OpenType Pairing type Rhythm Web fonts Each principle is presented in a two-page format. The first page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear with the text, and provide elaborations and references. The next page contains visual examples and related graphics to support a deeper understanding of the principle. With Universal Principles of Typography, gain a deep understanding of the universal principles of typography and learn how to apply them across any work you do with type, from the simplest of documents to the most complex of cross-platform design systems. The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.
Universal Principles Of Typography
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Author : Elliot Jay Stocks
language : en
Publisher:
Release Date : 2024-04-16
Universal Principles Of Typography written by Elliot Jay Stocks and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-16 with Art categories.
Universal Principles of Typography is a comprehensive, cross-disciplinary encyclopedia for choosing and using type.
The Pocket Universal Principles Of Design
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Author : William Lidwell
language : en
Publisher: Rockport Publishers
Release Date : 2010-01-01
The Pocket Universal Principles Of Design written by William Lidwell and has been published by Rockport Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-01-01 with Design categories.
Universal Principles of Design, Revised and Updated is a comprehensive, cross-disciplinary encyclopedia covering 125 laws, guidelines, human biases, and general considerations important to successful design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the ideas applied in practice. From the 80/20 Rule to the Weakest Link, every major design concept is defined and illustrated. Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work—until now. Just a few of the principles that will broaden your design knowledge, promote brainstorming, and help you check the quality of your work: Baby-Face Bias Expectation Effect Golden Ration Ockham's Razor Proximity Scaling Fallacy The book is organized alphabetically so that principles can be easily and quickly referenced by name. For those interested in addressing a specific problem of design, the principles havealso been indexed by questions commonly confronting designers (How can I help people learn from my design? How can I enhance the usability of a design? How can I make better design decisions? ...). Each principle is presented in a two-page format. The first page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Side notes are included, and provide elaborations and references. The second page contains visual examples and related graphics to support a deeper understanding of the principle. This landmark reference is the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.
Typography Essentials Revised And Updated
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Author : Ina Saltz
language : en
Publisher: Rockport Publishers
Release Date : 2019-02-12
Typography Essentials Revised And Updated written by Ina Saltz and has been published by Rockport Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-12 with Design categories.
Typography Essentials: 100 Design Principles for Working with Type is a practical, hands-on resource that distills and organizes the many complex issues surrounding the effective use of typography. An essential reference for designers since 2009, Typography Essentials is now completely refreshed with updated text, new graphics and photos, and a whole new look. Divided into four sections—The Letter, The Word, The Paragraph, and The Page—the text is concise, compact, and easy to reference. Each of the 100 principles, which cover all practical aspects of designing with type, has an explanation and inspiring visual examples drawn from international books, magazines, posters, and more. Typography Essentials is for designers of every medium in which type plays a major role, and is organized and designed to make the process enjoyable and entertaining, as well as instructional.
Universal Principles Of Design Updated And Expanded Third Edition
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Author : William Lidwell
language : en
Publisher: Rockport Publishers
Release Date : 2023-05-09
Universal Principles Of Design Updated And Expanded Third Edition written by William Lidwell and has been published by Rockport Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-09 with Design categories.
Universal Principles of Design, Completely Updated and Expanded Third Edition is a comprehensive, cross-disciplinary encyclopedia, now with fully updated references for existing entries and expanded with 75 new entries to present a total of 200 laws, guidelines, and considerations that are important to successful design. Richly illustrated and easy to navigate, this essential design guide pairs clear explanations of every design concept with visual examples of the ideas applied in practice. Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work—until now. Each principle is presented in a two-page format. The first page contains a succinct definition and a full description of the principle, examples of and guidelines for its use, and side notes that provide elaborations and references. The second page contains visual examples and related graphics to support a deeper understanding of the principle. The book is organized alphabetically so that principles can be easily and quickly referenced by name. From 3D Projection to the Zeigarnick Effect, every major design concept is defined and illustrated, including these new additions: Feature creep Gamification Root cause Social trap Supernormal stimulus A landmark reference for designers, engineers, architects, and students, Universal Principles of Design has become the standard for anyone seeking to broaden and improve their design expertise, explore brainstorming ideas, and improve the quality of their design work. The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.
Universal Principles Of Ux
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Author : Irene Pereyra
language : en
Publisher: Rockport Universal
Release Date : 2023-03-07
Universal Principles Of Ux written by Irene Pereyra and has been published by Rockport Universal this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-07 with Business & Economics categories.
"Universal Principles of UX is a comprehensive, cross-disciplinary encyclopedia for user experience designers"--
First Principles Of Typography
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Author : Stanley Morison
language : en
Publisher:
Release Date : 1946
First Principles Of Typography written by Stanley Morison and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1946 with Printing categories.
The Pocket Universal Principles Of Design
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Author : William Lidwell
language : en
Publisher:
Release Date : 2015-04
The Pocket Universal Principles Of Design written by William Lidwell and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04 with Design categories.
This pocket edition of the bestselling design reference book contains 150 essential principles.
Playing With Type
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Author : Lara McCormick
language : en
Publisher: Rockport Publishers
Release Date : 2013-02-01
Playing With Type written by Lara McCormick and has been published by Rockport Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-01 with Design categories.
Playing with Type is a hands-on, playful approach to learning type application and principles. This engagingguide begins with an introduction to the philosophy of learning through the process of play. Along with a series of experimental design projects with an emphasis on type, the author provides designers with a “toolkit� of ideas and skills developed through the process of play. The awareness and sensitivity to type styles, forms, and type choices gained through these visual experiments will increase the designer’s confidence in their personal and professional work. This book can be used in the classroom or independently, and readers can go directly to exercises that appeal to them.
Lessons In Typography
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Author : Jim Krause
language : en
Publisher:
Release Date : 2015
Lessons In Typography written by Jim Krause and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Creative ability categories.