Universal Principles Of Typography
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Universal Principles Of Typography
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Author : Elliot Jay Stocks
language : en
Publisher: Rockport Publishers
Release Date : 2024-04-16
Universal Principles Of Typography written by Elliot Jay Stocks and has been published by Rockport Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-16 with Design categories.
Explore 100 key concepts, theories, and guidelines that are critical for choosing and using type. We communicate with text every single day, but what does it mean to really understand type—to use it with clear intent and purpose? The art and science of typography combines subtle tweaks to line lengths with harmonious combinations of weights and styles; considered typeface pairings with a robust set of alternate characters; exciting technological advances with the realities of font licensing. There are so many ways designers can optimize how text is read and influence the way its message is understood—and yet so many designers miscommunicate without even realizing it. Richly illustrated and easy to navigate, Universal Principles of Typographypairs clear explanations of each principle with visual examples of it applied in practice. By considering these concepts and examples, you can learn to make more informed, and ultimately better, typography decisions. Building upon tried-and-tested principles from the world of print through to the very latest advances in browser technology, this book will equip you with everything you need to make the most informed typographic decisions in your design work today. Featured principles are as diverse as: Characters & Glyphs Font v. Typeface Hierarchy Inclusivity OpenType Pairing type Rhythm Web fonts Each principle is presented in a two-page format. The first page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear with the text, and provide elaborations and references. The next page contains visual examples and related graphics to support a deeper understanding of the principle. With Universal Principles of Typography, gain a deep understanding of the universal principles of typography and learn how to apply them across any work you do with type, from the simplest of documents to the most complex of cross-platform design systems. The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.
Universal Principles Of Design Revised And Updated
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Author : William Lidwell
language : en
Publisher: Rockport Pub
Release Date : 2010
Universal Principles Of Design Revised And Updated written by William Lidwell and has been published by Rockport Pub this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Art categories.
Universal Principles of Design is the first comprehensive, cross-disciplinary encyclopedia of design.
Universal Principles Of Ux
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Author : Irene Pereyra
language : en
Publisher: Rockport
Release Date : 2023-03-07
Universal Principles Of Ux written by Irene Pereyra and has been published by Rockport this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-03-07 with Business & Economics categories.
"Universal Principles of UX is a comprehensive, cross-disciplinary encyclopedia for user experience designers"--
Typography Essentials
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Author : Ina Saltz
language : en
Publisher:
Release Date : 2011-09
Typography Essentials written by Ina Saltz and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09 with Art categories.
Typography Essentials is a practical, hands-on resource to distill, organize, and compartmentalize--but not to oversimplify--the many complex issues surrounding the effective use of typography.
The Pocket Universal Principles Of Branding
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Author : Mark Kingsley
language : en
Publisher: Rockport Publishers
Release Date : 2025-06-03
The Pocket Universal Principles Of Branding written by Mark Kingsley and has been published by Rockport Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-03 with Design categories.
This version of Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for creating brands today in a handy, condensed take-along format. *Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA* Richly illustrated and easy to navigate, this comprehensive reference pairs clear one-page explanations of each principle with visual examples of it applied in practice on the facing page. By considering these concepts and examples, you can learn to make more informed, and ultimately better, branding decisions. Featured principles are as diverse as: Authenticity Social Responsibility World Building Gatekeepers Rituals and routine Each principle is presented in a two-page format. The first page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear with the text, and provide elaborations and references. The second page contains visual examples and related graphics to support a deeper understanding of the principle. The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.
Universal Principles Of Art
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Author : John A Parks
language : en
Publisher: Rockport Publishers
Release Date : 2014-11-15
Universal Principles Of Art written by John A Parks and has been published by Rockport Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-15 with Art categories.
A follow-up to Rockport Publishers' best-selling Universal Principles of Design, a new volume will present one hundred principles, fundamental ideas and approaches to making art, that will guide, challenge and inspire any artist to make better, more focused art.Universal Principles of Art serves as a wealth of prompts, hints, insights and roadmaps that will open a world of possibilities and provide invaluable keys to both understanding art works and generating new ones. Respected artist John A. Parks will explore principles that involve both techniques and concepts in art-making, covering everything from the idea of beauty to glazing techniques to geometric ideas in composition to minimalist ideology. Techniques are simple, direct and easily followed by any artist at any level. This incredibly detailed reference book is the standard for artists, historians, educators, professionals and students who seek to broaden and improve their art expertise.
The Art Of Type And Typography
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Author : Mary Jo Krysinski
language : en
Publisher: Taylor & Francis
Release Date : 2017-10-24
The Art Of Type And Typography written by Mary Jo Krysinski and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-24 with Photography categories.
The Art of Type and Typography is an introduction to the art and rules of typography. Incorporating the industry standard—InDesign—for typesetting from the outset, this book serves as a guide for beginning students to learn to set type properly through tutorials, activities, and examples of student work. Encompassing the history of typography from ancient times to widespread modern use, The Art of Type and Typography provides context and fosters creativity while developing key concepts, including: The history of type; Terminology; Classification; Measurement; Spacing; Alignment; Legibility; Hierarchy; Layout and Grids; Page Elements; InDesign tools and style sheets. Writing clearly and to the point, Mary Jo Krysinski brings over 30 years of design experience to this essential guide. With a glossary, sample class activities, additional online resources and a beautiful clean design, this book is the perfect introduction for a beginning typography student, and a handy reference for those needing a refresher.
The Pocket Universal Principles Of Ux
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Author : Irene Pereyra
language : en
Publisher:
Release Date : 2024-09-24
The Pocket Universal Principles Of Ux written by Irene Pereyra and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-09-24 with Business & Economics categories.
The Pocket Universal Principles of UX is a concise visual presentation of 100 fundamental elements of user experience.
Sexy Web Design
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Author : Elliot Jay Stocks
language : en
Publisher: SitePoint Pty Ltd
Release Date : 2009-03-28
Sexy Web Design written by Elliot Jay Stocks and has been published by SitePoint Pty Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-28 with Computers categories.
Sexy Web Design is an easy-to-follow guide that reveals the secrets of how to build your own breathtaking web interfaces from scratch. You'll be guided through the entire process of creating a gorgeous, usable web site by applying the timeless principles of user-centered design. Even if you're short on design skills, with this book you'll be creating your own stunning web sites in no time at all. Throughout, the focus is on simple and practical techniques that anyone can use - you don't need to have gone to art school or have artistic flair to create stunning designs using the methods outlined in this book. The book's full-color layout and large format (8" x 10") make Sexy Web Design a pleasure to read. Master key web interface design principles Design amazing web interfaces from scratch Create beautiful, yet functional, web sites Unleash your artistic talents And much more Who should read this book? Whether you're completely new to web design, a seasoned pro looking for inspiration, or a developer wanting to improve your sites' aesthetics, there's something for everyone here. How? Because instead of trying to cover every possible area of creating a web site, we've focused purely on the design stage; that is, everything that happens before a single line of code is written. However, great design is more than just aesthetics. Long before we open our graphics program of choice, we'll be conducting research, dealing with clients, responding to briefs, sketching out sitemaps, planning information architecture, moving from doodles to diagrams, exploring different ways of interactivity, and building upon design traditions. But ultimately, you'll be finding out how to create web sites that look drop-dead gorgeous.
Design Elements
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Author : Timothy Samara
language : en
Publisher: Rockport Publishers
Release Date : 2007-04-01
Design Elements written by Timothy Samara and has been published by Rockport Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-04-01 with Design categories.
The graphic design equivalent to Strunk & White's The Elements of Style This book is simply the most compact and lucid handbook available outlining the basic principles of layout, typography, color usage, and space. Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly. This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 20 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together?Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book.