Unternehmenskultur Corporate Identity
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Revealing The Corporation
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Author : John M. T. Balmer
language : en
Publisher: Psychology Press
Release Date : 2003
Revealing The Corporation written by John M. T. Balmer and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
An international and multidisciplinary collection, edited by pioneers in the field, this work captures the quintessence of the corporation and its many inner and outer manifestations, presenting readers with a new approach to the subject area. Fully revised and updated with the original contributions contextualized by the editors' analyses and commentary to draw them together into a coherent whole, this anthology affords readers a new way of comprehending organizations. This new edition features a new introductory section to branding and public relations, contextualizing the rest of the volume new case vignettes for each section with enhanced pedagogy to enable reader reflection on the themes examined new readings and an updated Harvard style case study revised and updated commentary and analysis from the editors Filled with illuminating articles that stem from the 1950s to the present day, highlighting both practitioner and scholarly perspectives on the subject, this reader is an essential text for all students of marketing, reputation, business and corporate strategy, public relations, communications and branding.
The Art Of Identity
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Author : Mark Rowden
language : en
Publisher: Routledge
Release Date : 2017-11-30
The Art Of Identity written by Mark Rowden and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-30 with Social Science categories.
This title was first published in 2000: This text redefines corporate identity. It offers an insight into the creation, management and measurement of identity - and into why the right identity can transform your organization. With the help of tests and illustrations, Mark Rowden challenges readers to jettison ineffectual compromises and half-baked solutions in order to achieve the identity that really gives an advantage. He focuses on "correct" thinking through the application of design, and presents several management tools which should enable managers to define the fundamental qualities of their organization, to translate them into visual media, and to judge how well a new identity communicates them.
Corporate And Organizational Identities
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Author : Bertrand Moingeon
language : en
Publisher: Routledge
Release Date : 2002-07-18
Corporate And Organizational Identities written by Bertrand Moingeon and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-07-18 with Business & Economics categories.
This edited book is devoted to an issue of increasing importance in management theory and practice-organizational identity. The concept of organizational identity has received attention in many disciplines such as strategic management, marketing, communication and public relations and organization theory. In practice a number of consultancy firms h
Future Office
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Author : Werner Lippert
language : de
Publisher:
Release Date : 1997
Future Office written by Werner Lippert and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with categories.
Concepts Of Business Communication Corporate Culture Corporate Identity
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Author : Theo Bungarten
language : en
Publisher: Attikon
Release Date : 1991-01-01
Concepts Of Business Communication Corporate Culture Corporate Identity written by Theo Bungarten and has been published by Attikon this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991-01-01 with Communication in management categories.
The Expressive Organization Linking Identity Reputation And The Corporate Brand
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Author : Majken Schultz
language : en
Publisher: OUP Oxford
Release Date : 2000-08-17
The Expressive Organization Linking Identity Reputation And The Corporate Brand written by Majken Schultz and has been published by OUP Oxford this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-08-17 with Brand name products categories.
This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations. How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? How do organizations discover their identities? These are some of the vexing problems addressed in this book by a diverse international team of contributors. According to the authors, the future lies with 'the expressive organization'. Such organizations not only understand their distinct identity and their brands, but are also able to express these externally and internally. In order to thrive in an era of transparency and customer choice, the authors argue, organizations will have to be expressive.
Corporate Identity
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Author : Dieter Herbst
language : de
Publisher:
Release Date : 2009-01
Corporate Identity written by Dieter Herbst and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01 with Corporate Identity categories.
Unternehmenskultur Corporate Identity
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Author : Manuel Bayer
language : de
Publisher: LIT Verlag Münster
Release Date : 2013
Unternehmenskultur Corporate Identity written by Manuel Bayer and has been published by LIT Verlag Münster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with categories.
Corporate Identity
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Author : Jane Grimm
language : de
Publisher: GRIN Verlag
Release Date : 2002-11-09
Corporate Identity written by Jane Grimm and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-11-09 with Business & Economics categories.
Studienarbeit aus dem Jahr 2002 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: ohne, Berufsakademie Sachsen in Riesa (Studienrichtung Sport-, Veranstaltungs- und Marketingmanagement), Sprache: Deutsch, Abstract: In einer mit Nachrichten überladenen Gesellschaft müssen Unternehmen sich Aufmerksamkeit erkämpfen um den Wettbewerb stand zu halten. Dabei hilft es, eine "visuelle Identität" zu schaffen, die von der Öffentlichkeit sofort wiedererkannt wird. Diese visuelle Identität wird vom Namen und Logo des Unternehmens, seinem Geschäftspapier, seinen Prospekten, Symbolen, Formularen, Gebäuden, seiner Kleiderordnung, Transportmitteln, aber auch seinem Verhalten und Kommunikation nach außen und innen getragen. Aber nur derjenige kann ein überzeugendes und einstimmiges Erscheinungsbild vermitteln, der weiß, was er ist, was er kann und was von ihm erwartet wird. Jedoch wissen dies nicht alle Verantwortlichen gleichermaßen: Denn warum sonst greifen Konsumenten immer wahlloser nach Produkten? Und warum sonst vermissen die Wähler ́Profil` bei politischen Parteien? Und warum sonst können sich letztlich viele Mitarbeiter nicht mehr mit ihrem Unternehmen identifizieren? Über die klassischen Werbemaßnahmen hinaus muss ein einheitliches Bild geschaffen werden, mit dem sich das Unternehmen nach innen und außen darstellt, Orientierung bietet und sich einen Wettbewerbsvorsprung vor den Konkurrenten sichert. "Das Corporate-Identity-Konzept ist dabei von zentraler Bedeutung. Es versucht, eine Identität des Unternehmens unter Berücksichtigung seines Leistungsprogramms und seiner Mitarbeiter zu bestimmen und Leitlinien für Unternehmenskultur und -kommunikation zu erstellen" (Birkigt/Stadler 1986 zitiert bei Bruhn, S. 234). [...]
Contemplating Corporate Marketing Identity And Communication
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Author : Klement Podnar
language : en
Publisher: Routledge
Release Date : 2013-12-16
Contemplating Corporate Marketing Identity And Communication written by Klement Podnar and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-16 with Business & Economics categories.
Since the first International Corporate Identity Group’s symposium in 1994, the fields of corporate identity, corporate communications and corporate branding have become a focal point for scholars and managers alike. Recently, the term corporate marketing has incorporated a host of key corporate-level concepts, representing a new paradigm of thought. Contemplating Corporate Marketing, Identity and Communication is a collection of papers and extended abstracts from the 12th ICIG symposium, presenting a variety of perspectives with a view towards stimulating debate about the advances in corporate marketing, identity and communication. The contributions in this volume examine critically the development of the field and focus for future research in order to encourage cutting-edge scholarship along with practitioner insights. In a field characterized by paradoxes – unity and variety; integration and specialization – the aim is to integrate diverse practices to inspire a more sophisticated approach or theoretical framework. The papers in this volume are both challenging and distinctive.
