User Experience Is Brand Experience
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User Experience Is Brand Experience
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Author : Felix van de Sand
language : en
Publisher: Springer Nature
Release Date : 2019-11-12
User Experience Is Brand Experience written by Felix van de Sand and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-12 with Business & Economics categories.
This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention. In this regard, it is important to consider the uniqueness of each brand and its identity so as to design pleasurable and high-quality user experiences. Combining insights from science and practice, the authors present a strategy for using interaction patterns, visual appearance, and animations to validate the actual brand values that are experienced by users while interacting with a digital product. Further, they introduce a 'UX identity scale' by assigning brand values to UX related psychological needs. The method applied is subsequently backed by theoretical concepts and illustrated with practical examples and case studies on real-world mobile applications.
Experience Design
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Author : Patrick Newbery
language : en
Publisher: John Wiley & Sons
Release Date : 2013-08-08
Experience Design written by Patrick Newbery and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-08 with Business & Economics categories.
Bridge the gap between business and design to improve thecustomer experience Businesses thrive when they can engage customers. And, whilemany companies understand that design is a powerful tool forengagement, they do not have the vocabulary, tools, and processesthat are required to enable design to make a difference.Experience Design bridges the gap between business anddesign, explaining how the quality of customer experience is thekey to unlocking greater engagement and higher customer lifetimevalue. The book teaches businesses how to think about design as aprocess, and how this process can be used to create a betterquality of experience across the entire customer journey. Experience Design also serves as a reference tool forboth designers and business leaders to help teams collaborate moreeffectively and to help keep focus on the quality of theexperiences that are put in front of customers. Explains how to use experience-centric design for bettercustomer engagement Offers a framework for thinking and talking about "experiencedesign," from a company and customer perspective Authors Patrick Newbery and Kevin Farnham are the ChiefStrategy Officer and CEO of Method respectively, anexperience design company that solves business challengesthrough design to create integrated brand, product, andservice experiences Improve the quality of the experiences customers have with yourcompany and watch engagement soar.
The Elements Of User Experience
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Author : Jesse James Garrett
language : en
Publisher: Pearson Education
Release Date : 2010-12-16
The Elements Of User Experience written by Jesse James Garrett and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12-16 with Computers categories.
From the moment it was published almost ten years ago, Elements of User Experience became a vital reference for web and interaction designers the world over, and has come to define the core principles of the practice. Now, in this updated, expanded, and full-color new edition, Jesse James Garrett has refined his thinking about the Web, going beyond the desktop to include information that also applies to the sudden proliferation of mobile devices and applications. Successful interaction design requires more than just creating clean code and sharp graphics. You must also fulfill your strategic objectives while meeting the needs of your users. Even the best content and the most sophisticated technology won't help you balance those goals without a cohesive, consistent user experience to support it. With so many issues involved—usability, brand identity, information architecture, interaction design— creating the user experience can be overwhelmingly complex. This new edition of The Elements of User Experience cuts through that complexity with clear explanations and vivid illustrations that focus on ideas rather than tools or techniques. Garrett gives readers the big picture of user experience development, from strategy and requirements to information architecture and visual design.
Design User Experience And Usability Designing Pleasurable Experiences
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Author : Aaron Marcus
language : en
Publisher: Springer
Release Date : 2017-06-28
Design User Experience And Usability Designing Pleasurable Experiences written by Aaron Marcus and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-28 with Computers categories.
The three-volume set LNCS 10288, 10289, and 10290 constitutes the proceedings of the 6th International Conference on Design, User Experience, and Usability, DUXU 2017, held as part of the 19th International Conference on Human-Computer Interaction, HCII 2017, in Vancouver, BC, Canada, in July 2017, jointly with 14 other thematically similar conferences. The total of 1228 papers presented at the HCII 2017 conferences were carefully reviewed and selected from 4340 submissions. These papers address the latest research and development efforts and highlight the human aspects of design and use of computing systems. The papers accepted for presentation thoroughly cover the entire field of Human-Computer Interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The total of 168 contributions included in the DUXU proceedings were carefully reviewed and selected for inclusion in this three-volume set. LNCS 10288: The 56 papers included in this volume are organized in topical sections on design thinking and design philosophy; aesthetics and perception in design; user experience evaluation methods and tools; user centered design in the software development lifecycle; DUXU education and training. LNCS 10289: The 56 papers included in this volume are organized in topical sections on persuasive and emotional design; mobile DUXU; designing the playing experience; designing the virtual, augmented and tangible experience; wearables and fashion technology. LNCS 10290: The 56 papers included in this volume are organized in topical sections on information design; understanding the user; DUXU for children and young users; DUXU for art, culture, tourism and environment; DUXU practice and case studies.
Design User Experience And Usability Ux Research Design And Assessment
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Author : Marcelo M. Soares
language : en
Publisher: Springer Nature
Release Date : 2022-06-16
Design User Experience And Usability Ux Research Design And Assessment written by Marcelo M. Soares and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-16 with Computers categories.
This book constitutes the refereed proceedings of the 11th International Conference on Design, User Experience, and Usability, DUXU 2022, held as part of the 23rd International Conference, HCI International 2022, which was held virtually in June/July 2022. The total of 1271 papers and 275 posters included in the HCII 2022 proceedings was carefully reviewed and selected from 5487 submissions. The DUXU 2022 proceedings comprise three volumes; they were organized in the following topical sections: Part I: Processes, Methods, and Tools for UX Design and Evaluation; User Requirements, Preferences, and UX Influential Factors; Usability, Acceptance, and User Experience Assessment. Part II: Emotion, Motivation, and Persuasion Design; Design for Well-being and Health.- Learning Experience Design; Globalization, Localization, and Culture Issues. Part III: Design Thinking and Philosophy; DUXU Case Studies; Design and User Experience in Emerging Technologies.
Building Brand Experiences
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Author : Darren Coleman
language : en
Publisher: Kogan Page Publishers
Release Date : 2018-07-03
Building Brand Experiences written by Darren Coleman and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-03 with Business & Economics categories.
Retaining brand relevance is fundamental to organizational success, and an increasing challenge that high-level marketing professionals now face. In the past, many have responded with product or price-based competition, yet this can only propel a brand so far when it comes to retaining long-term relevance. Research shows that consumers are in fact driven by emotion and positive brand experiences have the power to drive engagement, while simultaneously offering countless options for competitive differentiation. Building Brand Experiences enables managers and executives to realize this and create tailored, relevant experiences that will appeal to consumers and drive brand performance. Practically structured around The Brand Experience Blueprint, Building Brand Experiences provides a step-by-step guide to the process of building effective brand experiences based on tried-and-tested tools, templates and informed research. Combining expert insight and real-world examples in an anecdotal and digestible way, Building Brand Experiences is the essential guide to crafting relevant experiences that consumers will love, to improve brand engagement and drive results.
Cross Cultural Design User Experience Of Products Services And Intelligent Environments
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Author : Pei-Luen Patrick Rau
language : en
Publisher: Springer Nature
Release Date : 2020-07-10
Cross Cultural Design User Experience Of Products Services And Intelligent Environments written by Pei-Luen Patrick Rau and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-10 with Computers categories.
This two-volume set LNCS 12192 and 12193 constitutes the refereed proceedings of the 12th International Conference on Cross-Cultural Design, CCD 2020, held as part of HCI International 2020 in Copenhagen, Denmark in July 2020.The conference was held virtually due to the corona pandemic. The total of 1439 papers and 238 posters included in the 40 HCII 2020 proceedings volumes was carefully reviewed and selected from 6326 submissions. The regular papers of Cross-Cultural Design CCD 2020 presented in this volume were organized in topical sections named: Cross-Cultural User Experience Design; Culture-Based Design, Cross-Cultural Behaviour and Attitude, and Cultural Facets of Interactions with Autonomous Agents and Intelligent Environments.
Design User Experience And Usability Ux Research And Design
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Author : Marcelo M. Soares
language : en
Publisher: Springer Nature
Release Date : 2021-07-03
Design User Experience And Usability Ux Research And Design written by Marcelo M. Soares and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-03 with Computers categories.
This three volume set LNCS 12779, 12780, and 12781 constitutes the refereed proceedings of the 10th International Conference on Design, User Experience, and Usability, DUXU 2021, held as part of the 23rd International Conference, HCI International 2021, which took place in July 2021. Due to COVID-19 pandemic the conference was held virtually. The total of 1276 papers and 241 posters included in the 39 HCII 2021 proceedings volumes was carefully reviewed and selected from 5222 submissions. The papers of DUXU 2021, Part I, are organized in topical sections named: UX Design Methods and Techniques; Methods and Techniques for UX Research; Visual Languages and Information Visualization; Design Education and Practice.
Hci International 2023 Posters
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Author : Constantine Stephanidis
language : en
Publisher: Springer Nature
Release Date : 2023-07-08
Hci International 2023 Posters written by Constantine Stephanidis and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-08 with Computers categories.
The five-volume set CCIS 1832-1836 contains the extended abstracts of the posters presented during the 25th International Conference on Human-Computer Interaction, HCII 2023, which was held as a hybrid event in Copenhagen, Denmark, in July 2023. The total of 1578 papers and 396 posters included in the 47 HCII 2023 proceedings volumes were carefully reviewed and selected from the 7472 contributions.The posters presented in these five volumes are organized in topical sections as follows: Part I: HCI Design: Theoretical Approaches, Methods and Case Studies; Multimodality and Novel Interaction Techniques and Devices; Perception and Cognition in Interaction; Ethics, Transparency and Trust in HCI; User Experience and Technology Acceptance Studies.Part II: Supporting Health, Psychological Wellbeing, and Fitness; Design for All, Accessibility and Rehabilitation Technologies; Interactive Technologies for the Aging Population.Part III: Interacting with Data, Information and Knowledge; Learning and Training Technologies; Interacting with Cultural Heritage and Art.Part IV: Social Media: Design, User Experiences and Content Analysis; Advances in eGovernment Services; eCommerce, Mobile Commerce and Digital Marketing: Design and Customer Behavior; Designing and Developing Intelligent Green Environments; (Smart) Product Design.Part V: Driving Support and Experiences in Automated Vehicles; eXtended Reality: Design, Interaction Techniques, User Experience and Novel Applications; Applications of AI Technologies in HCI.
User Experience Design
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Author : Mark Wells
language : en
Publisher: Hachette UK
Release Date : 2023-07-20
User Experience Design written by Mark Wells and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-20 with Design categories.
'A great introduction to the subject and a fascinating read.' - James Friedlander-Boss, Brand Experience Manager, vvast We all engage with digital user experience design and user interfaces every day - if you are reading this on an e-commerce platform then you are doing it right now. This is an invaluable introduction for designers and creatives on how to create successful digital environments for users. The discipline of graphic design is increasingly carried out in the virtual sphere, with a greater emphasis on user interaction and user experience than ever before. This book takes students through the crucial stages and skills that are needed for creating successful interactive digital environments, including: - Data collection - User analysis - Testing - Creating valid content - Design for different devices and platforms - Prototyping and visualization Visual examples range from screen shots to diagrams and physical prototypes, while case studies featuring digital agencies and creatives from around the world show how they approach each project.