Users Not Customers
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Users Not Customers
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Author : Aaron Shapiro
language : en
Publisher: Penguin UK
Release Date : 2011-11-03
Users Not Customers written by Aaron Shapiro and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11-03 with Business & Economics categories.
Boardroom conversations are adapting to a new and brutal reality; there is no such thing as an offline business. And if you don't embrace digital, you'll be out of business altogether. Blockbuster, AOL, Yahoo and Borders were all unstoppable, but they didn't see the new economic order coming. Google, Facebook, Groupon, and Twitter barely existed at the turn of the millennium, but are now rocketing ahead. Aaron Shapiro is CEO of HUGE, the leading digital agency which builds and operates websites that handle 150 million users a month and bring in $1.2 billion annually for their clients. That's the GDP of a small country. He thinks constantly about the most pressing issue in business today: how can businesses can use digital to thrive? Shapiro has studied what the businesses succeeding today have in common, and in Users First, Customers Second, he teaches us to recognise that it's not just customers who interact with the digital version of our organisations. The businesses who are now roaring ahead put the interests and the digital experience of all of their users - employees, business partners, media and anyone else who interacts with you through digital channels - ahead of everything else, including their paying customers. In a world were we are all users you have a choice: you can be sure that people are using your digital ecosystem, or you can be irrelevant.
User Tested
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Author : Janelle Estes
language : en
Publisher: John Wiley & Sons
Release Date : 2022-02-15
User Tested written by Janelle Estes and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-15 with Business & Economics categories.
An insightful discussion and practical guide on how to put customers back into the center of your business model With so many digital experiences touching our lives—and businesses—it’s understandable to feel like you’re drowning in data. There’s a dashboard or chart for just about everything, but data alone can’t help you understand and empathize with your customers. No amount of it will take you inside their heads, help you see the world through their eyes, or let you experience what it’s really like to be your customer. Only human insight from real people can do that. User Tested gives both individual contributors and executives an approachable, pragmatic playbook for stepping beyond standard business metrics and infusing real human insight into every business decision, design, and experience. In this book, you’ll: Learn how businesses became obsessed with data—but disconnected from their customers—and why that’s not sustainable Get the basics about how to capture human insight through user testing, including how to find the right people, ask the right questions, and make sense of and act on all the insights you uncover Dive into a detailed playbook that shares real-world examples of how you can collect and scale human insight across the teams in your organization—from marketing to product, and beyond Learn how to evangelize the power of human insight throughout your organization, so every department can create a culture of customer empathy and share a firsthand understanding of customer needs Find out how companies like Microsoft, AAA Club Alliance, HelloFresh, and Notre Dame’s IDEA Center solidly connect with and elicit meaningful feedback from customers in friendlier, faster, and more direct ways Perfect for any industry, User Tested: How the World's Top Companies Use Human Insight to Create Great Experiences was co-authored by the chief insights officer and the CEO of UserTesting—a SaaS company fundamentally changing the way both B2B and consumer brands find out what real people think and feel. The book reflects the authors’ commitment to helping you position the customer squarely in the center of your business model by weaving their true voices throughout your company’s decision making.
The Art Of Agile Product Ownership
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Author : Allan Kelly
language : en
Publisher: Apress
Release Date : 2019-09-27
The Art Of Agile Product Ownership written by Allan Kelly and has been published by Apress this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-27 with Business & Economics categories.
Every product owner faces a complex and unique set of challenges within their team. This provides each individual the opportunity to fill the role with different ambitions, skills, and insights. Your product ownership journey can take a variety of paths, and The Art of Agile Product Ownership is here to be your guide. Author Allan Kelly, who delivers Agile training courses to major companies, pulls from his experience to help you discover what it takes to be a successful product owner. You will learn how you need to define your role within a team and how you can best incorporate ownership with strategy. With the Agile method, time is the key factor, and after using the lessons from this book you will confidently be able to synthesize features, functionality, and scope against delivery. You will find out how other team members such as the UX designer and business analyst can support and enhance your role as product owner, and how every type of company structure can adapt for optimal agility. The Art of Agile Product Ownership is a beacon for current product owners, programmers who are ready to take the next step towards ownership, and analysts transitioning into the product space. This book helps you determine for yourself the best way to fill the product owner role so that you utilize your unique combination of skills. Product ownership is central to a successful Agile team, and after reading this book, you will be more than ready for the challenge. What You Will LearnExplores activities the product owner needs to do in order to write good and valuable user storiesIdentifies skills product owners can learn from product managers and business analystsDemonstrates how to make decisions based on business and customer demand rather than technical needs and feasibility Who This Book Is ForThis is a book for anyone becoming a product owner: developers and programmers, who, after some years at the code-face, are ready to step up to the next stage to own the product that they have been coding. Business Analysts and Product Managers who see themselves transitioning into the a product owner role will find value in this book in understanding their new role and how the work is the same and how it is different
Never Lose A Customer Again
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Author : Joey Coleman
language : en
Publisher: Penguin
Release Date : 2018-04-03
Never Lose A Customer Again written by Joey Coleman and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-03 with Business & Economics categories.
Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer. Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days® after the sale and the interactions the customer experiences. While new customers experience joy, euphoria, and excitement, these feelings quickly shift to fear, doubt, and uncertainty as buyer's remorse sets in. Across all industries, somewhere between 20%-70% of newly acquired customers will stop doing business with a company with the first 100 days of being a new customer because they feel neglected in the early stages of customer onboarding. In Never Lose a Customer Again, Coleman offers a philosophy and methodology for dramatically increasing customer retention and as a result, the bottom line. He identifies eight distinct emotional phases customers go through in the 100 days following a purchase. From an impulse buy at Starbucks to the thoughtful purchase of a first house, all customers have the potential to experience the eight phases of the customer journey. If you can understand and anticipate the customers' emotions, you can apply a myriad of tools and techniques -- in-person, email, phone, mail, video, and presents -- to cement a long and valuable relationship. Coleman's system is presented through research and case studies showing how best-in-class companies create remarkable customer experiences at each step in the customer lifecycle. In the "Acclimate" stage, customers need you to hold their hand and over-explain how to use your product or service. They're often too embarrassed to admit they're confused. Take a cue from Canadian software company PolicyMedical and their challenge of getting non-technical users to undergo a complex installation and implementation process. They turned a series of project spreadsheets and installation manuals into a beautiful puzzle customers could assemble after completing each milestone. In the "Adopt" stage, customers should be welcomed to the highest tier of tribal membership with both public and private recognitions. For instance, Sephora's VIB Rogue member welcome gift provides a metallic membership card (private recognition) and a members-only shade of lipstick (for public display). In the final stage, "Advocate," loyal customers and raving fans are primed to provide powerful referrals. That's how elite entrepreneurial event MastermindTalks continues to sell-out their conference year after year - with zero dollars spent on marketing. By surprising their loyal fans with amazing referral bonuses (an all-expenses paid safari?!) they guarantee their community will keep providing perfect referrals. Drawing on nearly two decades of consulting and keynoting, Coleman provides strategies and systems to increase customer loyalty. Applicable to companies in any industry and of any size (whether measured in employee count, revenue, or total number of customers), implementing his methods regularly leads to an increase in profits of 25-100%. Working with well-known clients like Hyatt Hotels, Zappos, and NASA, as well as mom-and-pop shops and solo entrepreneurs around the world, Coleman's customer retention system has produced incredible results in dozens of industries. His approach to creating remarkable customer experiences requires minimal financial investment and will be fun for owners, employees, and teams to implement. This book is required reading for business owners, CEOs, and managers - as well as sales and marketing teams, account managers, and customer service representatives looking for easy to implement action steps that result in lasting change, increased profits, and lifelong customer retention.
Product Led Onboarding
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Author : Ramli John
language : en
Publisher: Productled Press
Release Date : 2021-06-04
Product Led Onboarding written by Ramli John and has been published by Productled Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-04 with categories.
When you borrow a plate from grandma, does she ask you to pay a deposit? Of course not. Likewise, blocking your non-paying ("freemium") customers from the core experience of your product, is like chopping your own leg off while running a marathon. Yet, this is just one of the crucial mistakes that most SaaS companies make right off the bat. Think about it. Do YOU have... Stalled accounts taking up valuable space? Sub-par clients who only expect freebies and don't ever use the full features of your product? Low conversion from free accounts to paid? Then, you might have a shot-yourself-in-the-foot problem. In this book, you'll find the easy, 6-step formula you can apply to your operations today that can change absolutely everything. You'll be able to count your company among giants like Mixpanel, Ubisoft, and Outsystems when you: Captivate clients' attention from the get-go. Make it easier for clients to get good at using your software so they are more likely to use it. Create a fool-proof checklist to make your product go viral. Match services with behaviors, and get users addicted to your product. Win rave reviews by making clients feel like VIPs. Use this strategy at each level in your team to supercharge its effect. Rinse and repeat, and watch your business grow while you sleep. In short, you'll discover why putting your customer first is the ultimate secret to growing your company. And how you can achieve astronomical conversions and customer loyalty without even trying. Check out what others are saying:
Sap Customer Master Ultimate Guide
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Author : Syed Rizvi
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2018-03-06
Sap Customer Master Ultimate Guide written by Syed Rizvi and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-06 with categories.
* Why this Book?Every year thousands of SAP projects implemented around the world. Millions of dollars are spent on SAP implementation hoping for better performance and productivity. Better productivity only improves when users learn SAP with proficiency. In many projects training not considers critically. Training significantly help project to become productive and successful. SAP R/3 comes with many options and flexibilities. Despite modern training end users struggle with essentials. Getting training on GUI and customer master essentials in detail might not be the highest priority in most of the projects. This book coves some SAP GUI introduction and heavily focused on standard SAP customer master. Many companies customize and configure many different probabilities, so in this book reader will find SAP standard functionality. The main goal of this book is to deliver simple and easy learning from customer master standard functionality. If you want to start learning SAP hands on, then skip the first chapter "Introduction to SAP" and start from the chapter two "SAP Navigation." First chapter about information technology and SAP foundation learning. Ultimately all of the SAP GUI training, tips and tricks from this book comes down to one thing: How to be proficient in SAP Customer master. Learn to utilize high performances to work on SAP efficiently. The picture speaks thousands of words, book features with SAP screenshots and mind maps throughout the book to make learning simple and easy. * Chapter 1 Introduction to SAP Learn what is SAP. Learn simple business and SAP relevant terms. Learn about SAP ERP modules, technology and building blocks. Also, this chapter includes some business terms relevant for learning about customer master. Many topics covered with illustrations and mind maps. * Chapter 2 SAP Navigation In this chapter learn about SAP ERP GUI basics. This chapter cover brief information about SAP GUI and basics how to use the some basics features. * Chapter 3 Customer MasterLearn customer master general and detail overview. Learn about customer master view. This chapter cover information about most used fields in customer master. Learn how to create, change and view customer. This chapter also covers mass update transection for customer master.* Chapter 4 Customer Credit MasterCredit master used for defining customer credit limit. Learn how to setup credit master. Learn about credit control area and how it reflect in customer master. * Chapter 5 Customer Hierarchy In this learn about customer hierarchy, how to view and create customer hierarchy. Customer hierarchy used for additional partner function and rebates. Who is this book for? Who can use this Book?* End Users * Consultants * Business Analysts* Managers* Beginners* SAP ABAPER (Programmer).
Inspired
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Author : Marty Cagan
language : en
Publisher: John Wiley & Sons
Release Date : 2017-11-17
Inspired written by Marty Cagan and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-17 with Business & Economics categories.
How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.
Public Utilities Fort Nightly
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Author :
language : en
Publisher:
Release Date : 1880
Public Utilities Fort Nightly written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1880 with categories.
Changing Market Relationships In The Internet Age
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Author : Jean-Jacques Lambin
language : en
Publisher: Presses univ. de Louvain
Release Date : 2013-04-03
Changing Market Relationships In The Internet Age written by Jean-Jacques Lambin and has been published by Presses univ. de Louvain this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-03 with Business & Economics categories.
This essay attempts to structure a forward-looking approach to the evolving role of marketing in today's economy. Many organisations today recognize the need to become more market responsive in the global and interconnected market in which they operate.
Badass Making Users Awesome
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Author : Kathy Sierra
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2015-01-29
Badass Making Users Awesome written by Kathy Sierra and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-29 with BUSINESS & ECONOMICS categories.
Note for ebook customers: The design and layout of this book play a key role in conveying the author's message. When creating the ebooks, we've tried to keep the look and feel of the print edition, but this means that not all e-reading devices will support the files. The EPUB format is optimized for iPad. The Mobi files are optimized for Kindle Fire tablets and phones and for Kindle reading apps. Imagine you’re in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads. This is not a game of chance. It is a game of skill and strategy. And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others? The answer doesn’t live in the sustainably successful products or services. The answer lives in those who use them. Our goal is to craft a strategy for creating successful users. And that strategy is full of surprising, counter-intuitive, and astonishingly simple techniques that don’t depend on a massive marketing or development budget. Techniques typically overlooked by even the most well-funded, well-staffed product teams. Every role is a key player in this game. Product development, engineering, marketing, user experience, support—everyone on the team. Even if that team is a start-up of one. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck. We can build sustainably successful products and services that rely not on unethical persuasive marketing tricks but on helping our users have deeper, richer experiences. Not just in the moments while they’re using our product but, more importantly, in the moments when they aren’t.