Using Behavioral Science In Marketing
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Using Behavioral Science In Marketing
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Author : Nancy Harhut
language : en
Publisher: Kogan Page Publishers
Release Date : 2022-08-03
Using Behavioral Science In Marketing written by Nancy Harhut and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-03 with Business & Economics categories.
WINNER: 2023 American Marketing Association Foundation Leonard L. Berry Marketing Book Award WINNER: 2024 Axiom Business Book Awards - Silver Medal in Advertising / Marketing / PR WINNER: National Indie Excellence Awards 2023 - Marketing & Public Relations WINNER: Readers' Favorite Book Awards 2023 - Gold Medal in Non-Fiction - Marketing WINNER: NYC Big Book Award 2023 - Marketing & Public Relations WINNER: 2023 Chanticleer International Book Awards, Harvey Chute Grand Prize Winner - Non-Fiction Business & Enterprise FINALIST: Next Generation Indie Book Awards 2023 - Business FINALIST: American Book Fest Best Book Award 2023 - Marketing & Advertising SHORTLISTED: Business Book Awards 2023 - Smart Thinking Increase engagement, response rates and the ROI of marketing initiatives with this step-by-step guide to harnessing hardwired consumer behavior and instinctive responses. Using Behavioral Science in Marketing shows how to apply behavioral science principles in key areas of marketing, including marketing communications, email, direct mail and ad campaigns, social media marketing and sales funnel conversion strategies. Highly practical and accessible, it includes case studies and examples from AT&T, Apple, Spotify and The Wall Street Journal showing how these approaches have been used in practice. Using Behavioral Science in Marketing also reveals how to increase consumer involvement and engagement, convey exclusivity and desirability, and prompt customer action and loyalty with scientifically proven principles such as autonomy bias, storytelling, and the Von Restorff effect. Featuring common mistakes to avoid and key takeaways at the end of each chapter, it's also accompanied by downloadable checklists and an interactive template to use in practice. In a highly competitive space, where even an incremental advantage can result in significant uplifts, this is a crucial resource to create stand out and successful marketing-especially for marketers in highly regulated or highly competitive environments.
Behavioral Science In The Wild
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Author : Nina Mažar
language : en
Publisher: University of Toronto Press
Release Date : 2022-04-27
Behavioral Science In The Wild written by Nina Mažar and has been published by University of Toronto Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-27 with Business & Economics categories.
Behavioral Science in the Wild helps managers understand how best to incorporate key research findings to solve their own behavior change challenges in the real world – from lab to field. Behavioral Science in the Wild helps managers to implement research findings on behavioral change in their own workplace operations and to apply them to business or policy problems. As the second book in the Behaviourally Informed Organizations series, Behavioral Science in the Wild takes a step back to address the "why" and "how" behind the origins of behavioral insights, and how best to translate and scale behavioral science from lab-based research findings. Governments, for-profit enterprises, and welfare organizations have increasingly started relying on findings from the behavioral sciences to develop more accessible and user-friendly products, processes, and experiences for their end-users. While there is a burgeoning science that helps us to understand why people act and make the decisions that they do, and how their actions can be influenced, we still lack a precise science and strategic insights into how some key theoretical findings can be successfully translated, scaled, and applied in the field. Nina Mažar and Dilip Soman are joined by leading figures from both the academic and applied behavioral sciences to develop a nuanced framework for how managers can best translate results from pilot studies into their own organizations and behavior change challenges using behavioral science.
The Choice Factory
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Author : Richard Shotton
language : en
Publisher: Harriman House Limited
Release Date : 2018-02-12
The Choice Factory written by Richard Shotton and has been published by Harriman House Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-12 with Business & Economics categories.
Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research. The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Supporting his discussion, Shotton adds insights from new interviews with some of the smartest thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing. The Choice Factory is the new advertising essential.
Marketing To Mindstates The Practical Guide To Applying Behavior Design To Research And Marketing
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Author : Will Leach
language : en
Publisher: Lioncrest Publishing
Release Date : 2018-10-09
Marketing To Mindstates The Practical Guide To Applying Behavior Design To Research And Marketing written by Will Leach and has been published by Lioncrest Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-09 with Business & Economics categories.
Your nonconscious mind will filter out more than 99 percent of marketing you
Consumer Behavior Knowledge For Effective Sports And Event Marketing
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Author : Lynn R. Kahle
language : en
Publisher: Routledge
Release Date : 2011-01-07
Consumer Behavior Knowledge For Effective Sports And Event Marketing written by Lynn R. Kahle and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-07 with Business & Economics categories.
The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sports marketing can be viewed as an application of consumer behavior research. Readers will learn about new opportunities in using consumer behavior knowledge effectively in the areas of: influencing behaviors in society and sports; building relationships with consumers through sports and events; and providing services to consumers through sport and event sponsorships. This book, by a superb group of authors, includes comprehensive reviews, innovative conceptual pieces, empirical research and rigorous attention to data.
Evolutionary Psychology In The Business Sciences
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Author : Gad Saad
language : en
Publisher: Springer Science & Business Media
Release Date : 2011-07-09
Evolutionary Psychology In The Business Sciences written by Gad Saad and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07-09 with Business & Economics categories.
All individuals who operate in the business sphere, whether as consumers, employers, employees, entrepreneurs, or financial traders to name a few constituents, share a common biological heritage and are defined by a universal human nature. As such, it is surprising that so few business scholars have incorporated biological and evolutionary-informed theories within their conceptual toolboxes. This edited book addresses this lacuna by culling chapters at the intersection of the evolutionary behavioral sciences and specific business contexts including in marketing, consumer behavior, advertising, innovation and creativity, intertemporal choice, negotiations, competition and cooperation in organizational settings, sex differences in workplace patterns, executive leadership, business ethics, store design, behavioral decision making, and electronic communication. To reword the famous aphorism of T. G. Dobzhansky, nothing in business makes sense except in the light of evolution.
Messengers
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Author : Stephen Martin
language : en
Publisher: Random House
Release Date : 2019-09-19
Messengers written by Stephen Martin and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-19 with Business & Economics categories.
____________________________ Why can some people effortlessly command the attention of everyone in the room? What makes some individuals seem immediately credible and others appear inherently untrustworthy? And how is it that precisely the same idea can be enthusiastically embraced or roundly rejected depending on who has put it forward? When we talk to others, we assume that they are carefully weighing our words and arguments. But these are far from being the only factors that hold sway. In this groundbreaking new book, bestselling behavioural scientists Stephen Martin and Joseph Marks explore the eight powerful human traits that help determine whether what we have to say gets heard or lands on deaf ears. They show how seemingly irrelevant details about our demeanour influence others’ responses. They explain how trust is won, even when it may not be deserved. They show how the most trivial of signals – like the shape of our face, the shoes we wear or the car we drive – can influence how people respond to us. And in a world of uncertainty and fake news they demonstrate how, increasingly, the Messenger is the Message. ‘Some books make us better citizens. Others make us better at our jobs. This amazing book does both!’ Dan Pink, author of When, Drive and To Sell is Human ____________________________ ‘A tour de force. Timely and thoroughly researched.’ Professor Robert Cialdini, author of Influence and Pre-suasion ‘Messengers is engaging, informative and entertaining. It will change the way you think about who you follow and take advice from. But why would you listen to me? Read their book to find out.' Professor Tali Sharot, author of The Optimism Bias and The Influential Mind 'A powerful, profoundly illuminating exploration of one of the most important subjects of our time. Martin and Marks have a terrific talent for combining evidence and research with lively and vivid writing. Trust these messengers!' Cass R. Sunstein, Robert Walmsley University Professor, Harvard University, and author of Conformity 'Fascinating' The Economist 'Zeitgeisty' Financial Times, Business Book of the Month 'Messengers is a crucial reminder that the messenger is as important as the message. Superficial indicators count.' PR Week
Behavioral And Management Science In Marketing
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Author : Harry L. Davis
language : en
Publisher: John Wiley & Sons
Release Date : 1978
Behavioral And Management Science In Marketing written by Harry L. Davis and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1978 with Business & Economics categories.
Brand Seduction
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Author : Daryl Weber
language : en
Publisher:
Release Date : 2016
Brand Seduction written by Daryl Weber and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Business & Economics categories.
For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections. Welcome to the new world of neuromarketing. Through simple language, engaging stories, and real-world examples, Brand Seduction shows you how to decode, build, and use these hidden brand fantasies to grow your brand and business. You'll learn: The surprising unconscious side of brands. The biggest myths about consumer psychology. The real role of emotions in building brands. Practical tools to use neuroscience to inspire better marketing. Everyone seems to have a different idea of what brands are, how they work, and how they are built. Brand Seduction digs deeper into the nature of brands, how they exist and behave in the mind, and how marketers and business leaders can use this understanding to "seduce" customers and grow their businesses.
Fostering Sustainable Behavior
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Author : Doug McKenzie-Mohr
language : en
Publisher: New Society Publishers
Release Date : 2011-02-01
Fostering Sustainable Behavior written by Doug McKenzie-Mohr and has been published by New Society Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-01 with Business & Economics categories.
The highly acclaimed manual for changing everyday habits-now in an all-newthird edition! We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs. If one individual recycles his plastic containers, the impact is minimal. But if an entire community recycles, enormous amounts of resources are saved. How then do we go about transforming people's good intentions into action? Fostering Sustainable Behavior explains how the field of community-based social marketing has emerged as an effective tool for encouraging positive social change. This completely revised and updated third edition contains a wealth of new research, behavior change tools, and case studies. Learn how to: target unsustainable behaviors, and identify the barriers to change understand various commitment strategies communicate effective messages enhance motivation and invite participation. The strategies introduced in this ground-breaking manual are an invaluable resource for anyone interested in promoting sustainable behavior, including environmental conservation, recycling and waste reduction, water and energyefficiency and alternative transportation.