Using Web Analytics In The Library
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Using Web Analytics In The Library
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Author : Kate Marek
language : en
Publisher: American Library Association
Release Date : 2011-12
Using Web Analytics In The Library written by Kate Marek and has been published by American Library Association this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-12 with Business & Economics categories.
Libraries are delivering an ever-increasing proportion of their services through the web, a trend that seems certain to continue. In order to guide purchases and appropriately distribute services and staff time, it's essential that libraries and librarians accurately track the usage of their websites and online resources.
Using Web Analytics In The Library
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Author : Manoj Kumar Dwivedi
language : en
Publisher: Society Publishing
Release Date : 2020-11
Using Web Analytics In The Library written by Manoj Kumar Dwivedi and has been published by Society Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11 with categories.
In the era of information communication technology, computers were used for the day-to-day housekeeping of the library, saving the time of end-users. The web analytics or web metrics tool is important to provide information on the website and its results. A web analytics tool can provide a better sense of the user activity of visitors to the website. Traffic on site can make or break the performance of online business or organization. The aim of this book is to discuss and examines the web analytics methods used by library professionals to calculate statistics on their library websites. This seeks to explain things in a way that can be interpreted by various applications and web services. The book also signifies big data tools and their impact on libraries.
Library Analytics And Metrics
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Author : Ben Showers
language : en
Publisher:
Release Date : 2017-09-29
Library Analytics And Metrics written by Ben Showers and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-29 with categories.
This book will enable libraries to make informed decisions, develop new services and improve user experience by collecting, analysing and utilising data.
Understanding User Web Interactions Via Web Analytics
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Author : Bernard J. Jansen
language : en
Publisher: Springer Nature
Release Date : 2022-06-01
Understanding User Web Interactions Via Web Analytics written by Bernard J. Jansen and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-01 with Computers categories.
This lecture presents an overview of the Web analytics process, with a focus on providing insight and actionable outcomes from collecting and analyzing Internet data. The lecture first provides an overview of Web analytics, providing in essence, a condensed version of the entire lecture. The lecture then outlines the theoretical and methodological foundations of Web analytics in order to make obvious the strengths and shortcomings of Web analytics as an approach. These foundational elements include the psychological basis in behaviorism and methodological underpinning of trace data as an empirical method. These foundational elements are illuminated further through a brief history of Web analytics from the original transaction log studies in the 1960s through the information science investigations of library systems to the focus on Websites, systems, and applications. Following a discussion of on-going interaction data within the clickstream created using log files and page tagging for analytics of Website and search logs, the lecture then presents a Web analytic process to convert these basic data to meaningful key performance indicators in order to measure likely converts that are tailored to the organizational goals or potential opportunities. Supplementary data collection techniques are addressed, including surveys and laboratory studies. The overall goal of this lecture is to provide implementable information and a methodology for understanding Web analytics in order to improve Web systems, increase customer satisfaction, and target revenue through effective analysis of user–Website interactions. Table of Contents: Understanding Web Analytics / The Foundations of Web Analytics: Theory and Methods / The History of Web Analytics / Data Collection for Web Analytics / Web Analytics Fundamentals / Web Analytics Strategy / Web Analytics as Competitive Intelligence / Supplementary Methods for Augmenting Web Analytics / Search Log Analytics / Conclusion / Key Terms / Blogs for Further Reading / References
Web Analytics Strategies For Information Professionals
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Author : Tabatha Farney
language : en
Publisher: American Library Association
Release Date : 2013-03-11
Web Analytics Strategies For Information Professionals written by Tabatha Farney and has been published by American Library Association this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-11 with Computers categories.
Whether you’re gathering information for a department report or planning a website redesign, easy access to meaningful, actionable data is critical. Farney and McHale address the distinctive needs of libraries’ educational mission with specific advice on how to use web analytics in a library setting. Users are given clear explanations of terminology, a glossary for future reference and effective communication tips for reporting results and recommending changes or improvements. Also included: Eight examples of semi-custom and custom reporting Four case studies showing project-specific applications Advice on how to use tools such as Percent Mobile and Google Analytics to complement one another
Practical Web Analytics For User Experience
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Author : Michael Beasley
language : en
Publisher: Newnes
Release Date : 2013-06-21
Practical Web Analytics For User Experience written by Michael Beasley and has been published by Newnes this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-21 with Computers categories.
Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively. - Discover concrete information on how web analytics data support user research and user-centered design - Learn how to frame questions in a way that lets you navigate through massive amounts of data to get the answer you need - Learn how to gather information for personas, verify behavior found in usability testing, support heuristic evaluation with data, analyze keyword data, and understand how to communicate these findings with business stakeholders
The Complete Guide To Using Google In Libraries
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Author : Carol Smallwood
language : en
Publisher: Bloomsbury Publishing PLC
Release Date : 2015-02-26
The Complete Guide To Using Google In Libraries written by Carol Smallwood and has been published by Bloomsbury Publishing PLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-26 with Language Arts & Disciplines categories.
Carol Smallwood's The Complete Guide to Using Google in Libraries, Volume 1: Instruction, Administration, and Staff Productivity explores how Google's suite of tools, from Google Docs (now Google Drive), Google Scholar, Hangout, Forms, and others made freely available to the Internet Community can be used by libraries to expand the role of digital operations in the management of library materials, to communicate with their patrons and collaborators, to exploit the resources on the Web, and many others. The book has 29 chapters organized into sections that focus on ways that Google’s suite of tools can be applied to address problems in a specific area of library concern. The section headings are: Library Instruction for Users; Collaboration within and among libraries; Library Administration; Collection Management; and Library Productivity. In each topical area, the chapters show how librarians are taking advantage of these tools to change the way that their library works. All of this without the burden of an additional bill to pay. Through these carefully selected case studies from real libraries, you will be able to learn about the surprising and powerful potential that exists through Google tools to improve library operations.
Web Analytics Action Hero
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Author : Brent Dykes
language : en
Publisher: Adobe Press
Release Date : 2011-11-12
Web Analytics Action Hero written by Brent Dykes and has been published by Adobe Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11-12 with Business & Economics categories.
Companies need more than just web analysts and data-savvy marketers to be successful–they need action heroes! While most of us never battle evil scientists or defuse nuclear warheads, successful web analysts benefit from the same attributes that fictional action heroes embody. As a web analyst, your main goal is to improve your organization’s online performance. You can become an “action hero” by translating analysis insights into action that generates significant returns for your company. How you approach analysis is critical to your overall success. In this book, web analytics expert Brent Dykes addresses the unique challenges facing analysts and online marketers working within small and large companies, teaching you how to move beyond reporting and toward analysis to drive action and change. Taking a principle-based rather than a tool-specific approach, Brent introduces you to the Action Hero Framework that breaks down the analysis process into three key stages: Prioritize (what to analyze), Analyze (how to analyze), and Mobilize (how to drive action). And he reinforces these topics with real-world examples and practical tips from seasoned analysts at leading companies. Defines the type of environment in which action heroes thrive–not just survive–as well as how to defeat the villains of web analytics that stand in the way Arms web professionals with a strategic framework for executing online analysis, as well as an arsenal of analysis techniques Reveals how companies need to be both data-driven and action-agile to drive business value from web analytics For more action hero resources and information, check out the book’s companion site at www.Analyticshero.com. "The ideas in this book will take you days (or even weeks) to work your way through, and they fly in the face of the emotional approach to marketing. The question is: would you rather have your competition lead the way with data and science when it comes to reaching your market, or are you going to go first? That's how it is with action heroes--no guts, no glory." - Seth Godin Author We Are All Weird "Don't let the jaunty, breezy style of this book throw you off. Brent successfully - and entertainingly - packs years of experience into these pages along with case studies and insightful help on getting the most out of web analytics, adding value to your company and boosting your career trajectory." - Jim Sterne Founder of eMetrics Marketing Optimization Summit, author of "Social Media Metrics" and Chairman of the Digital Analytics Association
Advanced Web Metrics With Google Analytics
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Author : Brian Clifton
language : en
Publisher: John Wiley and Sons
Release Date : 2010-04-22
Advanced Web Metrics With Google Analytics written by Brian Clifton and has been published by John Wiley and Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-04-22 with Computers categories.
Packed with insider tips and tricks, this how-to guide is fully revised to cover the latest version of Google Analytics and shows you how to implement proven Web analytics methods and concepts. This second edition of the bestselling Advanced Web Metrics with Google Analytics is the perfect book for marketers, vendors, consultants, and Webmasters who want to learn the installation, configuration, tracking techniques, and best practices of Google Analytics. Google Analytics is a free tool that measures Web site effectiveness and helps users better understand how web site performance; this book is a detailed usage guide written by one of the software's original creators Explains what filters keep data accurate, how to measure Flash usage and tag for e-mail marketing, and what visitor segmentation provides the most useful feedback Examines principles and practices of Web analytics, then shows how to use GA's reports and how to track dynamic Web pages, banners, outgoing links, and contact forms Discusses advanced setups for configuring goals and filters, how to integrate GA with third-party systems, and how to leverage the new API Advanced Web Metrics with Google Analytics, Second Edition is valuable for both novice and experienced users of Google Analytics.
Library Website Design And Development
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Author : Brighid M. Gonzales
language : en
Publisher: Rowman & Littlefield
Release Date : 2025-01-21
Library Website Design And Development written by Brighid M. Gonzales and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-01-21 with Language Arts & Disciplines categories.
Library Website Design and Development: Trends and Best Practices is a how-to guide written specifically for librarians and library technologists who are designing or redesigning their library website. Whether in academic, public, or special libraries, library websites are created as a service to users – a digital branch of the physical library where users can find and access the information they require. As such, library website designers grapple with meeting library-specific needs and concerns while also designing a website that looks modern and on trend. This book provides library website designers with foundational knowledge of the standards and best practices that apply to all websites, but also delves into the current trends of modern library websites specifically. Outlining the process of creating a well-organized, accessible, and user-friendly website for library users, the book starts with needs assessment and content organization, continues through site navigation and user experience design, and closes with a look at website analytics and the process of ongoing maintenance and assessment. Library Website Design and Development: Trends and Best Practices provides practicing web librarians with an inclusive step-by-step guide to all of the topics inherent in the website design and development process, while also taking a focused look at the unique needs of library websites. Each chapter in this book covers the foundational knowledge needed for an aspect of website design and is supplemented by a list of additional resources that go into further depth on each topic.