Utilizing New Media In Public Relations
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Utilizing New Media In Public Relations
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Author : Megan Atiyeh
language : en
Publisher:
Release Date : 2007
Utilizing New Media In Public Relations written by Megan Atiyeh and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
Utilizing New Media in Public Relations is an authoritative perspective on the key strategies for using new media approaches to create attention-grabbing PR campaigns. Featuring presidents and CEOs representing some of the nation's leading PR firms, this book provides a broad, yet comprehensive overview of the variety of new PR tools available in today's technology-driven society." -- P. 4 of cover.
Handbook Of Research On New Media Applications In Public Relations And Advertising
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Author : Elif Esiyok
language : en
Publisher: Information Science Reference
Release Date : 2020
Handbook Of Research On New Media Applications In Public Relations And Advertising written by Elif Esiyok and has been published by Information Science Reference this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with Digital storytelling categories.
As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the introduction of new media, the nature of these campaigns has changed. Today's consumers have more awareness and diversified ways to obtain knowledge, and through new media, they can provide feedback. An understanding of how to utilize new media to promote and sustain the reputation of an organization is vital for its continued success. The Handbook of Research on New Media Applications in Public Relations and Advertising is a pivotal reference source that provides vital research on the application of new media tools for running successful public relations and advertising campaigns. While highlighting topics such as digital advertising, online behavior, and social networking, this book is ideally designed for public relations officers, advertisers, marketers, brand managers, communication directors, social media managers, IT consultants, researchers, academicians, students, and industry practitioners.
Handbook Of Research On New Media Applications In Public Relations And Advertising
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Author : Esiyok, Elif
language : en
Publisher: IGI Global
Release Date : 2020-08-07
Handbook Of Research On New Media Applications In Public Relations And Advertising written by Esiyok, Elif and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-07 with Business & Economics categories.
As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the introduction of new media, the nature of these campaigns has changed. Today’s consumers have more awareness and diversified ways to obtain knowledge, and through new media, they can provide feedback. An understanding of how to utilize new media to promote and sustain the reputation of an organization is vital for its continued success. The Handbook of Research on New Media Applications in Public Relations and Advertising is a pivotal reference source that provides vital research on the application of new media tools for running successful public relations and advertising campaigns. While highlighting topics such as digital advertising, online behavior, and social networking, this book is ideally designed for public relations officers, advertisers, marketers, brand managers, communication directors, social media managers, IT consultants, researchers, academicians, students, and industry practitioners.
Social Media And Public Relations
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Author : Deirdre K. Breakenridge
language : en
Publisher: FT Press
Release Date : 2012-04-17
Social Media And Public Relations written by Deirdre K. Breakenridge and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04-17 with Business & Economics categories.
In Social Media and Public Relations: Eight New Practices for the PR Professional, social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world. This concise, action-oriented book shows practitioners how to systematically expand their roles, improve their processes, and sharpen their strategies to engage with today’s more sophisticated and socialized customers. Drawing on her extensive client experience, Breakenridge helps you respond to consumers who demand control over their own brand relationships... marry communications with technology more effectively, and become your organization’s go-to resource on social technology decisions... reflect social media realities throughout your policies and governance... generate greater internal collaboration, eliminating silos once and for all... listen to consumers’ conversations, and apply what you’re learning... build communications crisis plans you can implement at a moment’s notice... develop profound new insights into how consumers construct and perceive their brand relationships.,. practice “reputation management on steroids”... take the lead on identifying and applying metrics... and much more. For all PR, marketing, and communications executives and professionals; and for students intending to enter these fields.
Putting The Public Back In Public Relations
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Author : Brian Solis
language : en
Publisher: FT Press
Release Date : 2009-02-19
Putting The Public Back In Public Relations written by Brian Solis and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-02-19 with Business & Economics categories.
Forget the "pitch": Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to reinvent PR around two-way conversations, bring the "public" back into public relations and get results that traditional PR people can only dream about. Drawing on their unparalleled experience making Social Media work for business, PR 2.0.com's Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services. You'll learn powerful new ways to build the relationships that matter, and reach a new generation of influencers...leverage platforms ranging from Twitter to Facebook...truly embed yourself in the communities that are shaping the future. Best of all, you won't just learn how to add value in the Web 2.0 world: You'll learn how to prove how new, intelligent, and socially rooted PR will transform your organization into a proactive, participatory communication powerhouse that is in touch and informed with its community of stakeholders.
Social Media And The Rebirth Of Pr The Emergence Of Social Media As A Change Driver For Pr
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Author : Iliyana Stareva
language : en
Publisher: Anchor Academic Publishing (aap_verlag)
Release Date : 2014-02-01
Social Media And The Rebirth Of Pr The Emergence Of Social Media As A Change Driver For Pr written by Iliyana Stareva and has been published by Anchor Academic Publishing (aap_verlag) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-01 with Performing Arts categories.
Our world has faced some remarkable changes over the past few decades due to the rapid development of new technology and the Internet. However, a few years back, a new era began, an era where ordinary people have a ‘say’ on every possible matter, anytime, anywhere – the emergence of social media has altered our lives enormously by giving everyone the opportunity to be a publisher and a communicator. This, in turn, has had a huge impact on the Public Relations practice, which has always been concerned with communicating and building relationships with various publics on behalf of organisations. This book describes how exactly social media altered the PR industry and the way practitioners are doing PR using social media in their professional and private lives. It is therefore especially useful to both students and professionals in the fields of PR, Social Media, Communications and Marketing, or anyone else who is interested in learning more about social media's impact on PR.
How New Media Is Used For Issues Management
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Author : Melanie Brooke Pannell Steel
language : en
Publisher:
Release Date : 2010
How New Media Is Used For Issues Management written by Melanie Brooke Pannell Steel and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Public relations categories.
This study expands on strategic issues management literature by examining how new communication technologies, especially social networking, are used for the purpose of managing organizational issues. An Issues Typology is also presented in this study in the attempt to categorize overarching types of issues as well as recognize what types of issues are important to organizations. Guided by relevant literature in Internet communication, public relations and issues management, a grounded theory analysis of in-depth interviews with 20 communicators and public relations practitioners revealed the overall relationship between the utilization of new media and the practice of issues management. These results provide rich insight into to public relations practitioners' utilization of new media, actual issues management practices within organizations, the relationship between new media and issues management, and organizational definitions of an issue. Additionally, this study provides insight into the challenges that communicators face when utilizing new communication technologies. Overall, these results show that although practitioners have significant limitations in employing issues management through new media, they believe there are a number of outlets for issues management through these channels and have a strong desire to implement them.
New Media And Public Relations
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Author : Sandra C. Duhé
language : en
Publisher: Peter Lang
Release Date : 2007
New Media And Public Relations written by Sandra C. Duhé and has been published by Peter Lang this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
From Web sites to wikis, from podcasts to blogs, Internet-based communication technologies are changing the way today's public relations campaigns are conceived and carried out. New Media and Public Relations charts this exciting new territory with real-life case studies that explore some of the ways new media practices challenge and expand conventional thinking in public relations. This comprehensive new volume charts the leading edge of public relations research, drawing on insights from both scholars and practitioners to question outdated models, discuss emerging trends, and provide numerous examples of how organizations navigate the uncertainties of building mediated relationships. Global in scope and exploratory in nature, New Media and Public Relations is an indispensable reference for contemporary research and practice in the field, and essential reading for undergraduate and graduate students in public relations and mediated communication.
Making The Media Connection Topic Timing Type Of Media
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Author : Patricia Faulhaber
language : en
Publisher:
Release Date : 2009-01-01
Making The Media Connection Topic Timing Type Of Media written by Patricia Faulhaber and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-01 with Business & Economics categories.
I have spoken about my childhood and life experiences with family and friends for so many years that I was encouraged by them to put those years and memories in writing. As I mentioned in my book I always loved writing short stories and poems. I must admit, it was harder then I though it would be. Not the writing part, but putting it all together. I often think of my childhood and long to be there again, back when life was simpler, and family was everything. My father and mother were the potters that molded each and every one of their nine children to be the best person they could be. Of all my successes, the one that I am proudest of are the wonderful men I raised, my three sons Donny, John, and Billy. They are the lights of my life, I was also blessed with six beautiful grandchildren, Jonathan, Christopher, Elizabeth, Joshua, Adam and Casey. I would be nothing without my Lord! He had my life planned out for me before I was born and I thank Him every day for His blessings. During the storms of life I received many battle scars. However, each scar has made me stronger and a better person. I started writing my book when my son John passed away on October 6, 2002. Writing has been great therapy and a blessing for me. After John went to his Heavenly home, to honor and keep his love of giving and helping people alive his family has opened an outreach center in John's memory. It is called "John's Place" John's place is a non profit organization and depends solely on donations. We help with transportation to doctors appointments, grocery store, and help with medications when funds are available. We help locate resources and services in the community. We will keep John's Place open as long as possible as John would have wanted us to. God told me "I will never leave you, or forsake you" and He has kept His promise.
Pr 2 0
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Author : Deirdre K. Breakenridge
language : en
Publisher: FT Press
Release Date : 2008-03-26
Pr 2 0 written by Deirdre K. Breakenridge and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-03-26 with Business & Economics categories.
Praise for PR 2.0 “An ‘easy read’ filled with practical examples of how marketing professionals can leverage these new tools to enhance PR activities. The ‘Interviews with the Experts’ sections were especially useful in helping to highlight how companies have benefited from PR2.0.” Maura Mahoney, Senior Director, RCN Metro Optical Networks “P.R. 2.0 is a must-read for any marketing or PR professional. It is filled with expert advice, real-world examples, and practical guidance to help us better understand the new media tools and social networking concepts available and how we can use them for our specific branding needs. This book is excellent for someone who is trying to understand the new web-based media and social networking concepts, as well those who are experienced in applying the new media tools and are curious about what everyone else is doing and what tools are producing the best ROI. This isn’t a book filled with simple tips and tricks--it’s an essential guidebook for the marketing/PR professional to better understand the new media options and how to apply them effectively to achieve results.” Jenny Fisher, Director Sales and Marketing Operations, Catalent Pharma Solutions “Wading through the thicket of expanding Internet tools--from MySpace to Facebook, from Twitter to Flickr--is no easy challenge. And once you finally understand these strange new art forms, how the heck do you harness them? Answer: You buy this book. Deirdre Breakenridge knows the Net--how to measure it, monitor it, and use it to maximize public relations performance. Best of all, she explains it in a style that even a Luddite can comprehend.” Fraser P. Seitel, author of The Practice of Public Relations and coauthor of IdeaWise The New Future of Public Relations! In today’s Web 2.0 world, traditional methods of communication won’t reach your audiences, much less convince them. Here’s the good news: Powerful new tools offer you an unprecedented opportunity to start a meaningful two-way conversation with everyone who matters to you. In PR 2.0, Deirdre Breakenridge helps you master these tools and use them to the fullest possible advantage in all your public relations work. You’ll learn the best ways to utilize blogs, social networking, online newswires, RSS technology, podcasts, and the rest of today’s Web 2.0 tools. Breakenridge shows how to choose the right strategies for each PR scenario and environment, keep the best Web 1.0 tools, and stop using outmoded tactics that have rapidly become counterproductive. Breakenridge introduces an extraordinary array of new PR best practices, including setting up online newsrooms, using visual and social media in releases, and leveraging new online research and analytics tools. She offers powerful new ways to think about PR, plan for it, and react to the new PR challenges the Web presents. Breakenridge also includes interviews with today’s leading PR 2.0 practitioners. PR 1.0 vs. PR 2.0 Identify the needs of companies and clients, and how to integrate them for greatest effectiveness Reaching today’s crucial wired media Powerful new strategies for pitching and media distribution Best uses of traditional PR tactics Better ways to use viral marketing, online newsletters, e-blasts, VNRs, and webcasts PR 2.0: Making the most of the newest tools Interactive online newsrooms, visual media, blogs, RSS, podcasts, and beyond Social media: Your new 24/7 focus panel Powerful new ways to capture emerging customer desires and needs