Vance Packard And American Social Criticism
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Vance Packard And American Social Criticism
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Author : Daniel Horowitz
language : en
Publisher: Univ of North Carolina Press
Release Date : 2000-11-09
Vance Packard And American Social Criticism written by Daniel Horowitz and has been published by Univ of North Carolina Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-11-09 with Biography & Autobiography categories.
Vance Packard's bestselling books--Hidden Persuaders (1957), Status Seekers (1959), and Waste Makers (1960)--taught the generation that came of age in the late 1950s and early 1960s about the dangers posed by advertising, social climbing, and planned obsolescence. Like Betty Friedan and William H. Whyte, Jr., Packard (1914- ) was a journalist who played an important role in the nation's transition from the largely complacent 1950s to the tumultuous 1960s. He was also one of the first social critics to benefit from and foster the newly energized social and political consciousness of this period. Based in part on interviews with Packard, Daniel Horowitz's intellectual biography focuses on the period during which Packard left magazine writing to author his most famous works of social criticism. Horowitz traces the influence of Packard's education and early years in rural Pennsylvania, providing a deeper understanding of his thought and his later books. Packard's life, Horowitz contends, illuminates the dilemmas of a freelance social critic without inherited wealth or academic affiliation. His career also expands our understanding of how one era shaped the next, underscoring how the adversarial 1960s drew on the mass culture of the previous decade. Originally published in 1994. A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.
Vance Packard American Social Criticism
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Author : Daniel Horowitz
language : en
Publisher:
Release Date : 2011
Vance Packard American Social Criticism written by Daniel Horowitz and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with categories.
American Social Classes In The 1950s
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Author : Vance Packard
language : en
Publisher: St. Martin's Press
Release Date : 1995
American Social Classes In The 1950s written by Vance Packard and has been published by St. Martin's Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Social classes categories.
This volume offers an abridgment of The Status Seekers, Vance Packard's influential and popular study of social status and stratification in 1950s America. An introductory essay places Packard and his book in their historical context and discusses the role that social criticism played during the nation's transition from '50s complacency to '60s turbulence. Also included are an album of cartoons, a chronology, question for consideration, a bibliography, and an index.
The Hidden Persuaders
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Author : Vance Packard
language : en
Publisher: Ig Publishing
Release Date : 2007
The Hidden Persuaders written by Vance Packard and has been published by Ig Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
A discussion of how modern advertising attempts to control our thoughts and desires in order to make us buy the products it produces. Exploring the use of consumer motivational research and other psychological techniques, including subliminal tactics, this book shows how advertisers secretly manipulate mass desire for consumer goods and products. In addition, Packard also discusses advertising in politics, predicting the way image and personality rapidly came to overshadow real issues in the televised age.
The Status Seekers
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Author : Vance Packard
language : en
Publisher:
Release Date : 1959
The Status Seekers written by Vance Packard and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1959 with Social classes categories.
The Waste Makers
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Author : Vance Packard
language : en
Publisher: Ig Publishing
Release Date : 2011
The Waste Makers written by Vance Packard and has been published by Ig Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Business & Economics categories.
A pioneering work from the 1960s about how the rapid growth of disposable consumer goods degraded the environmental, financial and spiritual character of western society. It exposed the increasing commercialisation of American life, when people bought things they didn't need or want. It also highlighted the concept of planned obsolescence, the 'death date' built into products. This prescient study predicted the rise of consumer culture and features an introduction by bestselling author Bill McKibben.
The Americanization Of Social Science
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Author : David Haney
language : en
Publisher: Temple University Press
Release Date : 2008-01-28
The Americanization Of Social Science written by David Haney and has been published by Temple University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-01-28 with History categories.
A highly readable introduction to and overview of the postwar social sciences in the United States, The Americanization of Social Science explores a critical period in the evolution of American sociology’s professional identity from the late 1940s through the early 1960s. David Paul Haney contends that during this time leading sociologists encouraged a professional secession from public engagement in the name of establishing the discipline’s scientific integrity. According to Haney, influential practitioners encouraged a willful withdrawal from public sociology by separating their professional work from public life. He argues that this separation diminished sociologists’ capacity for conveying their findings to wider publics, especially given their ambivalence towards the mass media, as witnessed by the professional estrangement that scholars like David Riesman and C. Wright Mills experienced as their writing found receptive lay audiences. He argues further that this sense of professional insularity has inhibited sociology’s participation in the national discussion about social issues to the present day.
Anthropologists And The Rediscovery Of America 1886 1965
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Author : John S. Gilkeson
language : en
Publisher: Cambridge University Press
Release Date : 2010-09-20
Anthropologists And The Rediscovery Of America 1886 1965 written by John S. Gilkeson and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-09-20 with History categories.
This book examines the intersection of cultural anthropology and American cultural nationalism from 1886, when Franz Boas left Germany for the United States, until 1965, when the National Endowment for the Humanities was established. Five chapters trace the development within academic anthropology of the concepts of culture, social class, national character, value, and civilization, and their dissemination to non-anthropologists. As Americans came to think of culture anthropologically, as a 'complex whole' far broader and more inclusive than Matthew Arnold's 'the best which has been thought and said', so, too, did they come to see American communities as stratified into social classes distinguished by their subcultures; to attribute the making of the American character to socialization rather than birth; to locate the distinctiveness of American culture in its unconscious canons of choice; and to view American culture and civilization in a global perspective.
Made To Break
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Author : Giles Slade
language : en
Publisher: Harvard University Press
Release Date : 2009-06-30
Made To Break written by Giles Slade and has been published by Harvard University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-06-30 with Technology & Engineering categories.
Made to Break is a history of twentieth-century technology as seen through the prism of obsolescence. Giles Slade explains how disposability was a necessary condition for America's rejection of tradition and our acceptance of change and impermanence. This book gives us a detailed and harrowing picture of how, by choosing to support ever-shorter product lives, we may well be shortening the future of our way of life as well.
Freud On Madison Avenue
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Author : Lawrence R. Samuel
language : en
Publisher: University of Pennsylvania Press
Release Date : 2011-06-06
Freud On Madison Avenue written by Lawrence R. Samuel and has been published by University of Pennsylvania Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06-06 with History categories.
What do consumers really want? In the mid-twentieth century, many marketing executives sought to answer this question by looking to the theories of Sigmund Freud and his followers. By the 1950s, Freudian psychology had become the adman's most powerful new tool, promising to plumb the depths of shoppers' subconscious minds to access the irrational desires beneath their buying decisions. That the unconscious was the key to consumer behavior was a new idea in the field of advertising, and its impact was felt beyond the commercial realm. Centered on the fascinating lives of the brilliant men and women who brought psychoanalytic theories and practices from Europe to Madison Avenue and, ultimately, to Main Street, Freud on Madison Avenue tells the story of how midcentury advertisers changed American culture. Paul Lazarsfeld, Herta Herzog, James Vicary, Alfred Politz, Pierre Martineau, and the father of motivation research, Viennese-trained psychologist Ernest Dichter, adapted techniques from sociology, anthropology, and psychology to help their clients market consumer goods. Many of these researchers had fled the Nazis in the 1930s, and their decidedly Continental and intellectual perspectives on secret desires and inner urges sent shockwaves through WASP-dominated postwar American culture and commerce. Though popular, these qualitative research and persuasion tactics were not without critics in their time. Some of the tools the motivation researchers introduced, such as the focus group, are still in use, with "consumer insights" and "account planning" direct descendants of Freudian psychological techniques. Looking back, author Lawrence R. Samuel implicates Dichter's positive spin on the pleasure principle in the hedonism of the Baby Boomer generation, and he connects the acceptance of psychoanalysis in marketing culture to the rise of therapeutic culture in the United States.