Visibility Marketing
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Visibility Marketing
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Author : David Avrin
language : en
Publisher: Red Wheel/Weiser
Release Date : 2016-07-25
Visibility Marketing written by David Avrin and has been published by Red Wheel/Weiser this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-25 with Business & Economics categories.
The landscape is littered with the corpses of great products and strong companies that died because of crappy marketing. Why do so many companies fail so miserably? Why do high-priced ad agencies and marketing firms keep spitting out stupid campaigns? Too many in business have failed to recognize the shift that has happened right under their noses. It’s not so much that people have changed; it’s that the business landscape has changed—dramatically. For the first time in human history, we have no unmet needs. Every problem has a solution, and many companies now find themselves creating solutions that appear to be looking for a problem. In his provocative and enlightening new book, Visibility Marketing, David Avrin shows what marketing approaches work, which don’t, and why. You will learn how to uncover your true competitive advantages and a process to craft messages and tactics that achieve tangible results. A remarkably accessible, relatable, thought-provoking reference book, Visibility Marketing speaks directly to business owners, entrepreneurs, marketing managers, and sales professionals. With wisdom gleaned from hundreds of presentations and workshops and conversations with tens of thousands of company leaders, Visibility Marketing will forever change how businesses and professionals look at the competitive landscape and how they promote themselves.
Content Marketing For Pr
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Author : Trevor Young
language : en
Publisher: Digital Citizen
Release Date : 2019-09-16
Content Marketing For Pr written by Trevor Young and has been published by Digital Citizen this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-16 with Business & Economics categories.
Are you struggling to cut through the noise and convey your message to the marketplace? Become your own media channel and tell your stories like a PR pro! We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It’s no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches and promotional messages. They simply don’t care about you or your business—because you haven’t given them a reason to. Meanwhile, marketers and PR pros are beginning to accept that many of the methods they’ve been using to reach potential customers and influencers simply don’t work anymore. Bottom line: Standing out, getting noticed and resonating in the marketplace is a growing challenge for businesses and organizations, large and small. Trust and reputation have never been more important in business. Learn how to harness the power of both public relations and content marketing to build recognition, influence and credibility for your business, organization or personal brand. In this book, veteran public relations practitioner and marketing speaker Trevor Young—aka “The PR Warrior”—shows you how to strategically use content marketing for PR to: - Humanize your company or organization - Deepen the connection your brand has with consumers - Grow your influence within the industry you operate - Build familiarity and trust in the marketplace - Connect with the people who influence your clients and customers - Increase new business leads and sales - Reduce the customer’s buying cycle - Make paid-for advertising work harder Written for entrepreneurs, change agents, business leaders, marketers and PR practitioners, Content Marketing for PR is your essential guide to building a visible brand that’s recognized, respected and relevant in today’s noisy social world.
Engineer Your Celebrity
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Author : Heather Ross
language : en
Publisher:
Release Date : 2020-04-02
Engineer Your Celebrity written by Heather Ross and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-02 with Business & Economics categories.
#1 International Bestseller in TWELVE categories, in TWO Countries. Including Computer Networking, Technical Project Management, Network System Administration, Email Administration, Online Advertising, & Outsourcing in the US. Total Quality Management, Business Management, Public Relations, Information Management, & Project Management in CA. It's time to crack the code and build the business of your dreams. If you're looking for massive followers online, want to become a sought-after speaker and reach huge profits then you need celebrity marketing. Find out how transforming yourself into a celebrity does not have to mean that hundreds of millions of people around the world know about you. It's about becoming a celebrity in your tribe and open to anyone, including those with a small following. Learn how to use public speaking, telesummits, social media, podcasts and more to set yourself up as a leading authority in your niche. Discover the type of content you must use to showcase your success to become an influencer. Using her say it like it is straightforward approach, Visibility Growth Strategist, Heather Ross shares her own marketing system that has led her clients to an explosion of opportunity. Heather will teach you how to: Become an industry leader Boost sales Increase email subscribers Grow social media followers Showcase your speaking success It's time to make your mark on the world and become the empowered entrepreneur you were born to be.
High Visibility
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Author : Irving J. Rein
language : en
Publisher: McGraw-Hill Companies
Release Date : 1997
High Visibility written by Irving J. Rein and has been published by McGraw-Hill Companies this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Advertising categories.
High Visibility is the ground-breaking book that describes and explains the whole new industry that has evolved to help you - as a professional - achieve this much-sought-after celebrity.
Content Marketing For Pr
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Author : Trevor D. Young
language : en
Publisher:
Release Date : 2019-08-27
Content Marketing For Pr written by Trevor D. Young and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-27 with Business & Economics categories.
Are you struggling to cut through the noise and convey your message to the marketplace? Become your own media channel and tell your stories like a PR pro! Learn how to harness the power of both public relations and content marketing to build recognition, influence and credibility for your business, organization or personal brand.
High Visibility Third Edition
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Author : Irving Rein
language : en
Publisher: McGraw Hill Professional
Release Date : 2006-01-06
High Visibility Third Edition written by Irving Rein and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-01-06 with Business & Economics categories.
The classic guide to personal and public image making--now updated for the digital age The groundbreaking, critically acclaimed original edition of High Visibility established celebrity--the creating and managing of one's public persona--to be a critical factor in achieving personal and professional success and status. Now, in this new third edition, international communication expert Irving Rein, international marketing guru Philip Kotler, and coauthors Michael Hamlin and Martin Stoller show you how to achieve and benefit from high visibility--in any profession! "High Visibility brilliantly captures the how, why, and what of the celebrity-building process." --Al Reis, bestselling author of Positioning and Marketing Warfare "High Visibility is the Bible, the Das Kapital, the Origin of Species of the infant science of celebritology." --Peter Carlson, Washington Post Today, it's not just what you know or who you know--it's who knows you. High Visibility is the difference between being just a member of the crowd and becoming a highly recognized individual.
Your Social Visibility Blueprint
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Author : Jessica Campos
language : en
Publisher:
Release Date : 2020-05-27
Your Social Visibility Blueprint written by Jessica Campos and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-27 with categories.
Your Social Visibility Blueprint goes behind the scenes to explore the strategic processes involved in marketing a successful brand, one of the most fascinating and complex challenges for a solopreneur.This bestselling book is ideal for solopreneurs and freelancers working in the fields of: * Consulting & Coaching* Wellness & Fitness* Accounting & Management* Photography & Art* Services* Real estate* Law* Insurance & Financial planning* E-commerceAuthored by forensic marketing expert and branding strategist, Jessica Campos, Your Social Visibility Blueprint includes exercises and examples that highlight the key activities undertaken by solopreneurs to create successful businesses, including: * The key elements to succeed in social media marketing * How to switch from pure promotional marketing to social selling marketing* Building an impactful online presence * Exercises to develop a niche marketing plan in 2 steps* How to design a branding guide* The hero method to write long captions* How to use hashtags to attract the right audience*A done-for-you content marketing plan showing the strategy and template for EACH post, for the FULL YEAR!The content shared in this book has been derived from Jessica Campos' own strategies that have ignited multiple 7-figures in sales among the hundreds of entrepreneurs and organizations she has served for over a decade. Jessica is an award-winning expert and a Top- 10 Digital Marketing Influencer. The strategies found in this book have been recommended by marketing professionals and prestigious publications. ___________Part 1: The Essentials of Social Media- Solopreneurs spend many hours of the day, working on marketing tasks, that come randomly, and most of the time, as a distraction. Learning the fundamentals of building a social media marketing strategy is the key to growing a business, along with strategies followed by amazing brands like Amazon, Starbucks, Apple, and Kendra Scott. You will be inspired to build a community of loyal customers, to stop competing based solely on price, and to grow your business.Part 2: A Guide to Personal Branding- Here's where you'll get the- A 1-page blueprint to building a personal brand that builds a long-lasting first impression and ignites revenue. This is what thriving brands are doing in the digital economy. What if you are a brick and mortar business? Do you need to follow personal branding strategies? Absolutely! Humanizing your brand is the ultimate secret to survive the retail apocalypse.Part 3: How to Write So They Listen- You will learn the psychology behind crafting content that moves your audience to action and learn why writing is not just about sharing pretty words.Part 4: A Full Year of Copy For Social Media Marketing- You'll have everything you need to simply plug n' play your profitable content marketing plan. These are not just ideas to post. You will get detailed campaigns with strategies and templates.Part 5: Social Visibility- You'll get the Social Visibility Blueprint to turn your social media marketing into your salesforce. My promise with Your Visibility Blueprint is to eliminate the overwhelm from social media marketing. I want to provide you with a blueprint to ignite visibility, so you can build the business you love, and have the life you deserve. Most likely, you're a purpose-driven business owner like me; I take my mission to activate your greatness very seriously! BONUS: Along with this book, you will unlock access to amazing resources, such as: * A complimentary Forensic Marketing Audit (Value $500+)* Editable Visibility Workbook to plan your content like a pro (Value $47)* Special price in our Marketing For Greatness Courses (save up to 80%)* The Marketing For Greatness Network. Connect with other solopreneurs and participate in life-changing conversations.
Your Amazing Itty Bitty Tm Visibility Book
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Author : Dotty Scott
language : en
Publisher: Suzy Prudden
Release Date : 2023-12-26
Your Amazing Itty Bitty Tm Visibility Book written by Dotty Scott and has been published by Suzy Prudden this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-26 with Business & Economics categories.
You have a website, now what? Here are 15 comprehensive chapters that simplify marketing and enhance the visibility of your business. Achieving the best positioning for your brand is an essential part of doing business today. A well-designed website elevates your brand to stand out above the crowd. Best-selling author and marketing expert Dotty Scott simplifies the complex world of websites, providing everything you need to market your site to achieve the visibility and recognition to showcase your website as the central hub of your business poised for growth and success. In this book, you will learn: The importance of a well-designed website How websites establish brand awareness Lead magnets Search engine optimization Video marketing and so much more If you are ready to take your business to the next level, pick up a copy of this insightful and educational Itty Bitty (TM) book today!
Maximum Online Visibility
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Author : Greg Brinson
language : en
Publisher:
Release Date : 2014-08-25
Maximum Online Visibility written by Greg Brinson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-25 with categories.
Maximum online visibility provides detailed plans on how you as a business owner or as an employee of a company can dominate Internet search and become a Google Bully. You'll learn a complete strategy that will help to maximize your visibility and dominate searches for the products and services you sell. Imagine what it would do for your business if rather than having a link to your website show up from an online search among a dozen competitors, you totally dominated page one and beyond with valuable video content and more? What if most of your competitors disappeared from the first several pages entirely due to your new marketing strategy? What would that do for your business?I've written this book in the format of a case study. I'll describe for you some common issues I see and what problems are evident in some businesses I've done research and search analytics on. You'll see firsthand what the business opportunity is for these clients and how they're missing out on so much of it. I'll continue to lay out a simple plan that can fix these issues and improve your own online visibility. By the end of the book you will have the tools and knowledge to gain a true understanding of the opportunity that exists for your products or services and a plan to dominate! Whether you take it on yourself, hire someone into a marketing role full-time, or seek the help of a contracted online marketing company you can become recognized as your industry's expert and "go to" company for what you sell.
The Ultimate Twitter Marketing Bible
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Author : Irina Bristow
language : en
Publisher: Zee Publishing
Release Date : 2024-04-13
The Ultimate Twitter Marketing Bible written by Irina Bristow and has been published by Zee Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-13 with Business & Economics categories.
Attention Business Owners, Marketers, and Entrepreneurs! Are you ready to dominate your niche on Twitter (X) and achieve unparalleled success with your social media marketing efforts? Look no further than "The Ultimate Twitter Marketing Bible" – your comprehensive, step-by-step guide to mastering the art and science of Twitter marketing. In this game-changing book, you'll discover: The secrets to crafting a magnetic Twitter profile that attracts your ideal audience like a moth to a flame Proven strategies for creating viral content that gets shared, liked, and retweeted like wildfire How to build a loyal, engaged community of raving fans who can't wait to buy from you The ultimate formula for writing irresistible tweets that drive massive clicks, traffic, and sales Insider tactics for leveraging Twitter Ads to skyrocket your reach and results, even on a shoestring budget The top tools and automation techniques to streamline your Twitter marketing efforts and save you hours each week And so much more! Whether you're a seasoned social media marketer or a complete beginner, this book will arm you with the knowledge and skills you need to crush your competition and achieve Twitter marketing mastery. But don't just take our word for it. Here's what industry experts are saying about "The Ultimate Twitter Marketing Bible": "This book is a must-read for anyone serious about succeeding on Twitter. It's packed with actionable advice and real-world examples that you can start implementing right away." - Jane Doe, Social Media Examiner "If you want to master Twitter marketing like Elon Musk, this is the book for you. It's a comprehensive, no-fluff guide that delivers real results." - John Smith, HubSpot So what are you waiting for? It's time to take your Twitter marketing to the next level and dominate your niche like never before. Click "Buy Now" to get your copy of "The Ultimate Twitter Marketing Bible" and start your journey to Twitter marketing mastery today!