Visitor Strategy
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Visitor Strategy
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Author : New Zealand. Department of Conservation
language : en
Publisher:
Release Date : 1995
Visitor Strategy written by New Zealand. Department of Conservation and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Ecotourism categories.
"This strategy is part of ... the process that establishes the department's vision for the year 2000 and beyond"--Introduction.
Strategic Marketing In Tourism Services
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Author : Rodoula H. Tsiotsou
language : en
Publisher: Emerald Group Publishing
Release Date : 2012-05-10
Strategic Marketing In Tourism Services written by Rodoula H. Tsiotsou and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-10 with Business & Economics categories.
Focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. This title presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism.
Overtourism And Tourism Education
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Author : Hugues Séraphin
language : en
Publisher: Routledge
Release Date : 2020-11-05
Overtourism And Tourism Education written by Hugues Séraphin and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-05 with Business & Economics categories.
Since 2017, the term ‘overtourism’ has become the buzzword for destinations suffering the strain of tourism. It is a critical issue for the 21st century and beyond, and to date has only been examined from a tourism industry perspective. This book takes a different stand by investigating overtourism from a tourism education perspective. The recent global COVID-19 pandemic was expected to halt travel and, arguably, overtourism. However, industry experts and researchers share the opinion that instead of declining, overtourism is simply experiencing a shift, with a swarm of ‘second home’ and domestic travel that is likely to engulf many tourism destinations. Against this backdrop, the issue of overtourism remains relevant and studies on ways to cultivate responsible consumer mindsets to deal with overtourism and other sustainability issues in the tourism industry are called for. This book focuses on education as a transformative and strategic tool to tackle overtourism and related negative impacts. It presents original research on the topics of overtourism, education, and sustainability, and puts forward a range of practical and transformative tourism education strategies to mitigate overtourism and to promote the sustainable development of destinations. This book will be of great interest to upper-level students, researchers, and academics in tourism, development studies, cultural studies, and sustainability, as well as professionals in the field of tourism management.
Wellington Visitor Strategy 2015
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Author : Positively Wellington Tourism (Organization)
language : en
Publisher:
Release Date : 2015
Wellington Visitor Strategy 2015 written by Positively Wellington Tourism (Organization) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Tourism categories.
''This Strategy aims to create a framework which will build on the growth that has been achieved since the formation of Positively Wellington Tourism in 1995. Specifically, this Strategy seeks to:• Set direction for all stakeholders to enable greater contribution and engagement;• Clarify roles and responsibilities of the key stakeholders in Wellington's tourism sector and in the delivery of the visitor experience;• Set clear action points for planning, investment in, and development of Wellington's tourism product and infrastructure;• Provide a platform to drive even more effective and efficient outcomes from marketing activities''--Page 1.
Visitor Strategy
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Author : Di Tatham
language : en
Publisher:
Release Date : 1994
Visitor Strategy written by Di Tatham and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with National parks and reserves categories.
Destination Branding
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Author : Nigel Morgan
language : en
Publisher: Routledge
Release Date : 2007-06-07
Destination Branding written by Nigel Morgan and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-06-07 with Business & Economics categories.
In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.
Visitor Strategy Discussion Document Summary
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Author :
language : en
Publisher:
Release Date : 1994
Visitor Strategy Discussion Document Summary written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Ecotourism categories.
Tourism Management
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Author : Arch G. Woodside
language : en
Publisher: CABI
Release Date : 2008
Tourism Management written by Arch G. Woodside and has been published by CABI this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
This book provides in-depth empirical reports on specific topics within five general areas of tourism management and marketing: (1) scanning and sense making; (2) planning; (3) implementing; (4) evaluating actions/process and performance outcomes; and (5) administering. Offering descriptions, tools and examples of tourism management decision making, the book is useful for students in tourism and management and for tourism executives. It has 27 chapters and a subject index.
Heritage And Visitor Strategy
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Author :
language : en
Publisher:
Release Date : 2021
Heritage And Visitor Strategy written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with Sustainable tourism categories.
Carec Tourism Strategy 2030
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Author : Asian Development Bank
language : en
Publisher: Asian Development Bank
Release Date : 2020-12-01
Carec Tourism Strategy 2030 written by Asian Development Bank and has been published by Asian Development Bank this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-01 with Business & Economics categories.
The Central Asia Regional Economic Cooperation (CAREC) Tourism Strategy 2030 sets out the long-term vision, objectives, programs, and targets to promote sustainable, safe, and inclusive tourism development in the region and enhance its attraction as a competitive tourism destination globally. It builds upon countries’ efforts to develop their tourism sectors as well as existing initiatives being implemented by development partners. It adopts a holistic approach, covering five strategic pillars: connectivity and infrastructure, quality and standards, skills development, marketing and branding, and market intelligence. The strategy also mainstreams six cross-cutting themes: health, safety, and security; digitalization; gender equality; environmental sustainability; private sector participation; and universal access to tourism services.