Visual Design Fundamentals
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Visual Design Fundamentals
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Author : Alan Hashimoto
language : en
Publisher:
Release Date : 2009
Visual Design Fundamentals written by Alan Hashimoto and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Computer-aided design categories.
As visual design technology and tools become more accessible and widely used, it is important for digital artists to learn and apply fundamental design techniques to their work. Visual Design Fundamentals: A Digital Approach, Third Edition provides a basic understanding of design and how it should be integrated into digitally-produced 2D images. Whatever the medium or techniques, good visuals are the result of planning, and this book shows you how to apply organization and the classic elements of design, including line, shape, form, value, color, and texture, to the latest technology. The techniques and theories presented can be applied to both traditional 2D art forms, such as drawing, painting, and printmaking, as well as 3D art, such as interior and industrial design and architecture. Each chapter outlines and examines both content and form, and a variety of hands-on projects reinforces new skills and provides a digital representation of each concept being taught. The book has been updated with revised content and all new projects, and everything you need to complete the projects is provided in the book or on the accompanying CD-ROM.
The Fundamentals Of Creative Design
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Author : Gavin Ambrose
language : en
Publisher: A&C Black
Release Date : 2011-08-31
The Fundamentals Of Creative Design written by Gavin Ambrose and has been published by A&C Black this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-31 with Design categories.
Introduces students to the various aspects of the graphic design. This title provides a fresh introduction to the key elements of the discipline and looks at the following topics: design thinking, format, layout, grids, typography, colour, image and print and finish.
Graphic Design Fundamentals Mastering The Basics Of Visual Communication And Branding
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Author : Scarlett Adams
language : en
Publisher: Daniel O Brien
Release Date :
Graphic Design Fundamentals Mastering The Basics Of Visual Communication And Branding written by Scarlett Adams and has been published by Daniel O Brien this book supported file pdf, txt, epub, kindle and other format this book has been release on with Design categories.
Embrace the fundamentals of graphic design with this comprehensive guide that empowers you to master the basics of visual communication and branding. From the core principles of design to the practical application of tools and techniques, this book provides a thorough foundation for understanding and creating impactful visual content. Explore the theories behind color theory, typography, layout design, and visual hierarchy, and gain insights into the essential elements of effective branding. Discover the creative process that transforms concepts into stunning visual masterpieces, utilizing industry-standard design software such as Photoshop and Illustrator. Learn how to craft eye-catching logos, incorporate vector graphics into your designs, and apply design elements and techniques to create visually engaging imagery. Whether you're a beginner seeking to unlock your design potential or a seasoned professional looking to enhance your skills, this book serves as an invaluable resource for navigating the complexities of graphic design. With practical examples, real-world case studies, and insights into design trends, you'll gain the knowledge and confidence to elevate your visual communication to new heights.
Design Fundamentals
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Author : Rose Gonnella
language : en
Publisher:
Release Date : 2016
Design Fundamentals written by Rose Gonnella and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Graphic arts categories.
Design Fundamentals: Notes on Type looks like a design student's sketchbook with handwritten notes and full-color, hand-drawn illustrations. But it's more than that. This gorgeously illustrated "notebook" is a full-blown typography course in disguise. Young designers are lured in by the lush graphics and quirky layout only to discover by the end of the book that they've learned all of the key concepts taught in a foundational course on type. They'll learn about the history of letterforms, the anatomy and physiology of type, the basics of measurements and spacing, how to recognize and choose type for design projects, and more. Fun and fast-paced, this creative notebook isn't required reading, it's desired reading; and it's the third in a series of Design Fundamentals books that students will want to keep and enjoy long after they've mastered these basic building blocks of design. This book includes: - Core instruction on the history, anatomy, and structure of type - Direction on the basics of measurement and spacing: leading, kerning, indents, and line lengths both in text and display sizes, and optical measurement considerations. - Examination of the use, mood, and "voice" of type as seen in creative work and professional examples - Exercises and projects for practice and concept development - Strange and delightful illustrations created specifically for this book (to inspire action) - A companion website stocked with additional projects, a bibliography, glossary, and links to additional visual examples.
Universal Principles Of Design Revised And Updated
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Author : William Lidwell
language : en
Publisher: Rockport Pub
Release Date : 2010
Universal Principles Of Design Revised And Updated written by William Lidwell and has been published by Rockport Pub this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Art categories.
Universal Principles of Design is the first comprehensive, cross-disciplinary encyclopedia of design.
Visual Design
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Author : Jim Krause
language : en
Publisher: New Riders
Release Date : 2014-09-16
Visual Design written by Jim Krause and has been published by New Riders this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-16 with Art categories.
Visual Design speaks design, through design, to designers, presenting 95 core design principles with concise text and a touch of visual wit. Author of the bestselling Index series on design basics, Jim Krause uses a combination of Helvetica and Dingbats to teach a wide range of design topics (both conceptually and compositionally related) in a one-topic-per-spread format. Using humor, practical tips, and inspiring visual examples, Krause makes it clear how each of the 95 axioms of effective design are relevant and applicable across all forms of visuals: print, Web, and fine arts. In this book, you’ll learn how to: • Direct the eye through your designs using size relationships, color, visual pathways, and typographic hints • Design effective compositions through grids, frames, outlines, dynamic spacing, symmetry, asymmetry, shading, patterns, and textures • Fool the eye with shadows, depth, op-art, and visual subtraction • Understand how color works and how to use it effectively • See and use type by understanding type rules as well as when and how to break them Visual Design is the first title in the brand new New Riders Creative Core series, which aims to provide instruction on the fundamental concepts and techniques that all designers must master to become skilled professionals.
Design Fundamentals
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Author : Rose Gonnella
language : en
Publisher:
Release Date : 2014
Design Fundamentals written by Rose Gonnella and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Graphic arts categories.
Visual Dialogues 101 Graphic Design Fundamentals
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Author : Karan Gupta
language : en
Publisher: Independently Published
Release Date : 2021-03-07
Visual Dialogues 101 Graphic Design Fundamentals written by Karan Gupta and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-07 with categories.
A picture really does speak 1000 words. 90% of information out there in the world transmitted to our brains is visual. Visual images are processed 60,000 times faster than long form text. 67% of business owners across the globe expect that visual design will be even more important to the success of their businesses over the next decade. The world around us is changing at an exponential pace. Our attention spans are reducing to micro-seconds day by day as we are fed content through innumerable sources around us from the television to our smartphones. Our lifestyles are inclined towards visual aesthetics more than ever before. We view the world more through our camera lenses than our other senses. Part of it is sad but most of it is revolutionary. Visual design has never been a more powerful tool offering us freedom and opportunity to inform, express, evoke, educate, promote and make our lives more interesting than ever before. Graphic design has been around us since the inception of time. From symbols on walls, paintings in caves, carvings on artifacts to the modern-day packaging, posters, brochures, advertisements, social media, web layouts, app designs and a lot more, visual design has been true to its purpose of creative communication. We all are essentially storytellers. All of us have different stories to communicate to one another. At times we love to share our exciting stories by narrating them to our friends but often we wish to share these stories with the whole world in an attractive and emotive manner. Here, graphic design plays a significant role. Graphic designers are people like you and me who have devoted their lives to the noble service of helping individuals and businesses to craft their stories to the world in the most expressive manners. It takes years of study and practice and failure and learnings to achieve a decent sense of graphic design and this is the reason why it is the most sought-after profession in the modern world of media and content. This book is an intensive guide to either begin your career in graphic design or to reinforce your existing graphic skills by offering you a window into the basics and advanced concepts behind numerous design decisions. If you have no prior experience with graphic design but wish to taste the creative waters of this design career, this book is a perfect journey for you to take as soon as possible. You might be worried about graphic design being associated with artistic skills of painting, sketching or what not but let me assure you, a designer is not at all an artist. There's a mile long wall between the fields of art and design. Designers are problem solvers and artists are talented individuals who express their own style to the world. Designers work for the enhancement of their user's experience and to bridge the gap of communication. Art can be subjective but design cannot afford to be. So, don't worry if your artistic skills are not extraordinary, you can still be a visual designer. How will this book benefit you? It's not at all like your everyday design college reference book. The book begins by covering topics ranging from design careers, benefits of sketching, media for presenting design, fundamentals of design, the creative brief and process, research and creating ideas, and production. Then it picks up each of the three pillars of graphic design i.e., layout, typography and colour and digs deep into the fundamental concepts, guidelines, mistakes and practical applications for a holistic understanding of design. A unique feature of this book are the 112 square graphics created to assist the written text within the paragraphs because you know, an image with text is 500% more impactful than plain rambling in text. You'll realize this fact when you'll finally become a successful visual designer after reading this book. Now let's begin the exciting journey to the wonderland of visual design!
Design Elements Color Fundamentals
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Author : Aaris Sherin
language : en
Publisher: Rockport Publishers
Release Date : 2012-01-01
Design Elements Color Fundamentals written by Aaris Sherin and has been published by Rockport Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-01 with Design categories.
Color is an integral part of any design solution. Design Elements, Color Fundamentals is an essential resource for designers who want to create memorable design and successfully communicate with their audience. It is the second book in Rockport's Design Elements series, which focuses on the core elements of design. With this book, designers will: —Learn how to effectively communicate with color and integrate color with type and image to affect meaning and create order —See how known pairings and selection methods can be used in real-world projects —Explore hundreds of visual examples, illustrating how effective color combinations can be applied to any project, across media, and in diverse, cultural, and geographic situations —Realize the basic tenets of color theory as it is broken down into clear and actionable directives —Uncover tips and techniques for using color in client-based design work Discover the basic rules for working with color as well as when it's OK to break the rules with Design Elements, Color Fundamentals!
Design For Communication
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Author : Elizabeth Resnick
language : en
Publisher: John Wiley & Sons
Release Date : 2003-06-10
Design For Communication written by Elizabeth Resnick and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-06-10 with Design categories.
Complete coverage of basic design principles illustrated by student examples Design for Communication offers a unique approach to mastering the basic design principles, conceptual problem-solving methods, and critical-thinking skills that distinguish graphic designers from desktop technicians. This book presents forty-two basic to advanced graphic design and typography assignments collaboratively written by college educators to teach the fundamental processes, concepts, and techniques through hands-on applications. Each assignment is illustrated with actual student solutions, and each includes a process narrative and an educator's critical analysis revealing the reasoning behind the creative strategies employed by each individual student solution. Assignments are organized from basic to advanced within six sections: * The elements and principles of design * Typography as image * Creative word play * Word and image * Grid and visual hierarchy * Visual advocacy Design for Communication is a highly visual resource of instruction, information, ideas, and inspiration for students and professionals.