Visual Language Theory
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Visual Language Theory
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Author : Kim Marriott
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
Visual Language Theory written by Kim Marriott and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Computers categories.
Kim Marriott Bernd Meyer Communication is one of the hallmarks of humans. When we think of hu man communication, most people first think of spoken and written lan guages. These are similar in that symbols in the language are encountered and processed sequentially, either temporally as they are spoken or as char acters are read across a page. However, not all human communication is sequential in nature. Important components of human communication are visual languages, such as maps or diagrams. In these languages the basic symbols are not encountered sequentially but rather seen together at a glance. Visual languages are ubiquitous in human cultures, ranging from tradi tional paintings of central Australian aborigines which are, in part, maps of the countryside to an architect's design of a new building. Visual languages have been employed from earliest pre-history to the present and are used in almost every human endeavor. They cover the entire spectrum of human expression ranging from fine art, such as an abstract expressionist's private language, to precise technical communication using rigorously defined no tation, such as musical notation, mathematical notation, or street maps. Some visual languages, such as sign languages used by the deaf community, substitute spoken language entirely. Indeed, sign languages, for example American Sign Language, are a particularly interesting instance of visual communication, since they use three-dimensional spatial arrangements of signs in combination with their sequential temporal order to constitute meaning.
Visual Language For Designers
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Author : Connie Malamed
language : en
Publisher: Fair Winds Press
Release Date : 2011-10
Visual Language For Designers written by Connie Malamed and has been published by Fair Winds Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10 with Art categories.
Within every picture is a hidden language that conveys a message, whether it is intended or not. This language is based on the ways people perceive and process visual information. By understanding visual language as the interface between a graphic and a viewer, designers and illustrators can learn to inform with accuracy and power. In a time of unprecedented competition for audience attention and with an increasing demand for complex graphics, Visual Language for Designers explains how to achieve quick and effective communications. New in paperback, this book presents ways to design for the strengths of our innate mental capacities and to compensate for our cognitive limitations. Visual Language for Designers includes: —How to organize graphics for quick perception —How to direct the eyes to essential information —How to use visual shorthand for efficient communication —How to make abstract ideas concrete —How to best express visual complexity —How to charge a graphic with energy and emotion
Semiotics Of Visual Language
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Author : Fernande Saint-Martin
language : en
Publisher: Indiana University Press
Release Date : 1990-10-22
Semiotics Of Visual Language written by Fernande Saint-Martin and has been published by Indiana University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990-10-22 with Literary Criticism & Collections categories.
"... the details of Saint-Martin's argument contain a wealth of penetrating observations from which anyone with a serious interest in visual communication will profit." -- Journal of Communication Saint-Martin elucidates a syntax of visual language that sheds new light on nonverbal language as a form of representation and communication. She describes the evolution of this language in the visual arts as well as its multiple uses in contemporary media. The result is a completely new approach for scholars and practitioners of the visual arts eager to decode the many forms of visual communication.
Handbook Of Visual Languages For Instructional Design
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Author : Luca Botturi
language : en
Publisher: IGI Global Snippet
Release Date : 2008
Handbook Of Visual Languages For Instructional Design written by Luca Botturi and has been published by IGI Global Snippet this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Computers categories.
"This book serves as a practical guide for integration of Instructional Design languages and notation systems into the practice of ID by presenting recent languages and notation systems, exploring the connection between use of ID languages and integration of technologies in education, and assessing the benefits and drawbacks of the use of ID languages in specific project settings"--Provided by publisher.
The Visual Narrative Reader
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Author : Neil Cohn
language : en
Publisher: Bloomsbury Publishing
Release Date : 2016-01-28
The Visual Narrative Reader written by Neil Cohn and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-28 with Language Arts & Disciplines categories.
Sequential images are as natural at conveying narratives as verbal language, and have appeared throughout human history, from cave paintings and tapestries right through to modern comics. Contemporary research on this visual language of sequential images has been scattered across several fields: linguistics, psychology, anthropology, art education, comics studies, and others. Only recently has this disparate research begun to be incorporated into a coherent understanding. In The Visual Narrative Reader, Neil Cohn collects chapters that cross these disciplinary divides from many of the foremost international researchers who explore fundamental questions about visual narratives. How does the style of images impact their understanding? How are metaphors and complex meanings conveyed by images? How is meaning understood across sequential images? How do children produce and comprehend sequential images? Are visual narratives beneficial for education and literacy? Do visual narrative systems differ across cultures and historical time periods? This book provides a foundation of research for readers to engage in these fundamental questions and explore the most vital thinking about visual narrative. It collects important papers and introduces review chapters summarizing the literature on specific approaches to understanding visual narratives. The result is a comprehensive “reader” that can be used as a coursebook, a researcher resource and a broad overview of fascinating topics suitable for anyone interested in the growing field of the visual language of comics and visual narratives.
Visual Language
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Author : Jos van den Broek
language : en
Publisher:
Release Date : 2012
Visual Language written by Jos van den Broek and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Visual communication categories.
The power of a visual image is determined by a complex array of elements. Anyone who creates a page for a magazine, makes a PowerPoint presentation, designs a brochure, prepares a poster, or dreams up an idea for an infographic is faced with some important questions: Why is it better to position this photograph here rather than there? What background color should be used for a presentation? What is necessary to bear in mind when creating an internet page? Is it better to use a table, a graph, or an infographic as a visual aid? Should permission be sought to use an image for a weblog? These are the kinds of questions that Visual Language will answer. Following an introduction to the subject, the book explains three important theories relating to visual images: Gestalt, semiotics, and visual rhetoric. Using these theories, the book then explores the fundamental elements of visual language: composition, typography, perspective, and color. Additionally, it presents applications from everyday practice: photos, graphs and tables, infographics, web pages, and magazine pages. The combination of theory and practice makes this guide an excellent reference work for both academic programs and vocational studies. *** "Recommended". - Choice, Vol. 50, No. 08, April 2013.
Early Writings On Visual Language
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Author : Neil Cohn
language : en
Publisher:
Release Date : 2003
Early Writings On Visual Language written by Neil Cohn and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Comic books, strips, etc categories.
Picture Theory
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Author : W. J. T. Mitchell
language : en
Publisher: University of Chicago Press
Release Date : 1995-09
Picture Theory written by W. J. T. Mitchell and has been published by University of Chicago Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-09 with Art categories.
What precisely, W. J. T. Mitchell asks, are pictures (and theories of pictures) doing now, in the late twentieth century, when the power of the visual is said to be greater than ever before, and the "pictorial turn" supplants the "linguistic turn" in the study of culture? This book by one of America's leading theorists of visual representation offers a rich account of the interplay between the visible and the readable across culture, from literature to visual art to the mass media.
Handbook Of Visual Communication
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Author : Kenneth L. Smith
language : en
Publisher: Routledge
Release Date : 2004-12-13
Handbook Of Visual Communication written by Kenneth L. Smith and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-12-13 with Art categories.
This Handbook of Visual Communication explores the key theoretical areas in visual communication, and presents the research methods utilized in exploring how people see and how visual communication occurs. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together significant and influential work in the visual communication discipline. The theory chapters included here define the twelve major theories in visual communication scholarship: aesthetics, perception, representation, visual rhetoric, cognition, semiotics, reception theory, narrative, media aesthetics, ethics, visual literacy, and cultural studies. Each of these theory chapters is followed by exemplar studies in the area, demonstrating the various methods used in visual communication research as well as the research approaches applicable for specific media types. The Handbook serves as an invaluable reference for visual communication theory as well as a useful resource book of research methods in the discipline. It defines the current state of theory and research in visual communication, and serves as a foundation for future scholarship and study. As such, it is required reading for scholars, researchers, and advanced students in visual communication, and it will be influential in other disciplines in which the visual component is key, including advertising, persuasion, and media studies. The volume will also be useful to practitioners seeking to understand the visual aspects of their media and the visual processes used by their audiences.