Watertight Marketing

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Watertight Marketing

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Author : Bryony Thomas
language : en
Publisher: SRA Books
Release Date : 2020-03-31

Watertight Marketing written by Bryony Thomas and has been published by SRA Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-31 with Business & Economics categories.

Are you wasting time on marketing? The sad truth is that most businesses are. But there is an answer, and it’s in this book! Even the smartest businesses can find themselves exhausted by yo-yo marketing and paralysed by the overwhelm of big ideas, big promises and the next big thing. Money and energy is wasted on running the marketing taps, whilst potential revenue pours from a very leaky bucket. Join the thousands of businesses already using the tested and trusted Watertight Marketing methodology and discover how you too can put it into action to cut through the hype, make a clear plan and take control of your marketing to: create consistent routes to customers you’ll love, successfully scale your sales results, and significantly and sustainably increase your profits. This is the book that actually delivers what so many others promise. You’ll discover inspiring true stories of businesses like yours that have doubled, tripled and even 10x revenue and profit. And, just like them, you’ll unlock the proven and powerful toolkit that builds an enduring process that will deliver profitable results, year after year. 20% of all royalties will be donated to Pancreatic Cancer UK.

Watertight Marketing

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Author : Bryony Thomas
language : en
Publisher: Ecademy Press
Release Date : 2013

Watertight Marketing written by Bryony Thomas and has been published by Ecademy Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.

Most businesses have serious profit leaks, so when they run their marketing taps, revenue simply pours out of a leaky bucket. Readers who follow the process laid out in this guide will be able to step off the roller coaster of yo-yo sales results and get their business on a sustainable upward curve.

Valuable Content Marketing

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Author : Sonja Jefferson
language : en
Publisher: Kogan Page Publishers
Release Date : 2015-07-03

Valuable Content Marketing written by Sonja Jefferson and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-03 with Business & Economics categories.

WINNER: Small Business Book Awards 2016 - Community Choice - Social Media Category WINNER: Small Business Book Awards 2014 - Community Choice - Marketing Category (1st edition) Make sense of content marketing in the digital world with this award-winning, practical guide to using content to grow your business and raise your brand. From websites, white papers and blogs to tweets, newsletters and video, content is king in the digital world, now more than ever before. Get it right and you have a huge opportunity to connect with clients and customers in ways they appreciate and trust - they will be knocking at your door wanting to do business with you. Valuable Content Marketing shows you how to create and share the type of information that clients, customers and search engines really want - on your website, using social media and through more traditional methods. Including new ideas and examples, step-by-step action lists, quick tips and goal-driven chapter summaries, this fully revised second edition will show you how to get better results from your marketing efforts with valuable content that really works. Whether you are starting a business or aiming to grow, this book makes understanding the key concepts easier than ever, providing inspiration from small companies like software development from Desynit to household names like HSBC.

Nemesis

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Author : Adrian G. Marshall
language : en
Publisher: NUS Press
Release Date : 2015-10-23

Nemesis written by Adrian G. Marshall and has been published by NUS Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-23 with History categories.

The Nemesis was the first of a generation of iron-clad, steam-powered naval vessels that established British dominance in Asian waters in the nineteenth century. The world’s first iron warship, the first vessel with truly watertight compartments, and the first iron vessel to round the Cape of Good Hope, Nemesis represented a staggering superiority over the oar- and sail-powered naval forces of Britain’s Asian rivals. Yet strangely her story has never been told to modern audiences, and her origins and actions have until now been shrouded in mystery. This lively narrative places her in the historical context of the last years of the East India Company, and in the history of steam power and iron ships. It tells of her exploits in the First Opium War, in pirate suppression and naval actions across Asia, from Bombay to Burma to the Yangtze River and beyond.

Experiential Speaking

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Author : Jackie Barrie
language : en
Publisher: Lulu.com
Release Date : 2019-07-12

Experiential Speaking written by Jackie Barrie and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-12 with Business & Economics categories.

Attention spans are dropping. Audience members expect to be included. Clients increasingly request interaction. As a speaker, trainer, presenter or facilitator who can truly engage your audience, you'll get better results, better feedback and more bookings. In this book, you'll find ideas for icebreakers and revision exercises, ways to break big groups into smaller ones, audience voting methods that are more imaginative than a simple show of hands, and more, much more. All the exercises are creative, fun and easy to run. They're adaptable to suit your own learning outcomes. And they mean your audience will be more engaged and therefore more likely to remember your message.

Market Led Strategic Change

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Author : Nigel F. Piercy
language : en
Publisher: Routledge
Release Date : 2012-05-04

Market Led Strategic Change written by Nigel F. Piercy and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-04 with Business & Economics categories.

The third edition of Market-Led Strategic Change builds on the massive success of the previous two editions, popular with lecturers and students alike, presenting an innovative approach to solving an old problem: making marketing happen! In his witty and direct style, Nigel Piercy has radically updated this seminal text, popular with managers, students, and lecturers alike, to take into account the most recent developments in the field. With a central focus on customer value and creative strategic thinking, he fully evaluates the impact of electronic business on marketing and sales strategy, and stresses the goal of totally integrated marketing to deliver superior customer value. "Reality Checks" throughout the text challenge the reader to be realistic and pragmatic. The book confronts the critical issues now faced in strategic marketing: · escalating customer demands driving the imperative for superior value · totally integrated marketing to deliver customer value · the profound impact of electronic business on customer relationships · managing processes like planning and budgeting to achieve effective implementation At once pragmatic, cutting-edge and thought-provoking, Market-Led Strategic Change is essential reading for all managers, students and lecturers seeking a definitive guide to the demands and challenges of strategic marketing in the 21st century.

All Among The Barley

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Author : Melissa Harrison
language : en
Publisher: Bloomsbury Publishing
Release Date : 2018-08-23

All Among The Barley written by Melissa Harrison and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-23 with Fiction categories.

'A masterpiece' JON MCGREGOR 'Impossible to forget' THE TIMES 'Astonishing' GUARDIAN 'Startling' FINANCIAL TIMES WINNER OF THE EU PRIZE FOR LITERATURE 'BOOK OF THE YEAR' NEW STATESMAN, OBSERVER, IRISH TIMES, BBC HISTORY MAGAZINE The fields were eternal, our life the only way of things, and I would do whatever was required of me to protect it. The autumn of 1933 is the most beautiful Edie Mather can remember, though the Great War still casts a shadow over the cornfields of her beloved home, Wych Farm. When charismatic, outspoken Constance FitzAllen arrives from London to write about fading rural traditions, she takes an interest in fourteen-year-old Edie, showing her a kindness she has never known before. But the older woman isn't quite what she seems. As harvest time approaches and pressures mount on the whole community, Edie must find a way to trust her instincts and save herself from disaster.

The Promises Of Giants

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Author : John Amaechi
language : en
Publisher: Hachette UK
Release Date : 2021-07-22

The Promises Of Giants written by John Amaechi and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-22 with Business & Economics categories.

--THE SUNDAY TIMES HARDBACK NON-FICTION & BUSINESS BESTSELLER-- --PORCHLIGHT BUSINESS BOOK AWARDS 2021: BEST BUSINESS BOOK IN THE LEADERSHIP & STRATEGY CATEGORY-- --SHORTLISTED FOR THE BUSINESS BOOK AWARDS 2022-- "THIS IS ONE OF THE MOST POWERFUL BOOKS EVER WRITTEN ABOUT LEADERSHIP." Adam Grant, #1 New York Times bestselling author of THINK AGAIN and host of the TED podcast WorkLife "THE MOST UNLIKELY OF PEOPLE, IN THE MOST IMPROBABLE OF CIRCUMSTANCES, CAN BECOME EXTRAORDINARY." From socio-political chaos and workplace disruption to the climate change crisis, we have never needed people with the skill and will to collaborate to create a better world more than now. We need people who are willing to fill the leadership void. People who will embrace the influence they have. People who believe in improving society and workplace culture - not only because it makes life better, but because it is proven to yield positive results. We need more leaders. The Promises of Giants is a challenge to anyone who aspires to make a difference in their environment. Over fourteen promises, it seamlessly intertwines personal anecdotes and workplace and social observation with the latest research, to provide practical, proven tips and strategies to empower you to maximize your own potential and inspire others. It is not a self-help book. It is a how-to guide for winning, rooted in the belief that the most unlikely of people, in the most improbable of circumstances, can become extraordinary. John Amaechi well understands the responsibilities and potential that come with being a giant. The Promises of Giants is the product of a lifetime spent observing and studying effective leadership - from accompanying his mother's visits to her dying patients to competing at the highest levels of professional sport, through two decades of management consulting with multinational corporations. These experiences have shown that everyone has the ability to act decisively to influence the world in a positive way. Everyone is a giant to someone.

Creating Signature Stories

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Author : David Aaker
language : en
Publisher: Morgan James Publishing
Release Date : 2018-01-02

Creating Signature Stories written by David Aaker and has been published by Morgan James Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-02 with Business & Economics categories.

“All marketers should heed [the] advice” of this brand marketing guru in his latest book on digital storytelling.” —Joseph V. Tripodi, former Chief Marketing Officer, Subway and Coca-Cola Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories?intriguing, authentic, and involving narratives?apply the power of stories to communicate a strategic message. Marketing professionals, coping with the digital revolution and the need to have their strategic message heard internally and externally, are realizing that a digital strategy revolves around content and that content is stories. Creating Signature Stories shows organizations how to introduce storytelling into their strategic messaging, and guides organizations to find, or even create, signature stories and leverage them over time. With case studies built into every chapter, organizations will realize the power of storytelling to energize readers, gain visibility, persuade audiences, and inspire action.

Developing Successful Marketing Strategies

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Author : Gary W. Randazzo
language : en
Publisher:
Release Date : 2014

Developing Successful Marketing Strategies written by Gary W. Randazzo and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Business & Economics categories.

Uses real market examples to demonstrate the development of effective marketing strategies. The approach uses an organization's mission and vision statements to guide the development of marketing goals, strategies, and tactics. Central to the development of marketing strategy is the use of the marketing mix of price, place, product, and promotion. The book neatly weaves the process of developing a marketing strategy with the use of the marketing mix. Throughout the book examples are given to clarify the theories and guide the reader through the strategic marketing planning process. Managers and executives will use this book as a guide to grow an established business or start a new one. The book can be used as a reference book for unique marketing challenges as well.