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We First How Brands And Consumers Use Social Media To Build A Better World

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We First How Brands And Consumers Use Social Media To Build A Better World

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Author : Simon Mainwaring
language : en
Publisher: St. Martin's Press
Release Date : 2011-06-07

We First How Brands And Consumers Use Social Media To Build A Better World written by Simon Mainwaring and has been published by St. Martin's Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-06-07 with Business & Economics categories.

Named Strategy + Business best marketing book of 2011 A social media expert with global experience with many of the world's biggest brands -including Nike, Toyota and Motorola-Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Walmart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestlé as well as a bold plan for how corporations need to rethink their strategies.

We First How Brands And Consumers Use Social Media To Build A Better World

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Author : Simon Mainwaring
language : en
Publisher: St. Martin's Griffin
Release Date : 2012-10-16

We First How Brands And Consumers Use Social Media To Build A Better World written by Simon Mainwaring and has been published by St. Martin's Griffin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-16 with Business & Economics categories.

Named Strategy + Business best marketing book of 2011 Combining social media tools with socially conscious brands, the two major trends shaping tomorrow's consumer climate, Simon Mainwaring presents a visionary new model for companies and organizations to maximize both their own visibility and their contribution to the greater good. He shows how brands can leverage social media to build consumer goodwill, loyalty and profit, as well as how consumers can use their new social networking power to drive sustainable change in the business world. Using case studies from Procter & Gamble, Pepsi, Wal-Mart, Starbucks, Toyota, Nike, Patagonia, and more, as well as the latest in social business technology, Mainwaring offers an actionable blueprint for prosperity and renewal that speaks to marketers and consumers alike.

Lead With We

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Author : Simon Mainwaring
language : en
Publisher: BenBella Books
Release Date : 2021-11-09

Lead With We written by Simon Mainwaring and has been published by BenBella Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-09 with Business & Economics categories.

WALL STREET JOURNAL BESTSELLER 2022 NATIONAL INDIE EXCELLENCE AWARDS FINALIST — BUSINESS: GENERAL • 2022 AXIOM BUSINESS BOOK AWARD GOLD MEDALIST — LEADERSHIP "Critically important reading as our economy struggles to recover the pandemic's deleterious economic impact that is currently compounded by supply chain issues and the beginnings of an inflationary spiral." —The Midwest Book Review "Provides concrete steps leaders and employees can take to thrive in today’s marketplace, where taking a stand on something important to your customers can become a competitive differentiator." —Forbes Discover an urgent prescription for a new business paradigm—one that better serves humanity and the planet. The global coronavirus pandemic has thrown into stark relief how “business as usual” is no longer serving us. The economic, business, and environmental models of the past do not reflect our current realities. And for our economy—for us—to survive, we need nothing less than a seismic shift in the way we do business. Enter Simon Mainwaring, New York Times-bestselling author and founder and CEO of We First. A decade ago, he showed how business leaders and consumers could use social media to build a better world in We First. Now, after decades of research and field experience at the vanguard of the world’s most successful brand revolutions, he provides in Lead With We a blueprint for doing business better in today’s challenged world. By leading with “we”—putting the collective above the individual, holding the sum above the parts, and emphasizing the importance of the role that everyone plays—you can not only help solve the escalating challenges of today but also unlock extraordinary growth for your business, and abundance on our planet. Timely and compelling, this book’s message is simple: The future of profit is people’s purpose, aligned. Lead With We not only examines why we must all conduct business differently in order to grow in today’s market, but provides the how—concrete steps any reader, wherever they find themselves in the business hierarchy, can take toward success.

Lead With We

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Author : Simon Mainwaring
language : en
Publisher: BenBella Books
Release Date : 2021-11-09

Subscription Marketing

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Author : Anne Janzer
language : en
Publisher: Cuesta Park Consulting
Release Date : 2020-01-29

Subscription Marketing written by Anne Janzer and has been published by Cuesta Park Consulting this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-29 with Business & Economics categories.

The marketing playbook for the Subscription Economy, now in its 3rd edition Subscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to thrive in this new reality? A successful subscription business is built on lasting relationships, not one-time sales. Stop chasing sales and start creating value. The third edition of this ground-breaking book offers updated advice for solopreneurs, small businesses, fast-growing start-ups, and large enterprises alike. You’ll find creative practices that will help you build and sustain the customer relationships that lead to long-term success. The revised third edition includes: – Updated research and case studies reflecting the rapid growth of subscription-based businesses – New chapters focusing on the needs of solopreneurs or small businesses and entrepreneurs/start-ups. – An expanded look at the risks and rewards of values-based marketing Whether you already have subscription revenues or you want to build an ongoing relationship with existing customers, you can adopt the practices and mindsets of the most successful subscription businesses. Find out why Book Authority considers Subscription Marketing to be one of the top marketing strategy books of all time.

Strategic Social Media

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Author : L. Meghan Mahoney
language : en
Publisher: John Wiley & Sons
Release Date : 2016-10-31

Strategic Social Media written by L. Meghan Mahoney and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-31 with Business & Economics categories.

Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals. Explores the best marketing practices for reaching business goals, while also providing strategies that students/readers can apply to any past, present or future social media platform Provides comprehensive treatment of social media in five distinct sections: landscape, messages, marketing and business models, social change, and the future Emphasizes social responsibility and ethics, and how this relates to capitalizing on market share Highlights marketing strategies grounded in research that explains how practitioners can influence audience behaviour Each chapter introduces theory, practice, action plans, and case studies to teach students the power and positive possibilities that social media hold

Digital Vertigo

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Author : Andrew Keen
language : en
Publisher: Hachette UK
Release Date : 2012-05-22

Digital Vertigo written by Andrew Keen and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-22 with Philosophy categories.

In Digital Vertigo, Andrew Keen presents today's social media revolution as the most wrenching cultural transformation since the Industrial Revolution. Fusing a fast-paced historical narrative with front-line stories from today's online networking revolution and critiques of "social" companies like Groupon, Zynga and LinkedIn, Keen argues that the social media transformation is weakening, disorienting and dividing us rather than establishing the dawn of a new egalitarian and communal age. The tragic paradox of life in the social media age, Keen says, is the incompatibility between our internet longings for community and friendship and our equally powerful desire for online individual freedom. By exposing the shallow core of social networks, Andrew Keen shows us that the more electronically connected we become, the lonelier and less powerful we seem to be. Praise forThe Cult of the Amateur: 'A shrewdly argued jeremiad against the digerati effort to dethrone cultural and political gatekeepers and replace experts with 'the wisdom of the crowd'. Keen writes with acuity and passion'. New York Times 'A staggering new book by Andrew Keen. He is an English-born digital media entrepreneur and Silicon Valley insider who really knows his stuff and he writes with the passion of a man who can at last see the dangers he has helped unleash. His book will come as a real shock to many. It certainly did to me'. A N Wilson, The Daily Mail

Your Brand The Next Media Company

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Author : Michael Brito
language : en
Publisher: Que Publishing
Release Date : 2013-09-19

Your Brand The Next Media Company written by Michael Brito and has been published by Que Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-19 with Business & Economics categories.

Content is still king–and if you’re a brand marketer, you need to start thinking like a media company, too. Your Brand, The Next Media Company brings together the strategic insights, operational frameworks, and practical approaches for transforming your brand into a highly successful media company. There is a content and media surplus in the marketplace, and there is an attention deficit in the minds of consumers today. Their lives are dynamic and completely unpredictable. They are highly influential and aid their peers down the purchase funnel using organic conversations about the products they care about and the ones they don’t. In order to reach these consumers, brands must create recent, relevant, and game changing content to break through the clutter and successfully change their behavior. Social business pioneer Michael Brito covers every step of the process, including: Understanding the unpredictable nature and dynamic behaviors of the social customer Deploying social business strategies that will help facilitate the change from brand to media company Building a content organization and setting the stage for transformation Creating a real-time command center that will help facilitate reactive and proactive content marketing Creating a centralized editorial team that will drive content strategy, governance, and cross-team collaboration Building the content supply chain (workflows for content ideation, creation, approval, distribution, and integration) Enabling customers and employees (brand journalists) to feed the content engine Developing your content strategy that can be executed across paid, earned, and owned media content Transitioning from “brand messaging” to a highly relevant content narrative Evaluating the content marketing vendors and software platforms vying for your business Along the way, Brito presents multiple case studies from brand leaders worldwide, including RedBull, Oreo, Tesla Motors, Burberry, Sharpie, and Pepsi—delivering specific, actionable, powerfully relevant insights you can act on to begin the transformation from brand to media company.

Dreammakers

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Author : Michele Hunt
language : en
Publisher: Routledge
Release Date : 2021-08-19

Dreammakers written by Michele Hunt and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-19 with Business & Economics categories.

DreamMakers: Innovating for the Greater Good profiles stories of businesses, cross-sector initiatives and movements and whole communities that are collaborating to create a flourishing world. They all share attitudes and beliefs that transcend: who they are, where they live, or their individual circumstances. The book provides a new definition of success, shares the stories of a number of businesses and communities and examines how the people that lead these successful organizations have made a significant difference. Stories come from people based in very different types of industries and sectors, such as Waka Waka, a company that is helping to address 'energy poverty' for millions of families across the globe, Menlo Innovations, a socially innovative technology company which embeds 'Joy' as a business proposition, and the hugely successful cross-sector global movement, B Corporation.These people share how they are innovating for the greater good and making their personal hopes and dreams come true. They share their results and what they have learned. Their compelling stories are instructive as well as inspirational. They share the defining moments in their lives that shaped the insights, perspectives and the decisions that lead them on their journey. They go into detail about the actions they are taking to help transform their organizations, communities to enable them to innovate for the greater good. They show us that by taking personal responsibility to change our lives, businesses and our communities, we contribute to changing our world.

Good Idea Now What

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Author : Charles T. Lee
language : en
Publisher: John Wiley & Sons
Release Date : 2012-01-05

Good Idea Now What written by Charles T. Lee and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-05 with Business & Economics categories.

Proven pathways for taking ideas to implementation We all have ideas—things we want to do or create—but only some of us will do what it takes to see those ideas come to pass. In Good Idea. Now What? readers will discover some of the essential values and principles that guide successful idea-makers, including the leveraging of mixed environments for creativity, working through resistance and setbacks, developing a practical plan for implementation that works, navigating collaborative opportunities, and communicating your idea to make it truly remarkable. Whether you're just a creative type, or the leader of an organization, you must figure out a creative process and develop an infrastructure for implementing your ideas. Good Idea. Now What? offers systematic advice for moving your ideas to execution. It will show you: The fundamental elements of a good idea Tangible pathways to follow after initial inspiration The importance of branding and its impact on ideas Practical advice for developing a loyal tribe of supporters who will take your idea to a whole new level It's not enough to be inspired. Learn how to follow through on your ideas and discover how great an impact you can have!

We First How Brands And Consumers Use Social Media To Build A Better World

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