Webvertising

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Webvertising

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Author :
language : en
Publisher: Springer Science & Business Media
Release Date : 2000-06-28

Webvertising written by and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-06-28 with Computers categories.

It is clear that the costs, strategies and effectiveness of Internet marketing differ greatly from conventional marketing. This book contains a wide range of white papers and case studies written by specialists, which inform you on how to exploit the new advertising trend. The information details the best strategies and will save you a great deal of time and money.

Exploring The Limits

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Author : European Communication Council (ECC)
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06

Exploring The Limits written by European Communication Council (ECC) and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Technology & Engineering categories.

The ECC was formed in 1996 to discuss current developments in information and communication technologies and related perspectives for economics, politics and social systems. The 1997 report gives a scientific evaluation of some of the discussed trends in our society.

Marketing On The Internet

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Author : Jill H. Ellsworth
language : en
Publisher:
Release Date : 1997

Marketing On The Internet written by Jill H. Ellsworth and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.

An in-depth guide to advertising, marketing, and sales on the Internet -the tools, techniques, and strategies you need to create an effective multimedia presence on the World Wide Web. Business on the Internet is booming! Customers now shop at virtual malls, order online from multimedia catalogs, and routinely conduct other electronic transactions. At the same time, new technologies have appeared that make it easier than ever for marketers to communicate with tens of millions of Internet consumers. Find out, in this completely updated Second Edition of the bestselling Marketing on the Internet, how your business can join this revolution. Marketing on the Internet, the latest book by the well-known Internet business authors Matthew Ellsworth and Dr. Jill Ellsworth, tells you what you need to know to create an effective multimedia platform for advertising, marketing, and sales on the Internet. Beginning with the basics, they quickly familiarize you with the most important Internet terms and concepts and explain the technologies available to you. You'll get instructions for doing everything from building a Web site to safely conducting electronic commerce. Packed with dozens of illustrated, real-life examples, Marketing on the Internet tells you: * How to get a business connection to the Internet * How a business of any size can establish a compelling presence on the Web * How to gather valuable information about and from visitors to your site * About Java, VRML, Shockwave, ActiveX, interactive graphics, and other new developments * How to design virtual stores with graphics, sound, video, and hypertext * How to conduct secure transactions on the Internet * How to develop the right Internet marketing strategies for your type of business.

Strategies Of Adaptation In Tourist Communication

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Author : Gudrun Held
language : en
Publisher: BRILL
Release Date : 2018-01-29

Strategies Of Adaptation In Tourist Communication written by Gudrun Held and has been published by BRILL this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-29 with Language Arts & Disciplines categories.

The papers in this volume study the relationship between language use and the concept of the “tourist gaze” through a range of communicative practices from different cultures and languages. From a pragmatic perspective, the authors investigate how language constantly adapts to contextual constraints which affect tourism discourse as a strategic meaning-making process that turns insignificant places into desirable tourist destinations. The case studies draw on both, in situ interactions with visitors, such as guided tours and counter information, old and new mediatized genres, i.e. guide books, travelogues, print advertising as well as TV-commercials, service web-sites and apps. Despite the diversity of data, one of the common findings in the volume is that staging the sensory ‘lived’ tourist experience is the lynchpin of all communicative practices. Hence, the use of tourism language reveals itself as the mirror of how ‘people on the move’ continuously enact as ‘tourists’ and ‘places’ are constructed as must-see ‘sights’.

Frameworks Methodologies And Tools For Developing Rich Internet Applications

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Author : Alor-Hernández, Giner
language : en
Publisher: IGI Global
Release Date : 2014-09-30

Frameworks Methodologies And Tools For Developing Rich Internet Applications written by Alor-Hernández, Giner and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-30 with Computers categories.

Technological advances in the field of IT lead to the creation of new programs intended to merge the advantages of desktop-based programs with the advantages of Web-based programs in order to increase user accessibility and provide effective computer performance. Frameworks, Methodologies, and Tools for Developing Rich Internet Applications presents current research and analysis on the use of JavaScript and software development to establish new programs intended for the Web. With an in-depth look at computer and Web programming, this publication emphasizes the benefits and dynamic qualities of these emerging technologies. This book is an essential reference source for academicians, researchers, students, practitioners, and professionals interested in understanding and applying the advances in the combined fields of Web engineering and desktop programming in order to increase computer users’ visual experience and interactivity.

Customer Relationship Management

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Author : SCN Education
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-11-11

Customer Relationship Management written by SCN Education and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-11 with Technology & Engineering categories.

The rules change when the tools change Generating traffic to a website and catching the interest of the visitor, in order to make him buy a product or a service, is within everyone's reach today. Intensive research, try outs and the learning experience of E-Commerce pioneers have helped to uncover the marketing & sales possibilities of the Internet. But now that we have customers visiting our site, how do we keep them coming back? How to get a clear profile of each customer, so we can give him (or her!) the service he's looking for? And offer him other products he could also be interested in? To achieve this, companies are increasingly turning to Customer Relationship Management: the concentration of sales, marketing and service forces by integrating all dataflows into one data warehouse, thus blending internal processes with technology. The right way to market, sell and service customers requires a different CRM strategy for every company. Some organizations that reengineered their CRM processes are reporting revenue increases of up to 50%, whereas others have had obtained minimal gains or no improvement at all. The difference between the success or failure of a CRM project lies in the knowledge and ability that an organization brings to its efforts. This Hon Guide defines CRM from different points of view: sales, marketing, customer support and technology.

Marketing Met Interactieve Media

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Author : Eelco Scheer
language : nl
Publisher: Pearson Education
Release Date : 2004

Marketing Met Interactieve Media written by Eelco Scheer and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with categories.

Studieboek voor het hoger onderwijs.

Click Here

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Author : Raymond Pirouz
language : en
Publisher: New Riders Publishing
Release Date : 1997

Click Here written by Raymond Pirouz and has been published by New Riders Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.

"Click Here" is a designer's guide to creating successful Web sites. The tutorial is a guide to solving fundamental problems of Web site design through hands-on tutorials. Readers will learn how to drive more people to their sites through the use of animated ad banners and buttons, plus how to use Shockwave, JavaScript, Flash, and other advanced technologies.

Hotels

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Author :
language : en
Publisher:
Release Date : 2000

Hotels written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Hotels categories.

De Internet Scorecard

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Author : Geert-Jan Smits
language : nl
Publisher: Pearson Education
Release Date : 2007

De Internet Scorecard written by Geert-Jan Smits and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with categories.

Methode om het rendement van investeringen in internet te bepalen en te verbeteren.