What Happens In Vegas Stays On Youtube
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Winfluence
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Author : Jason Falls
language : en
Publisher: Entrepreneur Press
Release Date : 2021-02-23
Winfluence written by Jason Falls and has been published by Entrepreneur Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-23 with Business & Economics categories.
Winfluence by award-winning digital strategist Jason Falls, is THE authoritative book about influencer marketing from the perspective of businesses and brands. An invaluable guidebook for marketing managers, small business owners, marketing consultants and agencies alike, the book explains how influencers came to be, how they came to be so powerful, why so many brands are counting on influencer marketing for business success and how anyone who is not, now can. This book not only explains the who, what, when, where, and why of influencer marketing but then adds the how—more specifically and predictably than other books can hope for. It offers detailed guidelines, case studies, cutting-edge ideas, how-tos for measuring success, and more to help any business owner, marketer, agency account person, or digital strategist see and seize the opportunity to drive business results. Through a series of narrative stories, interviews, and case studies, the book illustrates how to take what many people consider good influencer marketing to a new level of success from a long-tail perspective—not short-term, one-off executions.
Socialnomics
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Author : Erik Qualman
language : en
Publisher: John Wiley & Sons
Release Date : 2010-10-07
Socialnomics written by Erik Qualman and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-07 with Business & Economics categories.
Praise for Socialnomics "It's obvious that Erik Qualman's passion is social media." —Dan Heath, New York Times bestselling coauthor of Made to Stick and Switch "People are hot for social media . . . Erik Qualman says it's about listening first, then selling." —Forbes "Erik Qualman has been doing his homework on the social media phenomenon." —The Huffington Post "This is a must-read for anyone trying to leverage the social graph rather than be squashed by it." —Steve Kaufer, CEO, TripAdvisor "You learn a lot about someone from how they treat their moms. Erik is a trustworthy guy." —Chris Brogan, New York Times bestselling author of Trust Agents and Social Media 101 "Qualman is to social media what Demming is to quality and Drucker to management." —Scott Galloway, Professor, Stern School of Business, NYU The newly revised and updated guide to the social media revolution! Welcome to the world of Socialnomics—where consumers and the societies they create online have profound effects on our economy and the businesses that operate within it. Online word of mouth, social search, social commerce, and the influence of peer groups are making traditional marketing strategies obsolete. As a result, we no longer have a choice on whether we do social media; the question is how well we do it. Join Erik Qualman in Socialnomics for a fascinating look at the business implications of social media, and tap its considerable power to increase sales, cut marketing costs, and communicate directly with consumers.
The Digital Prism
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Author : Mikkel Flyverbom
language : en
Publisher: Cambridge University Press
Release Date : 2019-10-17
The Digital Prism written by Mikkel Flyverbom and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-17 with Business & Economics categories.
Shows how digital transformations and new visibilities shape how people live, how organizations work and how societies and politics operate.
The Social Media Industries
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Author : Alan B. Albarran
language : en
Publisher: Routledge
Release Date : 2013-03-05
The Social Media Industries written by Alan B. Albarran and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-05 with Language Arts & Disciplines categories.
This volume examines how social media is evolving as an industry—it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of the social media industries, considering the history, development, and theoretical orientations used to understand social media. Covered are: Business models found among the social media industries and social media as a form of marketing. Social media as a form of entertainment content, both in terms of digital content, and as a tool in the production of news. Discussions of ethics and privacy as applied to the area of social media. An examination of audience uses of social media considering differences among Latinos, African-Americans, and people over the age of 35. Overall, the volume provides a timely and innovative look at the business aspects of social media, and it has much to offer scholars, researchers, and students in media and communication, as well as media practitioners.
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Author : Kristen Rajczak Nelson
language : en
Publisher: The Rosen Publishing Group, Inc
Release Date : 2014-12-15
Instagram written by Kristen Rajczak Nelson and has been published by The Rosen Publishing Group, Inc this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-15 with Juvenile Nonfiction categories.
In an increasingly app-focused world, you would be hard-pressed to find a user who hasn’t encountered the massively popular photo-sharing app Instagram. With over 150 million active monthly users, Instagram’s wild success is well known, but unlike other stories of tech triumph, few know the details behind the achievements of Instagram cofounders Kevin Systrom and Mike Krieger. With their experience from other companies, including Google and Microsoft, this pair gave new life to amateur photography the world over. Read how two young, driven techies became the CEOs of the most popular photography app in the world today.
What Happens In Vegas Stays On Youtube
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Author : Erik Qualman
language : en
Publisher:
Release Date : 2013-12
What Happens In Vegas Stays On Youtube written by Erik Qualman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12 with Business communication categories.
"Privacy is dead. The new rules for business, personal, and family reputation."--Cover.
How To Make Money With Social Media
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Author : Jamie Turner
language : en
Publisher: FT Press
Release Date : 2014-07-21
How To Make Money With Social Media written by Jamie Turner and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-21 with Business & Economics categories.
Set up, launch, and run your winning social/mobile media campaign! This guide is packed with actionable tools, techniques, and tips you can really use – all fully revamped for today's newest platforms and opportunities. Authors Jamie Turner and Reshma Shah have unsurpassed experience using social and mobile media to solve complex and difficult marketing challenges. Their How to Make Money with Social Media, Second Edition reads just like the conversation you'd want to have with them over coffee: it's friendly, upbeat, based on hard-won experience about what does (and doesn't) work, and focused on exactly what you need to know. Step by step, Turner and Shah show you how to: Define the right goals, strategies, and tactics – and then successfully execute on your plan Integrate social and mobile marketing with your other marketing programs, so you can gain more value from all of them Make the most of your resources, no matter how limited they are Leverage YouTube, LinkedIn, Facebook, Twitter, and newer platforms Measure brand sentiment, engagement, ROI, and more – and learn the right lessons from your metrics Avoid crucial pitfalls that other companies are currently encountering Every chapter includes easy-to-use tips in handy callouts and sidebars, concluding with Action Steps that answer today's #1 social/mobile marketing question: "What should I do next?" Whether you're a marketer, entrepreneur, sales leader, or student, if you want to profit from social or mobile marketing, start right here.
Digital Leadership In Higher Education
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Author : Josie Ahlquist
language : en
Publisher: Taylor & Francis
Release Date : 2023-07-03
Digital Leadership In Higher Education written by Josie Ahlquist and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-03 with Education categories.
“Effective leadership means we must bring our values and mission - not just soundbites - to our activity in the digital sphere. And it's not as hard as you may think, thanks to the very practical examples and exercises Josie Ahlquist has given us in this book.”Brandon Busteed, President - University Partners, Kaplan, Inc.“Often, higher education leaders see social media as a burden. Digital Leadership in Higher Education should be required reading in any leadership program because it clearly demonstrates how social media can and should extend leadership rather than be a burden for it.”Russell Lowery-Hart, President - Amarillo CollegeIn this groundbreaking book, Josie Ahlquist provides readers with the tools they need to take a strong, values-based approach to leadership in the various digital spaces vital to the world of higher education today. Filled with real-world examples and tools to negotiate this ever changing digital landscape, the book fills an important niche in the literature: A user manual for your digital leadership journey.Each chapter includes tools and tactics, as well as stories that bridge the gap between technology and connection with community. This book doesn’t have a recipe for cooking up the next viral video, it offers lots of ways to stay true to individual and organizational values while engaging online. Whether a college president, dean of students, associate professor, or a program coordinator, there is a need for leaders who aren’t just early adopters and social media enthusiasts, but authentic individuals who back up their technology use with a purposeful philosophy and a values-based approach to their role.
The Final Countdown Vol 1
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Author : Billy Crone
language : en
Publisher: Lulu.com
Release Date : 2017-03-10
The Final Countdown Vol 1 written by Billy Crone and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-10 with Religion categories.
Because God loves us, He has given us many warning signs to show us that the 7-year Tribulation is near and that the return of Jesus Christ is rapidly approaching. Therefore, The Final Countdown takes a look at 10 signs given by God to lovingly wake us up so we'd give our lives to Him before it's too late. These signs are the Jewish People, Modern Technology, Worldwide Upheaval, The Rise of Falsehood, The Rise of Wickedness, The Rise of Apostasy, One World Religion, One World Government, One World Economy, and The Mark of the Beast. Like it or not, we are headed for The Final Countdown. Please, if you've haven't already done so, give your life to Jesus today, because tomorrow may be too late!
Brand Management
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Author : Tilde Heding
language : en
Publisher: Routledge
Release Date : 2020-05-10
Brand Management written by Tilde Heding and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-10 with Business & Economics categories.
Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the 'quick fixes' of branding, it offers a comprehensive overview of brand management theories from the last 35 years. A highly regarded textbook, this fully updated third edition brings fresh perspectives on the latest research in, and analysis of, the various approaches to brand management. More than 1,000 academic sources have been carefully divided into a taxonomy with eight schools of thought – offering depth, breadth and precision to one of the most elusive management disciplines of our time. Perfectly marrying theory with practice, this comprehensive text is particularly useful for advanced undergraduate and postgraduate students of brand management, strategy and marketing.