What Sponsors Want An Inspirational Guide For Event Marketers
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What Sponsors Want An Inspirational Guide For Event Marketers
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Author : Mark Harrison
language : en
Publisher: World Scientific
Release Date : 2020-08-27
What Sponsors Want An Inspirational Guide For Event Marketers written by Mark Harrison and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-08-27 with Business & Economics categories.
This book offers a practical but conceptually grounded view of the future of sponsorship. It is based on the reality that the world of sponsorship marketing is far too focused on impressions, logos, and 'money can't buy experiences' — experiences which are miraculously secured with money. The author asks questions such as: 'Do any corporate sponsors really believe that more logos are what their consumers want?' and, 'do organizations selling sponsorship believe they have nothing more valuable to sell than digital and physical signage?'In a culmination of real-life experiences, industry learnings and third-party professional research, What Sponsors Want provides expert-supported arguments to show that the traditional bronze, silver and gold packages of sponsorship belong to a model of the past. In outlining the conceptual model for successful sponsorship, this book provides five key principles of what sponsors want for you to take on your next sponsorship challenge.
Employability And Skills Development In The Sports Events And Hospitality Industry
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Author : Nadda, Vipin
language : en
Publisher: IGI Global
Release Date : 2022-06-24
Employability And Skills Development In The Sports Events And Hospitality Industry written by Nadda, Vipin and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-24 with Business & Economics categories.
To enter the sports, events, and hospitality industry, it is necessary to develop and hone certain skills to ensure competitiveness. These skills must be studied further to educate those interested in pursuing a career in these fields on what it takes to begin this long process and enhance their employability. Employability and Skills Development in the Sports, Events, and Hospitality Industry provides insight into current professionals working in the sports, events, tourism, and hospitality industry and considers the skills and qualifications necessary to work within or enter the industries. Covering key topics such as hard skills, volunteerism, virtual events, and educational institutions, this reference work is ideal for event managers, coaches, property owners, entrepreneurs, industry professionals, researchers, academicians, scholars, educators, and students.
Social Media In Sport Theory And Practice
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Author : Gashaw Abeza
language : en
Publisher: World Scientific
Release Date : 2021-07-26
Social Media In Sport Theory And Practice written by Gashaw Abeza and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-26 with Business & Economics categories.
This book enables students to grasp the holistic enterprise of social media as it pertains to social, legal, marketing, and management issues. The book also helps students better understand the research process in social media scholarship and make connections with academic research and applied practice in sport studies.
Managing Sport Events
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Author : T. Christopher Greenwell
language : en
Publisher: Human Kinetics
Release Date : 2024-06-26
Managing Sport Events written by T. Christopher Greenwell and has been published by Human Kinetics this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-26 with Sports & Recreation categories.
Running a sport event—whether it’s an international competition or local youth tournament—requires acute knowledge and the ability to plan, organize, promote, lead, and communicate effectively. And no other text prepares students for the task as effectively as Managing Sport Events, Third Edition With HKPropel Access. While other texts in this space stray into the area of facility management, Managing Sport Events keeps its focus where it should be by providing a thorough grounding of the entire event management process. Beginning with an overview of event conception and development, the text then moves into the principal planning areas of budgeting, marketing, promotion, sponsorships, and legal and risk management. Later chapters focus on key operational areas such as staffing, event services and logistics, and event-day management, and it closes with postevent details and evaluation. The third edition includes new and updated content that incorporates plenty of contemporary real-life examples: Insights into how event management has been affected by COVID-19 and by the emergence of social media, sustainability efforts, and diversity, equity, and inclusion (DEI) initiatives All-new content addressing the role of brand ambassadors, social media influencers, and nontraditional media in promoting events and encouraging fan engagement An updated discussion of event sponsorships and how sport organizations are implementing creative activation strategies, pre-event and game-day deliverables, and the latest technologies to maximize exposure and measure effectiveness An expanded discussion of contracts and other legal considerations such as compliance with the Americans with Disabilities Act (ADA) An expanded section outlining how principles of project management can be used to effectively plan events New industry profiles that provide insights into key players and noteworthy happenings in event management Related online activities, delivered through HKPropel, provide robust learning opportunities for students: A brand-new semester-long project in which students plan, prepare, produce, and evaluate a fictional pickleball tournament as well as compile a formal event management plan handbook Scenario-based activities in which students make a decision and then see the implications of their choice Mini case studies for each chapter with questions to test comprehension Sample contracts that represent common agreements encountered in event management Practicing and aspiring professionals working in parks and recreation, tourism, hospitality, and sport organizations at all levels—youth, high school, college, amateur, minor league, professional, and international—will find this book a valuable reference in their roles as event managers. Blending traditional business tenets of sport management with the distinct aspects of event management, Managing Sport Events, Third Edition, prepares readers to manage events with efficiency and ease so that fans and participants alike have lasting game-day memories. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately.
Event Sponsorship And Fundraising
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Author : Tom Lunt
language : en
Publisher: Kogan Page Publishers
Release Date : 2018-11-03
Event Sponsorship And Fundraising written by Tom Lunt and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-03 with Business & Economics categories.
Securing sponsorship and other sources of funding for events is becoming increasingly competitive, making differentiation and delivery vital. Event Sponsorship and Fundraising explores this complex area of event management, drawing on both experiential marketing and consumer behaviour theories, and developing critical insights on the dynamics of successful event sponsorship. Its coverage includes professional guidance on prospecting for sponsors, brand activation and evaluation, as well as advice on relationship management, proposal writing and pitching to potential sponsors. Event Sponsorship and Fundraising places each of these concepts at the heart of the Integrated Marketing Communications Mix, alongside cutting edge literature on the topic. Written by two highly experienced industry practitioners, both of which now teach on two of the UK's leading event management degree courses, and supported by a comprehensive set of online resources, this book is an invaluable go-to resource for event management students, tutors and professionals alike.
Digital Marketing
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Author : Haydar Ozkomurcu
language : en
Publisher: Haydar Özkömürcü
Release Date : 2019-05-05
Digital Marketing written by Haydar Ozkomurcu and has been published by Haydar Özkömürcü this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-05 with Antiques & Collectibles categories.
As a guide for those who want to begin digital marketing, this book will give you the opportunity to get to know the digital world. As a comprehensive guide, Google Ads, E-mail marketing, Google Analytics, will provide a roadmap for you on the basics of digital marketing. For more update: https://cremicro.com/growth-hacking-blogu/
The Complete Guide To Special Event Management
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Author : Ernst & Young LLP
language : en
Publisher: John Wiley & Sons
Release Date : 1992-08-04
The Complete Guide To Special Event Management written by Ernst & Young LLP and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-08-04 with Business & Economics categories.
Produced by the advisors to the Nobel Peace Prize and the 1984 Olympics, this book offers practical event management and marketing advice flavoured with various anecdotes in one easy-to-read format. It explains precisely how to build image or company recognition by sponsoring diverse sizes and types of events ranging from entertainment to sports. It also covers every stage of marketing, logistics, finance, concessions and public relations.
The Olympic Games Effect
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Author : John A. Davis
language : en
Publisher: John Wiley & Sons
Release Date : 2012-01-11
The Olympic Games Effect written by John A. Davis and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-11 with Business & Economics categories.
Marketing at the Olympics, the attraction and the rewards Essential reading in preparation for the 2012 London Olympics, the newly revised and fully updated second edition of The Olympic Games Effect offers fascinating sports marketing and branding insights into the promotion of the Games themselves, and their unique attraction for corporations in particular. The important lessons of past Olympics will be used to show a hundred year-plus tradition based on a several thousand year old testament to the love of sports and competition, revealing how, in recent years, this has evolved into a seductively attractive vehicle for a wide range of audiences, from consumers to corporations. Loaded with historical information on the Olympics, the book traces the history of the Olympics back to 776 BC. This legacy is vital to the ongoing success of the Olympics, and is at the heart of why brands care so much Packed with illustrations that illustrate how the Games have become arguably the world's most successful sports event and the marketing opportunities this has led to Includes relevant business strategies and recommendations to help companies understand how to make more effective sports sponsorship decisions This timely new edition of The Olympic Games Effect shows the value contributed by sponsoring the world's premier sporting event, and explains how, by extension, other global sports events have the potential to generate similarly impressive results for their sponsors.
From Inspiration To Red Carpet
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Author : William L. Bass
language : en
Publisher: International Society for Technology in Education
Release Date : 2013-02-21
From Inspiration To Red Carpet written by William L. Bass and has been published by International Society for Technology in Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-21 with Education categories.
Discover the power of digital video, learn how to work with teachers to integrate video production into the curriculum, and get step-by-step guidance on developing and implementing a successful film festival.
Sponsorship For A Return On Investment
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Author : Guy Masterman
language : en
Publisher: Routledge
Release Date : 2007-08-15
Sponsorship For A Return On Investment written by Guy Masterman and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-08-15 with Business & Economics categories.
Sponsorship is both a critical communications tool for sponsors as well as a fundamental revenue stream for rights owners. Market leaders use sponsorship widely and arguably more successfully than any other communications tool to achieve competitive advantage whilst events of all sizes depend on sponsorship just to exist. As the importance of sponsorship has increased the demands of it have risen too. Now sponsors seek measurable return on their investment. Sponsorship: For a Return on Investment provides a unique insight on the use of sponsorship for a return on investment and will appeal to practitioners and undergraduate and postgraduate students alike. It builds a conceptual framework for the development, planning, implementation and evaluation of strategies for sport, arts, music and community sponsorship, and from two perspectives: • For rights owners, the importance of effectively acquiring and then developing a bespoke approach for the recruitment of sponsors for effective sponsorship programmes. • For sponsors, a better understanding of how sponsorship can be used for successful integrated marketing communications. A broad selection of examples and case studies from around the world are provided in order to demonstrate the importance of sponsorship on an international basis.