Why They Buy
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Why They Buy
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Author : Cheri Tree
language : en
Publisher: Aviva Publishing
Release Date : 2017-07-22
Why They Buy written by Cheri Tree and has been published by Aviva Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-22 with Business & Economics categories.
WANT TO KNOW WHAT TRIGGERS THE YES OR TRIPWIRES THE NO IN THE SALES PROCESS? START HERE! Why your prospects buy is exponentially more important than How you sell. Companies spend thousands of hours and millions of dollars annually teaching their people how to sell, instead of investing in answering the only question that ever matters to the bottom line: Why they buy? Cheri Tree discovered that answer when she decided to apply psychology to buyology. Now she s ready to share with readers the four basic personality types: B.A.N.K.TM Blueprint, Action, Nurturing, Knowledge. Most salespeople attempt to sell based on their own personality type precisely why 66 percent of customers are turned off by sales presentations. However, when you decipher your prospects B.A.N.K. codes, you will be far more likely to get the Yes! and close the sale. Why They Buy will teach you how to: Crack others personality codes in less than 90 seconds Connect quickly and on a deeper level with your prospects Comm
How Customers Buy Why They Don T
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Author : Martyn R. Lewis
language : en
Publisher: Radius Book Group
Release Date : 2018-08-15
How Customers Buy Why They Don T written by Martyn R. Lewis and has been published by Radius Book Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-15 with Business & Economics categories.
In business, nothing happens until somebody buys something. And most businesses have a very good idea of why a prospective customer should buy their offering but lack critical knowledge about how their customers actually buy and are often blind to why they may not. As a result of extensive research, How Customers Buy…And Why They Don’t offers a formula for understanding any Customer Buying Journey. The book provides the approach to developing a strategy and a sales and marketing approach to successfully navigate and positively impact that buying journey. Whether you are an executive, in management, an entrepreneur, an investor, a marketer, or a sales person, reading what Martyn has to say will radically change what you do and how successful you will be as a result.
Why We Buy
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Author : Paco Underhill
language : en
Publisher: Simon and Schuster
Release Date : 2009
Why We Buy written by Paco Underhill and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Business & Economics categories.
Guide to ever-evolving consumer culture, offering advice on how to keep current customers and attract new ones.
Start With Why
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Author : Simon Sinek
language : en
Publisher: Penguin
Release Date : 2009-10-29
Start With Why written by Simon Sinek and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10-29 with Business & Economics categories.
The inspiring, life-changing bestseller by the author of LEADERS EAT LAST and TOGETHER IS BETTER In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who have watched his TED Talk based on Start With Why -- the third most popular TED video of all time. Sinek opens by asking some fundamental questions: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? Start With Why shows that the leaders who've had the greatest influence in the world--think Martin Luther King Jr., Steve Jobs, and the Wright Brothers--all think, act, and communicate the same way -- and it's the opposite of what everyone else does. Sinek calls this powerful idea 'The Golden Circle,' and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.
Sticky Branding
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Author : Jeremy Miller
language : en
Publisher: Dundurn
Release Date : 2015-01-10
Sticky Branding written by Jeremy Miller and has been published by Dundurn this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-10 with Business & Economics categories.
#1 Globe and Mail Bestseller 2016 Small Business Book Awards — Nominated, Marketing category Sticky Brands exist in almost every industry. Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful. But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand. Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding’s 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.
The Brain Audit
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Author : Sean D'Souza
language : en
Publisher:
Release Date : 2009
The Brain Audit written by Sean D'Souza and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Consumer behavior categories.
Introducing the Brain Audit: A system that's 5000 years old! If you're looking for something new, you won't find it here. The Brain Audit is based on thousands of years of solid psychology. It shows you how the brain is not random at all, but in fact responds in sequence to psychological triggers. Getting this information could get you to control a sales situation like never before. You will be shocked at how simple this is. Frustration is what you will feel when you realise how much money you've left on the table in the past because you ignored this simple, ancient wisdom! Could it really be this simple? Could you literally get inside the customer's brain and get definite results? The answer is YES! Armed with this knowledge, you will actually see the steps going through the customer's brain and you will be able to pre-empt every single step and counter it, resulting in the sale. Best of all, you can use the Brain Audit Techniques on your website, business cards, brochures, leaflets--even in your powerpoint presentations and your sales techniques. It is one heck of a power packed toy that will enable you to create and close much bigger chunks of sales.
What Money Can T Buy
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Author : Michael J. Sandel
language : en
Publisher: Farrar, Straus and Giroux
Release Date : 2012-04-24
What Money Can T Buy written by Michael J. Sandel and has been published by Farrar, Straus and Giroux this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04-24 with Philosophy categories.
In What Money Can't Buy, renowned political philosopher Michael J. Sandel rethinks the role that markets and money should play in our society. Should we pay children to read books or to get good grades? Should we put a price on human life to decide how much pollution to allow? Is it ethical to pay people to test risky new drugs or to donate their organs? What about hiring mercenaries to fight our wars, outsourcing inmates to for-profit prisons, auctioning admission to elite universities, or selling citizenship to immigrants willing to pay? In his New York Times bestseller What Money Can't Buy, Michael J. Sandel takes up one of the biggest ethical questions of our time: Isn't there something wrong with a world in which everything is for sale? If so, how can we prevent market values from reaching into spheres of life where they don't belong? What are the moral limits of markets? Over recent decades, market values have crowded out nonmarket norms in almost every aspect of life. Without quite realizing it, Sandel argues, we have drifted from having a market economy to being a market society. In Justice, an international bestseller, Sandel showed himself to be a master at illuminating, with clarity and verve, the hard moral questions we confront in our everyday lives. Now, in What Money Can't Buy, he provokes a debate that's been missing in our market-driven age: What is the proper role of markets in a democratic society, and how can we protect the moral and civic goods that markets do not honor and money cannot buy?
Inspired
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Author : Marty Cagan
language : en
Publisher: John Wiley & Sons
Release Date : 2017-11-17
Inspired written by Marty Cagan and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-17 with Business & Economics categories.
How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.
Why Customers Do What They Do
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Author : Marshal Cohen
language : en
Publisher: McGraw Hill Professional
Release Date : 2006
Why Customers Do What They Do written by Marshal Cohen and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
A chief analyst at the NPD Group delivers a breakthrough branding and sales strategy that speaks the customer's language.
How To Win Friends And Influence People
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Author : Dale Carnegie
language : en
Publisher: Manjul Publishing
Release Date : 2017
How To Win Friends And Influence People written by Dale Carnegie and has been published by Manjul Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Self-Help categories.