Why Wellness Sells
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Why Wellness Sells
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Author : Colleen Derkatch
language : en
Publisher: JHU Press
Release Date : 2022-12-13
Why Wellness Sells written by Colleen Derkatch and has been published by JHU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12-13 with Medical categories.
How and why the idea of wellness holds such rhetorical—and harmful—power. In Why Wellness Sells, Colleen Derkatch examines why the concept of wellness holds such rhetorical power in contemporary culture. Public interest in wellness is driven by two opposing philosophies of health that cycle into and amplify each other: restoration, where people use natural health products to restore themselves to prior states of wellness; and enhancement, where people strive for maximum wellness by optimizing their body's systems and functions. Why Wellness Sells tracks the tension between these two ideas of wellness across a variety of sources, including interviews, popular and social media, advertising, and online activism. Derkatch examines how wellness manifests across multiple domains, where being "well" means different things, ranging from a state of pre-illness to an empowered act of good consumer-citizenship, from physical or moral purification to sustenance and care, and from harm reduction to optimization. Along the way, Derkatch demonstrates that the idea of wellness may promise access to the good life, but it serves primarily as a strategy for coping with a devastating and overwhelming present. Drawing on scholarship in the rhetoric of health and medicine, the health and medical humanities, and related fields, Derkatch offers a nuanced account of how language, belief, behavior, experience, and persuasion collide to produce and promote wellness, one of the most compelling—and harmful—concepts that govern contemporary Western life. She explains that wellness has become so pervasive in the United States and Canada because it is an ever-moving, and thus unachievable, goal. The concept of wellness entrenches an individualist model of health as a personal responsibility, when collectivist approaches would more readily serve the health and well-being of whole populations.
Why Wellness Sells
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Author : Colleen Derkatch
language : en
Publisher: JHU Press
Release Date : 2022-12-13
Why Wellness Sells written by Colleen Derkatch and has been published by JHU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-12-13 with Medical categories.
"The author argues that wellness has become so pervasive in the United States and Canada because it is an ever-moving goal. It embodies an idea of both restoring the body to some natural, and therefore healthy, state and of enhancing the body toward an ideal state of health, one that is "better than well." Overall, the book, a rhetorical and cultural study, offers a nuanced account of how language, belief, behavior, experience, and persuasion collide to produce and promote wellness, which is among the most compelling--and possibly harmful--concepts that govern contemporary Western life"--
5 Pillars Of Mental Wellness For Sales Professionals
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Author : Mark Weisenburger
language : en
Publisher:
Release Date : 2019-09-17
5 Pillars Of Mental Wellness For Sales Professionals written by Mark Weisenburger and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-17 with categories.
You cannot love others until you learn to love yourself first. As you discover yourself throughout this book, it is my goal for you to love yourself more. Allowing you to love your family more and loving those that you sell to more.Are you tired of being stressed, feeling anxiety and depression? Are you always mentally and emotionally exhausted? Do you think to yourself, "is this normal" and/or "is this all there is to life?"If you relate to any or all of these questions this book is for you. If you know someone that feels this way, then this book is for you and them. You will hear my story in the first chapter, so for now, I just want you to know, I've been where you are at. I've had those feelings of depression and sadness. Feelings of being unworthy of success.That is why I'm writing this book. To bring awareness to the sales profession of the mental wellness challenges that you face as a professional salesperson. It is not normal for you to feel this way and you are not alone. Those around you are hiding their feelings deep inside, just as you are.There is hope. In this book we do not look at mental wellness as an illness, but rather as a challenge to perform better than you are right now. Feel better tomorrow than you do today, so you can create an edge over your competition. Create a better life for you and your family, as well as those you sell to.
Make A Fortune In The Wellness Industry
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Author : Selva Sugunendran
language : en
Publisher: Xlibris Corporation
Release Date : 2012-10-24
Make A Fortune In The Wellness Industry written by Selva Sugunendran and has been published by Xlibris Corporation this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-24 with Health & Fitness categories.
In this Book, You Will Learn About * The Current Unsustainable Sickness-Based Healthcare System * The Wellness Alternative: Preventive Healthcare Solutions * How To Profit From the New Opportunity of the One Trillion Dollar Industry in the Making The healthcare industry in the United States is getting ready to undergo a major revision. The fundamental paradigm of care will shift from treating those who are already sick to adopting new models of preventative care to help those who are still well and want to stay that way. This is a revolutionary change to healthcare that is going to save the country billions of dollars in revenue. Believe me, that revenue isnt just going to disappear. Its going to change hands. And if you follow the instructions Ive set forth in this book, those hands could be yours! This book is all about seeing whats happening in our world and using our creative minds to make a profit from it. Ive done it before, Ive seen it done, and I know you can do it because Im here to help you. All you have to do is believe in yourself, grasp this golden opportunity and soon youll be profiting more than you ever dreamed possible from the Wellness revolution. To Your Success! Selva
The Art Of Selling The Art Of Healing
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Author : Alex Lubarsky
language : en
Publisher: AuthorHouse
Release Date : 2015-03-04
The Art Of Selling The Art Of Healing written by Alex Lubarsky and has been published by AuthorHouse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-04 with Health & Fitness categories.
The most important ingredient in the art of healing is the art of selling. I say that with all the respect in the world for every other part of this vast system of care that has grown into a sprawling and complex three-trillion-dollar metropolis. For the last sixty or so years, the providers of care have depended on third-party entities to handle the part of selling for them. From insurance companies who sold millions of people on the importance of paying monthly premiums for health-care insurance to the government that did the same thing under the more intimidating, compulsory taxation. Today, we have come to a fork in the road where (as the system implodes) those who control the flow of monetary resources are filling their own bank accounts, leaving the people who are busy providing care on that field of battle with all supply lines cut off. Many healers are, therefore, forced to shed all the entities that have forced themselves between the doctor and her patient. Exploring their original entrepreneurial roots, allowing the patient to bypass all middlemen and pay the doctor for care directly. The trouble comes in when the healing professional steps out of a world where all the marketing was handled for them and the only thing they needed to know was how to submit a bill to a third-party payer for reimbursement. So when embarking on this new journey of building a concierge, pay-for-service practice, many are derailed by the Flat Earth Fallacy that is a perception of things as they seem but are, in reality, very different. This book then is to share some field-tested experiences that will, in all probability, save the health-care entrepreneur some pain and expense, while providing a perspective on the driving elements of success in the art of selling the art of healing.
Wellness Marketing
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Author : Aurelio Gisco
language : en
Publisher: EGEA spa
Release Date : 2014-12-17T00:00:00+01:00
Wellness Marketing written by Aurelio Gisco and has been published by EGEA spa this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-17T00:00:00+01:00 with Business & Economics categories.
A new wellness market is being formed by the convergence of various fields such as functional food, healthcare, pharmaceutical, dental, and fitness. The traditional dental practice evolves towards the model of «smile clinics chains». The traditional pharmacy gives way to genuine retailers with large exhibition spaces, sophisticated merchandising and a wide range within which prescription drugs are only one of the types on sale. The companies in the healthcare industry are gradually miniaturizing and digitalizing their devices. And more, if primary care physicians and dentists use diagnostic equipment once the exclusive domain of clinics and hospitals, and sometimes they buy online through portals, pharmaceutical companies suffer from the competition of cosmetic companies operating in the line of food. With food and functional products - from anti-cholesterol yoghurt that strengthens bones, through dietary supplements – they replace, fir illnesses and diseases which are not serious, some categories of drugs. While gyms and spas on the one hand and clinics on the other come to resemble more and more: the first offer beauty and health treatments, the latter wellness treatments. Thus a new competitive environment that requires special expertise is arising: The Wellness Marketing, where customer and market orientation must be integrated with technological skills essential for success, and where specific strategies are needed and marketing activities targeted. Then what is the identikit of the successful company in the market of Wellness Marketing? The book offers concrete answers, first clearly defining the concept and boundaries of Wellness Marketing, then delving into real cases, the emerging issues, to provide the management of the sector strategic responses and guidance on activities essential to success.
Fully Booked
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Author : Will Harlow
language : en
Publisher:
Release Date : 2020-05-17
Fully Booked written by Will Harlow and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-17 with categories.
Are you looking for new clients for your health or wellness business without having to dedicate all your time to social media, or engage in the pushy marketing and sales tactics taught by many so-called "gurus"?Maybe you've been waiting several years for the effects of word of mouth to 'kick in'... but still aren't seeing the number of clients you were expecting from the amazing work you do?Maybe you just want to make your health or wellness business more profitable, while always remaining true to your mission as a heart-centred provider?If you are... this book was written JUST for you!Will Harlow - a genuine healthcare business owner, just like you - wanted to grow the business of his dreams without having to adopt the sleazy sales taught as the only way by many others online.The problem was, all of the traditional marketing and selling advice he found felt wrong when it came to selling health or wellness services. Forging his own path, Will designed a NEW way to market to his community and grew his business from zero to fully booked in less than a year - without spending 20 hours a week on social media, without 'hard sells' and without begging for referrals!In this book, he shows you how to do the same, giving you the tools you need to create an amazing experience for your clients, take home incredible profits, or even just the freedom to spend more time at home with your family! Jam-packed with strategies and tactics for ethically and effectively marketing your health or wellness business, you'll learn how you, too, can grow the business of your dreams. Grab your copy of 'Fully Booked' today and start finding the clients of your dreams!
Unfit Unhealthy And Unwell
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Author : Frankie Cruz
language : en
Publisher: Bookbaby
Release Date : 2021-06-04
Unfit Unhealthy And Unwell written by Frankie Cruz and has been published by Bookbaby this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-04 with categories.
You try to do all the right things to be fit and healthy. The gargantuan fitness, health, and wellness industry is supposed to be based on the premise that it helps others. Yet the obesity epidemic is still on the rise in first-world countries. The countless useless supplements, gadgets, programs, and books that claim to know the 'truth' have seeped into our very culture. That's why in Unfit, Unhealthy & Unwell a group of acclaimed industry veterans, renowned medical doctor Ari Bernstein, and international award-winning consumer psychologist Nia Williams finally reveal the tricks of the trade. These experts offer their candid opinions in a set of easy-to-read hard-hitting essays. Learn about the dark depths of the industry to protect yourself, and learn how it moves forward from here...
Wellmania
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Author : Brigid Delaney
language : en
Publisher: Nero
Release Date : 2023-02-28
Wellmania written by Brigid Delaney and has been published by Nero this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-28 with Health & Fitness categories.
The inspiration for the Netflix series starring Celeste Barber, Wellmania is an in-depth, entertaining, laugh-out-loud-funny exploration of wellness culture. Now with a new preface by the author. Cold-pressed juices, quitting sugar, Paleo, hot yoga, mindfulness ... if you embrace these things you will be happy, you will be well – just ask Instagram. Wellness has become a global mega-industry. But does any of this stuff actually work? Feeling exhausted, anxious and a bit flabby, journalist Brigid Delaney decides to find out – using herself as the guinea pig. Starting with a brutal 101-day fast, Brigid tests things that are meant to make us clean, lean and serene. Travelling the world, she tries colonics, meditation, silent retreats, group psychotherapy and oodles of yoga, working out what is helpful and what is just expensive hype. In monasteries and health farms, on hiking trails and massage tables, she asks, why do so many of us swing from indulgence to detox and back again? Is it possible to integrate good habits into your daily life? What does our obsession with wellness say about us? And why do you smell so bad when you haven’t eaten in seven days? Wellmania is the highly entertaining and occasionally dangerous exploration of one of the most fascinating trends in our culture. ‘Brigid Delaney is the queen of calamity and a fearless, sane guide into the bizarre heart of our modern obsessions. This will make you groan in horror as much as it’ll make you laugh out loud.’ —Benjamin Law ‘A bloody entertaining read that leaves you wondering whether you want to do yoga and meditation or get mindlessly drunk and despair at the state of the world. Basically I wish that I’d written it.' —Judith Lucy ‘At last! A funny, well-written book about all the health and serenity treatments you’ve been too feeble personally to undertake.’ —Annabel Crabb
Mlm And Network Marketing Professionals Guide To Recruiting Wellness
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Author : David Williams
language : en
Publisher: CreateSpace
Release Date : 2013-12
Mlm And Network Marketing Professionals Guide To Recruiting Wellness written by David Williams and has been published by CreateSpace this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12 with Business & Economics categories.
This book was written for you because you need to learn how to take advantage of 2014/15 - two years where there will be a MAJOR jump forward in the Wellness MLM industry. Miss these steps and you will regret it. Check out just some of the Table of Contents: Who and How to Recruit How to Brand yourself on the net Holistic Wellness: The new Holy Grail Recruiting ground - if you do it right How to turn this 'Holistic' trend into a downline exploding movement Wellness: The answer to the Health Crisis and an Engine for Income behind Network Marketing Sharing of Wellness: Why Network Marketing The REAL reasons why Wellness has Become More Profitable for the Networker How to create a Product Zealot How to use the Increase of Baby Boomers and Active Older Adults to light a fire in your recruiting Where to find Boomers Targeting the Fitness and Weight Loss Market 9 Reasons Why Obesity will fatten your bank account Why Leading with the Product is Insanely Bad advice The 2 Words That Will Make Wealth for the Network Marketer The 9 Key Wellness categories - Where is the money for Networkers And much more... The Big Money One of most important (and in turn, one of the most profitable) industries in the United States today is the wellness industry. The wellness industry touches almost everyone around the world, so it's no wonder that the industry continues to grow. This book will show you the wellness trends that you as a networker need to know, and how to take advantage of those. It will show you new and fertile recruiting grounds, as well as retail product sales markets. Included are Action Steps for 2014 listing what you need to do to develop your wellness networking business to take it to the top. That's why you need this book. Because what you'll learn will give you and your team more than a slight edge, you'll get a great leap forward. Because it will show you where and how to recruit in the Wellness industry. Once you understand your industry, by just using some of the facts in this book or the terminology, you'll be able to master the conversation, write effective presentations, deliver great testimonials and recruit 'up'. You'll be able to sign up wellness professionals and build a rock solid organization of real believers and not a bunch of mlm junkies. In short, you'll find long term income and success. Imagine recruiting from people who already are pre-sold on what you do. It's like fishing from a stocked pond. The information in this book will provide you with REAL reasons for being in the Wellness industry so you can dominate your prospecting and keep your team excited when they hit those emotional road blocks. Recruiting: it will show you where to find prospects who are ready to start and who are already excited by wellness products. It will show you how to approach them, what to say, and the biggie, what NOT to say! You will also learn how to 'Brand Yourself on the Net' This book will provide you with lots of great material for making YouTube videos, social media posts, Facebook messages, info graphics, all that will link back to you for self-branding and wellness. Lastly, the book will provide you with Action Steps of what to do to ride the wave of wellness. 1)Create your Internet content with information from this book to brand yourself 2)Use this information to educate & excite your prospects and new distributors 3)Find product zealots by sampling to targeted groups as shown here 4)Recruit Holistic practitioners - people already committed to Wellness This is an invitation to wealth. You can't help but get rich if you take action now and build in 2014. Read MLM and Network Marketing professionals guide to Recruiting Wellness and Holistic Practitioners for 2014 The Wellness Industry Handbook for Exploding your Downline TODAY!