Wie Sportvereine Erfolgreich Kommunizieren Am Beispiel Des Gesundheitssports
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Wie Sportvereine Erfolgreich Kommunizieren Am Beispiel Des Gesundheitssports
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Author : Martina Pauly
language : de
Publisher: Diplomica Verlag
Release Date : 2012
Wie Sportvereine Erfolgreich Kommunizieren Am Beispiel Des Gesundheitssports written by Martina Pauly and has been published by Diplomica Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Business & Economics categories.
Das vorliegende Buch berhrt ein grundlegendes Dilemma, in dem sich der organisierte Sport heute befindet: Sportvereine, die auf ihrer traditionellen Vereinskonzeption beharren und sich weiterhin ausschlieálich als Solidargemeinschaft verstehen, werden es schwer haben, sich auf die ver„nderten Sport- und Freizeitinteressen der Bundesbrger einzustellen. Lassen sich Sportvereine aber auf neue, zeitgem„áe Angebotsstrukturen ein, um auf die heutigen Sportinteressen und Freizeitbedrfnisse gr”áerer Bev”lkerungsgruppen einzugehen, wird es fr sie wiederum schwierig, ihren besonderen Charakter als freiwillige Solidargemeinschaft zu bewahren. Der Spagat zwischen dem Solidargedanken und einem preisstabilen Qualit„tsangebot gelingt bislang nicht allen Sportvereinen. Die Spezialisierung auf den Gesundheitssport mit der Schaffung einer kundenorientierten Parallelstruktur neben der traditionellen Vereinsmitgliedschaft kann als ein strategischer Weg gesehen werden, das beschriebene Dilemma zu l”sen. Ein Weg, der fr die Vereine aber auch eine gewaltige Herausforderung darstellt und der die Anwendung eines systematischen Nonprofit-Marketings unabdingbar macht. Das im Buch beschriebene Kommunikationskonzept ist dabei lediglich als ein, wenngleich wichtiges, Instrument des operativen Marketing-Mix und damit als ein Bestandteil des systematischen Nonprofit-Marketings zu verstehen. Es ersetzt nicht das Gesamtkonzept des strategischen Nonprofit-Marketings, sondern dient im Zusammenspiel mit der Produkt-, Leistungs- und Preispolitik vor allem der Umsetzung der zuvor erarbeiteten Marketingstrategie und letztlich der Erreichung der jeweiligen Vereinsziele. Das Buch zeigt auf, dass ein durchdachtes Kommunikationskonzept dem Verein Handlungsspielraum gibt, um mit werbewirksamen und effizienten Instrumenten auf die gegenw„rtigen gesellschaftlichen Herausforderungen zu reagieren. Dabei wird erl„utert, dass die besonderen Merkmale des Sportvereins als gemeinntzige Organisation wesentliche Folgen fr die Vereinskommunikation haben (mssen). Anhand von anschaulichen Beispielen und praktischen Handlungsanweisungen wird deutlich, wie Sportvereine, die sich aus marktstrategischen Grnden fr den Gesundheitssport entschieden haben, von einem professionellen Kommunikationskonzept mit Blick auf die obigen Fragestellungen profitieren.
Olympic Education
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Author : Roland Naul
language : en
Publisher: Meyer & Meyer Sport
Release Date : 2010-04-01
Olympic Education written by Roland Naul and has been published by Meyer & Meyer Sport this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-04-01 with Education categories.
Olympic Education is not only a text book for students and teachers in physical and sport education but also for course instructors and coaches in children`s youth sport programmes, as well as for executives in sports federations. It answers the question, what the term "Olympic" really means in the broader context of the Olympic Games movement and as a global purpose and new challenge for a balanced physical, social and moral education. Olympic Education has a traditional vision and an important future mission that is relevant for all children and youths, in schools as well as in sport clubs. In five parts and fifteen chapters, the book shows why the Olympic ideals are a modern challenge not only for a new physical and sport education but also for the development of essential life skills for today. It introduces pedagogical and didactical fundamentals for an Olympic education, in order to bring motor abilities, social behaviour and moral actions in sports and everyday life back together again - in the mind, learning and actions of children and youths, but also of grown-ups in the social settings where young people live.
The Third Sector
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Author : Helmut K. Anheier
language : en
Publisher: Walter de Gruyter
Release Date : 2013-06-10
The Third Sector written by Helmut K. Anheier and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-10 with Business & Economics categories.
A Healthy City Is An Active City
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Author : Peggy Edwards
language : en
Publisher:
Release Date : 2008
A Healthy City Is An Active City written by Peggy Edwards and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with City planning categories.
This planning guide provides a range of ideas, information and tools for developing a comprehensive plan for creating a healthy, active city by enhancing physical activity in the urban environment. By developing, improving and supporting opportunities in the built and social environments, city leaders and their partners can enable all citizens to be physically active in day-to-day life.
Healing Places
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Author : Wilbert M. Gesler
language : en
Publisher: Rowman & Littlefield
Release Date : 2003
Healing Places written by Wilbert M. Gesler and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Social Science categories.
Wil Gesler examines how different environments affect physical, mental, spiritual, social, and emotional components of healing.
The Psychological Effects Of Aerobic Fitness Training
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Author : David G. McDonald
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-12-06
The Psychological Effects Of Aerobic Fitness Training written by David G. McDonald and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-06 with Psychology categories.
Numerous provocative studies on the psychological effects of aerobic fitness training are available today, and more are appearing almost on a daily basis. This book reviews and evaluates the research, and it asks and attempts to answer significant background questions: What are the various motivating factors that have contributed to the emergence of the national fitness movement? What are the public health considerations con- cerning the relationship between physical fitness and coronary heart disease? What exactly do we mean by "physical fitness," especially "aerobic" fitness? This book contains essential, in-depth data for everyone interested in the most solid and reliable information on the psychology of aerobic fitness.
Sociological Ambivalence And Other Essays
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Author : Robert King Merton
language : en
Publisher: Simon and Schuster
Release Date : 1976
Sociological Ambivalence And Other Essays written by Robert King Merton and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 1976 with Ethnic attitudes categories.
The Palgrave Handbook Of Paralympic Studies
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Author : Ian Brittain
language : en
Publisher: Springer
Release Date : 2018-02-15
The Palgrave Handbook Of Paralympic Studies written by Ian Brittain and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-15 with Sports & Recreation categories.
This handbook provides a critical assessment of contemporary issues that define the contours of the Paralympic Movement generally and the Paralympic Games more specifically. It addresses conceptualisations of disability sport, explores the structure of the Paralympic Movement and considers key political strategic and governance issues which have shaped its development. The Palgrave Handbook of Paralympic Studies is written by a range of international authors, a number of whom are senior strategists as well as academics, and explores legacy themes through case studies of recent Paralympic games. Written in the wake of the 2016 Rio Paralympic Games, it provides an assessment of contemporary challenges faced by the International Paralympic Committee and other key stakeholders in the Paralympic Movement. Its critical assessment of approaches to branding, classification, social inclusion and technological advances makes this handbook a valuable resource for undergraduate study across a range of sport and disability related programmes, as well as a point of reference for researchers and policy makers.
Leisure And Urban Processes
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Author : Peter Bramham
language : en
Publisher: Routledge
Release Date : 2017-10-24
Leisure And Urban Processes written by Peter Bramham and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-24 with Social Science categories.
First published in 1989. Focusing on leisure and policy in West European cities, this interdisciplinary study is written by leading policy analysts and academics from six European Community states: Belgium, France, Greece, Italy, the Netherlands, and the United Kingdom. The emergence of leisure as a significant area of public policy in both developed and developing economies has been recognised only relatively recently, and this book was the first to deal with urban leisure policy in a European context. Common themes in this study include the use of tourism as a strategic tool for the economic regeneration of cities, leisure as a vehicle of community development and of social integration, and the role of leisure in the development of socialist municipal policy programmes. This book should be of interest to policy makers in local government, lecturers and students of development, tourism, economics, and urban studies.
Psychology Of Physical Activity
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Author : Stuart Biddle
language : en
Publisher: Routledge
Release Date : 2021-04-11
Psychology Of Physical Activity written by Stuart Biddle and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-11 with categories.
Now publishing in a fully revised, updated and expanded fourth edition, Psychology of Physical Activity is the most authoritative, engaging and up-to-date introduction to exercise psychology currently available. It is essential reading for all students working in exercise and health sciences.