Winning At Customer Retention
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Winning At Customer Retention
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Author : Jo Anna Brandi and Company
language : en
Publisher:
Release Date : 1995-01-01
Winning At Customer Retention written by Jo Anna Brandi and Company and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-01-01 with Consumer satisfaction categories.
A little book with big impact, this one-idea-on-a- page book delivers insight that can be used at every level of an organization to build and sustain customer retention and loyalty. Based on the premise that the businesses that will thrive are those that recognize and nurture strong, trusting relationships, "Winning" offers a new look at the interaction between marketing and customer care. At the heart of "relationship marketing" is relationship mastery. The better you are at building relationships the better you are at business. This book presents a diverse mix of relationship skills - some geared towards external customers some towards internal customers and some towards the individual - all designed to create customer loyalty and enhance customer lifetime value. Covering topics from Defining Values to Having Fun, it's short, clever, easy to read and most importantly useful in teaching every person in the company the importance of customer caring at all levels. After all, Customer Caring is everyone's business. This was Jo Anna Brandi "The Customer Care Lady's" first look and it still remain a favorite after it's fourth printing!
Customer Winback
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Author : Jill Griffin
language : en
Publisher: John Wiley & Sons
Release Date : 2002-02-28
Customer Winback written by Jill Griffin and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-02-28 with Business & Economics categories.
Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof. Whether your business is small or large, product- or service-based, retail or wholesale, this book offers proven strategies for recognizing which lost customers have the highest win-back value and implementing a sure-fire plan to recover them. It includes the techniques of hundreds of innovative companies who are already working to recapture lost customers and keep them loyal. In today's hyper-competitive marketplace, no customer retention program can be entirely foolproof, but with this guide gives you today's best methods for winning back those customers you simply can't afford to let go.
Retaining Loyal Customers In E Commerce Winning Customers Is Good But Keeping Them Is Better
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Author : Tim Stricker
language : en
Publisher: GRIN Verlag
Release Date : 2008-02
Retaining Loyal Customers In E Commerce Winning Customers Is Good But Keeping Them Is Better written by Tim Stricker and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-02 with categories.
Research Paper (undergraduate) from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,5, Fontys University of Applied Sciences Venlo (Fontys University of Applied Science Venlo, the Netherlands), course: International Business and Management Studies, 40 entries in the bibliography, language: English, abstract: "I know who you are, I remember you. I get you to talk to me. And then, because I know something about you, my competitors don't know, I can do something for you my competitors can't do - not for any price." (Newell, 2000) In today's business there is a shift of many companies away from a transactional mindset toward a relational mindset when it comes to dealing with customers. That is because researches proofed that nowadays for many companies profitability depends on the companies ability to develop and maintain long-term relationships with their clients (e.g. Lemon et al., 2002, pp.1-14). In order to gain a competitive edge, companies need to be customer-driven and able to serve their customers needs. Moreover, companies have to deliver a certain added value to exceed customer expectations and build strong relationships. In the traditional market, where face-to-face contact is possible, marketers get to know their clients personally. By personal contact, marketers have the possibility to build a personal relationship with their clients, figure out their needs and finally satisfy their needs by personalized services. As a result, customers are likely to stay with a company and the potential that they become loyal increases. However, the emergence of the internet and e-commerce makes it is very difficult for companies to build long-term relationships with customers. By means of the internet the personal contact to customers is abolished and a reduction of transaction costs is enabled, which in turn creates a new set of customer expectations. Therefore, the potential that custo
The Winning Formula
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Author : Julie Kariuki
language : en
Publisher: Independently Published
Release Date : 2023-12-07
The Winning Formula written by Julie Kariuki and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-07 with categories.
Are you unknowingly driving your customers away? Could subtle missteps be sabotaging your business without you even realizing it? Are there actions you're taking that discourage customers from returning or recommending your business to others? Could your business be missing out on the untapped goldmine within your current customer base? It goes without saying that customers are the lifeblood of any business. Lost customers translate to lost current and future income. This is not just limited to the potential revenue that the lost customers would have generated. This opportunity cost also includes lost revenue from potential first-time customers they could have introduced to the business, who in turn represent further forfeited opportunities. This is how the vicious cycle of lost revenue goes. Customer retention is the process of keeping customers and encouraging them to continue doing business with you. It is critical for any business and is the key to long-term success and growth. The main objective of the book is to empower businesses to effectively tackle churn (customer loss)-the silent killer of businesses-through a proactive focus on retention that prioritizes customers to deter them from leaving, stopping to use your products or services, or switching to the competition. Learn how to proactively manage churn by implementing this dynamic strategy that not only saves money but propels your business towards unprecedented success. By adopting best practices in customer experience and service, customer value management, marketing, communication and data-driven tools such as customer surveys and segmentation, you'll unlock the secrets to achieving customer success and maximizing your bottom line, ensuring that your business not only survives but thrives in today's competitive landscape!
Who Stole My Customer
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Author : Harvey Thompson
language : en
Publisher: FT Press
Release Date : 2014-12-12
Who Stole My Customer written by Harvey Thompson and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-12 with Business & Economics categories.
Rebuild customer loyalty, strengthen customer relationships, and leverage the immense power of customer co-innovation! Harvey Thompson's Who Stole My Customer?? is the world's definitive guide to rebuilding customer loyalty: must-reading in C-Suites and top business schools worldwide. That's no surprise: for decades, Thompson has been the go-to expert for CxOs seeking to optimize their customer growth and retention strategies. Now, in this extensively updated Second Edition, Thompson sharpens his focus on two of the most crucial strategic challenges identified by 1,300+ current CEOs: strengthening customer relationships and promoting innovation. Drawing on his immense enterprise experience, Thompson helps you overcome fundamental corporate culture issues that impede both relationship-building and innovation. Next, he demonstrates how to construct customer-driven business models and management systems that improve retention by systematically involving customers in co-innovation around goals and visions they help define. Who Stole My Customer?? Second Edition helps you identify up-to-the-minute answers to the classic "tough questions" surrounding loyalty: Who's stealing my customers? Why is it happening? How can I stop it? How can I win back lost customers? You'll discover new ways to view business processes through customer's eyes... identify today's real drivers of loyalty... tightly focus relationship investments for maximum value... rebuild touch points around customers' current and future needs. Throughout, updated questions help you apply Thompson's techniques in your competitive environment. Thompson's questions have also been updated to serve MBA or Executive MBA level students more effectively as they seek to add more value in future work assignments.
Win The Customer
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Author : Flavio Martins
language : en
Publisher: AMACOM
Release Date : 2015-09-23
Win The Customer written by Flavio Martins and has been published by AMACOM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-23 with Business & Economics categories.
Your prices can be beat. Your product can be improved upon. Your service is provided by others. But one key aspect about your company that cannot be duplicated or outdone is the unique, outstanding customer service experience that you continually provide for your customers. In Win the Customer, companies can learn practical, powerful techniques for energizing the way they interact with the people who drive their business, distinguishing themselves from the competition by providing their customers with something truly special. Author and vice president of operations Flavio Martin, named by the Huffington Post as a “most influential social customer service pro,” fills his invaluable guide with examples and inspiration in order to show readers how to:• Align the business around a customer service mission• Make every employee a customer service agent• Create an environment in which exceptional service experiences can happen• Humanize customer service, virtually and in person• Empower employees to find innovative solutions• All the random acts of WOW--they’re often the most memorable• And much moreProducts and prices can only get you in the door with new customers. But exceptional customer service will keep them lifelong fans. Win the Customer is your guidebook for building your fan base!
Who Stole My Customer Winning Strategies For Creating And Sustaining Customer Loyalty
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Author : Thompson
language : en
Publisher:
Release Date :
Who Stole My Customer Winning Strategies For Creating And Sustaining Customer Loyalty written by Thompson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Superior Customer Value
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Author : Art Weinstein
language : en
Publisher: CRC Press
Release Date : 2012-02-24
Superior Customer Value written by Art Weinstein and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-24 with Business & Economics categories.
A customer-centric culture provides focus and direction for the organization, ensuring that exceptional value will be offered to customers this, in turn, results in enhanced market performance. Unfortunately, caught up in the daily economic and competitive pressures of running complex and fast-changing businesses, managers may lose sight of custo
The Complete Idiot S Guide To Winning Customer Loyalty
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Author : Murray Raphel
language : en
Publisher:
Release Date : 2005
The Complete Idiot S Guide To Winning Customer Loyalty written by Murray Raphel and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Your company is in your customer’s hands. Essential reading that offers business managers a strategic plan to attract new customers and secure the business of existing ones. Readers will learn important ways of achieving customer loyalty, from developing a customer-driven culture and establishing customer trust to incorporating loyalty initiatives and responding to customer complaints. • Loyalty program membership exceeded a rate of 30% between 2000 and 2003 • The top 20% of a company’s customers account for 80% of sales • Top customers spend 50 times more than casual customers • Frequent flier/shopper programs are more popular than ever
Emotion Marketing The Hallmark Way Of Winning Customers For Life
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Author : Scott Robinette
language : en
Publisher: McGraw Hill Professional
Release Date : 2001-01-20
Emotion Marketing The Hallmark Way Of Winning Customers For Life written by Scott Robinette and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-01-20 with Business & Economics categories.
To its millions of loyal customers world-wide, the Hallmark brand stands for more than just greeting cards; it embodies the elusive item every company hopes to capture—the customer’s heart. Hallmark has found that one of the keys to attaining superior customer loyalty is through emotion. Now for the first time, Hallmark reveals its groundbreaking strategy: Emotion Marketing. This strategy can help any company create an emotional bond with customers for a competitive advantage in the marketplace. Emotion Marketing will reveal: • How emotion works to cement customer loyalty • The 3 Emotional E’s—Equity, Experience, and Energy Scott Robinette (Kansas City, MO) is General Manager of Hallmark Business Expressions. Claire Brand (Kansas City, MO) is Customer Marketing Manager at Hallmark. Vicki Lenz (Atlanta, GA) is a writer, consultant, and speaker on business, leadership, and marketing.