The Complete Idiot S Guide To Winning Customer Loyalty
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The Complete Idiot S Guide To Winning Customer Loyalty
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Author : Murray Raphel
language : en
Publisher:
Release Date : 2005
The Complete Idiot S Guide To Winning Customer Loyalty written by Murray Raphel and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Your company is in your customer’s hands. Essential reading that offers business managers a strategic plan to attract new customers and secure the business of existing ones. Readers will learn important ways of achieving customer loyalty, from developing a customer-driven culture and establishing customer trust to incorporating loyalty initiatives and responding to customer complaints. • Loyalty program membership exceeded a rate of 30% between 2000 and 2003 • The top 20% of a company’s customers account for 80% of sales • Top customers spend 50 times more than casual customers • Frequent flier/shopper programs are more popular than ever
The Complete Idiot S Guide To Great Customer Service
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Author : Ron Karr
language : en
Publisher: Penguin
Release Date : 2003-01-13
The Complete Idiot S Guide To Great Customer Service written by Ron Karr and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-01-13 with Business & Economics categories.
You're no idiot, of course. You skillfully manage your kids' temper tantrums, diplomatically handle office politics, and even pleasantly deal with your friends' bickering. But when it comes to handling customer service, you feel utterly lost. It's time to make great customer service an indispensable part of your daily operation! The Complete Idiot's Guide® to Great Customer Service teaches you how to create the "Service Difference"—service that genuinely pleases your customers and sets your organization apart from the pack.
The Complete Idiot S Guide To Starting And Running A Winery
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Author : Thomas Pellechia
language : en
Publisher: Dorling Kindersley Ltd
Release Date : 2008-11-04
The Complete Idiot S Guide To Starting And Running A Winery written by Thomas Pellechia and has been published by Dorling Kindersley Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-11-04 with Business & Economics categories.
Making the dream a reality? For many people, owning and running a winery is a dream job. According to Wine Business Monthly, the number of wineries in the U.S. has jumped 26% in less than three years. To carry out this dream, one must understand that wine making involves both science and art. Starting a winery is just like starting any other business and requires planning and a deep understanding of the industry. In The Complete Idiot's Guide® to Starting and Running a Winery, readers will learn: ?How to put together a business plan ?Different varieties of grapes and wines ?How to lay out a floor plan and what equipment is needed ?How to promote wines
The Complete Idiot S Guide To Starting And Running A Retail Store
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Author : James E. Dion
language : en
Publisher: Penguin
Release Date : 2008-04-01
The Complete Idiot S Guide To Starting And Running A Retail Store written by James E. Dion and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-04-01 with Business & Economics categories.
Make the dream of opening a retail business a reality. The fastest-growing segment of small business is retail-everything from clothing to linens, books to boats, gourmet pans to furniture. With over 30 years’ experience in retail, national expert and consultant James Dion offers practical, hands-on tips and advice on all aspects of retail business, from choosing the right business model and finding the ideal location to financing, purchasing, and marketing. In this Complete Idiot’s Guide®, you get: • Information on permits, registrations, licenses, and other legal paperwork. • Advice on hiring, training, and motivating reliable employees. • Exceptional customer service techniques. • Creative tips on how to merchandise and market your store.
The Complete Idiot S Guide To Guerrilla Marketing
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Author : Colleen Wells
language : en
Publisher: Penguin
Release Date : 2008-01-02
The Complete Idiot S Guide To Guerrilla Marketing written by Colleen Wells and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-01-02 with Business & Economics categories.
Attention-grabbing, money-saving ideas. Now small to mid-sized companies, entrepreneurs, and their marketing staff can expand their customer base in new and exciting ways. Written by marketing experts, this guide presents a detailed blueprint for gaining new customers while saving money at the same time. Readers will learn how to create local and national word-of-mouth 'buzz', internet strategies including viral ads, promise-based marketing, and community building; tips on product placement in the media; and much more. Written by a pair of expert authors. Includes dozens of effective, practical, money-saving ideas.
The Complete Idiot S Guide To Best Practices For Small Business
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Author : Brandon Toropov
language : en
Publisher: Dorling Kindersley Ltd
Release Date : 2011-10-04
The Complete Idiot S Guide To Best Practices For Small Business written by Brandon Toropov and has been published by Dorling Kindersley Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-04 with Business & Economics categories.
Illustrates how to make money and keep it with time-honored strategies. Insightful real-life anecdotes to illustrate key concepts.
The Complete Idiot S Guide To Target Marketing
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Author : Susan Friedmann
language : en
Publisher: Penguin
Release Date : 2009-08-04
The Complete Idiot S Guide To Target Marketing written by Susan Friedmann and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-08-04 with Business & Economics categories.
Twenty-first century tools and tactics to get the word out You want to get the word out to buyers about all the great things your business has to offer. Too bad a big-bucks marketing campaign just isn't in your budget right now. The Complete Idiot's Guide® to Target Marketing is full of clever, practical, and easy-to-use strategies to help you get your message out to the right people, at the right time, and in the right place. You'll learn: • Five easy steps to identify the most lucrative niche markets • Tech-savvy tips on using online surveys and other e-tools to identify your customers' needs • Powerful pointers on viral marketing, blogging, webinars, and other web marketing ideas • Highly-effective and low-budget advertising strategies and customer retention techniques
The Complete Idiot S Guide To Leadership Fast Track
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Author : Susan Caba
language : en
Publisher: Dorling Kindersley Ltd
Release Date : 2013-02-05
The Complete Idiot S Guide To Leadership Fast Track written by Susan Caba and has been published by Dorling Kindersley Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-05 with Business & Economics categories.
Written to quickly develop the reader's leadership skills, The Complete Idiot's Guide® to Leadership, Fast Track is a short but rich introduction to leadership skills and how best to use them. After a brief examination of the required, but learnable, qualties, skills, and behaviors of leadership, the book takes the reader through a self-assessment. Then the tasks, strategies, and desired results of leadership are dissected-all in 160 pages!
The Complete Idiot S Guide To Low Cost Startups
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Author : Gail Reid
language : en
Publisher: Penguin
Release Date : 2010-03-02
The Complete Idiot S Guide To Low Cost Startups written by Gail Reid and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-03-02 with Business & Economics categories.
Every dream has to start somewhere! With the shaky economy and unemployment rising, more and more people are trying to find alternative ways to start businesses out of their homes. But what is the right home grown business? What skills are necessary? What will it really cost and how much money will it generate? All these questions and more are answered in The Complete Idiot's Guide® to Low-Cost Startups. • Expert author with over 30 years experience in the area • Ways to determine which business is right for you-and the most effective to start • Great, innovative ideas from hi-tech service to low-tech selling • Practical nuts and bolts advice on starting and running the business • Solid information about costs, financing, taxes, and organization
The Complete Idiot S Guide To Difficult Conversations
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Author : Gretchen Hirsch
language : en
Publisher: Dorling Kindersley Ltd
Release Date : 2007-09-04
The Complete Idiot S Guide To Difficult Conversations written by Gretchen Hirsch and has been published by Dorling Kindersley Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-09-04 with Business & Economics categories.
How to tackle sensitive subjects. Covering both professional and personal situations, this guide examines ways to approach and handle conversations that are often put off or avoided altogether. The most comprehensive book of its kind, it provides all the information you need to approach difficult conversations with confidence, avoid blaming, overcome defensiveness, and make better decisions. -The only book on the market covering difficult conversations in both the workplace and one's personal life -Can be read cover to cover or used as a quick reference guide -Reviewed and approved by the Program Chair of Organizational Communication at Franklin University and former professor of Applied Linguistics at Harvard University