Words That Work
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Words That Work
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Author : Dr. Frank Luntz
language : en
Publisher: Hachette Books
Release Date : 2007-01-02
Words That Work written by Dr. Frank Luntz and has been published by Hachette Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-01-02 with Language Arts & Disciplines categories.
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
Words That Work
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Author : Frank I. Luntz
language : en
Publisher: Hyperion
Release Date : 2007
Words That Work written by Frank I. Luntz and has been published by Hyperion this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
Luntz offers a behind-the-scenes look at how the tactical use of words and phrases--the power of language--affects political choices, purchases, and even personal belief. A new chapter shares insight on the language of the 2008 elections.
Words At Work
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Author : David Horner
language : en
Publisher: Cambridge University Press
Release Date : 1996-11-07
Words At Work written by David Horner and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-11-07 with Business & Economics categories.
Words at Work is a powerful resource for learners who want to expand their vocabulary in order to use English more effectively in a general Business English context. The 17 task-based units cover a range of essential topics, from Company organisation and Advertising to Finance and Information systems. The introduction unit on learning vocabulary successfully gives learners good ideas on techniques for remembering more words. The index also provides a way in to the specific vocabulary area they want to focus on. Words at Work is accompanied by a listening cassette. Every unit contains at least one listening task and one pronunciation task, to give learners the opportunity to hear and practise the vocabulary as well as see it. Words at Work is completely self-contained, with an answer key, tapescripts and an index with phonetic transcriptions, and can be used by learners working on their own.
Words That Work
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Author : Alicia Eaton
language : en
Publisher: Troubador Publishing Ltd
Release Date : 2015-09-28
Words That Work written by Alicia Eaton and has been published by Troubador Publishing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-28 with Family & Relationships categories.
Wouldn’t it be fantastic if you could simply wave a magic wand to get kids to do what you wanted? Too many parents, and teachers for that matter, struggle to get their requests heard, understood and taken seriously – kids just don’t seem to be able to do as they’re told nowadays. In Words that Work: How to Get Kids to Do Almost Anything, author Alicia Eaton, a leading Harley Street Hypnotherapist & Advanced NLP Practitioner, explains how much easier it is to get children to co-operate, simply by changing the vocabulary and structure of your sentences. She shows how powerful words are if you know about the NLP ‘language of persuasion and influence’. And also shares the secret to slipping ‘hypnotic influence’ into day-to-day conversations. Originally a Montessori teacher and a mother to three, now grown-up children, Alicia’s combined all her skills, knowledge and expert training to create this unique parenting system that really works. So whether the issue is mealtime arguments over fussy eating or junk food cravings; an anxiety or phobia about dogs, spiders, going to school or exams; a lack of confidence; bad habits such as nail-biting, thumbsucking or bedwetting, you’ll quickly learn what to say and what not to say. You’ll be able to put an end to the nagging and yelling that gets you nowhere and wears you out; reward systems and star charts that quickly lose their appeal; bribery and punishments that achieve nothing and make everyone feel bad. Parents who appear to have well-behaved, happy, high achieving kids are not just plain ‘lucky’ - quite simply, they’re handling things differently and with a bit of inside knowledge, you can too.
Make Your Words Work
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Author : Gary Provost
language : en
Publisher: Crossroad Press
Release Date : 2020-06-07
Make Your Words Work written by Gary Provost and has been published by Crossroad Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-07 with Reference categories.
Gary Provost practices what he preaches in Make Your Words Work. He helps you learn to write well by, among other things, writing well himself. His warm, witty, entertaining instruction teams with solid examples as well as exercises. Get the good word now. This is the writing course to help you make your work more powerful, more readable, more salable.
Web Words That Work
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Author : Michael R. Miller
language : en
Publisher: Que Publishing
Release Date : 2012-12-27
Web Words That Work written by Michael R. Miller and has been published by Que Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-27 with Business & Economics categories.
Write great search-optimized, customer-optimized web copy! (No experience? No problem!) Need to put together a website? Or post to your company’s Facebook page? Or write a great Google AdWords ad? You know it’s important. Your image is at stake. Maybe a lot ofmoney, too. But you’re not a professional web copywriter. Where do you start? Right here. Million-selling author Michael Miller will teach you, show you, guide you–even if you’ve never done it before! Think you can’t write? Hate to write? Forget school: Here are all the professional-quality online copywriting tips and tricks you need right now. Miller will help you find your voice, organize your message, use links, get great search results, and a whole lot more. Best of all, you’ll learn how to grab hold of people in seconds–because that’s all the time you’ve got! • The perfect web copywriting guide for every entrepreneur, small businessperson, blogger, and website owner • Keep it short, keep it simple! • Think like your readers, fire them up, and get them to act! • Write text that search engines and humans will both love • Be absolutely clear! Squeeze all the confusion out of your content • Make sure you know just enough grammar and punctuation • Combine text and visuals to make them both work better • Choose the right delivery formats • Integrate your copy into an existing web page design • Work well with web designers and developers Detailed, expert guidance for writing: • Web pages • Online articles • Blog posts • Social media updates • Web ads • Email promos & newsletters • Online press releases • Online help & FAQs • Smartphone & tablet content • Web interfaces Michael Miller has written 100+ non-fiction books, including The Ultimate Web Marketing Guide; B2B Digital Marketing; Using Google® AdWords and AdSense; Using Google® Search; The Complete Idiot’s Guide to Search Engine Optimization; Sams Teach Yourself Google Analytics in 10 Minutes; and Facebook for Grown-Ups. Miller’s books have sold more than one million copies worldwide. He has earned a reputation for clearly explaining technical subjects to non-technical readers, and offering exceptionally useful real-world advice on complex topics.
Words That Work In Business
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Author : Ike Lasater
language : en
Publisher: PuddleDancer Press
Release Date : 2010
Words That Work In Business written by Ike Lasater and has been published by PuddleDancer Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Business communication categories.
Practical tools matched with recognizable work scenarios to help anyone address the most common workplace relationship issues.
Teaching Words And How They Work
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Author : Elfrieda H. Hiebert
language : en
Publisher: Teachers College Press
Release Date : 2019-12-06
Teaching Words And How They Work written by Elfrieda H. Hiebert and has been published by Teachers College Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-12-06 with Language Arts & Disciplines categories.
Research shows that vocabulary is the best support for students’ comprehension of narrative and information texts. Often, vocabulary instruction focuses on a few target words in specific texts. However, to understand the many new words in complex texts students need to know how words work. This book, written by an award-winning authority on reading instruction, shows teachers how to make small changes to teach more words and also how words work. Many of these small changes involve enrichments to existing vocabulary practices, such as word walls and conversations with students. Each chapter includes descriptions of teachers’ implementation of small changes to support big gains in students’ vocabulary. This book, which has sufficient depth in research and theory for graduate and undergraduate courses in vocabulary instruction, also offers practical steps that K–8 teachers can use in any reading program to help all students grow their vocabulary. Teaching Words and How They Work shows teachers how to: Identify the most important word families to teach. Teach students to use opening text as background knowledge for comprehending the rest of the text. Use word walls with more purpose and greater student engagement. Select the right words to teach from new information texts. Better understand limitations of leveled texts and how to adjust. Use assets and address challenges to support English learners. Access free mentor and teacher resources online at textproject.org.
Words That Work
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Author : Cindy McGill
language : en
Publisher:
Release Date : 2021-05-29
Words That Work written by Cindy McGill and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-29 with categories.
New Days Demand New Ways In 2003 Cindy McGill created the Freedom Lounge theme camp at the Burning Man festival in the Black Rock Desert of Nevada. From there, her efforts evolved to reaching young women and men within porn conventions, using dream interpretation as a tool to reach those living a life they have settled for instead of the one they are made for. From pagan festivals, new age events, film festivals, adult entertainment arenas, gay pride events, gothic cultures, and just about any place people are starving for Truth, Cindy and her teams are there. Words That Work contains a language of light for a world living in darkness so you can reach people who would never enter the door of present day-church or a Christian meeting of any kind. This book will help you to Avoid "language landmines" that hinder outreach efforts and communicate effectively to a confused, angry world that doesn't know who God really is. Feel the real heart of the "seeker generation" and navigate situations where people are searching for God but don't know it. Keep the walls down so people can experience God's unconditional love and encounter the Holy Spirit, resulting in transformation out of darkness into His kingdom of Light. Jesus sends us out like sheep among wolves, so we must be wise as serpents and harmless as doves. Words That Work will help you follow Jesus, hear His voice, feel His heart, and learn to share the truth with others in language they can receive. Endorsements Cindy McGill is a passionate lover of people-ALL people. For the many years I have walked closely with her, I have always been impressed with her genuine zeal for reaching those trapped in deceptive darkness. This book will open your eyes to many fresh and insightful concepts and tools. You might even identify some religious habits and patterns in yourself as you learn how to communicate the Good News in more effective ways. -Patricia King, founder, Patricia King Ministries This is one of the most important books I know of for anyone who has a heart for revival and awakening. God has given Cindy McGill a unique ability to reach those that other people would not even try to reach. It is eye-opening, challenging, and an absolute must for believers everywhere to read. -Cindy Jacobs, Generals International Cindy McGill was born as a prophetic evangelist to bring God's healing light into the darkest places, where hearts are confused, offended, and hurting, yet still seeking for real truth and godly answers, just in the wrong places. Cindy gives the necessary nuts and bolts to approaching the unbeliever with words of wisdom straight from the Father's heart of love. -Dr. Barbie L. Breathitt, best-selling author Cindy McGill knows how to reach those that seem unreachable, those who are looking for spiritual connection, and those who are completely lost and broken. Cindy has worked hard over the years to put language to her ministry and outreach that helps to break down walls and open hearts. -Craig and Suzy Nelson, Miracles in the Marketplace International More than any human being I know, God's downloaded the how-to-do-it model for taking Jesus to the streets. Cindy McGill willingly and regularly goes into the dark places on Earth and ministers to those greatly affected or caught by the enemy himself. She has made it her cause to rescue the perishing! -Steve Shultz, THE ELIJAH LIST The first time I heard Cindy McGill share how she was able to effectively bring the gospel to hearts that seem so dark and unreachable, I was undone. She holds a key that God chose to give her, which can access the heart of a person in the darkest of places! -Jenny Donnelly, Tetelestai Ministries, Her Voice Movement, Collective Church, Portland, Oregon
Magic Words At Work
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Author : Howard Kaminsky
language : en
Publisher: Crown Currency
Release Date : 2004-02-10
Magic Words At Work written by Howard Kaminsky and has been published by Crown Currency this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-02-10 with Business & Economics categories.
From the bestselling authors of Magic Words: a collection of workplace wisdom for spectacular results on the job Having survived and thrived in the competitive media industry, Alexandra Penney and Howard Kaminsky are now revealing their strategies for success. Magic Words at Work captures lessions learned in the trenches and coins perfect turns of phrase for every office situation, including: • Raising Your Voice Can Work Better Than Raising Your Hand: Don’t spend your life asking for permission and waiting to be called on • The Red Light Is On: Learn the secret to working without interruption • Make Like a Prairie Dog: When management is in flux, stay low to the ground • I'm Going to Lead Between the Lines: Find a solution, then make it fit the rules • Low Overhead Equals High Independence: Living debt-free keeps your options wide open With a memorable mixture of chutzpah and charm, Kaminsky and Penney deliver the bottom line on rising to the top.