Working With The Press
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The Working Press
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Author : Ruth Adler
language : en
Publisher:
Release Date : 1970
The Working Press written by Ruth Adler and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1970 with Journalists categories.
American journalists present the stories behind news events they had covered.
Media Relations
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Author : Robert C. Chandler
language : en
Publisher:
Release Date : 2008-04
Media Relations written by Robert C. Chandler and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-04 with Business & Economics categories.
Keys for Media Relations for Every Public Relations Professional This book will help prepare PR practitioners for survival and success in working with journalists and the news media. This book is an essential part of a PR practitioner's basic training manual for addressing the challenges of news media coverage (or lack thereof). Included in the book are contributions and interviews with seasoned Public Relations subject matter experts who share their experience-based insights into how to enact effective media relations. This book also includes contributions from some of the leading Public Relations scholars in the world today. Finally, this book also includes contributions from several journalists and prominent professors of journalism to offer a rare insight from "the other perspective" that far too many PR students and PR practitioners have not taken the time to contemplate. Readers may also want to seek out additional training for media relations and working with the media including professionally overseen simulation activities where the PR practitioner is asked sample questions in front of rolling cameras and pressed by persistent queries of reporters followed by skillful debriefing to improve their performance.
Working With The Press
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Author : United States. Forest Service. Pacific Northwest Region
language : en
Publisher:
Release Date : 1977
Working With The Press written by United States. Forest Service. Pacific Northwest Region and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with Press categories.
The Techniques Of Working With The Press
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Author : Hal Golden
language : en
Publisher:
Release Date : 1962
The Techniques Of Working With The Press written by Hal Golden and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1962 with Journalism categories.
Effective Media Relations
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Author : Michael Bland
language : en
Publisher: Kogan Page Publishers
Release Date : 2005-06-03
Effective Media Relations written by Michael Bland and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-06-03 with Business & Economics categories.
The power of the media is unquestionable - the dramatic effect it can have on public opinion and decision making is quite unique. Knowing how to use the media effectively is an essential skill for the public relations practitioner. In this third edition of Effective Media Relations, three public relations professionals give clear, practical guidance on how to work with journalists to get the best possible media coverage. In Part 1, Alison Theaker looks at the media context and provides an overview of the law, ownership, ethics, new technology and media evaluation. In Part 2, David Wragg looks at the opportunities that are available in the traditional press and gives practical advice on how to work with them. In Part 3 Michael Bland takes a behind-the-scenes look at the broadcast media and provides an insight into how radio and television interviews should be handled. Effective Media Relations will provide an ideal primer for any newcomer to public relations. For the seasoned practitioner, it will serve as a useful refresher to update skills and give an invaluable overview of media relations.
Media Training 101
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Author : Sally Stewart
language : en
Publisher: John Wiley & Sons
Release Date : 2003-09-29
Media Training 101 written by Sally Stewart and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-09-29 with Business & Economics categories.
Written by a seasoned journalist and public relations professional, Media Training 101 is your essential guide to handling the news media. A former USA Today reporter and consultant to major companies, Sally Stewart leads you through every step in developing a communications blueprint and a strategic public relations plan to support it. She shows you how to communicate effectively with the media in any given circumstance and how to control the way your company is portrayed in the media. Each chapter includes vignettes, anecdotes, and real-life case studies that help you know what to expect.
The Techniques Of Working With The Working Press
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Author : Hal Golden
language : en
Publisher:
Release Date : 1962
The Techniques Of Working With The Working Press written by Hal Golden and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1962 with Business & Economics categories.
How to work with appropriate news departments; create press releases for publicity, and utilize clipping services.
Working The Story
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Author : Douglas Perret Starr
language : en
Publisher: Rowman & Littlefield
Release Date : 2014-01-14
Working The Story written by Douglas Perret Starr and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-14 with Language Arts & Disciplines categories.
Working the Story: A Guide to Reporting and News Writing for Journalists and Public Relations Professionals draws on a lifetime of study and practice by its authors to cover a vast array of topics: techniques for interviewing, covering, and writing hard news stories, features, columns, and arts reviews; what public relations is, what it is not, and how it interrelates to newswriting; speech ghostwriting and preparing corporate spokespersons for crises, briefings and hostile interviews. Working the Story also includes eminently practical appendices on everything from keyboard shortcuts to common word definitions and usages in news reporting, from freelancing to applying for a job.
The Working Press Of The Nation
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Author :
language : en
Publisher:
Release Date : 1993
The Working Press Of The Nation written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with American newspapers categories.
Social Work The Media And Public Relations Routledge Revivals
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Author : Bob Franklin
language : en
Publisher: CRC Press
Release Date : 2014-06-17
Social Work The Media And Public Relations Routledge Revivals written by Bob Franklin and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-17 with Language Arts & Disciplines categories.
Over the past few decades, relationships between social workers and the media have become increasingly challenging. Social workers feel aggrieved by media reporting of their profession and believe that journalists lack sufficient knowledge and experience of the social services to report matters adequately and sensitively, whilst some journalists have urged social workers to adopt a more proactive public relations strategy. This book, first published in 1991, analyses the causes and consequences of the negative portrayal of social work within the media and considers various ways in which this image might be improved. The authors consider a variety of developments during the 1990s designed to redress imbalances in media reporting and present a more accurate picture of social workers and the people with whom they work. This title remains very relevant in light of the high profile cases related to the social service that continue to feature in the British press, and will be of particular value to students and researchers with an interest in the relationship between the media and social policy.