World Congress Inns Cdrm
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Crm
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Author :
language : en
Publisher:
Release Date : 1994
Crm written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Cultural property categories.
Epub European Conference On Social Media
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Author : Sue Greener
language : en
Publisher: Academic Conferences Limited
Release Date : 2014-11-07
Epub European Conference On Social Media written by Sue Greener and has been published by Academic Conferences Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-07 with Reference categories.
Ecsm2014 Proceedings Of The European Conference On Social Media
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Author : Asher Rospigliosi
language : en
Publisher: Academic Conferences Limited
Release Date :
Ecsm2014 Proceedings Of The European Conference On Social Media written by Asher Rospigliosi and has been published by Academic Conferences Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
International Conference On Commerce And Management In The Digital Age Trends Challenges Innovations
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Author : A. Martin David
language : en
Publisher: Shanlax Publications
Release Date :
International Conference On Commerce And Management In The Digital Age Trends Challenges Innovations written by A. Martin David and has been published by Shanlax Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
This book contains the collection of articles from the International Conference on "Commerce and Management in the Digital Age: Trends, Challenges & Innovation" held on January 5th and 6th, 2024. This distinguished event was meticulously organized by the School of Commerce at The American College, Madurai, Tamil Nadu, India.
Strategic Innovative Marketing And Tourism
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Author : Androniki Kavoura
language : en
Publisher: Springer
Release Date : 2019-07-03
Strategic Innovative Marketing And Tourism written by Androniki Kavoura and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-03 with Business & Economics categories.
This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2018, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.
The Routledge Handbook Of Hospitality Management
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Author : Ioannis S Pantelidis
language : en
Publisher: Routledge
Release Date : 2014-03-26
The Routledge Handbook Of Hospitality Management written by Ioannis S Pantelidis and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-26 with Business & Economics categories.
Hospitality is an industry characterised by its complex nature and numerous sectors including hotels, hostels, B&Bs, restaurants, pubs, nightclubs and contract catering. However, despite its segmentation, there are key issues that are pertinent to all subsectors. The Routledge Handbook of Hospitality Management adopts a strategic approach and explores and critically evaluates current debates, issues and controversies to enable the reader to learn from the industry’s past mistakes as well as future opportunities. Especially relevant at a time when many sectors of the industry have to re - evaluate and reinvent themselves in response to the economic downturn the Handbook brings together specialists from both industry and academia and from a range of geographical regions to provide state-of-the-art theoretical reflection and empirical research. Each of the five inter related sections explores and evaluates issues that are of extreme importance to hospitality organisations, many of which have not been adequately explored before: external and internal customers, debates surrounding finance, uncertainty risk and conflict, sustainability, and e-Hospitality and Technology. This book is an invaluable resource for all those with an interest in hospitality, encouraging dialogue across disciplinary boundaries and areas of study. It is essential reading for students, researchers & academics and managers of Hospitality as well as those of Tourism, Events, Marketing, and Business Management.
Xv International Scientific Conference Interagromash 2022
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Author : Alexey Beskopylny
language : en
Publisher: Springer Nature
Release Date : 2023-02-24
Xv International Scientific Conference Interagromash 2022 written by Alexey Beskopylny and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-24 with Technology & Engineering categories.
The book contains proceedings of the XV International Scientific Conference INTERAGROMASH 2022, Rostov-on-Don, Russia. This conference is dedicated to the innovations in the field of precision agriculture, robotics and machines, as well as agriculture biotechnologies and soil management. It is a collection of original and fundamental research in such areas as follows: unmanned aerial systems, satellite-based applications, proximal and remote sensing of soil and crop, positioning systems, geostatistics, mapping and spatial data analysis, robotics, and automation. Potential and prospects for the use of hydrogen in agriculture, for example, in high-performance tractors with hybrid electric transmission, are disclosed in the research works of scientists from all over the world. It also includes such topics as precision horticulture, precision crop protection, differential harvest, precision livestock farming, controlling environment in animal husbandry, and other topics. One of the important issues raised in the book is to ensure the autonomy of local farms. The topic of the impact of the agro-industrial sector on the environment also received wide coverage. Ways to reduce the burden on the environment are proposed, and the use of alternative fuels and fertilizers is suggested. The research results presented in this book cover the experience and the latest studies on the sustainable functioning of agribusiness in several climatic zones. The tundra and taiga, forest-steppe, the steppe and semi-desert—all this is a unique and incredibly demanded bank of information, the main value of which is the real experience of the functioning of agribusiness in difficult climatic and geographic conditions. These materials are of interest for professionals and practitioners, for researchers, scholars, and producers. They are used in the educational process at specific agricultural universities or during vocational training at enterprises and also become an indispensable helper to farm managers in making the best agronomic decisions.
Social Customer Relationship Management Social Crm In The Era Of Web 4 0
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Author : Ammari, Nedra Bahri
language : en
Publisher: IGI Global
Release Date : 2022-06-24
Social Customer Relationship Management Social Crm In The Era Of Web 4 0 written by Ammari, Nedra Bahri and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-24 with Business & Economics categories.
The advent of Web 2.0 has led to a rebalancing of power between the customer and the company through the consumer's voice about the brand and referral behavior via electronic word of mouth. Customer opinions within the virtual brand communities can have a vast impact on a company’s sales and image. It is crucial for companies to promote and use customer contributions in order to enhance their brand image, retain customers, and develop their marketing strategy. Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0 provides relevant theoretical frameworks and the latest results of empirical research on the strategic role of marketing 2.0, digital customer experience, and social customer relationship management on social networks. Covering a range of topics such as disruptive marketing, artificial intelligence, and customer behavior, this reference work is ideal for marketers, IT practitioners, CRM specialists, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.
Strategic Innovative Marketing
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Author : Damianos P. Sakas
language : en
Publisher: Springer
Release Date : 2019-05-25
Strategic Innovative Marketing written by Damianos P. Sakas and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-25 with Business & Economics categories.
This proceedings volume highlights cutting-edge approaches for contemporary issues evolved in strategic marketing and the integration of theory and practice. It focuses on strategic research and innovative activities in marketing that can be used in everyday operations. The contributions have been divided into eight sections, grouping emerging marketing technologies together in a close examination of practices, problems and trends. The first section examines management challenges which influence societies, cultures, networks, organizations, teams, and individuals. It emphasizes ways business processes foster innovation and facilitate management transitions from dominant structures to more evolutionary, developmental paradigms. The second section discusses the benefits and guidelines to implementation of green marketing strategies. The following section pursues new perspectives of the role of location in marketing and its impact on consumer well-being. The next section explores the impacts of user generated content (UGC) on marketing theories and practice, which is followed by a section identifying how market-based assets can contribute to a sustainable competitive advantage. The sixth section covers understanding consumer perception to make marketing decisions. The final sections promote the use of business informatics and modeling in marketing and also the development of integrating information management in ways that change how people use information to engage in knowledge focused activities. The papers from the proceedings of the 6th International Conference on Strategic Innovative Marketing (IC-SIM 2017) have been written by scientists, researchers, practitioners and students that demonstrate a special orientation in strategic marketing, all of whom aspire to be ahead of the curve based on the pillars of innovation. This proceedings volume shares their recent contributions to the field and showcases their exchange of insights on strategic issues in the science of innovation marketing.
Eckm2015 16th European Conference On Knowledge Management
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Author : Maurizzio Massaro and Andrea Garlatti
language : en
Publisher: Academic Conferences and publishing limited
Release Date : 2015-09-02
Eckm2015 16th European Conference On Knowledge Management written by Maurizzio Massaro and Andrea Garlatti and has been published by Academic Conferences and publishing limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-02 with Business & Economics categories.
These proceedings represent the work of researchers presenting at the 16th European Conference on Knowledge Management (ECKM 2015). We are delighted to be hosting ECKM at the University of Udine, Italy on the 3-4 September 2015. The conference will be opened with a keynote from Dr Madelyn Blair from Pelerei Inc., USA on the topic “The Role of KM in Building Resilience”. On the afternoon of the first day Dr Daniela Santarelli, from Lundbeck, Italy will deliver a second keynote speech. The second day will be opened by Dr John Dumay from Macquarie University, Sydney, Australia. ECKM is an established platform for academics concerned with current research and for those from the wider community involved in Knowledge Management to present their findings and ideas to peers from the KM and associated fields. ECKM is also a valuable opportunity for face to face interaction with colleagues from similar areas of interests. The conference has a well-established history of helping attendees advance their understanding of how people, organisations, regions and even countries generate and exploit knowledge to achieve a competitive advantage, and drive their innovations forward. The range of issues and mix of approaches followed will ensure an interesting two days. 260 abstracts were initially received for this conference. However, the academic rigor of ECKM means that, after the double blind peer review process there are 102 academic papers, 15 PhD research papers, 1 Masters research papers and 7 Work in Progress papers published in these Conference Proceedings. These papers reflect the continuing interest and diversity in the field of Knowledge Management, and they represent truly global research from many different countries, including Algeria, Austria, Bosnia and Herzegovina, Brazil, Canada, Chile, Colombia, Cuba, Cyprus, Czech Republic, Estonia, Finland, France, France, Germany, Hungary, India, Indonesia, Iran, Ireland, Italy, Japan, Jordan, Kenya, Lithuania, Mexico, Nigeria, Norway, Pakistan, Poland, Portugal, Romania, Russia, Slovakia, Slovenia, South Africa, Spain, Sri Lanka, Sultanate of Oman, Sweden, Switzerland, Thailand, The Netherlands, UK, United Arab Emirates, USA and Venezuela.