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World Market Transformation

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World Market Transformation

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Author : Robrecht Declercq
language : en
Publisher: Taylor & Francis
Release Date : 2017-05-25

World Market Transformation written by Robrecht Declercq and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-25 with Business & Economics categories.

To the surprise of many, regionally embedded clusters of small to medium sized businesses have continued to exist in spite of industrialisation and mass production. While scholars have discovered that the advantages of embeddedness in terms of industrialisation were situated in interfirm cooperation and conflict resolving mechanisms, it is far less clear how changing historical circumstances on the world market, i.e. globalisation, affected such systems. Taking a look inside Leipzig, a capital of the global fur industry between 1870 and 1939 with its numerous highly specialised businesses, both in production as well as trade, World Market Transformation examines the robustness of district firms within the highly volatile international fur business. This book examines how firm embeddedness not only served to overcome challenges related to industrialisation, but also strengthened the abilities of cluster firms to deal with changing world market circumstances. World Market Transformation integrates the "interior-biased" research tradition on local business systems and industrial districts into the "exterior" fields of global and transnational history. It is demonstrated that the local business district not only emerged because of the expansion of international trade, but that district processes of interfirm cooperation also gave shape to the spatial distribution, conventions and structures of the very same world market. The analysis of embedded communities thus offers an important instrument to examine phenomena of economic globalisation, but also how such macro-economic developments have been shaped and actively constructed by local actors.

World Market Transformation

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Author : Robrecht Declercq
language : en
Publisher: Routledge
Release Date : 2017-05-25

World Market Transformation written by Robrecht Declercq and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-05-25 with Business & Economics categories.

Digital Strategies In A Global Market

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Author : Natalia Konina
language : en
Publisher: Springer Nature
Release Date : 2021-01-02

Digital Strategies In A Global Market written by Natalia Konina and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-02 with Business & Economics categories.

This book examines the impact of the Fourth Industrial Revolution on business strategy, marketing, management, sustainability innovation, and various kinds of industry. It provides a broad overview of ways that organisations have sought to develop a digital strategy, and explores the challenges and opportunities posed by a rapidly transforming digital world. It draws on European and Russian case studies, with chapters addressing smart cities, corporate governance, the digital single market, and agrobusiness. This book will be of interest to academics and practitioners in management and economics, who are interested in digital strategies performance in global markets.

The Global Market

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Author : John A. Quelch
language : en
Publisher: John Wiley & Sons
Release Date : 2004-05-18

The Global Market written by John A. Quelch and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-05-18 with Business & Economics categories.

The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have developed a presence in the global market now face the challenges inherent in creating a multinational presence with the demands of the "unglobal consumer" who does not have a "one size fits all" need. Here, HBS Professors John Quelch and Deshpande bring together 13 Harvard Business School professors to discuss these and other problems and benefits encountered by executives in global markets. Topics to be discussed include: operating costs of global advertising and marketing services, global product standards; managing global supply chains; global account management; global brands; global knowledge sharing and performance drivers; managing global customers; and social marketing for global economic development.

Marketing Transformation Marketing Practice In An Ever Changing World

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Author : Patricia Rossi
language : en
Publisher: Springer
Release Date : 2017-11-16

Marketing Transformation Marketing Practice In An Ever Changing World written by Patricia Rossi and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-16 with Business & Economics categories.

This proceedings volume examines transformation in marketing to better understand current and future standing of the marketing field. From whether there is a need for transformation in our field; what methodological transformations are necessary; historical looks at how the field has transformed and continues to transform; how learning institutes are transforming and how marketing theory, practice, consumption practices and people are transforming as the world continues to change. It is by understanding these changes and transformations that marketers have a better knowledge of the discipline. Featuring the full proceedings from the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Christchurch, New Zealand, this book contains research from scholars and practitioners from around the globe analyzing the need and drivers of transformation in marketing. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Digital Marketing Management And Transformation By Innovation

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Author : Philip Kotler
language : en
Publisher:
Release Date : 2021-04-05

Digital Marketing Management And Transformation By Innovation written by Philip Kotler and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-05 with categories.

Digital Marketing Management and Transformation by Innovation In this ever-changing world, enterprises, organizations and societies are influenced and affected by several mega trends. These include digitalization, disruption - which goes along with the need to transform companies through innovation - and corporate social responsibility. As a result, marketing is undergoing rapid change and must embrace these factors that shape the macro-environment of each and every company and organization. This book describes the guidelines for digital marketing management and transformation by innovation and practically shows how companies and organizations can achieve market-based sustainability via sophisticated digital and social media marketing, transformation through innovation and Marketing 4.0. This holistic "market orientation plus!" enables enterprises to align themselves with the market-focused needs and wants of customers and the interests of all stakeholders. Endorsements 'This book is an indispensable guide for 21st century professional marketers, who seek to leverage their innovation potential, social media marketing communication and holistic approach to win in stakeholder relationship management.' Al Ries, Chairman, Ries & Ries 'In an increasingly digitalized and disrupted world, marketing too has to change. This is the book that will help you master marketing in disruptive times via effective social media marketing, achieve transformation through innovation and implement a holistic Marketing 4.0 framework which results in sustainable growth for companies and organizations alike.' V Kumar, Ph.D., Professor of Marketing, Georgia State University, USA The authors Philip Kotler is the S. C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management, and one of the world's leading authorities on marketing. His writing has defined marketing around the world for the past decades. Philip Kotler is the recipient of numerous awards and honorary degrees. Marc Opresnik is a Distinguished Professor of Marketing at the Technische Hochschule Lübeck as well as a Member of the Board of Directors at SGMI Management Institute St. Gallen and TEDx Speaker. He is Chief Research Officer at Kotler Impact Inc. and a global co-author of marketing legend Philip Kotler. With his many years of international experience, Marc Opresnik is one of the world's most renowned marketing, management and negotiation experts. Kohzoh Takaoka is the Representative Director, President & CEO, Nestlé Japan Ltd. He proposed and built new business models, such as the KITKAT exam campaign and NESCAFÉ AMBASSADOR which increased profit margins. He endeavors to establish a global business model for mature and developed markets by encouraging marketing in all departments, including personnel and sales departments.

The Global Film Market Transformation In The Post Pandemic Era

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Author : Qiao Li
language : en
Publisher: Taylor & Francis
Release Date : 2023-05-04

The Global Film Market Transformation In The Post Pandemic Era written by Qiao Li and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-04 with Art categories.

This book reviews the development and performance of the global film industry during the COVID-19 pandemic and examines new trends in film production, distribution and consumption through a global lens. The COVID-19 pandemic has had a substantial impact on the global film industry since the beginning of 2020. There has been significant transformation in terms of film production, distribution and consumption. Hollywood, like many national cinemas across the globe, has suffered the most significant impact at all levels: the interruption of new film productions, shutdowns of movie theatres in many countries and delays in the release of new films, among them. Many movies made for cinemas were forced to move from release in theatres to various streaming platforms, and nontraditional production companies continued to grow their market share. This book places the global film industry in a post-Pandemic context. It provides detailed analyses of specific systems of film production, distribution and consumption in national cinemas, as well as in Hollywood, while also engaging with the key theoretical and methodological questions from the film studies literature. This volume is a critical reference for students and scholars of film studies and general readers who are interested in the new trends and transformation of the global film industry in a post-pandemic era. The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.

Ecolabels Innovation And Green Market Transformation

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Author : Daniel C. Matisoff
language : en
Publisher: Cambridge University Press
Release Date : 2022-11-03

Ecolabels Innovation And Green Market Transformation written by Daniel C. Matisoff and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-03 with Business & Economics categories.

This book develops a path to decarbonization through a process of Green Market Transformation. Matisoff and Noonan assess the scope and impact of the green building movement, which is working towards decarbonizing a sector that accounts for more than a third of global carbon emissions. They describe the role of the movement in addressing sustainability challenges within the building and construction sector, and suggest new ways of marshalling markets through the voluntary efforts of industry to shift society towards a better future. Matisoff and Noonan tell the success story of green industry, seen through the lens of green buildings and ecolabels. By combining case studies with recent interdisciplinary scholarship, the authors provide a compelling narrative of the opportunities and limitations of reliance on voluntary approaches to regulation.

Global Luxury

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Author : Pierre-Yves Donzé
language : en
Publisher: Springer
Release Date : 2017-10-05

Global Luxury written by Pierre-Yves Donzé and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-05 with Business & Economics categories.

This book explores the luxury industry and how it has undoubtedly been one of the fastest-growing sectors since the 1970s, and one in which Europe has managed to strengthen its competitiveness in the world market. While many aspects of globalization remain abstract and intangible, the luxury industry has created markets where previously there were none, by educating Japanese about the history of French handbags, Chinese about the finest wines, and setting global standards for an elite, inspirational lifestyle. In this edited volume, a wide range of scholars comes together to analyze the history of the business and the innovations in management and marketing that have emerged from it. Invaluable for scholars, industry figures, and dilettantes alike, it will define the field of study for years to come.

Rationality Nationalism And Post Communist Market Transformations

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Author : Andrew Savchenko
language : en
Publisher: Routledge
Release Date : 2018-06-27

Rationality Nationalism And Post Communist Market Transformations written by Andrew Savchenko and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-27 with Business & Economics categories.

This title was first published in 2000: A comparative analysis of market transformation in Poland, Belarus and the Baltic states with particular emphasis on cross-national variations in speed and direction of post-Communist economic reforms. While many studies tend to concentrate on the economic aspects of market reforms, analysis of the broader institutional framework is less common. This book, therefore, focuses on the influence of historical and cultural conditions on the formation of economic policy. The findings presented indicate that, far from being a purely rational process driven exclusively by considerations of economical efficiency, post-Communist market transformation is influenced by socio-political and cultural factors which are able to account for cross-national variations in speed and direction of reforms.

World Market Transformation

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