Write Persuasive Copy Flash
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Write Persuasive Copy Flash
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Author : Jonathan Gabay
language : en
Publisher: Hachette UK
Release Date : 2011-05-27
Write Persuasive Copy Flash written by Jonathan Gabay and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-27 with Business & Economics categories.
The books in this bite-sized new series contain no complicated techniques or tricky materials, making them ideal for the busy, the time-pressured or the merely curious. Write Persuasive Copy helps you to write compelling copy, to show off your communication skills and fulfil your creative potential.
Chatgpt Prompts For Productivity 10 000 Prompts To Boost Your Work Creativity And Even Save Your Love Life
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Author : Anusorn Soisa-ngim
language : en
Publisher: Anusorn Soisa-ngim
Release Date : 2024-10-03
Chatgpt Prompts For Productivity 10 000 Prompts To Boost Your Work Creativity And Even Save Your Love Life written by Anusorn Soisa-ngim and has been published by Anusorn Soisa-ngim this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-10-03 with Computers categories.
Unlock the true potential of ChatGPT with over 10,000 carefully curated prompts! This comprehensive guide is designed to supercharge your productivity, spark creativity, and even help you navigate personal relationships. Whether you're an entrepreneur, content creator, or just someone looking to optimize their time, this book is your go-to resource for making ChatGPT work smarter for you. Inside, you’ll discover prompts that help with: Boosting productivity by streamlining tasks and workflows. Generating fresh ideas for content creation, marketing, and more. Building stronger personal connections through enhanced communication prompts. With clear instructions and actionable prompts, this book will help you harness AI for everyday success. Say goodbye to writer’s block, inefficiency, and stress—ChatGPT Prompts for Productivity is here to make your life easier.
Persuasive Copywriting
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Author : Andy Maslen
language : en
Publisher: Kogan Page Publishers
Release Date : 2019-01-03
Persuasive Copywriting written by Andy Maslen and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-03 with Business & Economics categories.
Enhance your copywriting skills with psychology-driven techniques to create stand out copy that taps into consumer decision making and sells, using this second edition of the ultimate copywriting survival guide for the 21st century - essential to every marketing or creative professional's bookshelf. With many professionals now developing their skills on the job, it is notoriously difficult to benchmark successful copy. This book provides a step up for those who already know the basics of writing copy, and are seeking more advanced, psychology-driven techniques to gain the competitive edge. With practical insight into human decision making and consumer engagement, it will inspire the clear-cut confidence needed to create, quantify, and sell stand out copy in a cluttered marketplace. Complementing the 'how to' perspective of copywriting, with impressive interviews from leading ad agencies and copywriters across the globe, this second edition addresses the everyday issues faced in a multitude of roles, including: -Practical advice to measure and benchmark effective copy -Guidance on creating and critiquing briefs -New chapters on how to weave copywriting skills into the wider industry -Storytelling and content marketing -The impact of evolving channels like mobile and social media Practical, inspiring and extremely digestible, Persuasive Copywriting is the only vibrant, all-encompassing guide to copywriting that you need.
Persuasive Communication For Science And Technology Leaders
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Author : Stephen Wilbers
language : en
Publisher: John Wiley & Sons
Release Date : 2022-11-14
Persuasive Communication For Science And Technology Leaders written by Stephen Wilbers and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-14 with Technology & Engineering categories.
Persuasive Communication for Science and Technology Leaders Explore this insightful guide to the development of persuasive leadership skills perfect for students and managers in technical fields Many technical managers receive little or no training in the persuasive arts. Though technically skilled, they often lack the ability to engage effectively with an audiences outside their field. Persuasive Communication for Science and Technology Leaders: Writing and Speaking with Confidence delivers a thorough treatment of how to connect with audiences whose knowledge, values, personal experiences, ethnic background, gender, and worldview may differ from their own. Written in a highly readable and entertaining style, this book goes beyond the scope of a standard textbook on persuasive communication. Its practical lessons illustrate the techniques of effective scientific and technical writing while emphasizing values-based leadership for a more just, inclusive, and sustainable world, a theme that seems particularly pertinent during these times of multiple crises, misinformation campaigns, and science denial. The distinguished speaker and author explores the broader importance of language and explains various techniques for expanding your expressive range and your professional influence. He will also teach you methods for conveying information clearly and precisely as well as in ways that inspire and leave a lasting impression. You will also benefit from: A thorough introduction to knowing and connecting with your audience, using voice, tone, and point of view for results, and engaging your reader with compelling openings An exploration of explaining complex technologies clearly, succeeding with challenging writing assignments, and applying a variety of persuasive strategies for agile responses to a rapidly changing world An examination of speaking effectively while thinking on your feet, including how to create a safety net and how to recover from momentary lapses Easy-to-remember guidance on avoiding common language errors that might undermine your credibility or, worse yet, make people stop listening to you Perfect for undergraduate and graduate students in scientific and technical fields such as engineering, geology, botany, climatology, and epidemiology, Persuasive Communication for Science and Technology Leaders: Writing and Speaking with Confidence will earn a place in the libraries of technical managers and leaders who seek to better connect with their audiences.
The Aircraft Flash
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Author :
language : en
Publisher:
Release Date : 1953
The Aircraft Flash written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1953 with Air defenses categories.
A Short Guide To Writing About Biology
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Author : Jan A. Pechenik
language : en
Publisher: Waveland Press
Release Date : 2024-11-20
A Short Guide To Writing About Biology written by Jan A. Pechenik and has been published by Waveland Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-11-20 with Science categories.
For almost four decades, A Short Guide to Writing About Biology has been an indispensable resource. Noted biologist Jan Pechenik guides readers in acquiring the skills necessary to become critical thinkers and accomplished writers. Biology is a way of thinking about the world; it is also about communicating information accurately, logically, clearly, honestly, and concisely. The tenth edition outlines all aspects of writing well while also providing readers with procedures for developing strong research questions, logically explaining findings, and supporting claims with evidence. All good writing involves both a struggle for understanding and a struggle to express that understanding. The author delivers sage advice in an accessible, entertaining style to help readers learn to write compelling papers—and to enhance their understanding.
Copywriting Made Simple
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Author : Tom Albrighton
language : en
Publisher: ABC Business Communications Ltd
Release Date : 2020-06-06
Copywriting Made Simple written by Tom Albrighton and has been published by ABC Business Communications Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-06 with Business & Economics categories.
Copywriting is writing with purpose. It’s about using words to reach people and change what they think, feel and do. This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale. It’s packed with real-life examples that will show you exactly how the ideas and techniques will work in the real world. And with dozens of useful illustrations and diagrams, Copywriting Made Simple shows you the ideas that other books just talk about. Plus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media and print. Copywriting Made Simple is the perfect introduction to copywriting today. No wonder it hit the #1 spot in Marketing & Sales at Amazon UK, Canada and Australia, and is featured on the BA Advertising course at the University for the Creative Arts. What you’ll learn… Understand the product and its benefits • Pinpoint how the product helps people. • Turn features into benefits and seek out USPs. • Identify tangible and intangible benefits. Get to know your reader • Uncover your reader’s inner fears and desires. • Use empathy to get inside the reader’s feelings. • Decide how your copy will change how they think, feel or act. • Capture your aims in the brief. Engage the reader in your message • Talk to the reader and make your copy more like a conversation. • Use the same words that the reader uses. • Bring the product to life with rich, sensory language. • Make your copy active, positive and specific. Craft compelling copy • Learn eight proven formulas for enticing headlines. • Choose a rock-solid structure. • Create powerful calls to action. Use 20 proven strategies for creative copy • Show the product in a new light. • Use humour, wordplay, metaphors and contrasts. • Turn weakness into strength. Make persuasion and psychology work for you • Learn the six proven principles of persuasion. • Overcome the reader’s objections. • Exploit cognitive biases to nudge the reader into action. What industry experts say… 'Where was this book when I started copywriting? A must for every newbie copywriter (and a few old copy dogs too).' Kate Toon, Co-host of the Hot Copy Podcast 'Impressively thorough without ever losing its rhythm. Deserves to be mentioned in the same breath as the copywriting classics.' Ryan Wallman, author of Delusions of Brandeur ‘Tom’s put a lifetime of learning into this book.’ Dave Trott, Creative legend, agency founder and author of Creative Mischief, One and One Make Three and Predatory Thinking ‘From insights gleaned from NLP and psychology to real-world examples of great, effective copy - this is educational, entertaining and energetic. Prepare to dig deep, enjoy and see your results skyrocket!’ Katherine Wildman, Host, The Writing Desk ‘Tom has written the best all-round introduction to copywriting available today.’ Leif Kendall, Director of ProCopywriters, copywriter and author of Brilliant Freelancer ‘I didn’t think you could teach copywriting. Turns out, @tomcopy can. What a terrific book.’ Doug Kessler, Creative Director & Co-founder of Velocity
The Public Relations Practitioner S Playbook For All Strategic Communicators
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Author : M. Larry Litwin, APR, Fellow PRSA
language : en
Publisher: Author House
Release Date : 2013-08-27
The Public Relations Practitioner S Playbook For All Strategic Communicators written by M. Larry Litwin, APR, Fellow PRSA and has been published by Author House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-27 with Business & Economics categories.
Some years ago, a young graduate student contributed to a book for educational public relations specialists. It was a “how-to-do-it book, light on theory and without footnotes” that offered hundreds of tips and “ideas.” Its title evolved into School Communication Ideas that Work. Like that successful and widely used book, published in 1972, The Public Relations Practitioner's Playbook for (all) Strategic Communicators is how-to and hands-on. Edition three was considered for the 2009 Pulitzer Prize. The theory it contains is woven into thousands of proven techniques, tips, tactics, tools and strategies spread over 626 pages. Explanations, examples and anecdotes are in a language that should appeal to experienced practitioners, college students and organization volunteers who assist with public relations, publicity and other strategic communication disciplines. It won't do the work for the would-be publicity or PR practitioner or counselor, but it will make his or her job much easier. Devotees of the Public Relations Practitioner's Playbook may have noticed, its title now includes for (all) Strategic Communicators. That's because the public relations profession has evolved into the more encompassing strategic communication, which includes not only public relations but public affairs, advertising, marketing, social media, graphic and web design and other areas of digital media convergence, strategic planning and campaigns. “Strategic communication occurs in corporate, non-profit, governmental and agency settings,” according to Elon (N.C.) University's website. “Organizations strategically communicate to audiences through publications and videos, crisis management through the news media, special events planning, building brand identity and product value, and communicating with stockholders (and stakeholders), clients or donors.
Copywriting Strategies
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Author : Nicki Krawczyk
language : en
Publisher: Sourcebooks, Inc.
Release Date : 2022-01-18
Copywriting Strategies written by Nicki Krawczyk and has been published by Sourcebooks, Inc. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-18 with Language Arts & Disciplines categories.
Master the strategies for successful copywriting Messaging is the single most important factor in the success of any business or endeavor. This invaluable book will teach you strategies for identifying your target consumer, creating a strong message, and writing powerful copy that connects your message with your audience. What sets this copywriter's handbook apart from other copywriting books: Copywriting 101—Learn the essentials for crafting persuasive copy, including the Ten Commandments of copywriting, common misconceptions, and writing in the digital age. Fundamental strategies—Put principles into practice with strategy sessions, real-life examples of great copywriting, and a call to action that challenges you to use what you've learned. But wait, there's more—Build on your new copywriting skills with specific tips to create marketing communications for your branding, websites, emails, digital ads, social posts, and more. Discover how to reach your audience through persuasive copywriting using the lessons and examples found in this strategic copywriter's guide.
Website Optimization
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Author : Andrew B. King
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2008
Website Optimization written by Andrew B. King and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Computers categories.
Computing and information technology.