Writing Better Copy
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Writing Better Copy
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Author : Jodie Adam
language : en
Publisher: Jodie Adam
Release Date : 2021-06-22
Writing Better Copy written by Jodie Adam and has been published by Jodie Adam this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-22 with Business & Economics categories.
Writing Better Copy is simple - it starts with opening this book. Writing Better Copy is a quick and easy read that will teach you how to write more effectively to convey your message quickly. Copywriting is simply the art of conveying a message from one person to another and the most important principle of copywriting is the ease and speed with which this message is communicated. When I first started working as a copywriter, I thought that I needed to use long words and complicated sentences to bamboozle readers into buying the products; that only long elegant prose would increase website conversions. I was wrong. Copywriting is about using the simplest words and sentences you can. People don’t read websites for the joy of reading, they read for information and if they don’t et it quickly they go somewhere else. Writing Better Copy cuts through the waffle and bumph and teaches you how to remove the unnecessary, trim away the excess and connect with your customers effectively. What this book teaches you: What you need to be a copywriter How to identify your audience when writing What is AIDA and how to use it in your writing The difference between the emotional sale and the logical purchase How to sell the sizzle and not the steak Finding what it is that really interests your potential customers Answering the “so what” question Should you write as you speak When to be funny in your writing Why your copy should be about “you” not “me” How to keep it simple, stupid Keeping things positive Creating a tone of voice Writing headlines, sublines and calls to action Writing for the web Editing your copy Proofreading techniques It took me years working as a copywriter to learn these strategies, with this book you can learn in about an hour what took me years to learn and cut straight to the good part. The part where you write better copy for your website and sell more of what you need to sell. Writing better copy is easy, the first step you take is by reading this book.
How To Write Better Copy
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Author : Steve Harrison
language : en
Publisher: Pan Macmillan
Release Date : 2016-09-08
How To Write Better Copy written by Steve Harrison and has been published by Pan Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-08 with Self-Help categories.
Whether you're an agency writer in need of inspiration, a one-woman-band drumming up work from new clients, an established business trying to get more from that mysterious thing called 'content', or you simply want to persuade your colleagues to adopt your point of view, How To Write better Copy by Steve Harrison will help you write better copy. It starts with the thinking before the writing, and how to create the all-important Brief. Then it takes you step-by-step from how to write a headline to how to get the response you want from your reader. With examples at every stage, and explanations based on both the author's twenty-five years' experience and recent scientific research, this book will help hone your skills - whether you're writing websites or press ads, e-zines or direct mail, brochures or blogs, posters or landing pages, emails or white papers.
The Copywriting Sourcebook
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Author : Andy Maslen
language : en
Publisher: Marshall Cavendish Books Limited
Release Date : 2010-01
The Copywriting Sourcebook written by Andy Maslen and has been published by Marshall Cavendish Books Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-01 with Business & Economics categories.
Expert advice on writing effective copy, faster, for all businesses. Coming up with the right words can make a significant difference to your results - this book shows you how. Contains templates for 13 of the most common copywriting tasks. Advice, short-cut tips and insights by a leading copywriting expert. The bible for anyone - marketing and sales staff, managers, entrepreneurs, etc - who needs fast copy. It's OK knowing the theory, but when it's 9am and you have just been given until lunchtime to write some copy for a new sales email, landing page, press ad or brochure, what you really need is a shortcut. This book takes the grind out of planning and writing almost any type of copy by providing step-by-step advice on the best layouts, approaches and styles to suit everything from an email subject line to recruitment ad, direct mail letter or website. Prepared by one of the best copywriters in the B2B sector, this book also provides the reader with templates for 13 of the most common copywriting tasks for maximum effectiveness and speed.
Effective Copywriting
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Author : Brad Shorr
language : en
Publisher: Smashing Magazine
Release Date : 2013
Effective Copywriting written by Brad Shorr and has been published by Smashing Magazine this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Advertising copy categories.
Writing for the Web has many facets and uses. As one of the most sought-after and needed skills, it has often become an exercise of bringing together a brand with a voice. This eBook takes a look at many different aspects of copywriting in the online sector. From avoiding pitfalls to optimizing content and turning words into marketing tools, this book highlights the real-word experiences of Smashing’s authors. Perfect for those looking to get into the world of content development for online platforms, this eBook expertly pinpoints the key things one must know before beginning a journey into copywriting. TABLE OF CONTENTS - Quick Course On Effective Website Copywriting - Five Copywriting Errors That Can Ruin A Company’s Website - Introducing The 6 + 1 Model For Effective Copywriting - Design With Dissonance - How Content Creators Benefit From The New SEO - How To Improve Your Branding With Your Content - The Art Of Content Marketing - Content Meaning - 10 Ways To Put Your Content In Front Of More People
How To Write Copy That Sells Tech
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Author : Pasquale De Marco
language : en
Publisher: Pasquale De Marco
Release Date : 2025-05-05
How To Write Copy That Sells Tech written by Pasquale De Marco and has been published by Pasquale De Marco this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-05-05 with Technology & Engineering categories.
**How to Write Copy that Sells Tech** is the definitive guide to writing powerful promotional materials for technology products, services, and companies. Whether you're a novice copywriter or a seasoned pro, this book will provide you with valuable insights and practical advice on how to write clear, concise, and persuasive tech copy. You'll learn how to: * Understand your audience * Craft compelling stories * Write for the web, social media, email, and print * Create sales copy that converts * Write effective press releases * Stay ahead of the curve in the ever-changing world of tech copywriting With its in-depth coverage of all aspects of tech copywriting, this book is the essential resource for anyone who wants to write copy that sells. **What's inside:** * **Chapter 1: The Power of Tech Copywriting** * The importance of effective tech copywriting * How tech copywriting can help you sell more products and services * The different types of tech copywriting * How to write tech copy that is clear, concise, and persuasive * The importance of testing your tech copy * **Chapter 2: Understanding Your Audience** * Who are you writing for? * What are their needs and wants? * How can you reach them most effectively? * The importance of market research * How to create buyer personas * **Chapter 3: The Art of Storytelling** * Why storytelling is so powerful * How to use storytelling to connect with your audience * The different types of stories you can tell * How to structure your stories * The importance of a strong call to action Order your copy of How to Write Copy that Sells Tech today and start writing copy that will help you achieve your business goals! If you like this book, write a review on google books!
Write Better Copy That Sells
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Author : Reynolds Adams
language : en
Publisher: Independently Published
Release Date : 2019-08-26
Write Better Copy That Sells written by Reynolds Adams and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-26 with categories.
If you find it difficult (or on the rough days, borderline impossible) to write for your business, fear not.. you're not alone. In this book, I discussed how daunting writing can feel when you add it to the pile of other things you juggle as a business owner and entrepreneur. One way to make it more manageable is to break the task down into smaller pieces. But even with a framework for easily creating solid landing page copy in hand, there's still one hard thing you need to do: get started. For those of us who've gone months, days, or even years with a sense of dread at the idea of writing emails, blog posts, sales letters, or landing pages for our businesses, it's time we re-frame writing in our minds. We must stand up to the "Copywriting Monster" under our beds and say, "No more!" Because writing good landing page copy isn't just important, it's essential. The way you talk to your audience either makes them want to learn more or it pushes them away. Based on my own experience facing down that monster in my own work, I've put together this book full of tips and hacks to make your business writing less difficult, more effective, and maybe even kind of fun.
Copywriting Success Secret
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Author : John Hawkins
language : en
Publisher: Scribl
Release Date : 2019-02-13
Copywriting Success Secret written by John Hawkins and has been published by Scribl this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-13 with Business & Economics categories.
One of the Best Strategies for Generating Successful Sales of Your Products and/or Services is Learning to Write Effective Copy That Will Arouse a Favorable Response From Your Target Market. Writing powerful copy is an art, a skill, that can make the difference between success and failure in almost any business. With our valuable eBook Copywriting Crackdown, we want to show you how you can ...
The Art Of The Click
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Author : Glenn Fisher
language : en
Publisher: Harriman House Limited
Release Date : 2018-10-01
The Art Of The Click written by Glenn Fisher and has been published by Harriman House Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-01 with Business & Economics categories.
Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business. How do you write copy that will encourage more people to buy from you? How do you persuade customers over the line to make that final buying decision? What is The Art of the Click? The answer lies in the power of direct-response copywriting. In this entertaining and highly readable guide, copywriting expert Glenn Fisher boils down over a decade of experience to present a huge array of techniques, tactics and industry secrets to improve your copywriting, get more clicks... and ultimately, get more sales. You will discover: - The single thing every great writer must do if they want to improve. - How anyone can learn to write a headline that will stop all potential customers in their tracks. - Where to find inspiration and how to feed ideas. - How you can get a customer physically nodding along with every word you write. - How to avoid waffle and make your copy more succinct. - How you can write irresistible offers than no one can refuse. - And much more! Pick up The Art of the Click now to improve your copywriting. You’ll soon be wondering how you ever made a sale without it...
D J New Marketing
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Author : John Bradley Jackson
language : en
Publisher: Dog Ear Publishing
Release Date : 2010-06
D J New Marketing written by John Bradley Jackson and has been published by Dog Ear Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06 with Business & Economics categories.
Deja Vu. Have you ever had the feeling that you have experienced a sales and marketing challenge before, but were uncertain about what to do next? Have the conventional tools become less effective for you? You tried direct mail, networking, print advertising, and cold calling. Nothing seems to work anymore. Welcome to the "new normal." New and different marketing techniques are needed for you to remain competitive and to stay in business. This new landscape is very complex: - Facebook, LinkedIn, and Twitter have replaced the water cooler as the customer hangout. - E-mail marketing letters are often considered SPAM and don't even get opened. - Bricks and mortar stores are now being trumped by websites that offer e-commerce, online chat, blogs, and deep discounts. - Personal selling has never been harder since customers seem to hide behind voice mail and e-mail. - Getting your website found in a Google search is increasingly difficult as the battle for keywords rages. You need to do something better and different --- you need "Deja NEW Marketing." John Bradley Jackson is Director of the Center for Entrepreneurship at California State University, Fullerton and is an expert in marketing, sales, and new venture creation. Known affectionately as "Professor JJ," Jackson brings street-savvy marketing and sales experience from both Silicon Valley and Wall Street. He is the author of "First, Best, or Different: What Every Entrepreneur Needs to Know About Niche Marketing." His resume includes public speaker, blogger, philanthropist, and horseman. He lives in Yorba Linda, California with his wife and three children.
Kiss Sell Writing For Advertising
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Author : Robert Sawyer
language : en
Publisher: Bloomsbury Publishing
Release Date : 2019-01-10
Kiss Sell Writing For Advertising written by Robert Sawyer and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-10 with Design categories.
Kiss & Sell: Writing for Advertising discusses different subjects and media, from print and broadcast to interactive media, as well as tactics and strategies employed by copywriters. Commentary, example and advice from leading players in the advertising world offer the aspiring professional important insight and meaningful guidance. Detailed explanations outline the aims of various work and how it was achieved. As a copywriter, your job is not to amuse or entertain, but rather to sell products. By examining the campaigns here, youll see why writing copy is as much a craft as it is an art, and, along the way, you'll learn how to succeed in this glamorous but cutthroat industry.