Zielgruppe Kinder Und Jugendliche Markenbewusstsein Auf Hohem Niveau
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Zielgruppe Kinder Und Jugendliche Markenbewusstsein Auf Hohem Niveau
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Author : E. Krug
language : de
Publisher: GBI Genios Wirtschaftsdatenbank GmbH
Release Date : 2003-09-24
Zielgruppe Kinder Und Jugendliche Markenbewusstsein Auf Hohem Niveau written by E. Krug and has been published by GBI Genios Wirtschaftsdatenbank GmbH this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-09-24 with Social Science categories.
Hinter deutschen Kindern und Jugendlichen steht ein immenses Marktpotenzial; die Kaufkraft dieser Zielgruppe ist heute enorm, die Tendenz steigend. (1) , (2) , (3) , (4) , (5) Das Konsumverhalten der Kids wird bestimmt von einem ausgeprägten Markenbewusstsein, eine Konsumkrise existiert für diese Zielgruppe nicht. (2) , (5) , (6) Obwohl neue Ansätze ein Umdenken in der Branche erkennen lassen, werden Kinder und Teenager als Verbraucher immer noch unterschätzt und im Marketing-Prozess nicht genügend berücksichtigt. (1) , (6)
Fl Ssiges Obst
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Author :
language : de
Publisher:
Release Date : 2002
Fl Ssiges Obst written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Beverage industry categories.
Ver Und Berschuldung Jugendlicher Heranwachsender Und Junger Erwachsener
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Author : B. Repp
language : de
Publisher: GRIN Verlag
Release Date : 2007
Ver Und Berschuldung Jugendlicher Heranwachsender Und Junger Erwachsener written by B. Repp and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with categories.
Diplomarbeit aus dem Jahr 2006 im Fachbereich Pädagogik - Allgemein, Note: 1,0, Fachhochschule Düsseldorf, 85 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: In der Jugendsozialarbeit begegnen mir immer wieder die verschiedenen Konsummuster von Jugendlichen aus allen Gesellschaftsschichten. Bedürfnisse, Wünsche und Träume verändern sich mit den Jahren und können zu Handlungsmustern führen, die nicht unproblematisch sind. Die Wertigkeiten im Rahmen des Konsums, die Zahlungssysteme, Prioritäten bei der Wahl des Geldausgebens sowie die gewünschten Besitzstände, um in der Peergroup anerkannt zu sein, haben sich in den letzten Jahren stark verändert. Gab es bspw. in meiner Generation im Jugendalter das Bargeld als einzig verfügbares Zahlungsmittel, verfügen Jugendliche, Heranwachsende und junge Erwachsene heute in der Regel neben dem Bargeld über eine eingeschränkt nutzbare EC - Karte, eine Geldkarte auf der EC - Karte sowie über ein Handy, mit dem bezahlt, bzw. eingekauft werden kann. Das PayPal Zahlungssystem im Internet hat sich für die heranwachsende Generation etabliert, der virtuelle Umgang mit unsichtbarem Geld wird praktiziert. Schon dieses Beispiel zeigt auf, dass sich Jugendliche, Heranwachsende und junge Erwachsene heutiger Zeit andere Kompetenzen im Umgang mit Geld aneignen müssen, als es vor wenigen Jahren der Fall war. In den Medien wird der Konsum junger Menschen und ihre Ver- und Überschuldungssituation in regelmäßigen Abständen behandelt, oft mit negativem Unterton. Seit einigen Jahren beschäftigen sich namhafte Firmen der freien Wirtschaft, verschiedene Ministerien, Schuldnerberatungsstellen und Schulen mit diesem Thema. Die Erwartung scheint nach den vorliegenden Erfahrungen zu sein, dass sich der Konsum junger Menschen und im Besonderen ihre Verschuldung in den kommenden Jahren verschärfen wird, was verschiedene Studien der letzten Jahre eindrucksvoll belegen. Thema dieser Diplomarbeit ist es, den Start in das Erwachsenenleben unter dem
Breadline Britain
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Author : Stewart Lansley
language : en
Publisher: Simon and Schuster
Release Date : 2015-02-19
Breadline Britain written by Stewart Lansley and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-19 with Social Science categories.
Poverty in Britain is at post-war highs and - even with economic growth -is set to increase yet further. Food bank queues are growing, levels of severe deprivation have been rising, and increasing numbers of children are left with their most basic needs unmet. Based on exclusive access to the largest ever survey of poverty in the UK, and its predecessor surveys in the 1980s and 1990s, Stewart Lansley and Joanna Mack track changes in deprivation and paint a devastating picture of the reality of poverty today and its causes. Shattering the myth that poverty is the fault of the poor and a generous benefit system, they show that the blame lies with the massive social and economic upheaval that has shifted power from the workforce to corporations and swelled the ranks of the working poor, a group increasingly at the mercy of low-pay, zero-hour contracts and downward social mobility. The high levels of poverty in the UK are not ordained but can be traced directly to the political choices taken by successive governments. Lansley and Mack outline an alternative economic and social strategy that is both perfectly feasible and urgently necessary if we are to reverse the course of the last three decades.
Der Weg Zum Neuen Konsumenten
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Author : Friedrich A. Rode
language : de
Publisher: Springer-Verlag
Release Date : 2013-07-02
Der Weg Zum Neuen Konsumenten written by Friedrich A. Rode and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-02 with Business & Economics categories.
Aus Politik Und Zeitgeschichte
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Author :
language : de
Publisher:
Release Date : 2002
Aus Politik Und Zeitgeschichte written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with World politics categories.
The Way We Never Were
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Author : Stephanie Coontz
language : en
Publisher: Basic Books
Release Date : 2016-03-29
The Way We Never Were written by Stephanie Coontz and has been published by Basic Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-03-29 with Social Science categories.
The definitive edition of the classic, myth-shattering history of the American family Leave It to Beaver was not a documentary, a man's home has never been his castle, the "male breadwinner marriage" is the least traditional family in history, and rape and sexual assault were far higher in the 1970s than they are today. In The Way We Never Were, acclaimed historian Stephanie Coontz examines two centuries of the American family, sweeping away misconceptions about the past that cloud current debates about domestic life. The 1950s do not present a workable model of how to conduct our personal lives today, Coontz argues, and neither does any other era from our cultural past. This revised edition includes a new introduction and epilogue, exploring how the clash between growing gender equality and rising economic inequality is reshaping family life, marriage, and male-female relationships in our modern era. More relevant than ever, The Way We Never Were is a potent corrective to dangerous nostalgia for an American tradition that never really existed.
On Becoming A Consumer
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Author : James U. McNeal
language : en
Publisher: Routledge
Release Date : 2007
On Becoming A Consumer written by James U. McNeal and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
'On Becoming a Consumer' is an easy-to-read theoretical discussion of the development of consumer behaviour patterns from age zero to 100 months - the time period during which people become bona fide consumers according to the author's consumer behaviour research.
Handbook Of Brand Relationships
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Author : Deborah J. MacInnis
language : en
Publisher: Routledge
Release Date : 2014-12-18
Handbook Of Brand Relationships written by Deborah J. MacInnis and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-18 with Business & Economics categories.
Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. This is the first serious academic book to offer a psychological perspective on the meaning of and basis for brand relationships, as well as their effects. "The Handbook of Brand Relationships" includes chapters by well-known marketing and psychology scholars on topics related to the meaning, significance, and measurement of brand relationships; the critical connections between consumers and the brand; how brand relationships are formed through both thoughtful and non-thoughtful processes; and how they are built, repaired, and leveraged through brand extensions. An integrative framework introduces the book and summarizes the chapters' key ideas. The handbook also identifies several novel metrics for measuring various aspects of brand relationships, and it includes recommendations for further research.
Poverty And Social Exclusion
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Author : Justin Healey
language : en
Publisher:
Release Date : 2011-01-01
Poverty And Social Exclusion written by Justin Healey and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-01 with Electronic books categories.
Poverty persists in Australia despite the opportunities available in such an affluent country. How is poverty in Australia defined? What is absolute poverty as opposed to relative poverty, and who are the affected groups in our community? What are the causes of poverty? Why do so many Australians still experience financial hardship, housing stress and income inequality? One in 6 people of working age relies on income support ¿ does Australia¿s welfare system provide a safety net or promote welfare dependency? Social exclusion is closely linked to poverty, as people face deprivation and are being left out. This book explores how the policy of social inclusion aims to overcome barriers to participation and opportunity. Is Australia the land of the 'fair go¿, for rich and poorChapter 1: Poverty and disadvantageChapter 2: Social inclusionChapter 3: Income support and the welfare systemWorksheets and activities; Glossary; Fast facts; Web links; Index