Zuliefersituation In Der Automobilindustrie Und Konsequenzen F R Das Marketing Im Jahr 2009
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Zuliefersituation In Der Automobilindustrie Und Konsequenzen F R Das Marketing Im Jahr 2009
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Author : Armin Beuthner
language : de
Publisher: GRIN Verlag
Release Date : 2016-09-20
Zuliefersituation In Der Automobilindustrie Und Konsequenzen F R Das Marketing Im Jahr 2009 written by Armin Beuthner and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-20 with Business & Economics categories.
Studienarbeit aus dem Jahr 2009 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,3, Duale Hochschule Baden-Württemberg, Stuttgart, früher: Berufsakademie Stuttgart, Sprache: Deutsch, Abstract: Jegliche Veränderungen, die sich innerhalb einer Wirtschaftsbranche vollziehen, implizieren einen Anpassungsbedarf bei allen Teilnehmern des betroffenen Systems. Vorliegende Studienarbeit wird sich dabei ausschließlich mit der Automobilbranche auseinandersetzen und eben diese notwendigen Adaptionen für die Kfz-Zulieferer darlegen. Obgleich die Zuliefersituation dieses Wirtschaftsbereichs Kern der Ausführungen sind, muss auf die Umstände der Automobilhersteller selbst, ebenfalls eingegangen werden. Die Anbieterseite kann nicht ohne die Nachfragerseite umfassend beleuchtet werden. Ein Ziel dieser Arbeit ist es daher die Bewegung der Zuliefersituation im Kraftfahrzeuggewerbe abzubilden. Dem Wechsel sich unterziehende Relationen zwischen OEM und Lieferant, Abhängigkeiten und Machtverhältnisse, eigene ökonomische Ziele auf beiden Seiten, aber auch globale Trends, wie Technologieentwicklungen, und weitere strategische Rahmenbedingungen, wie staatliche Einflussnahmen, erschweren dabei die Aufgabe ein exaktes „Bild der Zuliefersituation“ wiederzugeben. Die Umstrukturierung der Branche und die Weltwirtschaftskrise im Jahresübergang von 2008 nach 2009 stellen für alle Kfz-Zulieferer große Herausforderungen dar: strategische Planung und Zielsetzung ist vor diesem Hintergrund schwierig, da es nicht einfach ist den dynamischen Markt der Automobilbranche zu „durchschauen“. Genau hier setzen das Kapitel 2 und das Kapitel 3 vorliegender Ausarbeitung an. Zunächst wird der Zulieferbegriff definiert, für die Automobilindustrie abgegrenzt und weiter differenziert. Auf die divergierenden Zulieferformen aufbauend können verschiedene Arten der Geschäftsbeziehung zwischen Automobilhersteller und Lieferant dargelegt, sowie die Bereiche für Zusammenarbeit erklärt werden. Namentlich sollen im Anschluss daran wichtige Global Player der Zulieferbranche erwähnt und insbesondere auf die Situation und Struktur der deutschen Automobilzulieferindustrie eingegangen werden. Ein Unternehmen, das erfolgreich am Markt agieren will, muss über all diese Aspekte informiert sein. Zusätzlich werden die globalen Trends der Branche mit ihren Auswirkungen vertieft dargelegt, da jeder Lieferant von ihnen tangiert wird. An dieser Stelle soll deutlich werden, welcher Gesamtlage sich der automobile Zulieferer innerhalb einer Wertschöpfungskette, auch im internationalen Umfeld, gegenübersieht; er kennt nun die für seine Absatzwirtschaft entscheidenden Einflussfaktoren
Marketing Grundlagen
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Author : Kai-Michael Griese
language : de
Publisher: Springer-Verlag
Release Date : 2011-02-17
Marketing Grundlagen written by Kai-Michael Griese and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-17 with Business & Economics categories.
Marketing Problems
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Author : Melvin Thomas Copeland
language : en
Publisher: Wentworth Press
Release Date : 2019-03-11
Marketing Problems written by Melvin Thomas Copeland and has been published by Wentworth Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-11 with History categories.
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Autonomous Driving
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Author : Markus Maurer
language : en
Publisher: Springer
Release Date : 2016-05-21
Autonomous Driving written by Markus Maurer and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-21 with Technology & Engineering categories.
This book takes a look at fully automated, autonomous vehicles and discusses many open questions: How can autonomous vehicles be integrated into the current transportation system with diverse users and human drivers? Where do automated vehicles fall under current legal frameworks? What risks are associated with automation and how will society respond to these risks? How will the marketplace react to automated vehicles and what changes may be necessary for companies? Experts from Germany and the United States define key societal, engineering, and mobility issues related to the automation of vehicles. They discuss the decisions programmers of automated vehicles must make to enable vehicles to perceive their environment, interact with other road users, and choose actions that may have ethical consequences. The authors further identify expectations and concerns that will form the basis for individual and societal acceptance of autonomous driving. While the safety benefits of such vehicles are tremendous, the authors demonstrate that these benefits will only be achieved if vehicles have an appropriate safety concept at the heart of their design. Realizing the potential of automated vehicles to reorganize traffic and transform mobility of people and goods requires similar care in the design of vehicles and networks. By covering all of these topics, the book aims to provide a current, comprehensive, and scientifically sound treatment of the emerging field of “autonomous driving".
60 Jahre Deutschland
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Author : Rüdiger Dingemann
language : de
Publisher:
Release Date : 2009
60 Jahre Deutschland written by Rüdiger Dingemann and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Germany categories.
Marketing Across Cultures
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Author : Jean-Claude Usunier
language : en
Publisher: Pearson Education
Release Date : 2005
Marketing Across Cultures written by Jean-Claude Usunier and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Back Cover Copy-Usunier "This book is noteworthy in its content and approach as well as in generating class discussion on intercultural marketing relations, exchange, and communications. With the diversity in world markets and the importance of having locally-specific understanding of markets and consumers, it is a welcome resource for teaching students who can either relate it to their own intercultural experiences or who have never had intercultural experiences themselves." Guliz Ger, Professor of Marketing, Faculty of Business Administration, Bilkent University, Turkey International marketing relationships have to be built on solid foundations. Transaction costs in international trade are high--only a stable and firmly established link between business people can enable them to overcome disagreements and conflicts of interest. "Marketing Across Cultures, 4e" uses a successful two-stage cultural approach to explore International Marketing. - A cross-cultural approach which compares marketing systems and local commercial customs in various countries - An inter-cultural approach which studies the interaction between business peoples of different national cultures "I used "Marketing Across Cultures" in courses in five different countries with students from more than 35 nations. The book provides a stimulating view on international marketing issues and at the same time allows in an excellent way to sensitize and train students for intercultural work, which has become the norm for most medium-sized and large companies." Prof. Dr. Hartmut H. Holzmuller., Chair of Marketing Universityof Dortmund, Germany Invaluable to all undergraduate, postgraduate and MBA students studying International Marketing and for marketing practitioners who wish to improve their cultural awareness, "Marketing Across Cultures, 4e" is essential reading. New to This Edition! Rewritten extensively in an effort to make the book as accessible as possible, co-author Julie Lee from Australia helps bring a Euro-Australasian perspective to the table. New materials includes: - The internet revolution and its impact on international marketing - Additional web references that allow in-depth and updated access to cultural and business information - New cases with web-based references, including Muslim Cola (Chapter 6), Bollywood (Chapter 8), BrandUSA: Selling Uncle Sam Like Uncle Ben's? (Chapter 14) and more! To access the robust web materials go to: www.booksites.net/usunier. Jean-Claude Usunier is a professor of Marketing and International Business at the University of Lausanne - Graduate School of Commerce (HEC) and at the University Louis-Pasteur (Strasbourg, France). Julie Lee is a Senior Lecturer in Marketing at the Graduate School of Management, University of Western Australia.
Cooperative Strategies And Alliances
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Author : Farok J. Contractor
language : en
Publisher: Elsevier
Release Date : 2002-09-20
Cooperative Strategies And Alliances written by Farok J. Contractor and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-09-20 with Business & Economics categories.
Reflects the current state-of-the-art research in the alliance field. It is based on thirty-six papers contributed by leading academics at a conference hosted by Professors Contractor and Lorange at IMD, Switzerland. A follow-up to the original conference this book reflects the latest thinking within this field. While the papers have an academic tone, they abound with practical insights and recommendations for alliance practice. Cooperative Strategies in International Business contains papers presented at a conference fifteen years ago hosted by Professors Contractor and Lorange and held at Rutgers University, USA. The book, had a strong impact on the field of international management and strategy, and presaged the explosive growth of alliances over the last decade. It remains today a landmark reference volume, and its papers are still widely read and referenced in companies, MBA and doctoral programs in Business Management worldwide. Together both books provide an indispensible set for academics, policy makers, consultants and strategists involved in strategic alliances.
Knowledge Management In Organizations
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Author : Donald Hislop
language : en
Publisher: Oxford University Press
Release Date : 2013-01-31
Knowledge Management In Organizations written by Donald Hislop and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-01-31 with Business & Economics categories.
This introductory level textbook critically reviews and analyses the key themes underpinning knowledge management in organisations. It presents the key debates in this area, including coverage of epistemologies of knowledge, managing and sharing knowledge, and learning and innovation.
Supplier Competition Uncertainty And Make Or Buy Decisions
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Author : Gordon Walker
language : en
Publisher:
Release Date : 2022-10-27
Supplier Competition Uncertainty And Make Or Buy Decisions written by Gordon Walker and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-27 with Business & Economics categories.
International Direct Marketing
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Author : Manfred Krafft
language : en
Publisher: Springer Science & Business Media
Release Date : 2007-10-14
International Direct Marketing written by Manfred Krafft and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-10-14 with Business & Economics categories.
This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines. The second part consists of best practice examples on various aspects of IDM. The third part contains a summary of a proprietary consumer study on direct marketing attitudes and affinities across 24 countries worldwide, accompanied by country-specific fact sheets for IDM campaigns.