4d Branding
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Fourd Branding
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Author : Thomas Gad
language : en
Publisher:
Release Date : 2000
Fourd Branding written by Thomas Gad and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Branding (Marketing) categories.
Managing Brands In 4d
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Author : Jacek Pogorzelski
language : en
Publisher: Emerald Group Publishing
Release Date : 2018-06-14
Managing Brands In 4d written by Jacek Pogorzelski and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-14 with Business & Economics categories.
The main value of this book is an organized and systematic approach to branding, supported by literature research, findings and practical implementation.
4 D Branding
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Author : Thomas Gad
language : en
Publisher: Pearson Education
Release Date : 2001
4 D Branding written by Thomas Gad and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
This work offers a universal model (4-D branding) which can be used to create new brands or revitalise existing ones. It identifies four brand characteristics - functional, social, mental and spiritual.
Managing Brands In 4d
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Author : Jacek Pogorzelski
language : en
Publisher: Emerald Group Publishing
Release Date : 2018-06-14
Managing Brands In 4d written by Jacek Pogorzelski and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-14 with Business & Economics categories.
The main value of this book is an organized and systematic approach to branding, supported by literature research, findings and practical implementation.
Customer Experience Branding
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Author : Thomas Gad
language : en
Publisher: Kogan Page Publishers
Release Date : 2016-09-03
Customer Experience Branding written by Thomas Gad and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-03 with Business & Economics categories.
The individual consumer now wields more power than ever before, with increased exposure to global cultures and media. This means that customer perception is now critically important and as such must occupy the heart of any brand. This provides a wealth of opportunities to work with and adapt to customers' motivations, but at the same time presents a series of challenges around retaining their attention and fostering positive relationships with them. The secret of a brand's success often lies in its ability to respond nimbly to the unexpected adoption of its products or services - essentially its ability to surprise its consumers. To all intents and purposes, brands must continue to introduce innovative and intriguing experiences to customers so that they can remain differentiated from the herd and deliver a human message amongst increasingly automated and unremarkable communications. Developed from experience at the forefront of new branding developments at market-leading companies, and drawing on the lessons learned by cultivating start-ups with sponsors including Google, Customer Experience Branding expertly reviews the key considerations when devising brand strategy to introduce an element of newness and interest into customer interactions. Case studies are delivered from major brands that continually achieve this, including Apple, Starbucks, Virgin, LEGO, Google, GoPro, Uber, Instagram, KLM and Handelsbanken, and the Foreword has been provided by Sir Richard Branson, who has himself unfailingly responded to consumer need and overseen a remarkable portfolio over the years as a result.
4d Branding
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Author : Thomas Gad
language : de
Publisher: MI Wirtschaftsbuch
Release Date : 2005
4d Branding written by Thomas Gad and has been published by MI Wirtschaftsbuch this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with categories.
Unternehmen stecken ein Vermögen in den Aufbau einer Marke. Doch oft wird viel Geld ohne klare Ziele und wirksame Erfolgskontrolle ausgegeben. 4D-Branding bietet ein vierdimensionales Modell, um die Stärken und Schwächen einer Marke herauszuarbeiten: · Funktionale Dimension: Welche Vorzüge bietet ein Produkt oder eine Dienstleistung? · Soziale Dimension: Welche Kunden nutzen das Angebot? · Mentale Dimension: Welche individuellen Erfahrungen lassen sich mit der Marke verbinden? · Spirituelle Dimension: Für welche Werte steht die Marke? 4D-Branding kann sowohl bei der Schaffung einer neuen Marke als auch bei der Neupositionierung einer eingeführten Marke eingesetzt werden. Die Methode versetzt jedes Unternehmen in die Lage, einen einzigartigen Markencode zu entwickeln, der die Grundlage für jede Geschäftstätigkeit bildet: von der Produktentwicklung bis zur Mitarbeiterauswahl. Unternehmen stecken ein Vermögen in den Aufbau einer Marke. Doch oft wird viel Geld ohne klare Ziele und wirksame Erfolgskontrolle ausgegeben. 4D-Branding bietet ein vierdimensionales Modell, um die Stärken und Schwächen einer Marke herauszuarbeiten: · Funktionale Dimension: Welche Vorzüge bietet ein Produkt oder eine Dienstleistung? · Soziale Dimension: Welche Kunden nutzen das Angebot? · Mentale Dimension: Welche individuellen Erfahrungen lassen sich mit der Marke verbinden? · Spirituelle Dimension: Für welche Werte steht die Marke? 4D-Branding kann sowohl bei der Schaffung einer neuen Marke als auch bei der Neupositionierung einer eingeführten Marke eingesetzt werden. Die Methode versetzt jedes Unternehmen in die Lage, einen einzigartigen Markencode zu entwickeln, der die Grundlage für jede Geschäftstätigkeit bildet: von der Produktentwicklung bis zur Mitarbeiterauswahl.
Logolounge 8
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Author : Bill Gardner
language : en
Publisher: Adams Media
Release Date : 2014-05
Logolounge 8 written by Bill Gardner and has been published by Adams Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05 with Design categories.
LogoLounge 8 is judged by an international panel of identity designers including Mikey Burton, Quique Ollervides, Katie Kirk, Fraser Davidson, Debbie Millman, Ty Mattson, Mike Abbink, and Simon Frouws. Of the more than 35,000 logos submitted, 2,000 were selected to be featured in the 8th edition of this bestselling series. This inspiring collection provides a wealth of insight for graphic designers and their clients.
Logolounge 6
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Author : Catharine M. Fishel
language : en
Publisher:
Release Date : 2012-10
Logolounge 6 written by Catharine M. Fishel and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10 with Art categories.
Showcases two thousand new logos from designers worldwide and includes portraits of selected design firms.
Logolounge 7
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Author : Bill Gardner
language : en
Publisher:
Release Date : 2012-08
Logolounge 7 written by Bill Gardner and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-08 with Art categories.
A collection of 2,000 logos by top designers from around the world. Profiles selected designers and highlights successful new designs. Describes the creative process behind some logos by reviewing early designs and their evolution.
Logolounge 5
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Author : Bill Gardner
language : en
Publisher: Rockport Pub
Release Date : 2011-10
Logolounge 5 written by Bill Gardner and has been published by Rockport Pub this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10 with Design categories.
"This book presents the best designs of the past year (2009) as judged by an elite group of name-brand designers. The first portion of the book profiles ten top designers and spotlights their biggest, newest campaigns. The second half of the book contains almost 2,000 logos organized by visual categories."--BOOK JACKET.