Fourd Branding
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Managing Brands In 4d
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Author : Jacek Pogorzelski
language : en
Publisher: Emerald Group Publishing
Release Date : 2018-06-14
Managing Brands In 4d written by Jacek Pogorzelski and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-14 with Business & Economics categories.
The main value of this book is an organized and systematic approach to branding, supported by literature research, findings and practical implementation.
Fourd Branding
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Author : Thomas Gad
language : en
Publisher:
Release Date : 2000
Fourd Branding written by Thomas Gad and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Branding (Marketing) categories.
4 D Branding
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Author : Thomas Gad
language : en
Publisher: Pearson Education
Release Date : 2001
4 D Branding written by Thomas Gad and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
This work offers a universal model (4-D branding) which can be used to create new brands or revitalise existing ones. It identifies four brand characteristics - functional, social, mental and spiritual.
Creating A Powerful Brand
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Author : Andrew Ford
language : en
Publisher:
Release Date : 2014
Creating A Powerful Brand written by Andrew Ford and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Branding (Marketing) categories.
The digital revolution has dramatically changed the way customers gather information about brands. You are no longer in charge of your brand and reputation, your customers are. 'A brand is no longer what we tell the consumer it is - it is what the consumers tell each other it is' Scott Cook, founder of Intuit What your customers see about you online becomes their reality and they share this information in social media with millions instantly! By understanding and utilizing the power of social media you can be in control of your brand. In Creating a Powerful Brand you'll learn the five key steps to creating and managing your personal brand. About Andrew Ford: With 15 years corporate experience backed by a Bachelor of Business (Marketing), and a Masters of Entrepreneurship and Innovation (MEI), Andrew is redefining 'Branding' for individuals, companies and small business.
Brands Laid Bare
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Author : Kevin Ford
language : en
Publisher: John Wiley & Sons
Release Date : 2005-05-05
Brands Laid Bare written by Kevin Ford and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-05-05 with Business & Economics categories.
The way we relate to brands has changed. Once, brand management was about doing things to people, and choices were made by brand managers not consumers. Now the focus has shifted towards the customer, empowering them to make choices and treating them as individuals rather than an amorphous mass. A consequence of this is increased interest in understanding people as a foundation for brand management. And this is where market research can come in. By drawing on market research to understand consumers, marketers can better understand how to manage their brand. Exploring a spectrum of 12 customer needs and drawing on first-hand research evidence, Kevin Ford provides a proven framework for understanding what people are really looking for from a brand - and delivering it.
Customer Experience Branding
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Author : Thomas Gad
language : en
Publisher: Kogan Page Publishers
Release Date : 2016-09-03
Customer Experience Branding written by Thomas Gad and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-03 with Business & Economics categories.
The individual consumer now wields more power than ever before, with increased exposure to global cultures and media. This means that customer perception is now critically important and as such must occupy the heart of any brand. This provides a wealth of opportunities to work with and adapt to customers' motivations, but at the same time presents a series of challenges around retaining their attention and fostering positive relationships with them. The secret of a brand's success often lies in its ability to respond nimbly to the unexpected adoption of its products or services - essentially its ability to surprise its consumers. To all intents and purposes, brands must continue to introduce innovative and intriguing experiences to customers so that they can remain differentiated from the herd and deliver a human message amongst increasingly automated and unremarkable communications. Developed from experience at the forefront of new branding developments at market-leading companies, and drawing on the lessons learned by cultivating start-ups with sponsors including Google, Customer Experience Branding expertly reviews the key considerations when devising brand strategy to introduce an element of newness and interest into customer interactions. Case studies are delivered from major brands that continually achieve this, including Apple, Starbucks, Virgin, LEGO, Google, GoPro, Uber, Instagram, KLM and Handelsbanken, and the Foreword has been provided by Sir Richard Branson, who has himself unfailingly responded to consumer need and overseen a remarkable portfolio over the years as a result.
Managing Brands In 4d
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Author : Jacek Pogorzelski
language : en
Publisher: Emerald Group Publishing
Release Date : 2018-06-14
Managing Brands In 4d written by Jacek Pogorzelski and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-14 with Business & Economics categories.
The main value of this book is an organized and systematic approach to branding, supported by literature research, findings and practical implementation.
The Business Marketing Course
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Author : David Ford
language : en
Publisher: John Wiley & Sons
Release Date : 2006-10-06
The Business Marketing Course written by David Ford and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-10-06 with Business & Economics categories.
"The Business Marketing Course is an important and insightful book that brings together the main theories and contributions of the Industrial Marketing and Purchasing Group in a student-friendly form. The book provides complete coverage of the role of business relationships and networks in domestic and international business - a topic that is now gaining widespread attention among researchers and practitioners and is a vital part of student learning." —Professor Ian F. Wilkinson, School of Marketing, University of New South Wales, Australia "The second edition of this fine book offers another step forward in terms of structure, coverage and significance. The thoughtful use of figures, tables, boxes and assignments provides further clarity for students." —Professor Luis Araujo, Department of Marketing, Lancaster University, UK The new edition of this widely used business marketing text has been completely revised and rewritten. The Business Marketing Course provides a comprehensive insight into business marketing in a compact and accessible format that provides the ideal foundation for courses on business or industrial marketing. The new edition concentrates on the reality facing business marketers operating in complex and dynamic business networks. The book provides a structured approach to both technology and the development of the marketer’s offerings as well as an expanded guide on how to analyse business networks and customers and how to develop marketing strategy. The book is essential reading for students who are studying business markets. It is also an excellent guide for all managers who would like a clearer understanding of the complexity of networks in which they operate. The book is still firmly based on the ideas of the IMP (Industrial Marketing and Purchasing) Group. It includes a new chapter on how marketers can work effectively with colleagues in other functional areas. The new edition is presented in a highly readable style with extensive use of examples and illustrations. Each chapter in the book concludes with a study assignment based on the authors’ own experience of teaching business marketing.
Co Branding Fit Factors Between Partner Brands
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Author : Peter Zickermann
language : en
Publisher: Anchor Academic Publishing (aap_verlag)
Release Date : 2014-09
Co Branding Fit Factors Between Partner Brands written by Peter Zickermann and has been published by Anchor Academic Publishing (aap_verlag) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09 with Business & Economics categories.
Firms are continuously looking for new opportunities to exploit and leverage their existing brands to achieve business growth. In the past, companies have leveraged their ‘most important asset’ (brands) through brand and line extensions. Nowadays, the most recent trend for capitalizing on brands is called ‘Co-Branding’ in which two or more brands are presented jointly to the consumer, forming a new product or service offering. This new branding strategy promises many benefits, especially for companies operating internationally with strong global brands. This study is about the perception of ‘fit’ between two partner brands in a co-branding venture. Previous studies have already identified that a perceived fit between partner brands leads to a positive evaluation of the co-branded offering by consumers. But why are some brands perceived as fitting together by consumers and others are not? To answer this question, this study investigates which factors (e.g. similar price level, target group, product category) lead to a perceived fit between partner brands by consumers.
More Than A Name
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Author : Melissa Davis
language : en
Publisher: AVA Publishing
Release Date : 2005
More Than A Name written by Melissa Davis and has been published by AVA Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Annotation. Branding today is a carefully orchestrated experience, supported by complex marketing strategies and sophisticated psychology. 'More Than A Name: An Introduction to Branding' is a modern, visually-instructive textbook offering a comprehensive introduction to the world of branding, from the theory to the practice of brand implementation. This book is a prerequisite for visual arts students, copywriters, brand strategists and marketers. Book jacket.