63 Kasus Pemasaran Terkini Indonesia
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63 Kasus Pemasaran Terkini Indonesia
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Author : ISTIJANTO OEI, M.M., M.COM.
language : id
Publisher: Elex Media Komputindo
Release Date : 2013-06-29
63 Kasus Pemasaran Terkini Indonesia written by ISTIJANTO OEI, M.M., M.COM. and has been published by Elex Media Komputindo this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-29 with Business & Economics categories.
"Ingin mengulang sukses buku 36 Kasus Pemasaran Asli Indonesia, kami menerbitkan kembali 63 Kasus Pemasaran Terkini Indonesia. Dalam buku ini ada 63 kasus pemasaran dengan melibatkan 190 merek dan 220 tema iklan. Kasus-kasus yang ditampilkan merupakan kasus pemasaran terkini. Juga dilengkapi dengan penggalan tiga tayangan iklan TVC (Television Commercial) berbagai merek yang disiarkan di televisi. Penulis adalah faculty member dan business trainer di Prasetiya Mulya Business School, Jakarta. Ia telah memberikan pelatihan bisnis kepada lebih dari 2.000 peserta yang berasal dari berbagai perusahaan. Banyak individu maupun perusahaan berhasil memperbaiki kemampuan negosiasinya setelah mengikuti training atau consulting yang ia berikan. Selain mengajar S2 di Prasetiya Mulya Business School dan memberikan pelatihan, ia juga aktif menulis. Karya tulisanya banyak dimuat di berbagai majalah populer, sementara tiga bukunya, Aplikasi Praktis Riset Pemasaran, Riset Sumber Daya Manusia dan Seni Menaklukkan Penjual dengan Negosiasi, telah diterbitkan oleh PT Gramedia Pustaka Utama. Editor's Note : Bahasa dalam buku ini sangatlah membumi. Meski demikian, ditambahkan pula istilah marketingnya sehingga nantinya diharapkan para pembaca mampu berbahasa marketing. Merek-merek yang dibahas semuanya merupakan merek yang dipasarkan di Indonesia sehingga para pembaca tidak asing dan mampu menyelami kondisi persaingan yang ada. Inilah keunggulan buku ini dibandingkan buku teks-teks pemasaran (marketing textbook)."
Aplikasi Praktis Riset Pemasaran
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Author :
language : id
Publisher: Gramedia Pustaka Utama
Release Date :
Aplikasi Praktis Riset Pemasaran written by and has been published by Gramedia Pustaka Utama this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Karyawan Kaya Raya
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Author :
language : id
Publisher: Gramedia Pustaka Utama
Release Date :
Karyawan Kaya Raya written by and has been published by Gramedia Pustaka Utama this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Islamic Perspectives On Marketing And Consumer Behavior Planning Implementation And Control
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Author : Rishi, Bikramjit
language : en
Publisher: IGI Global
Release Date : 2015-02-28
Islamic Perspectives On Marketing And Consumer Behavior Planning Implementation And Control written by Rishi, Bikramjit and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-28 with Business & Economics categories.
In today’s increasingly connected business world, there is new pressure for local brands to go global, and a need for already global corporations to cater to new audiences that were previously ignored. Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control brings together the best practices for entry and expansion of global brands into Islamic countries. This book is an essential reference source for professionals looking to incorporate the laws and practices of Islam into the global presence of their company and presents a cutting edge look at worldwide retail for marketing researchers and academics.
Principles Of Marketing
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Author : Gary M. Armstrong
language : en
Publisher:
Release Date : 2018
Principles Of Marketing written by Gary M. Armstrong and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Customer relations categories.
An introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning. Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition. Real local and international examples bring ideas to life and new feature 'linking the concepts' helps students test and consolidate understanding as they go. The latest edition enhances understanding with a unique learning design including revised, integrative concept maps at the start of each chapter, end-of-chapter features summarising ideas and themes, a mix of mini and major case studies to illuminate concepts, and critical thinking exercises for applying skills.
Gamma
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Author :
language : id
Publisher:
Release Date : 2001
Gamma written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Indonesia categories.
Brand Gappa
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Author : Kiran Zende
language : en
Publisher: Notion Press
Release Date : 2019-03-29
Brand Gappa written by Kiran Zende and has been published by Notion Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-29 with Business & Economics categories.
‘Kiran Zende has an extremely grounded and practical conversational style. In this book he answers, in an engaging & lively manner, several questions which people might have on the branding process. Brand Gappa is necessary reading for all those interested in branding.’ - Vinay Kanchan, A well-known personality in the field of Advertising and Marketing, coach to various advertising agencies, corporates, and the author of ‘Sportivity’, ‘Lessons from the Playground’ & ‘The Madness Starts at 9’. Charity Partner – Sanskar Charitable Trust Major part of earnings from this book will go to Sanskar Trust who is creating a Symbiotic Rehabilitation for Special Adults and Senior Citizens
Introduction To Business
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Author : Francesca Masciarelli
language : en
Publisher:
Release Date : 2017
Introduction To Business written by Francesca Masciarelli and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Business & Economics categories.
Issues In Logic Operations And Computational Mathematics And Geometry 2013 Edition
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Author :
language : en
Publisher: ScholarlyEditions
Release Date : 2013-05-01
Issues In Logic Operations And Computational Mathematics And Geometry 2013 Edition written by and has been published by ScholarlyEditions this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-01 with Mathematics categories.
Issues in Logic, Operations, and Computational Mathematics and Geometry: 2013 Edition is a ScholarlyEditions™ book that delivers timely, authoritative, and comprehensive information about Random Structures and Algorithms. The editors have built Issues in Logic, Operations, and Computational Mathematics and Geometry: 2013 Edition on the vast information databases of ScholarlyNews.™ You can expect the information about Random Structures and Algorithms in this book to be deeper than what you can access anywhere else, as well as consistently reliable, authoritative, informed, and relevant. The content of Issues in Logic, Operations, and Computational Mathematics and Geometry: 2013 Edition has been produced by the world’s leading scientists, engineers, analysts, research institutions, and companies. All of the content is from peer-reviewed sources, and all of it is written, assembled, and edited by the editors at ScholarlyEditions™ and available exclusively from us. You now have a source you can cite with authority, confidence, and credibility. More information is available at http://www.ScholarlyEditions.com/.
Strategic Cost Management
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Author : John K. Shank
language : en
Publisher: Simon and Schuster
Release Date : 1993
Strategic Cost Management written by John K. Shank and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with Cost accounting categories.
An indispensable guide for managers concerned with cost, strategy, and business re-engineering. Experts on the strategic use of cost data, the authors show how stategic cost management is revolutionizing accounting practices in leading companies. Includes numerous examples. 120 line drawings.