A New Product Launch Time Decision Model
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A New Product Launch Time Decision Model
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Author : Eunsang Yoon
language : en
Publisher:
Release Date : 1984
A New Product Launch Time Decision Model written by Eunsang Yoon and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Marketing categories.
1986 Ama Educators Proceedings
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Author : American Marketing Association
language : en
Publisher:
Release Date : 1986
1986 Ama Educators Proceedings written by American Marketing Association and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986 with Marketing categories.
Decision Making For New Product Development In Small Businesses
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Author : Mary Haropoulou
language : en
Publisher: Routledge
Release Date : 2018-12-07
Decision Making For New Product Development In Small Businesses written by Mary Haropoulou and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-07 with Business & Economics categories.
What goes on in a small firm that lives or dies by its capacity to innovate? How are decisions made on new product development, and how does that feed into the ecological, social and financial sustainability of the firm? This book answers the questions through an in-depth look at a small business that manufactures high-end carpet yarn. Using advanced analytical techniques to interrogate rich qualitative data, the book draws together established theories of decision-making and new product development, coupled with thinking about business sustainability to improve our understanding of this important area of business practice. The book further reinforces the importance and role of organizational learning in organizational decision-making, based on novel analysis of empirically developed qualitative data.
New Concepts And Trends Of Hybrid Multiple Criteria Decision Making
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Author : Gwo-Hshiung Tzeng
language : en
Publisher: CRC Press
Release Date : 2017-08-15
New Concepts And Trends Of Hybrid Multiple Criteria Decision Making written by Gwo-Hshiung Tzeng and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-15 with Business & Economics categories.
When people or computers need to make a decision, typically multiple conflicting criteria need to be evaluated; for example, when we buy a car, we need to consider safety, cost and comfort. Multiple criteria decision making (MCDM) has been researched for decades. Now as the rising trend of big-data analytics in supporting decision making, MCDM can be more powerful when combined with state-of-the-art analytics and machine learning. In this book, the authors introduce a new framework of MCDM, which can lead to more accurate decision making. Several real-world cases will be included to illustrate the new hybrid approaches.
The Dynamics Of M A Strategy
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Author : Björn B. Schmidt
language : en
Publisher: Peter Lang
Release Date : 2010
The Dynamics Of M A Strategy written by Björn B. Schmidt and has been published by Peter Lang this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Banks and banking categories.
China's banking sector has witnessed significant inbound M&A traffic by developed market banks in recent years. At the same time, Chinese banks have risen to become some of the world's biggest banks. Along with these massive market values and financing capabilities have come global ambitions culminating in first outbound M&A moves. This study exploratively researches the relationship between developed market banks' inbound M&A into China and Chinese banks' outbound M&A. Based on a conceptual discussion, case studies and expert interviews an explanation model is developed outlining the drivers and barriers of Chinese banks' outbound M&A and the factors in the inbound-outbound relationship. This model enables developed market banks to analyse potential M&A reactions by incumbents. Finally, dynamic M&A market entry strategies are derived, which explicitly account for future incumbent outbound M&A moves.
The Pdma Toolbook 1 For New Product Development
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Author : Paul Belliveau
language : en
Publisher: John Wiley & Sons
Release Date : 2004-01-30
The Pdma Toolbook 1 For New Product Development written by Paul Belliveau and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-01-30 with Technology & Engineering categories.
Alle Stadien der Produktentwicklung - von der Idee über Konzept, Design und Produktion bis hin zur Vermarktung und Wartung - werden in diesem Band zusammenfassend abgehandelt. Sie finden auch Hinweise zum Benchmarking des Entwicklungsprozesses und zum Management des Produktportfolios. Die Autoren sind Mitglieder der Product Development and Management Association (PDMA) und kommen von Unternehmen wie 3M, AT&T oder KPMG Peat Marwick.
Value Added Decision Making For Managers
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Author : Kenneth Chelst
language : en
Publisher: CRC Press
Release Date : 2011-10-05
Value Added Decision Making For Managers written by Kenneth Chelst and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-05 with Business & Economics categories.
Developed from the authors’ longstanding course on decision and risk analysis, Value-Added Decision Making for Managers explores the important interaction between decisions and management action and clarifies the barriers to rational decision making. The authors analyze strengths and weaknesses of the best alternatives, enabling decision makers to improve on these alternatives by adding value and reducing risk. The core of the text addresses decisions that involve selecting the best alternative from diverse choices. The decisions include buying a car, picking a supplier or home contractor, selecting a technology, picking a location for a manufacturing plant or sports stadium, hiring an employee or selecting among job offers, deciding on the size of a sales force, making a late design change, and sourcing to emerging markets. The book also covers more complex decisions arising in negotiations, strategy, and ethics that involve multiple dimensions simultaneously. Numerous activities interspersed throughout the text highlight real-world situations, helping readers see how the concepts presented can be used in their own work environment or personal life. Each chapter also includes discussion questions and references. Web Resource The book’s website at http://ise.wayne.edu/research/decision.php offers tutorials of Logical Decisions software for multi-objective decisions and Precision Tree software for probabilistic decisions. Directions for downloading student versions of the DecisionTools Suite and Logical Decisions software can be found in the appendices. Password-protected PowerPoint presentations for each chapter and solutions to all of the numeric examples are available for instructors.
International Marketing An Asia Pacific Perspective
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Author : Richard Fletcher
language : en
Publisher: Pearson Higher Education AU
Release Date : 2013-08-28
International Marketing An Asia Pacific Perspective written by Richard Fletcher and has been published by Pearson Higher Education AU this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-28 with Business & Economics categories.
International Marketing, 6e is written from a wholly Australasian perspective and covers issues unique to local marketers and managers looking towards the Asia–Pacific region, the European Union, and beyond. It presents a wide range of contemporary issues faced by subsidiaries of multinational enterprises (MNEs) as well as small and medium scale enterprises (SMEs), mainly exporters, which make up the vast bulk of firms involved in international business in the Australasian region. International Marketing, 6e clearly demonstrates the links between the different stages of international marketing, connecting analysis with planning, planning with strategy and strategy with implementation. Key concepts are brought to life with comprehensively updated statistics, recent illustrations, and a variety of real-world examples and case studies.
New Product Diffusion Models
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Author : Vijay Mahajan
language : en
Publisher: Springer Science & Business Media
Release Date : 2000-09-30
New Product Diffusion Models written by Vijay Mahajan and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-09-30 with Business & Economics categories.
Product sales, especially for new products, are influenced by many factors. These factors are both internal and external to the selling organization, and are both controllable and uncontrollable. Due to the enormous complexity of such factors, it is not surprising that product failure rates are relatively high. Indeed, new product failure rates have variously been reported as between 40 and 90 percent. Despite this multitude of factors, marketing researchers have not been deterred from developing and designing techniques to predict or explain the levels of new product sales over time. The proliferation of the internet, the necessity or developing a road map to plan the launch and exit times of various generations of a product, and the shortening of product life cycles are challenging firms to investigate market penetration, or innovation diffusion, models. These models not only provide information on new product sales over time but also provide insight on the speed with which a new product is being accepted by various buying groups, such as those identified as innovators, early adopters, early majority, late majority, and laggards. New Product Diffusion Models aims to distill, synthesize, and integrate the best thinking that is currently available on the theory and practice of new product diffusion models. This state-of-the-art assessment includes contributions by individuals who have been at the forefront of developing and applying these models in industry. The book's twelve chapters are written by a combined total of thirty-two experts who together represent twenty-five different universities and other organizations in Australia, Europe, Hong Kong, Israel, and the United States. The book will be useful for researchers and students in marketing and technological forecasting, as well as those in other allied disciplines who study relevant aspects of innovation diffusion. Practitioners in high-tech and consumer durable industries should also gain new insights from New Product Diffusion Models. The book is divided into five parts: I. Overview; II. Strategic, Global, and Digital Environments for Diffusion Analysis; III. Diffusion Models; IV. Estimation and V. Applications and Software. The final section includes a PC-based software program developed by Gary L. Lilien and Arvind Rangaswamy (1998) to implement the Bass diffusion model. A case on high-definition television is included to illustrate the various features of the software. A free, 15-day trial access period for the updated software can be downloaded from http://www.mktgeng.com/diffusionbook. Among the book's many highlights are chapters addressing the implications posed by the internet, globalization, and production policies upon diffusion of new products and technologies in the population.
Management Science
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Author :
language : en
Publisher:
Release Date : 2002
Management Science written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Industrial management categories.
Issues for Feb. 1965-Aug. 1967 include Bulletin of the Institute of Management Sciences.